Carl-Ras

Name

Carl-Ras

Legal name

Carl-Ras

Website

https://carl-ras.dk

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Construction & Hardware Retail

NAICS

Other Building Material Dealers (44418), Industrial Supplies Merchant Wholesalers (423840)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

akta.pro secondary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

Keywords

• Construction tools and hardware
• Door and window fittings
• Workwear and safety equipment
• Building hardware supplies
• Security and access control

Headquarters

HQ city

Herlev

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels3 records

Core offering

Carl-Ras is a Denmark-based trade retailer and distributor of tools, hardware, workwear, safety equipment, building supplies, door and window fittings, security hardware, and contractor-grade machinery, offering more than 150,000 SKUs across its specialist segments. Sales are delivered through physical retail stores across Denmark, an e-commerce storefront at carl-ras.dk, and a B2B account customer program for professional tradespeople and contractors.

Product overview

Carl-Ras is Scandinavia's largest specialist in tools, fittings, sealing strips, and products for the door and window industry, offering more than 150,000 product items across multiple specialized segments. The company operates through four core business segments: (1) Carl-Ras Byg provides comprehensive construction tools, hardware, workwear, and safety equipment; (2) Carl Ras Sikring focuses on security solutions including door hardware and the AX2Go access control system; (3) Carl Ras Engros Beslag serves as the leading wholesale specialist for fittings and sealing solutions; and (4) the Entreprenørsegment offers heavy contractor equipment including diamond machines and generators. The company also operates an Outlet for discounted discontinued items. The platform functions primarily as an e-commerce catalog without public API access or documented third-party integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Carl Ras Byg: Specialist segment for building and construction professionals offering tools and equipment
• Carl Ras Sikring
• Carl Ras Engros beslag
• 3Aktive
• Carl Ras Group

Products and services

• Carl Ras Byg (Construction Tools & Hardware) Specialist product line for building and construction professionals offering hand tools, power tools, fasteners, building fittings, workwear, electrical and plumbing supplies, and safety equipment for daily operations.
• Carl Ras Sikring (Security & Access Control) Specialized security offering focused on door hardware, locks, cylindrical locks, panic hardware, hinges, and access control systems for professional security applications.
• Carl Ras Engros Beslag (Wholesale Fittings) Wholesale offering of fittings, sealing profiles, brackets, and hardware products for the door and window industry, positioned as Scandinavia's largest specialist in this category.
• 3Aktive / Entreprenørsegment (Contractor Equipment) Heavy equipment and machinery line for contractors and infrastructure projects, including diamond cutting machines, generators, concrete working equipment, paving tools, masonry tools, and pumps.
• AX2Go Access Control System Electronic access control system offered under Carl Ras Sikring, providing flexible and increased security for building tenants with simplified management for property operators.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Urban HelpnotableStrategic or Co-development PartnerCarl-Ras is the first in Denmark to deliver the AX2Go access control system to Urban Help. The solution provides flexibility and increased security for tenants at The Library property while simplifying operations for the property manager.

Scale indicators2 records

Recent moves4 records

Direct peers

• STARK Group: STARK Group (formerly Stark Denmark) is Denmark's largest building materials distributor serving professional trades and contractors across construction, tools, and hardware—an overlapping core offering and customer base with Carl-Ras Byg. They compete head-to-head in the Danish trades-supply market.
• XL-BYG: XL-BYG is a Danish building-materials cooperative and retail chain serving both DIY consumers and tradespeople with tools, hardware, and building materials. Its hybrid B2B/prosumer positioning directly mirrors Carl-Ras's multi-channel trades and consumer go-to-market.
• Bygma: Bygma is a Danish building materials retailer that serves professional tradespeople with tools, hardware, fasteners, and construction supplies. The company competes directly with Carl-Ras in the Danish trades segment and operates a similar multi-store retail footprint.
• Solar Group: Solar is a Danish technical B2B wholesaler serving electrical, plumbing, heating, and ventilation installers with strong e-commerce and account-based pricing. It is structurally similar to Carl-Ras Engros Beslag's B2B trade wholesale model, though in technical trades categories.

Broad incumbents

• Bauhaus: Bauhaus is a pan-European DIY and trade home-improvement chain with a significant Danish presence. While it serves a broader consumer DIY audience, its tool, hardware, and building-materials assortment overlaps materially with Carl-Ras's category coverage.
• Hilti: Hilti is a global manufacturer and direct seller of power tools, anchors, fasteners, and software for construction trades. Although not a retailer, its B2B direct-to-trades model competes for the same professional customer relationship and category spend that Carl-Ras addresses through its Byg and Entreprenørsegment divisions.
• Würth: Würth is a global B2B distributor of fasteners, tools, hardware, and consumables primarily serving trades and industrial customers. Its direct-sales, account-based model competes for the same professional customer wallet that Carl-Ras's Engros Beslag and Byg divisions target.
• Travis Perkins: Travis Perkins is a leading UK distributor of building materials and supplies to professional builders, contractors, and tradespeople. Its heavy B2B trade focus and multi-channel model are closely analogous to Carl-Ras's positioning in Denmark.
• Rexel: Rexel is a global B2B distributor of electrical, lighting, and energy-management products serving contractors and industrial customers. While category-focused on electrical, its multi-country professional trade distribution model parallels Carl-Ras's B2B trade-supply approach.

Regional players

• Toolstation: Toolstation is a UK- and Europe-focused trades tools, hardware, and building-supplies retailer with strong e-commerce. The business model—broad trade-focused assortment at low prices—parallels Carl-Ras's customer value proposition outside its home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carl-Ras