Motic Digital Pathology

What Motic Digital Pathology does

Motic Digital Pathology is a privately held US business unit of Motic Instruments (founded 1988 as a global microscope manufacturer) that builds whole-slide imaging (WSI) scanners, telepathology systems, and a browser-based case-management software platform for hospital pathology labs, clinical reference laboratories, academic pathology programs, research institutions, and global-health / NGO programs. The company's product architecture centers on the MoticEasyScan scanner family — spanning compact desktop units (MoticEasyScan One, Two, MoticFlexScan 1, MoticFlexScan 60) through mid-volume flagships (MoticEasyScan Pro 6, Pro 24) to high-throughput workhorses (MoticEasyScan Infinity, Infinity NFC300) and specialty AI scanners (EasyScan GO for malaria, EasyScanTB for tuberculosis in development) — paired with the EasyDrive software platform (Triage, Library, Viewer, Sync View) and the MoticFlow cloud-based slide-sharing system. Telepathology is delivered through FS-Live and the forthcoming MoticLive for real-time remote robotic microscopy used in telecytology, ROSE, and remote frozen sections; outputs support DICOM, SVS, and JPG formats with PHI encryption and password protection.

Motic's commercial model is a hybrid of direct enterprise sales (Request a Demo / Book a Demo flows with regional routing across North America, EMEA, APAC, LatAm, Africa, and the Middle East) and channel / partner distribution. Hardware sales of MoticEasyScan scanners are the primary revenue driver, bundled with one-time / multi-year software licenses (EasyDrive, MoticFlow), onboarding and training services, and 24/7 onshore support, with a publicly disclosed promotional anchor ('5 Scanners for $100,000 USD') and otherwise quote-based pricing. Channel partners and co-development agreements materially shape the business: a January 2024 expanded Joint-Venture with Applied Spectral Imaging (ASI) integrates HiPath Pro and PathFusion AI analysis into MoticEasyScan Pro and Infinity scanners; BC Cancer operates a multi-decade cervical cancer screening program on 1,000+ Motic scanners in China; ASCP, Global Good/Intellectual Ventures, Techcyte, and Cleveland Clinic anchor global-health, AI, and validation relationships. The company is profitable-or-stable within a private parent group, and financial details (revenue, headcount growth, capital structure) are not disclosed in source material.

Name

Motic Digital Pathology

Legal name

Motic Digital Pathology

Website

https://moticdigitalpathology.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Motic Digital Pathology is a private US business unit of Motic Instruments that sells whole-slide imaging scanners, telepathology systems, and the EasyDrive software platform to hospital pathology labs, academic programs, research institutions, and global-health / NGO programs.

Ownership category

akta.pro rank

Product category

Digital Pathology Equipment

NAICS

Diagnostic Imaging Centers (621512), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical and Diagnostic Laboratories (62151), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Surgical & Medical Instruments & Apparatus (3841), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Laboratory Analytical Instruments (3826), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Anatomic Pathology LIS & Digital Pathology Workflow (HLACAMAB)

akta.pro secondary industries

Portable, Mobile & Point-of-Care Imaging Systems (HLAHABAL), Medical Imaging AI (HDAAAEAH)

Keywords

• Whole slide imaging
• Digital pathology equipment
• Telepathology platforms
• Tissue microarray analysis
• AI microscopy diagnostics

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales (Whole Slide Scanners): Primary revenue: one-time sale of MoticEasyScan, MoticFlexScan and EasyScan GO WSI scanners (desktop to high-volume models), sold directly and via promotional bundles (e.g., '5 Scanners for $100k' promo of 1x Infinity + 4x One).
2. Software Platform (EasyDrive / MoticFlow) Bundles: Motic's case-workflow platform / repository server program is included as part of scanner bundles and deploys as part of turnkey solutions; EasyDrive (Triage, Library, Viewer, Sync View) and MoticFlow teleconsultation are core to deployments.
3. Training, Onboarding & 24/7 Onshore Support: Professional services revenue from dedicated training, onboarding, and 24/7 onshore support offerings that are emphasized as part of the deployment package and enable 'deploy in weeks vs. months' positioning.
4. Joint-Venture / Co-Development Partnerships (ASI): Revenue via joint go-to-market with Applied Spectral Imaging (ASI) in which ASI's HiPath Pro and PathFusion platforms integrate with Motic scanners; integration of ASI software into MoticEasyScan Pro and Infinity scanners for selected hospitals and laboratories worldwide.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Motic Digital Pathology designs, manufactures, and sells whole-slide imaging (WSI) scanners under the MoticEasyScan, MoticFlexScan, and EasyScan GO product lines, paired with the EasyDrive browser-based software platform, the MoticFlow cloud slide-sharing/teleconsultation platform, and the FS-Live real-time remote robotic microscopy system. The offerings enable hospitals, clinical labs, research institutions, and global health programs to digitize glass slides, perform telepathology and remote rapid on-site evaluations (ROSE), and integrate with third-party AI, image analysis, and LIS platforms.

Product overview

Motic Digital Pathology offers a platform-plus-modules architecture centered on the MoticEasyScan line of whole-slide imaging (WSI) scanners paired with the EasyDrive software platform and the MoticFlow / FS-Live telepathology solutions. The scanner family spans compact desktop units (MoticEasyScan One, MoticFlexScan 1, MoticEasyScan Two) to mid-volume flagships (MoticEasyScan Pro 6, MoticEasyScan Pro 24) to high-throughput workhorses (MoticEasyScan Infinity and the Infinity NFC300 variant), plus specialty AI scanners (MoticEasyScan GO for malaria, MoticEasyScanTB for tuberculosis) and the fluorescence-capable MoticEasyScan One with Fluorescence. Scanners output DICOM, SVS, and JPG formats with PHI encryption and password protection, and integrate with the EasyDrive Triage, Library, Viewer, and Sync View software modules for end-to-end slide management, annotation, sharing, and side-by-side comparison. Real-time collaboration is delivered through FS-Live Telepathology, the cloud-based MoticFlow Teleconsultation platform, and the forthcoming MoticLive product. Interoperability is enabled through a Joint-Venture with Applied Spectral Imaging (ASI) for HER2 IHC / FISH analysis via HiPath Pro and PathFusion, with CorePath Laboratories' LabVizor LIS as the first integrated deployment. Technology features include Z-Stack, Extended Depth of Field, live remote microscopy, and AI-assisted region-of-interest selection for the integrated Tissue Microarray workflow.

Differentiator

Problem solved

Functional benefit

Brands

• MoticEasyScan: Family of whole-slide imaging (WSI) digital scanners (One, Two, Pro 6, Pro 24, Infinity, FlexScan 1, FlexScan 60).
• EasyDrive
• MoticFlow
• FS-Live
• MoticLive
• EasyScan GO
• EasyScanTB
• MotiCyte

Products and services

• MoticEasyScan One A compact, single-slide whole-slide imaging scanner designed for first-time digital pathology adopters and small labs, supporting brightfield scanning and serving as the base platform later extended with a fluorescence variant.
• MoticEasyScan Two A next-generation compact whole-slide imaging scanner in the MoticEasyScan family, designed to streamline slide workflows, improve collaboration, and enhance efficiency in labs.
• MoticEasyScan Pro 6 A flagship mid-sized 6-slide whole-slide imaging scanner for mid-sized clinics and labs, optimized for teleconsultations, remote frozen sections, and telecytology, and used in the Cleveland Clinic telecytology validation.
• MoticEasyScan Pro 24 A higher-capacity Pro-series whole-slide imaging scanner for digital pathology workflows with greater slide capacity than the Pro 6.
• MoticEasyScan Infinity A high-throughput whole-slide imaging scanner that scans without disruption and is capable of 1,000+ slides per week, marketed for research, education, and archival use, with an NFC300 variant featuring NFC and a 12MP scanning camera.
• MoticFlexScan 1 A compact flexible whole-slide imaging scanner in the MoticFlexScan product line.
• MoticFlexScan 60 A flexible-architecture whole-slide imaging scanner in the MoticFlexScan line for digital pathology workflows.
• MoticEasyScan One with Fluorescence Motic's first fluorescence-capable whole-slide imaging scanner, offering combined brightfield and fluorescence scanning capability to streamline workflows that require both modalities.
• MoticEasyScan GO An AI-powered scanning microscope combining Motic whole-slide imaging with custom image recognition software to detect and count malaria parasites in Giemsa-stained blood smears in under 20 minutes, providing expert-level diagnostics in resource-limited settings.
• Motic Clinical Microscopes Clinical and biomedical research microscopes offered under the parent Motic Microscopes brand, complementing the digital pathology scanner line.
• EasyDrive Motic's on-demand digital pathology software platform integrating with existing healthcare portals and LIS without proprietary formats, with Triage intake, Library archive, Viewer with annotation tools, and Sync View for synchronized side-by-side comparison, with PHI-encrypted password-protected access.
• FS-Live Telepathology System A live robotic-microscopy telepathology system for real-time remote diagnostics, including telecytology and remote ROSE, with continuous autofocus, gamma stain compensation, z-stack snapshot, 4X objective, and drop markers, validated at Cleveland Clinic at 96% case / 97% pass concordance.
• MoticFlow Slide Sharing / Teleconsultation A browser-based cloud slide-sharing and teleconsultation platform used to upload, view, annotate, share, and review whole-slide images from remote locations, enabling case consultation across multiple sites.

Quantifiable outcome

• 96% concordance by case and 97% concordance by pass in 120 telecytology adequacy specimens at Cleveland Clinic across 3 hospitals and 5 settings over 12 months
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered tactical (event-specific), flagship / strategic tier, core (flagship validation site), tier-1 validation partner, flagship philanthropic partner, senior / co-founder, senior / co-developer, flagship (nearly two-decade partnership), core (global health ai), core (end-to-end solution), senior consultant and senior consultant (china program).

• ISENETtactical (event-specific)GTM or Marketing Partner · 21 March 2026Co-exhibiting at USCAP 2026: Motic at Booth #712 and ISENET at Booth #462, showcasing a connected Digital Tissue Microarray workflow designed to improve reproducibility, scalability, and cost-efficiency for large-cohort studies.
• Applied Spectral Imaging (ASI)flagship / strategic tierStrategic or Co-development Partner · 30 January 2024Expanded Joint-Venture relationship to create integrated end-to-end solutions for AI-enabled analysis of H&E, IHC and FISH samples — image to diagnosis. Motic selected ASI as JV partner to integrate Whole Slide Imaging (WSI) seamlessly with ASI's HiPath Pro and PathFusion platforms for brightfield and fluorescent image analysis. Initial projects focus on breast tissue biopsies, including ASI's HER2 IHC scoring on Motic images and digital HER2 FISH enumeration workflows. From 2024, ASI software is being integrated into MoticEasyScan Pro and MoticEasyScan Infinity scanners for selected hospitals and laboratories worldwide; the first integrated platform is operational at CorePath Laboratories using the LabVizor LIS.
• CorePath Laboratories (San Antonio, TX)core (flagship validation site)Implementation/ SI/ Consulting Partner · 30 January 2024Validation partner for the Motic/ASI joint-venture integration. CorePath is the first operational deployment site of the integrated Motic+ASI platform, using the proprietary LabVizor LIS. Dr. Aamir Ehsan (Medical Director and CEO) endorsed the interoperability for HER2 IHC and FISH workflows. CorePath is a CLIA- and CAP-accredited laboratory.
• Cleveland Clinic (Department of Cytopathology)tier-1 validation partnerImplementation/ SI/ Consulting Partner · 1 January 2020Independent evaluation of the Motic FS-Live telecytology system for remote Rapid On-Site Evaluations (ROSE). Led by Jordan P. Reynolds, MD (Head of Cytopathology), compared remote readouts against 120 previously diagnosed adequacy specimens across 5 settings, 3 hospitals, 12 months, finding 96% concordance by case and 97% by pass. First presented at American Society of Cytopathologists Annual Scientific Meeting in November 2020.
• American Society of Clinical Pathology (ASCP) — Partners in Cancer Diagnosis and Treatment in Africaflagship philanthropic partnerStrategic or Co-development Partner · 1 January 2018ASCP initiative has installed MoticEasyScanners at hospitals in Tanzania, Rwanda, eSwatini, Ethiopia, Malawi, and Uganda with additional countries planned. Motic donated cloud-based teleconsultation platform; doctors in under-resourced sub-Saharan Africa collaborate daily with expert pathologists at Duke Medical and UCSF. Nearly 400 cases shared since the program launched in summer 2018.
• Dr. Branko Palcicsenior / co-founderStrategic or Co-development Partner · 1 January 2004Co-founded Motic Medical Diagnostics Systems with Richard Yeung in 2004; remained with the company until it went public. Now Scientist Emeritus at BC Cancer's Integrative Oncology Department; continues to discover new markets for Motic's technologies and telepathology consultation network model.
• Dr. Calum MacAuleysenior / co-developerStrategic or Co-development Partner · 1 January 2004Motic partner through Motic Medical Diagnostics Systems since its 2004 founding. Distinguished Scientist and Head of Department of Integrative Oncology at BC Cancer Agency; Clinical Associate Professor at UBC. Designed the condenser still used in newest generation MoticEasyScanners and licenses DNA ploidy software for Motic's cervical cancer initiative.
• BC Cancer (British Columbia Cancer Agency)flagship (nearly two-decade partnership)Strategic or Co-development PartnerPartnered for nearly two decades to provide automated cervical cancer screenings and telepathology consultation in China. Using over 1,000 Motic scanners with the teleconsultation platform, expert pathologists in centralized laboratories screen nearly a million women a year. Led via Dr. Calum MacAuley, Dr. Branko Palcic, and Dr. Chen Zhou — all Motic partners through Motic Medical Diagnostics Systems (founded 2004).
• Global Good Fund by Intellectual Ventures (Bill & Melinda Gates Foundation)core (global health ai)Strategic or Co-development PartnerPartnership to build and distribute the EasyScan GO, an AI-powered scanning microscope that can automatically and accurately detect malaria parasites within minutes using machine learning. Combines Motic whole slide imaging with custom image recognition; malaria diagnoses produced in under 20 minutes.
• Techcytecore (end-to-end solution)Technology or IntegrationTechcyte and Motic Digital Pathology partnered to create a complete, end-to-end digital pathology solution for veterinary, human, and air quality labs, combining Motic's scanning hardware with Techcyte's deep-learning image analysis and workflow platform.
• Dr. Alfred Böckingsenior consultantImplementation/ SI/ Consulting PartnerPartnered with Motic for over fifteen years, co-developing the software of all MotiCyte systems still used in newer generation products today (AI to detect cancer cells of different origins). Former president of the European Society for Analytical Cellular Pathology; Head of Cytopathology at University Hospital of Dusseldorf 1994–2009. Consultant to MMDS telepathology platform and EasyScan-AI software development (coming to market late 2020).
• Dr. Chen Zhousenior consultant (china program)Implementation/ SI/ Consulting PartnerClinical Associate Professor at UBC and Medical Director of Diagnostic Cytology at BC Cancer. Key influencer in setting up the Motic-BC Cancer partnership for digital pathology consultation network for automated cervical cancer screening in China; oversees technology usage and provides pathology expertise to the network of Chinese doctors. Uses the MoticEasyScan Infinity in his research for tumor biomarker image analysis.

Scale indicators10 records

Recent moves6 records

Expansion highlights8 records

Emerging players

• PathAI: AI-pathology company (AIM-PD, AISight) whose diagnostic AI algorithms can be deployed on images from any WSI scanner including Motic; an indirect competitor that could erode Motic+ASI's AI-differentiation strategy while also serving as a partner channel.
• KFBIO: China-based WSI scanner vendor (KF-PRO series) growing rapidly in APAC clinical and research pathology; competes with Motic especially in the China cervical cancer and APAC hospital segments where Motic has its largest existing footprint.
• OptraSCAN: US/India-based WSI vendor offering affordable compact scanners plus subscription-based image management; targets the same first-time, mid-market, and cost-sensitive buyers that Motic's '5 Scanners for $100k' bundle is aimed at.
• Proscia: Software-centric digital pathology platform (Concentriq) that is scanner-agnostic and competes with Motic's EasyDrive/MoticFlow on the image-management and AI-orchestration layer rather than on hardware.

Direct peers

• Leica Biosystems (Aperio): Long-established WSI scanner vendor (Aperio AT2, GT 450) with deep installed base across large hospital and academic pathology labs globally; competes head-to-head with MoticEasyScan Pro and Infinity in mid- and high-volume clinical pathology workflows.
• Hamamatsu Photonics: Japan-based manufacturer of the NanoZoomer line of whole-slide imaging scanners; the most direct hardware analogue to Motic's MoticEasyScan family, serving the same clinical and research pathology labs with a comparable DICOM/SVS output and FDA-cleared clinical use in the US.
• Akoya Biosciences: Spatial biology and multiplexed tissue imaging company (Phenochart, Vectra Polaris, Phenoptics) that overlaps with Motic's TMA workflow and research-segment positioning, especially in spatial biology and AI-ready dataset generation.
• 3DHistech: Hungarian vendor of P-series WSI scanners (P1000, P250, Pannoramic Confocal) plus integrated case management software; a direct mid-market competitor with similar scanner-plus-software platform positioning to Motic's EasyDrive bundle.

Broad incumbents

• Philips (Digital Pathology): Philips IntelliSite Pathology Solution is a fully integrated, FDA-cleared digital pathology platform combining WSI scanners, image management, and analytics; a broad incumbent that competes with Motic across enterprise hospital deployments and dwarfs Motic in scale and clinical reimbursement positioning.
• Roche (Ventana Digital Pathology): Roche's Ventana DP 200 scanner plus navify Digital Pathology platform is a vertically integrated offering from a global IVD leader; competes with Motic+ASI in HER2/IHC workflows and brings significantly larger sales, regulatory, and reimbursement infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/moticpathology
• YouTubeyoutube.com/@MoticDigitalPathology
• Facebookfacebook.com/MoticDigitalPathology
• LinkedInlinkedin.com/company/moticpathology

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motic Digital Pathology