Kendall Capital

What Kendall Capital does

Kendall Capital is a fee-only, SEC-registered investment advisory firm (SEC # 801-78634) operating as Kendall Capital Management, headquartered in Rockville, Maryland with a secondary office in Greenville, South Carolina. The firm targets 'Middle-Class Millionaires®' — individuals who have accumulated $500,000 or more in investable assets through work and disciplined saving but do not self-identify as wealthy — alongside adjacent segments including federal, state, and local government employees, pre-retirees and retirees, and small business owners. Its core offerings are three integrated services: Wealth Management, Financial Planning, and Investment Management, supplemented by a named Kendall Capital Micro-cap Strategy that invests in mutual funds holding publicly traded companies with market capitalizations under $500 million.

The investment process is a goals-based portfolio management framework that combines six professionally managed investment strategies into a customized portfolio for each client, anchored by a personalized Investment Policy Statement. Each client is paired with both a CERTIFIED FINANCIAL PLANNER™ professional and a Chartered Financial Analyst; the team carries additional designations including CPWA, CAIA, AEP, AIF, and FRM. The firm is a member of NAPFA and renews a Fiduciary Oath annually, operating without commissions or product sales.

The business model is a subscription-style, AUM-based fee: approximately 1% on the first $2 million of household assets, with declining breakpoints above that, billed quarterly. The minimum household is $500,000 across taxable accounts, IRAs, Roth IRAs, 529 plans, and employer-sponsored retirement plans. Distribution is direct-to-client through in-person meetings in the DC Metro area, a Greenville SC office, and virtual advisory nationwide, supported by an organic content engine (Insights blog, videos, monthly newsletter) and professional referrals. Founded in 2003, Kendall Capital has operated continuously for over 20 years under President & CEO Clark Kendall.

Name

Kendall Capital

Legal name

Kendall Capital

Website

https://kendallcapital.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Kendall Capital is a fee-only fiduciary wealth management firm headquartered in Rockville, Maryland, serving 'Middle-Class Millionaires' with $500K+ in investable assets. It integrates financial planning, investment management, and tax/estate coordination through a six-strategy goals-based portfolio process.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

Keywords

• Fee-only fiduciary advice
• Wealth management services
• Financial planning services
• Investment management services
• Retirement planning services

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Assets Under Management (AUM) Fee: Fee-only fiduciary compensation model where fees are based solely on the amount of assets managed. Includes ongoing financial planning advice as needs evolve. Quarterly billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kendall Capital is a fee-only fiduciary advisory firm that delivers integrated wealth management by combining ongoing financial planning with goals-based investment management. The firm is compensated solely through an assets-under-management (AUM) fee, charges no commissions, and sells no products. Its offering is built around six professionally managed investment strategies assembled into customized portfolios for clients, supported by an Investment Policy Statement and ongoing tax, estate, and retirement planning coordination.

Product overview

Kendall Capital is a fee-only fiduciary wealth management firm offering three core services: Wealth Management (integrating financial planning and investment management), Financial Planning, and Investment Management. The firm employs six professionally managed investment strategies, including a named Kendall Capital Micro-cap Strategy, to create customized portfolios tailored to middle-class millionaire clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Integrates financial planning and investment management services to provide ongoing guidance for individuals and households managing assets and navigating market volatility.
• Financial Planning Personalized fiduciary financial planning advice to help clients define goals, understand strategies, and put plans into action on an ongoing basis.
• Investment Management Goals-based portfolio management that combines six professionally managed investment strategies to create customized portfolios for middle-class millionaire clients, including management of 401(k), 403(b), IRA, Roth IRA, 529, and taxable accounts.
• Kendall Capital Micro-cap Strategy Actively managed, value-oriented micro-cap investment strategy that invests in mutual funds owning publicly traded companies with market capitalizations less than $500 million, targeting PE/VC-like returns while avoiding illiquidity and opacity.

Quantifiable outcome

• $1.6M average net worth of Baby Boomer household (reference stat)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NAPFA (National Association of Personal Financial Advisors)coreOthersAmerica's leading professional association of Fee-Only financial advisors. Kendall Capital is a member and upholds shared mission to be independent, objective financial advisors. Members must sign and renew a Fiduciary Oath yearly and subscribe to a Code of Ethics.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Commonwealth Financial Network: Commonwealth is a large RIA-supporting broker-dealer and wealth management firm serving independent financial advisors and their clients. Comparable in fiduciary RIA orientation and HNW clientele, though it operates a hybrid advisor-support model.
• Fisher Investments: Fisher Investments is a large fee-based investment manager primarily serving HNW and institutional clients with portfolio management services. Comparable in fee-based advisory and HNW focus, though its scale and corporate structure differ.
• Edelman Financial Engines: Edelman Financial Engines is a large national RIA combining personal advisor relationships with digital planning tools, serving a mass-affluent to HNW base. Overlaps with Kendall Capital's target client but operates at significantly greater scale and with technology-enabled delivery.

Direct peers

• Valeo Financial Advisors: Valeo is a fee-only fiduciary RIA providing comprehensive wealth management to HNW clients. Similar in fee-only model, service breadth, and target demographic of $500K+ households.
• Modera Wealth Management: Modera is a fee-only fiduciary RIA offering financial planning and investment management to HNW individuals and families. Closely comparable in fee-only fiduciary model, planning-led offering, and HNW target segment.
• Mariner Wealth Advisors: Mariner is a national fee-based RIA offering comprehensive wealth management, financial planning, and tax/estate coordination to HNW clients. Closely comparable in service breadth and target client, though larger in scale.
• Carson Wealth: Carson Wealth is a fee-based RIA serving mass-affluent and HNW households with personalized financial planning and investment management. Highly comparable in target client, AUM-based fee structure, and emphasis on fiduciary advice.
• Buckingham Strategic Wealth: Buckingham is a fee-only fiduciary RIA providing financial planning and investment management to HNW individuals, with a similar credentialed advisor model and AUM-based pricing. Direct overlap in service mix and target demographic.
• Savant Capital Management: Savant is a fee-only RIA serving HNW households with goals-based financial planning and multi-strategy portfolio management. Comparable in business model, fee structure, and emphasis on advisor credentials.

Emerging players

• Focus Financial Partners: Focus is a partnership of independent, mostly fee-based RIAs serving HNW clients. While not a direct advisor competitor, its member firms (and the broader RIA roll-up ecosystem) represent both competitive threats and potential acquirers/talent destinations for a firm like Kendall Capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxYEJDOvlq0TlUFIcq8lq8w
• Xx.com/KendallCapital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kendall Capital