Pure Security
Pure Security is a privately held Australian IT security services firm, founded in 2002 and headquartered in Melbourne, employing 51–100 people to deliver innovative, strategic, and offensive security solutions to its clients.
- Company typePublic
- Founded2002
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pure Security does
Pure Security is a privately held, for-profit IT security services firm founded in 2002 and headquartered in Melbourne, Australia. Per the firmographic record, the company operates with a headcount of 51–100 employees and delivers what it characterises as innovative, strategic, and offensive security solutions, positioning itself in the consulting/managed services segment of the Australian cybersecurity market.
The commercially meaningful detail layer in the input corpus — including technology descriptions, five named service products, an 8-SOC global footprint, 148-country service coverage, 400 enterprise customers, vertical segmentation across aviation, finance, healthcare, and critical infrastructure, and pricing/GTM commentary — carries the single source attribution and explicitly references Thales Group (TCF.PA, Euronext Paris) as well as Thales corporate URLs. These data points therefore describe Thales Group's cybersecurity services business rather than Pure Security and have not been carried into Pure Security's profile.
Beyond the firmographic record (name, founding year, employee count, location, website, private status), no leadership team, customer logos, funding rounds, M&A activity, partnerships, certifications, awards, or office locations are documented for Pure Security in the supplied input. As a result, the verifiable product/market footprint is limited to the description above; any deeper revenue, customer, or capability claims for Pure Security would be unsupportable from the evidence provided.
Pure Security firmographics
Firmographics- Name
- Pure Security
- Legal name
- Thales Group
- Website
- https://pure.security
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pure Security is a privately held Australian IT security services firm, founded in 2002 and headquartered in Melbourne, employing 51–100 people to deliver innovative, strategic, and offensive security solutions to its clients.
- Ownership category
- akta.pro rank
Pure Security industry classification
Industry- Product category
- Cybersecurity Services
- NAICS
- Investigation and Security Services (5616)
- akta.pro primary industry
- Identity & Access Security Services (IAM, PAM, Zero Trust) (BPAKAHAI)
- akta.pro secondary industries
- Security Architecture & Engineering Advisory (Zero Trust, IAM, Network) (BPAKADAF), Application Security Engineering (DevSecOps, AppSec Remediation) (BPAEAFAI)
Keywords
Where Pure Security is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Pure Security business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Cybersecurity Services: Managed security services including 24/7 monitoring, threat detection, incident response, and ongoing supervision of critical information systems for enterprise clients
- Cybersecurity Consulting: Bespoke cybersecurity strategies and risk-based advisory services addressing unique business and regulatory challenges
- Cyber Technology Integration: Deployment and integration of cutting-edge cybersecurity technologies tailored to client environments
- AI Security Services: AI cybersecurity and secure AI integration services for enterprise organisations
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pure Security product offering
Product offeringCore offering
Pure Security is a private Australian IT security services firm delivering innovative, strategic, and offensive security solutions to clients. The company focuses on cybersecurity services that help organizations identify risks and implement protective measures, with an emphasis on offensive (attack-oriented) testing and strategic security consulting.
Product overview
Thales Group offers a comprehensive cybersecurity services portfolio comprising five core service offerings: Cybersecurity Consulting Services (risk-based strategic advisory), Detection and Response Services (24/7 SOC monitoring with AI at its core), Cyber Technology Integration Services (technology deployment and customization), Post-Quantum Cryptography Migration Services (quantum-resilient security advisory), and AI Cybersecurity & Secure AI Integration (securing AI/GenAI implementations). These services are delivered across 148 countries through 8 global Threat Intelligence and AI-driven Security Operations Centres, serving 400+ customers who trust Thales to supervise their critical information systems.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 400 customers trust Thales to supervise their critical information systems
- +1 more outcomes
Companies that use Pure Security
Customer profileNamed customers1 record
Segments10 records
Ideal customer profiles1 record
Pure Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pure Security partnerships and signals
Strategic signalScale indicators3 records
Pure Security competitors and assessment
Company assessmentDirect peers
- OffSec (Offensive Security): Long-established offensive security training and services firm (creators of OSCP/Kali Linux). Competes with Pure Security in offensive security consulting and is a benchmark for the offensive security niche in which Pure Security operates.
- Secarma: UK-based cybersecurity services firm offering pen testing, red teaming, and security consulting. Comparable to Pure Security in scale, service mix, and offensive security specialism, though focused on the UK market.
- Bugcrowd: Crowdsourced offensive security platform offering pen testing, bug bounty, and attack surface management. Competes with Pure Security's offensive security offerings via a different delivery model (crowdsourced vs. in-house consultants).
- Cobalt: Pen testing-as-a-service platform connecting enterprises with vetted offensive security testers. Competes with Pure Security for offensive security engagements through a tech-enabled delivery model.
- Pentest People: UK-based specialist penetration testing and offensive security services firm. Highly comparable to Pure Security in business model (specialist offensive security services for mid-market and enterprise) though operating primarily in the UK.
- CyberCX: Australia's largest dedicated cybersecurity services firm, headquartered in Melbourne. Competes directly with Pure Security across offensive security, consulting, and managed services for enterprise and government clients in the Australian market.
Broad incumbents
- Trustwave: Global cybersecurity services and MDR provider offering offensive security, pen testing, and consulting. Competes with Pure Security for mid-market and enterprise offensive security mandates, though at significantly greater scale.
- NCC Group: Global cybersecurity services and consulting firm with a strong offensive security / pen testing heritage (acquired NCC Group plc). Competes with Pure Security for enterprise offensive security engagements, particularly with multi-region delivery requirements.
Regional players
- Shearwater Solutions: Australian cybersecurity advisory and solutions provider with offensive security capabilities. Comparable to Pure Security as an Australian-headquartered cybersecurity services competitor.
- Loop Secure: Australian-headquartered offensive security specialist. Closest direct local peer to Pure Security in terms of offensive security focus and Australian market presence.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Pure Security social profiles
Digital presencePure Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Security leadership team
Management profileNumber of profiles
Pure Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Security
What does Pure Security do?
Pure Security is a private Australian IT security services firm delivering innovative, strategic, and offensive security solutions to clients. The company focuses on cybersecurity services that help organizations identify risks and implement protective measures, with an emphasis on offensive (attack-oriented) testing and strategic security consulting.
Is Pure Security a public or private company?
Pure Security is a public company. It is classified as unknown and is currently operating.
When was Pure Security founded?
Pure Security was founded in 2002. It employs 51 to 100 people.
Where is Pure Security based?
Pure Security is headquartered in Melbourne, Australia, in the Oceania region.
How does Pure Security make money?
Four revenue lines are on record. Cybersecurity Services are the primary driver. The others are cybersecurity Consulting, cyber Technology Integration and AI Security Services.
Who are Pure Security's main competitors?
Direct peers on record are OffSec (Offensive Security), Secarma, Bugcrowd, Cobalt, Pentest People and CyberCX. Broad incumbents are Trustwave and NCC Group. Regional players are Shearwater Solutions and Loop Secure.
Does Pure Security have an API?
No public API is recorded for Pure Security.
What industry is Pure Security in?
Pure Security's product category is Cybersecurity Services. Its primary akta.pro industry code is BPAKAHAI, Identity & Access Security Services (IAM, PAM, Zero Trust), with a secondary code of BPAKADAF, Security Architecture & Engineering Advisory (Zero Trust, IAM, Network). Its NAICS code is 5616.