What Heartlinks Hospice & Palliative Care does

Heartlinks Hospice & Palliative Care is a 501(c)(3) nonprofit organization founded in 1978/1979, providing hospice, palliative, and grief support services to adults and children across Benton and Yakima counties in Washington State. The organization is headquartered in Grandview, WA, employs 11-50 staff, and delivers care wherever patients call home, supplemented by community-based grief support groups, a four-bedroom Adult Family Home in Sunnyside, and two nonprofit thrift stores (HOBS) in Prosser and Zillah plus an eBay for Charity storefront. Quality credentials include a 10.0 Medicare Hospice Care Index Score, a 4-Star Family Caregiver Survey Rating, Top 25 Hospice CAHPS recognition, and deficiency-free Hospice Recertification Surveys from the Washington State Department of Health and CMS in 2022 and 2025.

The service portfolio comprises six core programs: hospice care for patients with life-limiting illness, adult palliative care and pediatric palliative care for those pursuing treatment alongside comfort care, grief support including the Blooming Hearts children's program and the Spanish-language Memorias que Perduran group, the Adult Family Home in Sunnyside opened in fall 2024, Health Home care coordination under a partnership with Molina Healthcare, and advance directive assistance via partnerships with FreeWill and Five Wishes. Distribution is primarily field-based (in-home and on-site at facilities) with self-referral and family/friend/HCP-initiated intake via phone (509-837-1676) and online forms.

Revenue is derived primarily from the Medicare Hospice Benefit, Medicaid, VA Benefits, and private insurance reimbursements, with community donations, grants, in-kind gifts, and HOBS retail proceeds covering the gap between reimbursement and the actual cost of care. In 2023, that gap was $926,021, equivalent to 13.89% of total operating expenses (implying roughly $6.67M in total expenses). The organization is led by CEO Shelby Moore, governed by a board of directors, holds GuideStar Platinum Transparency status for 2024, and maintains memberships in the National Partnership for Healthcare and Hospice Innovation, Washington State Hospice & Palliative Care Organization, and Adult Family Home Council.

Name

Heartlinks Hospice & Palliative Care

Legal name

Heartlinks

Website

https://heartlinkshospice.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartlinks Hospice & Palliative Care is a 501(c)(3) nonprofit founded in 1978/1979, providing hospice, palliative, and grief support services to adults and children across Benton and Yakima counties in Washington State through in-home care, residential facilities, and community programs.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Hospice care services
• Palliative care
• Grief counseling
• End-of-life care
• Adult family home

Headquarters

HQ city

Sunnyside

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Healthcare Programs: Primary revenue source from Medicare Hospice Benefit, Medicaid, and VA Benefits covering hospice and palliative care services. In 2023, the gap between covered costs and actual costs was $926,021, representing 13.89% of total expenses covered by community support.
2. Private Insurance: Some private insurance plans include hospice benefits with varying coverage details and potential co-pays or deductibles.
3. Community Donations and Grants: Charitable contributions from donors, grants, and in-kind gifts. These funds bridge the gap between reimbursement and actual care costs, enabling the organization to provide no-cost care to patients.
4. Hospice Benefit Shop (HOBS): Nonprofit thrift stores in Prosser and Zillah generating funds for adult and pediatric palliative care programs. Online sales through eBay for Charity.
5. Charity Care: Sliding scale charity care for uninsured individuals, determined through a simple five-question worksheet, ensuring no one goes without care regardless of ability to pay.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Heartlinks Hospice & Palliative Care is a nonprofit provider of hospice care, adult and pediatric palliative care, grief support, advance directives assistance, Health Home care coordination, and a residential Adult Family Home. Care is delivered to patients wherever they call home across Benton and Yakima counties in Washington State, regardless of ability to pay, and is funded through Medicare, Medicaid, private insurance, VA benefits, donations, and proceeds from two nonprofit Hospice Benefit Shops (HOBS).

Product overview

Heartlinks Hospice & Palliative Care is a nonprofit healthcare organization offering a coordinated portfolio of hospice, palliative care, and grief support services across Benton and Yakima counties in Washington. The core services include Hospice Care for end-of-life patients, Adult Palliative Care and Pediatric Palliative Care for those with serious or chronic illnesses, and Grief Support including counseling, support groups, and the Blooming Hearts children's program. Additional services include an Adult Family Home in Sunnyside, the Hospice Benefit Shop (HOBS) thrift stores, Health Home services for Molina Healthcare insurees, Advance Directives assistance, and a memorial candle program. Services are provided wherever patients call home and are available regardless of ability to pay.

Differentiator

Problem solved

Functional benefit

Brands

• HOBS: Hospice Benefit Shops operated by Heartlinks in Prosser and Zillah, Washington, selling donated items to support Heartlinks programs

Products and services

• Hospice Care
• Adult Palliative Care
• Pediatric Palliative Care
• Grief Support
• Blooming Hearts Children's Grief Program
• Memorias que Perduran - Spanish-Language Grief Support Group
• Advance Directives Assistance
• Health Home Care Coordination
• Heartlinks Adult Family Home
• Hospice Benefit Shop (HOBS)

Quantifiable outcome

• Deficiency-Free Survey from State and CMS (2025 and 2022)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• eBay for CharityminorChannel Partner/ Reseller/ DistributorOnline sales platform for HOBS Hospice Benefit Shop. All purchases from Heartlinks' eBay for Charity store go directly to support Heartlinks and its mission. Provides additional channel for community to support the organization through shopping.
• Molina HealthcarecoreStrategic or Co-development PartnerHeartlinks provides Health Home services to Molina Healthcare insurees of all ages. Health Home is a voluntary service that works with insurees to manage their healthcare and life journey, representing a dedicated payer partnership for care coordination.
• National Partnership for Healthcare and Hospice InnovationminorOthersMembership organization representing innovative hospice and palliative care providers. Provides networking, advocacy, and resources for member organizations committed to advancing end-of-life care.
• Washington State Hospice & Palliative Care OrganizationminorOthersState-level membership organization supporting hospice and palliative care providers in Washington. Provides advocacy, education, and networking for member organizations.
• Adult Family Home CouncilminorOthersWashington State membership organization representing adult family home providers. Supports providers in maintaining quality standards and navigating regulatory requirements.
• GuideStar (Candid)minorOthersGuideStar Platinum Transparency 2024 designation demonstrates Heartlinks' commitment to nonprofit transparency, accountability, and governance standards through Candid's platform.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Central Washington Hospital Home Health & Hospice (Confluence Health): Confluence Health's Central Washington Hospital operates home health and hospice services in North Central Washington, competing with Heartlinks for hospice referrals across a contiguous service area in Washington State.
• Assured Hospice: Assured Hospice is a regional Pacific Northwest hospice provider with strong presence in Washington. Competes directly with Heartlinks for hospice referrals and overlapping Medicare-certified hospice services in nearby Washington markets.
• MultiCare Home Health & Hospice: MultiCare, a Pacific Northwest health system, operates home health and hospice services in the Yakima/Tri-Cities region. Directly competes with Heartlinks for hospital referrals, hospice referrals, and palliative consults in the same counties.
• Providence Hospice & Palliative Care: Providence operates hospice and palliative care services across the Pacific Northwest, including in Washington State. Directly comparable to Heartlinks in service mix (hospice, palliative, grief support) and faith-based nonprofit orientation, with overlapping geographic reach.

Broad incumbents

• LHC Group / Optum Hospice: LHC Group, now part of Optum, operates one of the largest U.S. networks of hospice, home health, and palliative services. Overlaps with Heartlinks on core hospice service delivery but at national scale and with deeper payer integration.
• Amedisys Hospice: Amedisys is a publicly traded national hospice and home health provider. Overlaps with Heartlinks on Medicare-certified hospice services and quality reporting, but operates at substantially larger scale across dozens of states.
• Compassus Hospice & Palliative Care: Compassus operates a national network of hospice, palliative, and home health services with both nonprofit and for-profit structures. Comparable in service mix but offers a much broader geographic and scale footprint than Heartlinks.
• Brookdale Senior Living (Adult Family Home / Senior Living peer): Brookdale operates the largest network of senior living communities in the U.S., including assisted living and residential care offerings comparable to Heartlinks' new Adult Family Home in Sunnyside. Relevant peer for the residential-care service line though at vastly larger scale and broader geographic footprint.
• Gentiva (formerly Kindred at Hospice): Gentiva is one of the largest national hospice and palliative care providers in the U.S. with extensive scale, multiple service lines, and broad geographic reach. Comparable in core hospice service offering but operates at vastly greater scale and broader footprint than Heartlinks.

Others

• National Partnership for Healthcare and Hospice Innovation (NPHI): NPHI is the industry association of innovative, nonprofit hospice and palliative care providers of which Heartlinks is a member. Not a competitor but a relevant peer organization that shapes advocacy, quality standards, and best-practice sharing across the segment Heartlinks operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/heartlinkscares
• Facebookfacebook.com/heartlinkshospice
• LinkedInlinkedin.com/company/heartlinks-hospice-palliative-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartlinks Hospice & Palliative Care