Smart Media Solutions

What Smart Media Solutions does

Smart Media Solutions (S.L.) is a Madrid-based, privately-held digital marketing and communications consultancy that has operated in the Spanish market for approximately 15 years (firmographic founding year recorded as 2007; the company's own corporate history block anchors that to roughly 2010). It is led by General Director Teresa Osma and President Enrique Yarza, whose combined prior tenure spans Grupo 16, G+J, Condé Nast, Holos Media, and Media Hotline, giving the firm an unusually deep publishing and media pedigree for a boutique of 11–50 employees. The firm also maintains a registered address at Calle Tutor 11 in addition to its operating office at Calle Luis Muriel 12, both in Madrid.

The company sells a unified suite of marketing and communication services rather than a software platform. Core offerings include strategic marketing consultancy, communication planning, brand positioning, SWOT analysis, USP development, and commercial planning; these sit alongside brand identity and design, owned/earned/paid media planning and buying, and market research and analytics. The technology stack is conventional — Google Analytics, market research databases, and a proprietary editorial-monitoring tool called Branding Clip that tracks brand mentions in luxury magazines. A secondary sub-brand, COMUNICA QUE NO ES POCO, extends the firm's reach into the SME and entrepreneur segment with lower-priced, accessible packages.

Smart Media Solutions generates revenue through professional services engagements sold via a direct, consultancy-led sales motion, with custom pricing per project and no public rate card. Distribution is entirely domestic (Spain), there are no intermediary or marketplace channels, and the firm explicitly positions itself as an embedded extension of client organizations. No venture, growth, or private-equity funding has been disclosed, and there are no recorded acquisitions, leadership transitions, or material restructurings in the source material.

Name

Smart Media Solutions

Legal name

Smart Media Solutions, S.L.

Website

https://smartm.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Madrid-based, privately-held digital marketing and communications consultancy serving Spanish-market clients across media, B2B, association, and SME segments with strategic marketing, brand identity, media planning, and proprietary editorial-monitoring tools.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Paid Social Media Buying (MPAAABAD), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital marketing services
• Marketing consultancy
• Communication strategy
• Brand identity design
• Media planning buying

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Consultancy Services: Professional services revenue through strategic marketing and communication consulting. Services include marketing strategies, communication plans, commercial plans, positioning analysis, SWOT analysis, and USP development. Also includes branding/design services, multimedia production, and digital marketing execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Smart Media Solutions is a Madrid-based digital marketing and communication agency that designs and executes personalized marketing strategies for businesses seeking real growth and sustainable results. Its core services cover marketing consultancy, communication strategy, brand positioning, SWOT and USP development, brand identity and design, media planning and buying across owned/earned/paid channels, and market research and analytics. The firm also operates the proprietary Branding Clip editorial monitoring tool and the COMUNICA QUE NO ES POCO sub-brand targeting SMEs and entrepreneurs.

Product overview

Smart Media Solutions is a digital marketing agency offering a unified suite of communication and marketing services rather than a modular software platform. The core offering centers on strategic marketing consultancy and communication services, supported by specialized modules for brand identity/design, media planning and buying (covering owned, earned, and paid media), and market research/analytics. The company also operates a proprietary tool called Branding Clip for tracking editorial mentions in premium publications, and maintains a secondary brand, COMUNICA QUE NO ES POCO, focused on accessible marketing solutions for SMEs and entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• COMUNICA QUE NO ES POCO: A specialized brand for marketing and communication services targeting SMEs and entrepreneurs who want to grow, differentiate, and sell more. Offers strategic, creative, and accessible solutions adapted to the real needs of small businesses and developing projects.

Products and services

• Digital Marketing Services Full-service digital marketing agency offering personalized strategies oriented toward real growth and sustainable results. Services include marketing consultancy, communication strategy, brand development, web design, SEO, social media management, and multimedia content creation for business clients.
• Marketing Consultancy and Communication Strategic consulting services including marketing and communication strategies, brand positioning analysis, SWOT analysis, unique selling proposition development, and commercial planning for enterprise and B2B clients.
• Brand Identity and Design Comprehensive branding services covering naming, logo design, corporate identity, packaging, trade show booth design, along with print and digital graphic materials such as magazines, catalogs, brochures, and corporate websites.
• Media Planning and Buying Owned, earned, and paid media services including community management, SEO positioning, press releases, content creation, advertising campaigns, branded content, promotional activities, direct marketing, sampling, and multimedia media planning including SEM and social networks.
• Market Research and Analytics Research services including market and competitive analysis, custom survey design, advertising investment tracking, audience measurement, web analytics, digital media monitoring, and press clipping services.
• Branding Clip Proprietary editorial tracking tool that monitors and analyzes brand mentions in luxury and high-end magazines. Provides clients with insights into their media presence in premium publications.
• COMUNICA QUE NO ES POCO Secondary brand specialized in marketing and communication services for SMEs and entrepreneurs seeking accessible strategic solutions to grow, differentiate, and increase sales. Offers strategic, creative, and accessible solutions adapted to the real needs of small businesses and developing projects.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Making Science: Madrid-based digital marketing and ad-tech agency offering full-service digital strategy, media buying, and analytics; directly comparable to Smart Media on geography, services, and customer profile.
• Territorio Creativo: Spanish digital agency specialized in content, social, and integrated digital strategy, comparable to Smart Media in size, Spanish focus, and full-service digital expertise.
• Sra. Rushmore: Madrid-based creative and digital advertising agency of comparable scale, operating across strategy, creative, and digital activation in the Spanish market.
• El Cuarto de los Padres (The Mix: Independent Spanish agency offering advertising, branding, and digital strategy services, directly comparable in scale and service mix to Smart Media in the Madrid market.
• T2ÓM (T2OM): Spanish digital marketing and media agency delivering strategy, paid media, and content services for enterprise brands, comparable in geography and service scope to Smart Media.
• Roman (Roman FCB): Madrid-based creative and digital agency offering advertising, communication, and digital marketing services, directly comparable to Smart Media on Spanish-market focus and integrated offering.

Broad incumbents

• VML (formerly VMLY&R): Global full-service creative and digital agency network with a Madrid office, offering strategy, creative, media, and analytics comparable to Smart Media's integrated offering.
• Ogilvy: Global advertising and communications network with a long-standing Madrid presence, providing integrated brand, digital, PR, and media services that overlap with Smart Media's 360° model.
• Dentsu: Global agency holding company with Spanish operations (Dentsu Spain) covering media, creative, and digital marketing services comparable to Smart Media's end-to-end offering.
• Proximity (Havas Proximity): Global digital and CRM-focused agency with Spanish operations, providing data-driven marketing, media planning, and brand activation comparable to Smart Media's service stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_SmartMedia
• Facebookes-es.facebook.com/smartmediacomunicacion
• LinkedInlinkedin.com/company/11258986
• Instagraminstagram.com/smartmediasolutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Media Solutions