M S Willett
M.S. Willett Inc. (BLEMA North America) is a Pennsylvania-based metal forming manufacturer with 90+ years of heritage, specializing in tooling, dies, CNC fabrication, and contract stamping for industrial and metal packaging customers, owned by Germany's The Leonhardt Group.
- Company typePrivate
- Founded1930
- HeadquartersCockeysville, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What M S Willett does
M.S. Willett Inc., operating under the trade name WILLETT and also branded as BLEMA North America, is a specialty industrial manufacturer founded circa 1930 and headquartered at a single facility in Littlestown, Pennsylvania. The company designs and builds metal forming systems, tooling and dies, CNC-fabricated components, and contract metal stampings for industrial manufacturers, with a primary focus on the metal packaging sector (food cans, easy open ends, specialty containers, aerosol cones and domes, tin boxes) and secondary exposure to general industrial and electronics customers. Its core capabilities span computer-aided design (CAD), in-house tool and die engineering, part-transfer and automation mechanism development, CNC metal fabrication, and in-house die maintenance. The technology stack is anchored on CNC machining, CAD-based design, and proprietary tooling expertise rather than software or digital platforms.
The company operates as a single integrated manufacturing operation, delivering turn-key production systems from part design through prototyping and full-scale production runs. Revenue is generated primarily through one-time project contracts for custom tooling, fabrication, and stamping work, supplemented by professional services revenue from engineering, design, and recurring die maintenance. Pricing is quote-based and varies by project scope, complexity, and volume; no public pricing exists. The company employs 251-500 people and sells exclusively through direct enterprise field sales, with industry trade show presence at FABTECH serving as the primary mid-funnel customer acquisition channel.
Since 2020, M.S. Willett has been a wholly-owned subsidiary of The Leonhardt Group, a family-owned German industrial enterprise. Sister company BLEMA, also part of The Leonhardt Group, established a North American service and technical support division at the Willett facility in 2020, effectively positioning Willett as BLEMA's North American operational hub. Leadership includes Gary Ruby (Director, Engineering & Development), Maik Teubner (General Manager), and Sebastian Leonhardt (President & CEO). No revenue, funding, patent, certification, or customer-logo data is disclosed.
M S Willett firmographics
Firmographics- Name
- M S Willett
- Legal name
- M.S. Willett Inc.
- Website
- https://mswillett.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- M.S. Willett Inc. (BLEMA North America) is a Pennsylvania-based metal forming manufacturer with 90+ years of heritage, specializing in tooling, dies, CNC fabrication, and contract stamping for industrial and metal packaging customers, owned by Germany's The Leonhardt Group.
- Ownership category
- akta.pro rank
M S Willett industry classification
Industry- Product category
- Metal Forming & Tooling
- NAICS
- Special Die and Tool, Die Set, Jig, and Fixture Manufacturing (333514), Machine Shops (332710), Machine Shops; Turned Product; and Screw, Nut, and Bolt Manufacturing (3327)
- SIC
- Sheet Metal Work (3444), Metal Forgings & Stampings (3460), Metalworkg Machinery & Equipment (3540)
- akta.pro primary industry
- Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)
Keywords
Where M S Willett is headquartered
LocationHeadquarters
- HQ city
- Cockeysville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
M S Willett business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Metal Forming Systems & Tooling: Design, build, and service tooling and die systems for metal forming applications including transfer systems, automation mechanisms, and complete turn-key production systems
- CNC Metal Fabrication Services: Custom metal component and assembly fabrication using CNC machinery for precision manufacturing
- Contract Metal Stamping: Full-service metal stamping from prototyping through large-scale production runs
- Engineering & Design Services: Professional engineering support from part design through production system development and integration
- Light Metal Packaging Systems: Specialized tooling for food cans, easy open ends, specialty containers, tin boxes, aerosol cones and domes
- Die Maintenance Services: In-house die maintenance ensuring consistent quality and minimal maintenance requirements
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
M S Willett product offering
Product offeringCore offering
M.S. Willett designs, engineers, and builds tooling, dies, and complete turn-key metal forming and packaging production systems. The company provides in-house CNC metal fabrication, tool & die manufacturing, die maintenance, contract metal stamping, and specialized light metal packaging tooling for food cans, easy open ends, specialty containers, aerosol cones and domes, tin boxes, and electronic strip feeds.
Product overview
M.S. Willett Inc. (BLEMA North America) is a single, unified metal forming operation offering a comprehensive suite of services rather than a modular software platform. The company's core offerings include Engineering & Design Services (CAD capabilities for part design, prototyping, and turn-key production systems), a Metalforming System anchored by its Tool & Die Division (specializing in part transfer, automation, and turn-key production systems), CNC Metal Fabrication (state-of-the-art manufacturing), Die Maintenance (in-house manufacturing and maintenance), a Light Metal Packaging System (food cans, easy open ends, specialty containers, aerosol components, tin boxes), and Contract Metal Stamping (prototyping to full-scale production). These services are offered as integrated capabilities within a single manufacturing operation, serving the metal packaging and forming industry with complete turn-key solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Engineering & Design Services Advanced Computer-Aided Design (CAD) capabilities that support customers from part design and prototyping through complete turn-key production systems, backed by expertise in material science and engineering principles.
- Metalforming System Comprehensive engineering and development support specializing in part transfer and automation mechanisms, including complete turn-key production systems, replacement tooling, and systems integration for metal parts.
- Tool & Die Division Engineering excellence hub providing sophisticated part transfer and automation mechanisms, turn-key production systems, replacement tooling, and seamless systems integration for modern manufacturing.
- CNC Metal Fabrication Full-service manufacturing of components and assemblies using state-of-the-art CNC machinery, executed with precision and accuracy by experienced, dedicated associates.
- Die Maintenance In-house manufacturing and maintenance of dies ensuring consistent quality, minimal maintenance requirements, and cost-effective products over their lifespan.
- Light Metal Packaging System Design and construction of customized tooling for food cans, easy open ends, specialty containers, tin boxes, aerosol cones and domes, and electronic strip feeds.
- Contract Metal Stamping Comprehensive services for stamped and fabricated components from initial prototyping through full-scale high-volume production runs.
Companies that use M S Willett
Customer profileSegments3 records
Ideal customer profiles3 records
M S Willett technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
M S Willett partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BLEMAcoreBLEMA, a member of The Leonhardt Group and renowned manufacturer of complete production lines for metal food and aerosol cans, decorative tins, and various composite containers, is a key collaborator. BLEMA is establishing a service and technical support division at the WILLETT facility to bolster commitment to North American clients.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
M S Willett competitors and assessment
Company assessmentDirect peers
- Wilson Tool International: Global supplier of tooling systems for metal stamping, punching and bending — closest peer in the press-tooling and stamping-die segments of Willett's portfolio.
- Dayton Progress: Supplier of punches, die components and retention knobs used in metal stamping dies — competes in the consumable-die tooling category that supports Willett's stamping work.
- Mate Precision Technologies: Manufacturer of tooling for punch presses, press brakes and laser-cutting machines — overlaps with Willett's fabrication tooling and workholding business.
- Soudronic AG: Swiss maker of welding, can-making and special-purpose machinery for metal packaging; serves the same food/aerosol can customer base with comparable tooling-equipment offerings.
- Belvac Machinery Industries: Manufacturer of can-making machinery for beverage, food, aerosol and specialty containers — competes for the same can-line tooling and production-equipment contracts Willett serves.
- Stolle Machinery Company: U.S.-based designer and builder of integrated production equipment for two-piece beverage cans, food cans and aerosol containers — directly analogous to Willett's food-can and aerosol tooling focus.
- Helander Metal: U.S. precision sheet metal fabricator and stamping house offering CNC fabrication and contract stamping services comparable to Willett's CNC fabrication and contract metal stamping lines.
Broad incumbents
- BTD Manufacturing: Larger diversified metal stamping, fabrication and assembly provider across multiple end markets — adjacent incumbent with overlapping stamping/fabrication capabilities and broader scale.
- Anchor Danly: Established North American supplier of die sets, die components and metal stamping supplies — broader incumbent in the die-set and stamping-tooling space.
Emerging players
- Hargraves Technology Group: Specialty metal forming and press automation integrator serving industrial and packaging customers with transfer systems and automation machinery similar in concept to Willett's turn-key production systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
M S Willett financial estimates
Financial estimateRevenue estimate
Valuation estimate
M S Willett leadership team
Management profileNumber of profiles
Profiles3 records
M S Willett funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M S Willett M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M S Willett
What does M S Willett do?
M.S. Willett designs, engineers, and builds tooling, dies, and complete turn-key metal forming and packaging production systems. The company provides in-house CNC metal fabrication, tool & die manufacturing, die maintenance, contract metal stamping, and specialized light metal packaging tooling for food cans, easy open ends, specialty containers, aerosol cones and domes, tin boxes, and electronic strip feeds.
Is M S Willett a public or private company?
M S Willett is a private company. It is classified as corporate owned and is currently operating.
When was M S Willett founded?
M S Willett was founded in 1930. It employs 251 to 500 people.
Where is M S Willett based?
M S Willett is headquartered in Cockeysville, United States, in the North America region.
How does M S Willett make money?
Six revenue lines are on record. Metal Forming Systems & Tooling is the primary driver. The others are CNC Metal Fabrication Services, contract Metal Stamping, engineering & Design Services, light Metal Packaging Systems and die Maintenance Services.
Who are M S Willett's main competitors?
Direct peers on record are Wilson Tool International, Dayton Progress, Mate Precision Technologies, Soudronic AG, Belvac Machinery Industries, Stolle Machinery Company and Helander Metal. Broad incumbents are BTD Manufacturing and Anchor Danly. Hargraves Technology Group is listed as an emerging player.
Does M S Willett have an API?
No public API is recorded for M S Willett.
What industry is M S Willett in?
M S Willett's product category is Metal Forming & Tooling. Its primary akta.pro industry code is IMAHADAC, Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping). Its NAICS code is 333514 and its SIC code is 3444.