Liberty Ammunition

What Liberty Ammunition does

Liberty Ammunition is a privately held, for-profit manufacturer founded in 2005 and headquartered in Bradenton, Florida. Per the firmographic record, the company manufactures lead-free rifle ammunition targeted at U.S. military troops, positioning it within the niche defense ammunition segment. The company operates at small scale, with a stated headcount band of 11–50 employees, and has limited disclosed capital history — a single $900,000 funding round dated January 2011 with unknown investors and lead investor is the only funding event captured in the source data.

The company is founder-led: PJ Marx is listed as founder, indicating founder continuity since inception. Its business model is implied to be defense-oriented B2G (business-to-government) sales of specialty lead-free rifle ammunition, though the source data does not disclose pricing models, contract structures, distribution channels, customer counts, revenue mechanics, or geographic scope beyond the United States. No product-level technical specifications, certifications, patents, partnerships, marketing channels, or distribution arrangements were available in the source data, and the company's website content was inaccessible at the time of capture (returning only a verification/loading page). As a result, the depth of operational and commercial evidence supporting a full investment thesis is limited, and most strategic, financial, and product claims rest on thin firmographic data alone.

Name

Liberty Ammunition

Website

https://libertyammunition.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Liberty Ammunition is a private Bradenton, Florida-based manufacturer founded in 2005 that produces lead-free rifle ammunition for U.S. military troops, operating with 11–50 employees.

Ownership category

akta.pro rank

Product category

Ammunition Manufacturing

NAICS

Small Arms Ammunition Manufacturing (332992), Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

akta.pro secondary industries

Explosives, Energetics & Pyrotechnics (Military-Grade) (IMABAHAK), Small Arms Propellants (Smokeless Powder) (IMAEALAG)

Keywords

• Lead-free ammunition
• Rifle ammunition
• Military ammunition
• Small arms cartridges
• Frangible projectiles

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D

Core offering

Liberty Ammunition manufactures lead-free rifle ammunition engineered for use by U.S. military troops. The company focuses on producing environmentally friendly, lead-free cartridge products for small arms applications in defense and tactical contexts.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead-Free Rifle Ammunition

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• CCI (Cascade Cartridge Inc.): U.S. ammunition manufacturer owned by Vista Outdoor producing small arms ammunition for military, law enforcement, and sporting markets. Comparable as a competing military ammunition supplier.
• Winchester Ammunition: Iconic U.S. ammunition brand producing military-issue rifle ammunition and large volumes of small arms rounds. Comparable as a primary competitor for U.S. military rifle ammunition contracts.
• Federal Premium Ammunition: Large U.S. manufacturer of centerfire rifle ammunition with established military and law enforcement sales channels. Comparable as a broad-line competitor for rifle ammunition procurement.
• Remington Ammunition: Historic U.S. ammunition manufacturer producing military and sporting rifle ammunition. Comparable as a directly competing prime supplier for rifle ammunition demand.
• Hornady Manufacturing: Major U.S. ammunition manufacturer producing a broad catalog of rifle and handgun rounds including specialty lead-free offerings such as SST and GMX. Comparable as a directly competing rifle ammunition producer with military, law enforcement, and civilian channels.
• Sig Sauer Ammunition: Major U.S. firearms and ammunition manufacturer producing military-spec rifle rounds (e.g., M17/M7 program). Comparable as a competing supplier of rifle ammunition to U.S. and allied military forces.

Direct peers

• Nosler: U.S. manufacturer of premium rifle bullets and loaded ammunition, including lead-free options, serving hunting, military, and law enforcement markets. Comparable as a specialty rifle ammunition producer with niche positioning.
• Barnes Bullets: Specialist manufacturer of lead-free copper bullets and loaded ammunition used in military, hunting, and law enforcement applications. Direct peer due to focus on lead-free projectiles used in rifle ammunition.

Regional players

• Norma Precision: European ammunition manufacturer producing precision rifle ammunition for military and civilian markets. Comparable as a competing specialty rifle ammunition producer targeting military buyers.
• RUAG Ammotec: European manufacturer of small arms ammunition including lead-free offerings, supplying military and law enforcement customers outside the U.S. Comparable as a competing lead-free ammunition specialist targeting military procurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/LibertyAmmo
• Facebookfacebook.com/142580408763421
• LinkedInlinkedin.com/company/liberty-ammunition-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Ammunition