NH Climbing & Fitness

What NH Climbing & Fitness does

NH Climbing & Fitness operates New Hampshire's largest indoor rock climbing gym from a single facility at 10 Langdon Ave., Concord, NH. The 45-foot-tall facility includes bouldering areas, top rope and lead walls, auto belays, a yoga studio, a fitness area, and a dedicated kids area. Founded in 2012 under the name "Evo" and rebranded to its current name around 2017-2018, the company is privately held, for-profit, and employs 11-50 staff. It functions as a physical-retail-first operation with digital booking via Rock Gym Pro, mandatory Smartwaiver digital waivers, iCalendar-synced event scheduling, and Zoom-enabled virtual spin classes.

The business runs a multi-stream revenue model spanning recurring memberships (Monthly EFT at $78 standard / $67 discount, Annual Pre-Paid at $945 standard / $795 discount, Family at $139 plus $41 per additional child), transactional access (Standard Day Pass $26, Discount $22, Child $14, 10-visit Punch Pass $220 standard), instructional services (Intro to Climbing $30, Learn to Top Rope Belay $40, Lead Climbing Course, Private Coaching at $60-$100/hour), summer camps (Indoor ages 5-13, NH Adventure 9-12 at $675, Outdoor Skills 12-16, Advanced Climbing 13-17 at $750), birthday parties ($12-30+ tiers with Constantly Pizza), scout merit badge coursework, gym overnight rentals, adaptive climbing with Paradox Sports, gear rentals ($5-$12), gift cards, and retail. Pricing structures include discount tiers for students (24 or younger), seniors (65 or older), first responders, teachers, and military.

The customer base is segmented across individual first-time and recreational climbers (primary), youth and children ages 3-19 through progressive Gibbons/Geckos/Mountain Goats/Club/Competition Team programs, adaptive climbers with disabilities, active adults 50+ via Climb & Thrive, scout groups, corporate/private event clients, and advanced/competitive climbers. Distinctive human capital includes Head Routesetter Sydney McNair — one of only two women in the US with USA Climbing Level 5 National Chief Routesetter certification — and General Manager Sarah Bucknam, a USA Climbing L3 National Routesetter and AMGA SPI certified outdoor guide. Distribution relies on walk-in front-desk sales supplemented by online booking; marketing extends through a Squarespace-hosted website, a Mailchimp newsletter, organic social, recurring community events (Belay Buddies, Headlamp Climbing, Chess Night, Women's Night, Book Club, Spring Fling, Boulder Bash), and partnerships with local schools, scout troops, Gibson's Bookstore, and Constantly Pizza.

Name

NH Climbing & Fitness

Legal name

NH Climbing & Fitness

Website

https://www.nhclimbinggym.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NH Climbing & Fitness is a gym that provides indoor rock climbing, bouldering, lead climbing, yoga, and youth programs.

Ownership category

akta.pro rank

Product category

Indoor Rock Climbing Gym

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industry

Rock Climbing, Via Ferrata & Mountaineering (THAJABAE)

Keywords

• Indoor rock climbing
• Bouldering facility
• Youth climbing programs
• Climbing instruction
• Climbing fitness services

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Memberships: Monthly EFT memberships ($78 standard, $67 discount) and annual pre-paid memberships ($945 standard, $795 discount). Family memberships available at $139 for 2 members plus $41 per additional child. First month includes rental gear, discounted rentals for members, 10% retail discount, free guest pass monthly, and access to member-only events and hours.
2. Day Passes: Standard day pass $26, discount pass $22 (students/seniors/first responders/military), child pass $14 (7 and under). No reservations required.
3. Punch Passes: 10-visit punch passes: Standard $220, Discount $198, Child $135. Provides 10% discount versus single day passes.
4. Instruction and Classes: Introduction to Climbing class ($30), Learn to Top Rope Belay ($40), Lead Climbing Course (two 3-hour sessions), Private Coaching ($60-$100/hour depending on instructor), 5% member discount on 5-pack, 10% discount on 10-pack.
5. Summer Camps: Summer Indoor Camp (ages 5-13), NH Adventure Camp ages 9-12 at $675/participant, Outdoor Skills Camp ages 12-16, Advanced Climbing Camp ages 13-17 at $750/participant with 10% team member discount.
6. Birthday Parties and Groups: Birthday party packages include climbing, party room, pizza from Constantly Pizza, staff belayers. Gym overnight experiences with dedicated staff, belay instruction, optional add-ons like pizza, popcorn, movie projector.
7. Events and Competitions: Various events including Headlamp Climbing ($12 guest), Spring Fling ($10 member/$20 guest), Boulder Bash ($25 member/$35 non-member), Chess Night, Book Club, Women's Night, Aerial Yoga Workshop, and competitions.
8. Gear Rentals: Full rental package $12, climbing shoes $5, harness $6, chalk bag $3, belay device $3. Members get discounted $5 rental package.
9. Gift Cards and Retail: Gift cards available in any denomination. One-month membership promotion for holidays. 10% discount on selected retail items for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NH Climbing & Fitness operates a single-location indoor rock climbing facility in Concord, NH, providing day passes, memberships, gear rentals, and structured climbing access (bouldering, auto belay, top rope, lead). The facility also delivers instructional classes, youth progression programs and competitive teams, summer and outdoor camps, birthday parties, group overnights, adaptive climbing for people with disabilities, private coaching, yoga and spin fitness classes, and a calendar of community events.

Product overview

NH Climbing & Fitness operates as New Hampshire's largest rock climbing gym offering a comprehensive suite of climbing and fitness services. The core product consists of day passes and memberships providing facility access for bouldering, auto belays, and top rope/lead climbing. The company offers structured youth programs progressing from Gibbons (ages 3-6) through Geckos (ages 6-9) and Mountain Goats (ages 9+), leading to competitive Club and Competition Teams (ages 8-19). Summer camps include Indoor Camp (ages 5-13), NH Adventure Camp (ages 9-12), Outdoor Skills Camp (ages 12-16), and Advanced Climbing Camp (ages 13-17). Additional services encompass birthday parties, scout merit badge programs, gym overnights, adaptive climbing, private coaching, group lessons (Introduction to Climbing, Top Rope Belay, Lead Climbing), yoga and spin fitness classes, and specialized 50+ programming. The company also hosts community events including belay buddy meetups, headlamp climbing, chess nights, women's nights, book club, and competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Pass Single-visit access to the climbing facility for bouldering, auto belay, top rope, and lead climbing. Available in Standard ($26), Discount ($22 for students 24 or younger, seniors 65+, first responders, teachers, and military), and Child ($14, ages 7 and under) tiers; no reservations required.
• Punch Pass (10 Visits) 10-visit pass offering approximately 10% discount versus single day passes, available in Standard ($220), Discount ($198), and Child ($135) tiers. Pass can be shared between multiple users visiting together.
• Annual Pre-Paid Membership Annual membership paid in one lump sum for 12 months of climbing access. Available in Standard ($945/year), Discount ($795/year), and Family ($1,595 for 2 members plus $445 per additional child) tiers; first month includes rental gear, plus ongoing member benefits including discounted rentals, 10% retail discount, monthly free guest pass, and access to member-only events and hours.
• Monthly EFT Membership Recurring monthly membership with automatic EFT billing. Available in Standard ($78/month), Discount ($67/month), and Family ($139 for 2 members plus $41 per additional child) tiers; includes $45 initiation fee and first-month rental gear plus full member benefits.
• Monthly Pre-Paid Membership Month-to-month membership paid in advance rather than via EFT, available in Standard ($109/month) and Discount ($97/month) tiers.
• Gibbons Youth Program Youth climbing program for children ages 3–6 introducing basic climbing fundamentals through fun, supervised activities with parent participation; Saturday classes.
• Geckos Youth Program Youth climbing program for ages 6–9 focused on bouldering, roped climbing fundamentals, and problem-solving skills delivered through games and positive coaching.
• Mountain Goats Youth Program Youth climbing program for ages 9+ that builds on physical and mental climbing skills while teaching roped systems including knot tying and belaying in a non-competitive setting.
• Homeschool Program Climbing instruction designed for homeschooled children of all ages, covering bouldering, roped climbing, strength building, and skills development in a 10-week session format.
• Club Team Competitive youth climbing team for ages 8–19 with practices on Mondays and Wednesdays focused on skill building, technique, and strength in a team environment; entry by tryout.
• Comp Prep + Competition Team Advanced competitive team program for ages 8–19 preparing athletes for USA Climbing competitions; practices Mondays, Tuesdays, and Thursdays, with competition participation required; entry via tryout and invitation.
• Summer Indoor Camp Week-long indoor climbing camp for ages 5–13 with daily climbing instruction on 40-foot walls, climbing games, arts and crafts, and rotating weekly themes (Arts & Crafts, Under the Sea, Spies + Ninjas, STEM, Dinosaurs, Shark Week, Superheros, Fantasy). Early drop-off/late pickup available for $15/day.
• NH Adventure Camp Outdoor-focused camp for ages 9–12 combining three days of climbing at Rumney Rocks with two days of White Mountains hiking and swimming, including belaying and knot tying skill building; $675 per participant.
• Outdoor Skills Camp Camp for ages 12–16 focusing on backcountry skills including rock climbing at Rumney, map reading, compass use, basic first aid, teamwork, and outdoor ethics.
• Advanced Climbing Camp Five-day intensive camp at Rumney Rocks for experienced climbers ages 13–17 focused on technical skill refinement, strength building, and outdoor safety training; $750 per participant with 10% off for current NHCF Team members.
• Birthday Parties Two-hour birthday party experience including dedicated party guide, staff belayers, 1.5 hours of climbing, decorated party room, pizza (from Constantly Pizza), and popcorn. Reservations required two weeks in advance.
• Scout Merit Badge Program Four-hour climbing merit badge course for Boy Scouts and Girl Scouts covering climbing fundamentals, belaying, knot tying, rappelling, Leave No Trace ethics, and technique, including a merit badge check-off sheet.
• Gym Overnights Twelve-hour exclusive facility rental experience for groups including a dedicated staff member, belay instruction, gear rental, and access to party room; optional add-ons include movie projector, pizza, and popcorn.
• Adaptive Climbing Two-hour guided adaptive climbing sessions accommodating climbers with amputation, paralysis, deafness/blindness, neuromuscular conditions, and invisible disabilities using Paradox Sports training methodology and specialized adaptive equipment.
• Private Coaching One-on-one personalized coaching with NH Climbing & Fitness coaches in specialty areas including competition prep, outdoor skills, lead climbing, bouldering, and youth/adaptive climbing. Pricing $60–$100/hour depending on instructor (Sarah $100, Sydney contact for pricing, Lara $60, Ava $75); 5-pack and 10-pack volume discounts available for members.
• Introduction to Climbing Class Beginner 45-minute class for ages 12+ covering basic climbing skills, auto belay usage, bouldering techniques, and facility orientation; $30 per session.
• Introduction to Top Rope Belay Class Beginner class for ages 14+ teaching top rope belay skills including harness fitting, tying in, belaying technique, and grading systems; includes belay test certification; $40 per session.
• Lead Climbing Course Advanced two-part course for ages 14+ covering lead climbing risk awareness, equipment use, clipping and belay technique, and indoor versus outdoor climbing; two 3-hour sessions required.
• Yoga Classes Weekly yoga classes taught by certified instructors, drawing from vinyasa, gentle, yin, ashtanga, and Iyengar styles and including aerial yoga workshops.
• Spin Classes Cycling fitness classes taught by Megan Farmer, free for members, available in-person or remotely via Zoom, designed for all fitness levels using a traditional based cycling format.
• Climb & Thrive 50+ Program Climbing program specifically designed for active adults ages 50+ offering both 1-day introductory workshops and 4-week progressive programs focused on strength, balance, and confidence building.
• Rental Gear Rental climbing equipment provided at the front desk. Full rental package $12 (shoes, harness, chalk bag, belay device) or individually $5 shoes / $6 harness / $3 chalk bag / $3 belay device; members receive a discounted $5 full package.

Quantifiable outcome

• Serves youth starting at age 3 through progressive programs
• +1 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• On BelayminorStrategic or Co-development Partner · 14 March 2026NH Climbing & Fitness hosts events for On Belay, a free program for kids impacted by a loved one's cancer. The gym closes to public hosting this charity event.
• Paradox SportscoreStrategic or Co-development PartnerParadox Sports provides training for adaptive climbing programs at NH Climbing & Fitness. NH Climbing & Fitness offers specialized adaptive equipment and 2-hour guided adaptive climbing blocks for climbers with disabilities including amputation, paralysis, deafness/blindness, neuromuscular, and invisible disabilities.
• Gibson's Bookstore / Libro.fmminorGTM or Marketing PartnerPartnership with local Gibson's Bookstore and Libro.fm for Audiobook Night events at NH Climbing & Fitness. Events combine climbing with audiobook listening, supporting local independent bookstores.
• Constantly PizzaminorChannel Partner/ Reseller/ DistributorConstantly Pizza provides pizza for birthday party packages at NH Climbing & Fitness. Birthday party experience includes large cheese and/or one-topping pizza from Constantly Pizza as part of the party package.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vertical Dreams: New Hampshire-based indoor climbing gym with locations in Nashua and Manchester. Directly comparable as a regional climbing gym competitor offering bouldering, top rope, lead, and youth programming; explicitly referenced in NHCF staff career history.
• Movement Climbing & Fitness: Multi-location indoor climbing gym chain offering bouldering, roped climbing, yoga, and fitness classes. Closely comparable business model combining climbing with complementary fitness programming and youth/team offerings.
• Central Rock Gym: Indoor climbing gym chain with locations across the Eastern US. Comparable in offering memberships, day passes, youth programs, instruction, and party/event hosting with a similar product mix.
• Brooklyn Boulders: Community-focused indoor climbing gym with multiple US locations offering climbing, fitness, yoga, and youth programs. Comparable in its community-anchored positioning and diversified revenue streams.
• EVO Rock + Fitness: Colorado-based climbing gym with bouldering, roped climbing, fitness, and youth programming. Notable given NHCF's original "Evo" branding — comparable in product mix and integrated climbing-plus-fitness model.
• Sportrock Climbing Centers: Mid-Atlantic indoor climbing gym chain with instruction, youth teams, and group events. Comparable in offering tiered climbing programs from beginner through competitive teams.

Regional players

• Boston Rock Gym: New England indoor climbing facility with multiple locations offering climbing, instruction, and youth programs. Comparable in product offering but geographically distinct from NHCF's NH market.

Others

• Paradox Sports: National nonprofit providing adaptive climbing opportunities. NHCF is a partner facility using Paradox Sports training methodology; comparable as an adjacent ecosystem player in adaptive climbing rather than a direct competitor.
• USA Climbing: National governing body for competitive climbing in the US. Comparable as an ecosystem organization whose certification framework (Routesetter levels) underpins NHCF's talent moat.
• Rock Gym Pro: Gym management software used by NHCF for bookings, waivers, and POS. Adjacent technology provider rather than a competitor, but core to NHCF's daily operations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nh_climbinggym

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NH Climbing & Fitness