Do512

What Do512 does

Do512 is an Austin, Texas-based local events, music, art, and entertainment discovery platform founded in 2009. It serves as the Austin property within the DoStuff Network, a multi-city media network of 21 local media properties operated by parent company DoStuff Media, Inc. The platform enables users to discover, RSVP to, and enter giveaways for local events across categories including live music, comedy, food and drink, LGBTQ+ events, community gatherings, and family activities, with editorial curation by local tastemakers and a community voting system. The platform reports 350,000+ monthly users, 354,000 email subscribers, and 1,000,000 monthly page views, supported by social media presence across Facebook, Twitter, Instagram, and TikTok.

The core technology consists of a centralized platform developed and maintained by DoStuff Media, Inc. and shared across all DoStuff Network city sites. Products include the main Do512 events platform, a free user account system for tracking artists and venues, the "Win Stuff" ticket giveaway service, a daily Top Picks newsletter, and the Do512 Family sub-brand focused on family-friendly activities. Distribution extends to mobile via responsive web design, with ticket purchases routed through third-party providers including Eventbrite, Ticketmaster, Etix, and Eventim.

Do512 operates an advertising-supported business model, generating revenue through targeted email, social, and display advertising campaigns sold to Austin venues, event organizers, and brands. The company positions itself as equal parts media property, creative agency, and event production company, offering advertising products including event and venue advertising, RSVP and contesting services, sponsored editorial content, and full-service custom event production. The end-user experience is free, monetized entirely through B2B advertising and event production services to a fragmented base of Austin entertainment and hospitality clients.

Name

Do512

Legal name

DoStuff Media, Inc.

Website

https://do512.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Do512 is an Austin, Texas-based local event discovery and media platform founded in 2009, serving Austin residents and visitors seeking entertainment, music, and nightlife events through a free advertising-supported website, email newsletter, and social channels as part of the multi-city DoStuff Network.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising: Advertising-supported digital media platform. The platform generates revenue through targeted email, social, and display advertising campaigns for events, venues, and brands. The company states 100% of their audience consists of people actively looking to go out and spend money.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Do512 is an Austin, Texas-focused local event discovery platform that aggregates real-time listings for live music, comedy, food and drink, art, LGBTQ+, family, and community events. Users can browse events, submit their own listings, vote on and rank events, RSVP, and enter free ticket giveaways via the Win Stuff program. The platform is supported by advertising, sponsored content, and event production services sold to venues, promoters, and brands.

Product overview

Do512 operates as an advertising-supported local event discovery and media platform for Austin, Texas. The company offers a suite of digital products including a core event discovery platform with real-time listings, community voting, and user-generated event submission; a free user account system for tracking artists and venues; a ticket giveaway service; and a daily curated email newsletter. The platform extends into family-focused programming via its Do512 Family spin-off brand. On the business side, Do512 provides advertising solutions including event promotion, RSVP and contesting services, custom event production, and sponsored content. The company is part of the DoStuff Network, a multi-city media network spanning 21 cities across North America, operating on a centralized technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Do512 Family: A family-friendly events and information platform similar to Do512, dedicated to helping Austin area families find activities and events.

Products and services

• Do512 Events Platform Primary real-time event discovery platform featuring event listings, venue information, artist profiles, user-submitted events, and community voting/ranking for Austin-area entertainment. Free for end users.
• Win Stuff Ticket Giveaways Free-to-enter ticket giveaway system for registered users to win tickets to local Austin events, with email notifications sent 24 hours before winning shows.
• Do512 User Accounts Free user account system enabling registered users to track favorite artists and venues, RSVP to events, enter giveaways, and receive personalized notifications when followed artists announce shows.
• Top Picks Daily Newsletter Daily curated email newsletter delivering the latest event announcements, ticket giveaways, and curated recommendations to 354,000 subscribers.
• Do512 Family Family-friendly events spin-off of the main Do512 platform, dedicated to helping Austin-area families discover kid-appropriate activities and venues.
• Event & Venue Advertising Targeted advertising solutions including email campaigns, social media promotion, and display advertising sold to venues, event organizers, and brands to drive attendance.
• RSVP & Contesting Services Platform-mediated RSVP hosting and promotional giveaway services enabling venues and brands to drive direct audience engagement.
• Custom Event Production Full-service custom event production for brand activations including house parties, live music on boats, outdoor movie screenings, and similar experiential campaigns.
• Sponsored Content Editorial-style branded content placements on high-traffic site pages to connect brands and events with relevant audiences.
• DoStuff Network Multi-city network of 21 local media properties across North American cities including Austin, Boston, Chicago, Dallas, Denver, Houston, Los Angeles, Nashville, NYC, San Diego, Seattle, Toronto, and Vancouver, sharing centralized technology infrastructure and reaching 4 million people.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• DoStuff NetworkcoreStrategic or Co-development PartnerDo512 is part of the DoStuff Network, a network of 21 local media properties across North America. The network collectively reaches 4 million people and operates on shared technology platform infrastructure.
• DoStuff Media, Inc.coreTechnology or IntegrationParent company DoStuff Media, Inc. develops and maintains the centralized technology platform that powers Do512 and all other DoStuff Network properties.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Fever: Curation-led local experiences marketplace (immersive events, food, nightlife) operating in many US cities. Adjacent to Do512 in experiential event discovery and ticketing-with-discovery flows.
• Goldstar: Discounted tickets and event discovery for local entertainment, dining, and shows. Overlaps with Do512's promotional ticketing function (Win Stuff giveaways) and live-event discovery.

Broad incumbents

• Yelp: Mass-market local business directory with an active events surface and large Austin audience. Indirectly competes for local entertainment discovery ad dollars and audience attention.
• Resy / OpenTable (Events modules): Large restaurant-reservation platforms that have expanded into curated event and ticketing features. Compete for restaurant- and hospitality-event ad spend in the Austin market.

Direct peers

• Bandsintown: Live music event discovery platform tracking artist tours and concerts. Closest music-specialized analogue to Do512's live-music editorial model, with similar concert-discovery and email-based event alerting mechanics.
• Time Out: City guide editorial brand covering local events, restaurants, and nightlife across major global cities including Austin. Competes directly for the same 'what to do tonight' advertiser and audience mindshare.
• Meetup: Local community event and group-discovery platform operating in Austin and across the US. Competes for casual local event-goers and community-led event discovery use cases.
• Eventbrite: Largest US event listing and ticketing platform with consumer event discovery surfaces and local city content. Directly comparable consumer-facing event discovery and ad-supported discovery flows that complement Do512.
• DoStuff Network (Sister Cities — e.g., Do206, Do312, DoBoston): Same parent platform and operating model (DoStuff Media) deployed across 20 other cities. They share the centralized technology platform but compete for advertiser and audience attention across the network.

Regional players

• Axios Local / 6AM City: City-focused local media newsletters (including Austin). Compete for the same local-advertiser wallet and audience-attention share via email-led editorial models, an adjacent but related threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/do512
• Facebookfacebook.com/do512
• Instagraminstagram.com/do512
• TikToktiktok.com/@do512austin
• LinkedInlinkedin.com/company/do512-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Do512