Simplus
SimPlus is a Singapore-based maritime technology company that builds proprietary simulation, tracking, and analytics software for port authorities, port operators, and marine contractors, serving clients such as MPA, PSA International, and Jurong Port with a mix of licensed software platforms and specialized consulting services.
- Company typePrivate
- Founded2006
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Simplus does
SimPlus is a Singapore-based maritime technology company that builds simulation, digitalization, and operational analytics software for the global port and maritime industry. Spun off from Nanyang Technological University's Centre for Advanced Information System in 2006, the company has developed a proprietary simulation platform with parallel computing capability that underpins five core product systems: Cargo Terminal Simulation (CTS), Passenger Terminal Simulation (PTS), Berth Planning and Simulation (BPS), AnchorageView, and Vessel Traffic Management (VTM), plus mobile applications and specialized modules such as the Near-term Collision Prediction and Avoidance System running 24/7 at MPA's Port Operations Control Centre. The technology stack combines discrete-event simulation, AIS data integration, and machine learning for vessel routing prediction, with an optimization engine layer for berth and anchorage allocation. SimPlus has accumulated millions of historical vessel movement records through long-term deployment in the Port of Singapore, one of the world's busiest transhipment hubs handling over 140,000 vessel movements per annum.
The company serves three primary customer segments: government maritime authorities and port regulators (notably the Maritime and Port Authority of Singapore), port operators including PSA International, Jurong Port, and PSA Marine, and marine project contractors undertaking port development work such as the Tuas Terminal project. A secondary segment includes passenger terminal operators and integrated resorts (Singapore Cruise Centre, Marina Bay Sands) requiring crowd flow simulation. Revenue is generated through a mix of software licensing and platform subscriptions for the simulation and tracking systems, and professional services including Simulation Consulting, Formal Safety Assessment studies following IMO guidelines, and Visual Analytics engagements. Pricing is quote-based enterprise with bespoke contracts negotiated through direct sales; SimPlus operates from a single Singapore headquarters and distributes exclusively through direct enterprise engagement with no self-serve channel.
SimPlus's commercial positioning is reinforced by deep government relationships in Singapore's maritime ecosystem, including a base at MPA's Maritime Innovation Lab, the Minister's Innovation Award (Distinguished) from the Ministry of Transportation, and direct endorsements from senior government figures. The company has executed over 20 Formal Safety Assessment studies across multiple countries and is a recognized contributor to major Singapore port development projects, most prominently Tuas Terminal. Strategic co-development partnerships with research bodies (IHPC A*STAR for high-performance computing, NTU for algorithm design) and integrators (ST Electronics, Kongsberg Norcontrol) support continued capability development.
Simplus firmographics
Firmographics- Name
- Simplus
- Legal name
- SimPlus Pte Ltd
- Website
- https://simplus.sg
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimPlus is a Singapore-based maritime technology company that builds proprietary simulation, tracking, and analytics software for port authorities, port operators, and marine contractors, serving clients such as MPA, PSA International, and Jurong Port with a mix of licensed software platforms and specialized consulting services.
- Ownership category
- akta.pro rank
Simplus industry classification
Industry- Product category
- Maritime Port Simulation Software
- NAICS
- Navigational Services to Shipping (48833)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Vessel Traffic Services (VTS) / Port Call Optimization & Berth Scheduling Systems (TLAHAOAD)
- akta.pro secondary industries
- Cargo Visibility, Track & Trace & Port Analytics (ETA/ETD, Dwell, Predictive) (TLAHAOAH), Digital Engineering & Simulation (CFD/FEA, Digital Twins, Model-Based Engineering) (IMAJAGAL)
Keywords
Where Simplus is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Simplus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Platform Subscriptions: SimPlus licenses its proprietary simulation and tracking/planning software platforms (CTS, PTS, BPS, VTM, AnchorageView) to port operators, port authorities, and contractors. Solutions are production-ready and deliver immediate operational value.
- Simulation Consulting Services: The company provides simulation consulting engagements where it applies data-driven simulations to solve cargo, passenger, and vessel movement problems for clients. These are typically project-based consultancy engagements involving model building, validation, experimentation, and analysis.
- Formal Safety Assessment (FSA) Consultancy: SimPlus conducts Formal Safety Assessment studies for port authorities, port planners, and contractors, following IMO guidelines. These are structured consultancy engagements assessing navigational safety, risk control measures, and cost-benefit analyses for marine projects.
- Visual Analytics Services: The company applies statistics, computer programming, and operations research to help clients unearth insights and communicate them via statistical graphics, plots, and information graphics. Deliverables are analytical reports and visual dashboards.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Simplus product offering
Product offeringCore offering
SimPlus develops and licenses proprietary simulation, real-time tracking, and predictive analytics software platforms for port and maritime operations. Core product suite includes Cargo Terminal Simulation (CTS), Passenger Terminal Simulation (PTS), Berth Planning and Simulation (BPS), AnchorageView, and Vessel Traffic Management (VTM), built on a parallel-computing simulation platform that integrates AIS data and machine learning. The company also provides professional services including simulation consulting, visual analytics, and Formal Safety Assessment (FSA) studies following IMO guidelines, targeting port authorities, port operators, marine contractors, and passenger terminal operators.
Product overview
SimPlus offers a suite of maritime simulation and analytics products for port operations, consisting of five core simulation systems (Cargo Terminal Simulation, Passenger Terminal Simulation, Berth Planning and Simulation, AnchorageView, and Vessel Traffic Management) plus mobile applications and specialized modules. The products are built on a proprietary simulation platform and share common data sources including AIS feeds and terminal operating systems. Services include Simulation Consulting, Visual Analytics, and Formal Safety Assessment. The company specializes in real-time and predictive analytics powered by machine learning for vessel tracking, collision prediction, and resource optimization.
Differentiator
Problem solved
Functional benefit
Brands
- CTS (Cargo Terminal Simulation): Mirrors the entire spectrum of terminal operations in a simulation system to answer 'what-if' questions for cargo terminal operations planning.
- PTS (Passenger Terminal Simulation)
- BPS (Berth Planning and Simulation)
- AnchorageView
- VTM (Vessel Traffic Management)
- VTSS (Vessel Traffic Simulation System)
- vTrack (Vessel Tracking System)
- MAV/AVM (Mobile Anchorage View)
- OHS-Sapphire
Products and services
- Cargo Terminal Simulation (CTS) A scalable simulation system that mirrors the entire spectrum of terminal operations in a simulation system to answer 'what-if' questions. It models seaward and landward operations in an integrated view with diverse modes of synchronization and interaction, featuring drag-and-drop model setup, comprehensive KPIs, and customizable models for different cargo terminal types. For port operators and terminal planners.
- Passenger Terminal Simulation (PTS) A tool for quickly building and experimenting dynamic and realistic crowd models for passenger terminal operations, built in collaboration with passenger terminal operators. The first of its kind in the market devised by a direct industry practitioner and validated by real-life statistics and operations data, covering the entire spectrum of passenger terminal operations with a focus on passenger flows. For ferry, cruise terminals, and high-pedestrian-traffic facilities.
- Berth Planning and Simulation (BPS) A planning system with fast forward simulation for berthing plan evaluation, allowing easy configuration of port and terminal layout, operations parameters and policies. Interfaces with berth booking systems, terminal operating systems, and AIS feeds for real-time tracking, and includes an optimization engine for matching demand with supply. For port authorities and terminal operators.
- AnchorageView A web-based real-time anchorage monitoring and planning tool that provides a live view of anchorage status including utilization level, vessel locations, current direction, and water depths. Forecasts future status of selected anchorages based on incoming and departing vessel information, and includes an auto-planning module with an optimization engine that maximizes space usage and minimizes vessel diversion. For port authorities and anchorage operators.
- AnchorageView Mobile (AVM) An iOS mobile application that provides pilots with a live view of the current and predicted future status of anchorages while on the move, helping them identify suitable locations for vessels to anchor with less diversions and reduced fairway movements. Deployed at PSA Marine for pilots out at sea.
- Vessel Traffic Management (VTM) A comprehensive vessel tracking and management system that allows users to monitor and manage vessel movements. Runs on AIS data and interfaces with vessel database, with an extended version including a unique simulation engine that realistically models vessel navigation behavior in port waters, where each vessel is modeled as an intelligent object navigating on a dynamically selected route based on its source, destination, and traffic conditions, complying with IMO's COLREGS. For port authorities, vessel traffic service operators, and maritime agencies.
- OHS-Sapphire Digital Solution A first-of-its-kind digital solution designed and implemented by SimPlus and integrated into PSA Marine's ONEHANDSHAKE digital platform to provide shipmasters with real-time delivery updates for vessel supplies while alongside Singapore terminals, facilitating seamless information flow between maritime stakeholders. For PSA Marine and vessel operators at Singapore terminals.
- Simulation Consulting Professional services applying data-driven simulations to solve cargo, passenger, and vessel movement problems for clients. Engagements follow a 7-step process from problem formulation to documentation, helping clients enhance operations efficiency, reduce uncertainty, and mitigate risks. For port authorities, port operators, and marine project contractors.
- Visual Analytics Analytics services combining statistics, computer programming, and operations research to help clients unearth useful information from data and communicate it clearly via statistical graphics, plots, and information graphics. Deliverables are analytical reports and visual dashboards for smarter decision making. For port operators, maritime agencies, and project teams.
- Formal Safety Assessment (FSA) A structured and systematic methodology for enhancing maritime safety, including protection of life, health, marine environment, and property, following IMO guidelines in 7 steps from goal definitions through stakeholder engagement. SimPlus has conducted over 20 FSA studies across multiple countries, with the most prominent being the development of Tuas Terminal in Singapore. For port authorities, port planners, and marine project contractors.
Quantifiable outcome
- Security check performance improvement of 11% to 70% at Marina Bay Sands casino entrances through simulation-based staffing and facility recommendations
- +4 more outcomes
Companies that use Simplus
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Simplus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature11 records
Simplus partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- PSA MarinecoreSimPlus supported the launch of OHS-Sapphire, a first-of-its-kind digital solution introduced by PSA Marine integrated into the ONEHANDSHAKE digital platform. SimPlus designed and implemented the digital solution architecture to facilitate seamless information flow between maritime stakeholders for real-time vessel supply visibility. The collaboration reflects SimPlus's commitment to supporting innovation and digitalisation in the maritime sector.
- Singapore Maritime Institute (SMI) - Technology Advisory PanelcoreSMI is a joint collaboration among MPA, A*STAR, and EDB as a Whole-of-Government initiative to support and promote maritime research, education, and training. SimPlus's Director Chen Chuanyu serves on the SMI Technology Advisory Panel, which reviews submissions on SMI research programmes and projects.
- Maritime and Port Authority of Singapore (MPA) - Maritime Innovation LabcoreOn MPA's invitation, SimPlus set up a base at the Maritime Innovation Lab (MIL), part of MPA's broader Living Lab efforts. The MIL serves as a co-creation platform for innovation, enabling experimentation and test-bedding of innovative port services and intelligent ship operations. SimPlus's Just-in-Time Planning and Coordination System POC is parked under the MIL setup.
- C4NGP (Centre of Excellence in Modelling and Simulation for Next Generation Ports)coreC4NGP was jointly established by NUS and Singapore Maritime Institute to help Singapore's maritime and port industries develop innovative capabilities. SimPlus was invited to present at MSG 2018 organized by C4NGP and looks forward to working with C4NGP to enable smarter ports.
- Nanyang Technological University (NTU)coreSimPlus co-founders worked at NTU's Centre for Advanced Information System before spinning off the company in 2006. The collaboration continues on algorithm design and state-of-the-art simulation techniques. NTU is also a co-founder of C4NGP (Centre of Excellence in Modelling and Simulation for Next Generation Ports) with Singapore Maritime Institute.
- Frost & SullivancoreFrost & Sullivan provides disciplined research and best-practice models to drive growth strategies. SimPlus works with Frost & Sullivan on marine facility demand and supply forecast topics, including a project with MPA to ascertain supply of towage and waterboat services and determine optimal service levels.
- EcorysminorEcorys is an international company providing research, consultancy, and management services in economic, social, and spatial development. SimPlus works with Ecorys on economic and trade forecast as well as cost benefit analysis for various masterplan, shipping, and policy studies for the port and maritime sector.
- Institute of High Performance Computing (IHPC), A*STARcoreIHPC is a research institute promoting scientific advances and technological innovations through computational modelling, simulation, and visualisation. SimPlus works with IHPC to ensure the high performance of their systems, particularly parallel computing capabilities.
- ST ElectronicsminorSimPlus partnered with ST Electronics on a project to assess the technology readiness for remote pilotage. SimPlus licensed its Vessel Traffic Simulation System (VTSS) for simulation of vessel traffic movement, congestion, and risk prediction based on passage plans, with ST Electronics providing broader system integration.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Simplus competitors and assessment
Company assessmentDirect peers
- INFORM: German optimization software vendor with a maritime/port practice covering berth allocation, yard optimization, and vessel traffic. Direct competitor to SimPlus on the BPS and AnchorageView-class optimization modules.
- Jade Logistics: Provider of port and terminal operating software (Jade MASTER and related modules) for berth, yard, and gate operations. Direct peer in port operations IT, competing for the same terminal-operator budget as SimPlus.
- BMT Group: UK-headquartered maritime consultancy and technology firm offering port simulation, FSA studies, and navigational risk assessment. Overlaps directly with SimPlus's Simulation Consulting and Formal Safety Assessment services.
- TBA Group: UK-based vendor of port and terminal operations software, including berth planning, yard management, and vessel call optimization. Closely comparable to SimPlus in the BPS-style berth and terminal planning space, with a similarly port-operator-focused customer base.
- Camco Technologies: Belgian supplier of container terminal automation including OCR-based gate and yard automation, with a digital-twin/simulation offering for terminals. Comparable to SimPlus in the cargo terminal and port-operations digitalization space.
Broad incumbents
- Navis (Accel-KKR): Market-leading terminal operating system (TOS) vendor serving the majority of global container terminals. A broad incumbent — does not specialize in SimPlus's simulation-only niche but is the default software stack that SimPlus's tools often integrate with or sit alongside.
- Kongsberg Maritime: Norwegian maritime technology group supplying VTS, port surveillance, and digital infrastructure (SimPlus already partners with Kongsberg Norcontrol). Larger incumbent with broader product portfolio that could expand down into SimPlus's simulation niche.
- Wärtsilä Voyage: Marine technology arm of Wärtsilä covering navigation, VTS, and smart-port solutions. Overlaps with SimPlus's vessel traffic and berth planning offerings as part of a much broader portfolio.
- ABB Marine & Ports: Global industrial automation supplier to ports and terminals (including crane automation and ABB Ability portfolio). A broad incumbent whose digital-twin and port-optimization investments could encroach on SimPlus's simulation territory.
- RINA: Italian classification society and maritime consultancy offering FSA studies, navigation risk assessment, and port advisory. Comparable to SimPlus's FSA and consulting services but operating at much larger scale across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Simplus social profiles
Digital presenceSimplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplus leadership team
Management profileNumber of profiles
Profiles3 records
Simplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplus
What does Simplus do?
SimPlus develops and licenses proprietary simulation, real-time tracking, and predictive analytics software platforms for port and maritime operations. Core product suite includes Cargo Terminal Simulation (CTS), Passenger Terminal Simulation (PTS), Berth Planning and Simulation (BPS), AnchorageView, and Vessel Traffic Management (VTM), built on a parallel-computing simulation platform that integrates AIS data and machine learning. The company also provides professional services including simulation consulting, visual analytics, and Formal Safety Assessment (FSA) studies following IMO guidelines, targeting port authorities, port operators, marine contractors, and passenger terminal operators.
Is Simplus a public or private company?
Simplus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simplus founded?
Simplus was founded in 2006. It employs 11 to 50 people.
Where is Simplus based?
Simplus is headquartered in Singapore, Singapore, in the Asia region.
How does Simplus make money?
Four revenue lines are on record. Software Licenses and Platform Subscriptions are the primary driver. The others are simulation Consulting Services, formal Safety Assessment (FSA) Consultancy and visual Analytics Services.
Who are Simplus's main competitors?
Direct peers on record are INFORM, Jade Logistics, BMT Group, TBA Group and Camco Technologies. Broad incumbents are Navis (Accel-KKR), Kongsberg Maritime, Wärtsilä Voyage, ABB Marine & Ports and RINA.
Does Simplus have an API?
No public API is recorded for Simplus.
What industry is Simplus in?
Simplus's product category is Maritime Port Simulation Software. Its primary akta.pro industry code is TLAHAOAD, Vessel Traffic Services (VTS) / Port Call Optimization & Berth Scheduling Systems, with a secondary code of TLAHAOAH, Cargo Visibility, Track & Trace & Port Analytics (ETA/ETD, Dwell, Predictive). Its NAICS code is 48833 and its SIC code is 7373.