Plataforma Tecnológica del Vino

What Plataforma Tecnológica del Vino does

Plataforma Tecnológica del Vino (PTV) is a Spanish non-profit association (asociación sin ánimo de lucro) founded in 2010 and headquartered in Madrid that operates as a coordination platform for wine-sector research, development, and innovation (R&D+i). Its role is to aggregate R&D+i demand from across the Spanish wine value chain — wineries, technology providers, and research institutions — and to structure multi-partner consortia capable of winning and executing publicly-funded projects. PTV's working scope spans viticulture, oenology, sustainability, traceability, and digitalization, with member priorities fed into a shared roadmap used to inform project design.

PTV's core output is not a packaged software or hardware product but a portfolio of coordinated R&D+i projects and the consortia that execute them. Documented initiatives include SMARTWINERY (a smart-technology project with a reported €3.05M budget) and ECOSPHEREWINES (a sustainability-oriented initiative), alongside an ongoing pipeline of programs supported through partnerships with OIVE, FEV, AEI, and CDTI. The platform also operates the PTV Innovation Awards as a member-engagement and recognition instrument, and has received external validation including the 2018 OIV Award.

PTV's revenue model is hybrid: membership dues paid by industry associates combined with administrative and coordination overhead recovered from publicly-funded R&D+i projects it helps structure and manage. PTV does not commercialize proprietary technology; rather, it functions as an intermediary that channels public grants toward joint industry-academia projects, with cumulative mobilization of more than €100M in R&D+i during 2021-2024. Its customer base spans wine producers of varied sizes, applied research centers, technology vendors, and Spanish public funding bodies involved in wine-sector innovation policy.

Name

Plataforma Tecnológica del Vino

Legal name

Plataforma Tecnológica del Vino

Website

https://ptvino.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Plataforma Tecnológica del Vino (PTV) is a Madrid-based non-profit association founded in 2010 that coordinates R&D+i across the Spanish wine industry, linking wineries, research institutions, and public funders to structure and manage collaborative innovation projects funded primarily through sector framework agreements.

Ownership category

akta.pro rank

Product category

Wine Industry R&D+i Coordination

NAICS

Scientific Research and Development Services (5417), Professional, Scientific, and Technical Services (541)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

akta.pro secondary industries

Project Preparation Facilities & Technical Assistance Windows (BPADAOAI), International Standards Development & Standardization Bodies (BPADANAA)

Keywords

• Wine sector R&D coordination
• Viticulture innovation platform
• Oenology research association
• Wine industry collaboration
• Sustainable winemaking projects

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership fees: PTV operates as a nonprofit association funded through membership fees (cuotas) from wine sector companies and organizations. Fee structures vary by collective type as documented in the PTV fees document for 2023.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PTV coordinates research, development, and innovation (R&D+i) activity for the Spanish wine sector as a non-profit association. Its core deliverables are three service pillars — R+D+I Boosting, Communication, and Dialogue with Public Administrations — delivered to wine-sector members (wineries, producers, research centers, technology partners) who pay annual membership fees. It also operates the annual Premios PTV de Innovación awards, publishes the Strategic Innovation Agenda, and coordinates multi-stakeholder European R&D projects such as SMARTWINERY and ECOSPHEREWINES.

Product overview

Plataforma Tecnológica del Vino (PTV) is a non-profit association that serves as the national technology and innovation platform for the Spanish wine sector. Rather than a unified software product, PTV offers a portfolio of services including R+D+i project coordination, communication services, public administration dialogue, an annual Innovation Awards program (Premios PTV de Innovación), and membership network facilitation. PTV also coordinates large-scale R&D projects including SMARTWINERY (a 4.0 experimental smart winery), ECOSPHEREWINES (sustainable viticulture), and manages the Hub de Digitalización y Vino for the Spanish Wine Federation. The organization publishes the Strategic Innovation Agenda defining sector priorities and facilitates collaboration between industry, research institutions, and public bodies.

Differentiator

Problem solved

Functional benefit

Products and services

• R+D+I Boosting Service

Quantifiable outcome

• More than 100M€ in R&D+i projects mobilized for wine sector (2021-2024)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• OIVE (Organización Interprofesional del Vino de España)coreStrategic or Co-development Partner · 1 February 2025Strategic alliance renewed for 2025-2029 to drive R&D+i in Spanish wine sector. Previous 2019-2024 agreement approved 79 projects mobilizing 132.7M€ with focus on sustainability and climate change. New period emphasizes sustainability, knowledge transfer, and specialized online training programs.
• Federación Española del Vino (FEV)coreStrategic or Co-development PartnerFramework agreement signed in October 2018 for joint initiatives. FEV has a Digitalization and Wine Hub collaborating with PTV on technology adoption, webinars, and industry events.
• OIVE Sustainable Wineries Certification (SWfCP)minorStrategic or Co-development PartnerOIVE recognizes and backs the Sustainable Wineries for Climate Protection certification as sector standard for sustainability, aligned with PTV's environmental objectives.
• Fundación Juana de VegacoreStrategic or Co-development PartnerCoordination partner for ECOSPHEREWINES project (Interreg Sudoe), leading a 13-entity consortium from Spain, France, and Portugal focused on sustainable viticulture.
• Universidad de MurciacoreTechnology or IntegrationProject coordinator and wine analysis partner for SMARTWINERY European project, contributing technical expertise for experimental smart winery development.
• Grupo AgrovincoreStrategic or Co-development PartnerHost of SMARTWINERY experimental pilot plant in Alcázar de San Juan, providing facility and equipment for smart winery technology demonstration.
• NEUROPUBLICcoreTechnology or IntegrationGreek technology partner in SMARTWINERY project, responsible for developing detection technologies and integrated data management platform.
• Agencia Estatal de Investigación (AEI)coreStrategic or Co-development PartnerGovernment agency providing public-private collaboration funding. AEI's subdivision of thematic scientific-technical programs oversees 320M€ budget for collaborative R&D projects.
• Ministerio para la Transición Ecológica y el Reto DemográficominorStrategic or Co-development PartnerGovernment ministry managing PERTE de Economía Circular funding for industrial sustainability and circularity projects.
• GIEC (Grupo Interplataformas de Economía Circular)minorStrategic or Co-development Partner30-platform inter-group promoting circular economy through public-private collaboration and R&D+i. PTV participates as member platform.
• Tonelería MurúaminorStrategic or Co-development PartnerCooperage leading Proyecto Origen research on American oak contribution to wine based on different geographical origins, involving 14 wineries.
• FIVIN (Fundación para la Investigación del Vino y la Nutrición)minorStrategic or Co-development PartnerFoundation collaborating with OIVE and PTV on research about moderate wine consumption and health effects.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AZTI: Spanish food/marine technology center conducting applied R&D for industry members. Comparable to PTV as a sector-specific R&D+i bridge, though focused on marine food rather than wine.
• Plataforma Tecnológica Food for Life-Spain: Parallel Spanish national technology platform structured identically to PTV (membership-based, R&D+i coordination) but focused on the broader food sector. Closest structural analog to PTV's operating model within Spain's Plataformas Tecnológicas network.
• AINIA Centro Tecnológico: Spanish food-industry technology center conducting applied R&D and member services for agrifood players. Comparable to PTV in providing sector-specific technical support and member-driven R&D collaboration.
• Plataforma Tecnológica Española de Envase y Embalaje (PACKNET): Another national technology platform operating under the same Spanish R&D+i coordination model as PTV, focused on packaging. Highly comparable in governance, funding sources, and working-group structure.
• BIOPLAT (Plataforma Tecnológica de Biotecnología Industrial): Spanish technology platform coordinating industrial biotech R&D+i. Same membership-plus-grant operating model and same public-private coordination role as PTV, applied to a different sector.
• CNTA (Centro Nacional de Tecnología y Conservación de los Alimentos): Spanish food-tech R&D center working with food and beverage companies on applied research and innovation support. Overlaps with PTV's role of bridging research institutions and industry in adjacent food verticals.

Regional players

• ITACYL (Instituto Tecnológico Agrario de Castilla y León): Regional agrifood technology institute in Spain conducting applied research and technology transfer. Comparable in mission to PTV but operating at regional rather than national level and in agriculture broadly.
• INRAE (Institut National de Recherche pour l'Agriculture, l'Alimentation et l'Environnement): France's national agrifood research institute. Comparable in scale and mission to PTV's research-coordination role but operating in France; a natural cross-border counterpart via ECOSPHEREWINES-style INTERREG collaboration.

Broad incumbents

• Federación Española del Vino (FEV): Spain's national wine producers' federation, an existing PTV partner. Wider remit (commercial, regulatory, advocacy) than PTV but overlapping membership and joint programs such as the Hub de Digitalización y Vino.
• Organización Interprofesional del Vino de España (OIVE): Spain's wine interprofessional organization and PTV's core strategic partner under the 2025–2029 framework agreement. Broader sectoral mandate (regulation, promotion) but the primary funding counterpart for PTV's R&D+i activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pt_vino
• Facebookfacebook.com/PTVino

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plataforma Tecnológica del Vino