TAG24
TAG24 is a German regional digital news publisher operating a free advertising-supported portal and iOS/Android apps across 11 German cities, serving German-speaking consumers seeking hyper-local news, sports, weather, and culture coverage.
- Company typePrivate
- Founded2014
- HeadquartersDresden, Germany
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What TAG24 does
TAG24, operated by TAG24 NEWS Deutschland GmbH, is a German regional digital news publisher providing free, locally-focused news coverage across 11 major German cities — Berlin, Chemnitz, Dresden, Erfurt, Frankfurt am Main, Hamburg, Köln, Leipzig, Magdeburg, München, and Stuttgart. The platform serves German-speaking consumers seeking hyper-local news on politics, crime, courts, culture, weather, accidents, and sports, including dedicated coverage of local football clubs (e.g., Hertha BSC, FC Bayern München, RB Leipzig, 1. FC Köln, Dynamo Dresden, Hamburger SV) and other regional sports teams. Distribution is exclusively digital, through the responsive tag24.de website and native iOS and Android applications, with engagement modules including casual games (2048, Sudoku, Words), horoscopes, push notifications, and email newsletters.
The company is a wholly-owned subsidiary of DDV Mediengruppe GmbH & Co. KG, a diversified German media conglomerate that also publishes Morgenpost Sachsen print titles (Dresden Morgenpost, Chemnitzer Morgenpost, Morgenpost am Sonntag), and cross-publishes user-generated content between TAG24 digital and the Morgenpost print editions. TAG24 maintains 11 regional editorial offices across Germany plus its Dresden headquarters, with a reported employee headcount of 251-500, indicating a substantial on-the-ground newsroom operation rather than a thin content-aggregation layer.
Monetization is exclusively advertising-based with no subscription or paywall layer. Revenue is generated through display advertising and sponsored content sections clearly labeled as 'ANzeige' (advertisement), with named advertiser relationships spanning telecommunications (Telekom, o2, Blau, SIMon Mobile), retail (Lidl, Möbel Boss, Höffner), and other consumer brands. The company is privately held, has not disclosed external venture or private equity backing, and has no public revenue or funding figures available.
TAG24 firmographics
Firmographics- Name
- TAG24
- Legal name
- TAG24 NEWS Deutschland GmbH
- Website
- https://tag24.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TAG24 is a German regional digital news publisher operating a free advertising-supported portal and iOS/Android apps across 11 German cities, serving German-speaking consumers seeking hyper-local news, sports, weather, and culture coverage.
- Ownership category
- akta.pro rank
TAG24 industry classification
Industry- Product category
- Online News Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industries
- Online Article & Blog Publishing Platforms (MPAJAMAF), Local & Neighborhood Community Platforms (MPACAJAI)
Keywords
Where TAG24 is headquartered
LocationHeadquarters
- HQ city
- Dresden
- HQ country
- Germany
- HQ region
- Europe
Offices11 records
Markets served
TAG24 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: TAG24 generates revenue through display advertising and sponsored content. The platform features clearly labeled 'Anzeige' (advertisement) sections with promotional content from partners including telecommunications providers (Telekom, o2, Blau, SIMon Mobile), retailers (Lidl, Möbel Boss, Höffner), and other advertisers. The news website displays ads alongside editorial content.
- Sponsored Content: The platform publishes promotional articles and branded content sections, particularly for shopping deals, mobile tariff offers, and retail promotions. Content is labeled as 'ANZEIGE' or 'Anzeige' to distinguish from editorial coverage.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TAG24 product offering
Product offeringCore offering
TAG24 publishes free regional digital news coverage for German-speaking consumers across 11 major German cities through its website (tag24.de) and native iOS/Android mobile apps. Editorial teams in each city produce local news spanning politics, crime, courts, sports, weather, accidents, culture, and entertainment, distributed alongside clearly labeled "Anzeige" (advertisement) and sponsored-content sections to monetize through display advertising.
Product overview
TAG24 is a regional online news portal operating as a single unified platform providing local news coverage across twelve major German cities. The core product is the TAG24 News Portal, which aggregates and delivers regional news, sports, weather, politics, crime, culture, and entertainment content organized by city/region. Supporting modules include mobile applications for iOS and Android, casual games (2048, Sudoku, Words), horoscope content, push notification services, and email newsletters. The platform also features user-generated content capabilities through reader comments and social media sharing functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- TAG24 News Portal
- TAG24 Mobile App Native mobile news application available on iOS and Android devices for accessing TAG24 regional news content in Germany.
Companies that use TAG24
Customer profileSegments1 record
Ideal customer profiles1 record
TAG24 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TAG24 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DDV Mediengruppeparent companyTAG24 NEWS Deutschland GmbH is a subsidiary of DDV Mediengruppe GmbH & Co. KG. The parent company also publishes Morgenpost Sachsen publications including Dresden Morgenpost, Chemnitzer Morgenpost, and Morgenpost am Sonntag. User-generated content (reader comments) may be published in the print editions of Morgenpost Sachsen.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
TAG24 competitors and assessment
Company assessmentBroad incumbents
- Welt (welt.de): Axel Springer's national digital news platform. Competes in digital advertising inventory and quality news audience with significantly greater scale and editorial resources.
- MDR (mdr.de): Public broadcaster covering Saxony, Saxony-Anhalt, and Thuringia. Competes for regional news audiences in TAG24's home markets of Dresden, Leipzig, Chemnitz, Erfurt, and Magdeburg with publicly-funded content.
- Bild (bild.de): Germany's largest mass-market digital news outlet operated by Axel Springer. Competes for national and regional advertising budgets and reader attention across all of TAG24's 11 markets.
- Focus Online (focus.de): Hubert Burda Media's national digital news platform. Competes for digital ad spend and search-driven traffic across all of TAG24's regional markets, with significantly larger scale and broader content coverage.
Direct peers
- Lokal24 / nn.de: Regional digital news network operated by Nürnberger Nachrichten covering Bavaria and surrounding regions. Directly comparable as a multi-city regional digital news publisher relying on local editorial teams and digital ad revenue.
- Mittelbayerische Zeitung (mz.de): Bavarian regional publisher operating a digital news portal with local editorial coverage and ad-supported monetization. Comparable in target market (German regional news) and digital-led business model.
- Sächsische Zeitung (saechsische.de): Major Saxony-based regional newspaper with strong digital presence. TAG24's Dresden and Chemnitz operations directly compete for the same Saxony reader and advertiser base.
- Berliner Morgenpost: Berlin-focused digital news outlet covering local politics, sports, and culture. Competitor in TAG24's largest market by reach (Berlin) with overlapping content categories and advertiser base.
- Hamburger Abendblatt: Hamburg-based regional daily with strong digital news portal. Directly comparable in city-focused coverage model and target advertising market within TAG24's Hamburg operations.
- Kölner Express / Express.de: Cologne-focused digital news outlet emphasizing crime, local politics, and sports. Directly comparable in editorial style, regional focus on TAG24's Köln market, and target advertiser segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TAG24 social profiles
Digital presenceTAG24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAG24 leadership team
Management profileNumber of profiles
TAG24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAG24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAG24
What does TAG24 do?
TAG24 publishes free regional digital news coverage for German-speaking consumers across 11 major German cities through its website (tag24.de) and native iOS/Android mobile apps. Editorial teams in each city produce local news spanning politics, crime, courts, sports, weather, accidents, culture, and entertainment, distributed alongside clearly labeled "Anzeige" (advertisement) and sponsored-content sections to monetize through display advertising.
Is TAG24 a public or private company?
TAG24 is a private company. It is classified as corporate owned and is currently operating.
When was TAG24 founded?
TAG24 was founded in 2014. It employs 251 to 500 people.
Where is TAG24 based?
TAG24 is headquartered in Dresden, Germany, in the Europe region.
How does TAG24 make money?
Two revenue lines are on record. Advertising is the primary driver. The others are sponsored Content.
Who are TAG24's main competitors?
Broad incumbents on record are Welt (welt.de), MDR (mdr.de), Bild (bild.de) and Focus Online (focus.de). Direct peers are Lokal24 / nn.de, Mittelbayerische Zeitung (mz.de), Sächsische Zeitung (saechsische.de), Berliner Morgenpost, Hamburger Abendblatt and Kölner Express / Express.de.
Does TAG24 have an API?
No public API is recorded for TAG24.
What industry is TAG24 in?
TAG24's product category is Online News Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJAMAF, Online Article & Blog Publishing Platforms. Its NAICS code is 513110 and its SIC code is 2711.