Saljol
Saljol GmbH is a German manufacturer founded in 2016 that designs and sells premium rollators, shower stools, riser armchairs, and care-bed mattresses to elderly and disabled consumers in Germany, Austria, Switzerland, the UK, Japan, and the Netherlands via specialist dealers, e-commerce, and its own Maisach showroom.
- Company typePrivate
- Founded2016
- HeadquartersMaisach, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Saljol does
Saljol GmbH is a German medical-equipment manufacturer founded in 2016 and headquartered in Maisach near Munich. The company designs, develops, and sells premium mobility and accessibility aids, with rollators as its core category. The product range spans the Carbon Rollator Superlight (carbon-fiber frame, €599), the Allround Rollator and Allround Rollator Superlight (€499 and €399), the multi-functional Indoor Rollator "Page" (€429, 360-degree wheels, 66 cm turning circle, up to 150 kg load), an Outdoor Rollator, the Spa stainless-steel shower stool, riser armchairs, and the Bequema cold-foam comfort mattress line (including an incontinence-cover variant) for care beds. Sub-brands include Bequema and Spa. Products are developed in Germany with an emphasis on lightweight materials, ergonomic design, and aesthetics positioned as an alternative to traditional medical-looking aids, and are protected by a 4-year extended warranty, a 30-day money-back guarantee, and WEEE compliance registration.
Saljol sells through a three-channel go-to-market: a direct-to-consumer e-commerce shop (saljol.de) supported by PayPal Express Checkout and free shipping over €50 in Germany, a showroom in Maisach staffed by trained Medical Product Advisors, and a network of more than 300 specialist medical retailers (Sanitätshäuser) across Germany for in-person consultation. International distribution is handled via exclusive partners in Switzerland (Rehabilitations-Systeme AG), the UK (The Ramp People), Japan (LAC Healthcare LTD), and more recently the Netherlands (with a dedicated Country Manager). Marketing combines organic social (Facebook, Instagram, YouTube, LinkedIn, Xing), email newsletters via MailChimp, Meta and Google paid acquisition, content and blog, trade-show participation (REHACARE, Die 66 senior fair, Rollator Days NRW), and the cross-industry Anti-Sturz-Tag fall-prevention roadshow with partners including Lindera, Flexo, delficare, Deutsche Seniorenliga, and GGT.
Saljol is a privately held GmbH led by founder and Managing Director Thomas Appel, with an organization of roughly 25 team members spanning regional sales (Nord, Mitte, Süd, Ost, Mitte-West, AT/CH), a Country Manager for the Netherlands, a Managing Director for Bulgaria, product management and design, quality, finance, and a sizeable marketing function. The company carries the Fairness im Handel Certified Shop mark and is WEEE-registered in Germany. End-customers are primarily elderly individuals, people with disabilities, rehabilitation patients, and their families purchasing mobility and care aids, with a German engineering and design-led premium positioning as its core commercial differentiator.
Saljol firmographics
Firmographics- Name
- Saljol
- Legal name
- SALJOL GmbH
- Website
- https://saljol.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Saljol GmbH is a German manufacturer founded in 2016 that designs and sells premium rollators, shower stools, riser armchairs, and care-bed mattresses to elderly and disabled consumers in Germany, Austria, Switzerland, the UK, Japan, and the Netherlands via specialist dealers, e-commerce, and its own Maisach showroom.
- Ownership category
- akta.pro rank
Saljol industry classification
Industry- Product category
- Mobility Aids
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)
- akta.pro secondary industries
- Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
Keywords
Where Saljol is headquartered
LocationHeadquarters
- HQ city
- Maisach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Saljol business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Product Sales - Rollators: Direct sales of premium rollators including Carbon Rollator (€599), Allround Rollator Superlight (€399), Allround Rollator (€499), and Indoor Rollator (€429) through e-commerce, dealer network, and showroom
- Product Sales - Accessories: Sales of complementary products including shower stools, riser armchairs, crutch holders, wheelchair accessories, mattresses, and accessories like back rolls
- B2B Dealer Sales: Wholesale distribution to over 300 specialist retail partners (Sanitätshäuser) in Germany and international distributors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Carbon Rollator Superlight - Premium lightweight rollator |
| One time/ perpetual license | Pay-as-you-go | Allround Rollator Superlight - Lightweight all-terrain rollator |
| One time/ perpetual license | Pay-as-you-go | Allround Rollator - Standard all-round rollator |
| One time/ perpetual license | Pay-as-you-go | Indoor Rollator Fully Equipped - Multi-functional indoor rollator |
| One time/ perpetual license | Pay-as-you-go | Guidebook - Mein Rollator ist mein bester Freund |
| One time/ perpetual license | Pay-as-you-go | Bequema Komfort-Matratze - Cold foam mattress for care beds |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Saljol product offering
Product offeringCore offering
Saljol designs, manufactures and sells premium mobility aids for elderly and disabled individuals. Its portfolio centers on rollators (Carbon Rollator, Allround Rollator, Indoor Rollator, Outdoor Rollator) and complementary home-care products including shower stools, riser armchairs and comfort mattresses, all developed in Germany with emphasis on safety, ergonomics and stylish design.
Product overview
Saljol is a German medical aid manufacturer founded in 2016 in Maisach near Munich, specializing in premium mobility and accessibility products for elderly and disabled people. Their product portfolio centers on rollators (Carbon Rollator, Allround Rollator, Indoor Rollator, Outdoor Rollator), complemented by shower stools (Spa Shower Stool), riser armchairs, comfort mattresses (Bequema with optional incontinence cover), and various accessories (crutch holders, wheelchair accessories, back rolls). All products are developed in Germany with emphasis on quality, safety, comfort, and design. Products are sold through over 300 specialist retail partners across Germany, an online shop, and a showroom in Maisach.
Differentiator
Problem solved
Functional benefit
Brands
- Bequema: Mattress brand for comfort mattresses, including models with incontinence covers, for care beds
- Spa
Products and services
- Carbon Rollator Superlight Premium ultra-lightweight carbon rollator marketed as probably the world's lightest premium rollator, priced at EUR 599 including VAT. Available in Rose Gold color with seat sizes of 54 cm and 62 cm. Designed for elderly and mobility-impaired users seeking a lightweight, premium outdoor/indoor rollator.
- Allround Rollator Superlight Lightweight all-round rollator priced at EUR 399 including VAT, designed to bring lightness to daily adventures. Available in Ice Blue color in seat sizes of 54 cm and 62 cm.
- Allround Rollator Standard all-round rollator priced at EUR 499 including VAT, designed for daily adventures. Available in Barolo Red, Forest Green, Magic Black and Pearl Grey color options, with seat sizes of 54 cm and 62 cm.
- Indoor Rollator (Page) Fully equipped indoor rollator (Wohnraumrollator) priced at EUR 429 including VAT, with 360-degree rotating wheels, a turning circle of only 66 cm, and load capacity up to 150 kg. Functions as toilet support frame, washbasin support, mobile seating and walking aid. Available in Velvet Grey and Champagne Gold with seat heights of 43 cm, 50 cm, 53 cm and 56 cm.
- Outdoor Rollator Rollator designed for outdoor use, complementing the indoor rollator product line to cover every area of everyday life for mobility-impaired users.
- Spa Shower Stool Height-adjustable stainless steel shower stool with adjustable hygiene opening (48-128 mm), KTL and powder coating for corrosion resistance, 360-degree swivel seat for independent turning, and 150 kg load capacity. Available in matte black finish in S, M and L sizes with seat heights from 460 mm to 540 mm.
- Riser Armchairs (Aufstehsessel) Stand-up and recliner chairs designed to assist users in standing up from a seated position. Saljol's riser armchairs were rated 'Very good' and 'Good' in GGT Deutsche Gesellschaft für Gerontotechnik testing for club senior chairs.
- Bequema Komfort-Matratze Cold-foam comfort mattress made in Germany with three-layer foam construction (2 cm soft foam top, 4 cm cold-foam nub layer, 9 cm cold-foam base). Medium firmness (H2/H3) for users up to 130 kg. Available in 80x200 cm, 90x200 cm and 140x200 cm sizes starting at EUR 299. Removable washable cover at 60°C.
Quantifiable outcome
- Fall prevention for elderly - one third of over-65s and half of over-80s fall once a year, often with life-changing consequences
- +2 more outcomes
Companies that use Saljol
Customer profileNamed customers3 records
Ideal customer profiles2 records
Saljol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Saljol partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Flexo (Handrail Specialist)minorPart of the Anti-Sturz-Tag (Anti-Fall Day) action group 'Less falls at home!' focused on fall prevention education. Flexo specializes in handrail solutions and contributes to the roadshow showing people how to prevent falls in the household.
- delficare (Special Grip Systems)minorPart of the Anti-Sturz-Tag action group 'Less falls at home!' delficare provides special grip systems expertise for fall prevention solutions in senior households.
- Deutsche Seniorenliga e.V.minorPart of the Anti-Sturz-Tag action group, the German Senior Citizens' League contributes advocacy and education for elderly welfare and fall prevention awareness.
- GGT Deutsche Gesellschaft für Gerontotechnik mbHminorPart of the Anti-Sturz-Tag action group, GGT provides gerontechnology expertise for fall prevention solutions and testing of assistive devices.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Saljol competitors and assessment
Company assessmentDirect peers
- Vermeiren: Belgian manufacturer of wheelchairs, rollators, and home-care mobility products with extensive European dealer presence. Overlaps with Saljol in rollators and home mobility DME.
- Bischoff & Bischoff: German manufacturer of rollators, wheelchairs, and mobility aids with a strong Sanitätshaus presence. Head-to-head competitor for Saljol in the German specialist retail channel.
- Dietz Group (Dietz Reha-Produkte): German producer of rollators, walking frames, and bathroom/DME aids. Comparable product portfolio and a similar Sanitätshaus-led distribution model to Saljol.
- TOPRO: Norwegian manufacturer of premium rollators and walking aids. Closest direct competitor to Saljol in the design-led, premium rollator segment, with overlapping DACH and broader European distribution.
- Human Care: Swedish manufacturer of rollators, mobility aids, and patient handling equipment. Comparable premium European rollator portfolio with multi-country distribution overlap with Saljol.
Broad incumbents
- Ottobock: Large German orthopedic and mobility technology company with a broad product range including rollators, wheelchairs, and rehab DME. A much larger incumbent in the same buyer ecosystem as Saljol.
- Sunrise Medical: Global mobility and rehab equipment maker (Quickie, Zippie, Drive sub-brands). Larger incumbent in wheelchairs and rollators competing for the same elderly and disabled end-customers.
- Drive DeVilbiss Healthcare (Medical Depot): Large US-headquartered manufacturer and distributor of mobility products including rollators, wheelchairs, and bathroom safety DME. Competes with Saljol in cross-border distribution and category breadth.
- Invacare: Global manufacturer of home and long-term care mobility and DME products. A broad incumbent in rollators and home-mobility equipment competing for similar Sanitätshaus and consumer channels.
Regional players
- Küschall (Sunrise Medical): Swiss premium wheelchair brand with a design-led identity. Comparable premium Swiss-engineering positioning to Saljol, though it primarily serves the wheelchair category rather than rollators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Saljol social profiles
Digital presenceSaljol compliance and trust
Trust signalCompliance2 records
Saljol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saljol leadership team
Management profileNumber of profiles
Profiles5 records
Saljol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saljol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saljol
What does Saljol do?
Saljol designs, manufactures and sells premium mobility aids for elderly and disabled individuals. Its portfolio centers on rollators (Carbon Rollator, Allround Rollator, Indoor Rollator, Outdoor Rollator) and complementary home-care products including shower stools, riser armchairs and comfort mattresses, all developed in Germany with emphasis on safety, ergonomics and stylish design.
Is Saljol a public or private company?
Saljol is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saljol founded?
Saljol was founded in 2016. It employs 11 to 50 people.
Where is Saljol based?
Saljol is headquartered in Maisach, Germany, in the Europe region.
How does Saljol make money?
Three revenue lines are on record. Product Sales - Rollators are the primary driver. The others are product Sales - Accessories and B2B Dealer Sales.
Who are Saljol's main competitors?
Direct peers on record are Vermeiren, Bischoff & Bischoff, Dietz Group (Dietz Reha-Produkte), TOPRO and Human Care. Broad incumbents are Ottobock, Sunrise Medical, Drive DeVilbiss Healthcare (Medical Depot) and Invacare. Küschall (Sunrise Medical) is listed as a regional player.
Does Saljol have an API?
No public API is recorded for Saljol.
What industry is Saljol in?
Saljol's product category is Mobility Aids. Its primary akta.pro industry code is HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes), with a secondary code of HLAHAMAF, Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps). Its SIC code is 3842.