Korea Chemical

What Korea Chemical does

Korea Chemical, operating in Malaysia as KCC Paints Sdn Bhd (registration 1254457-D), is the wholly-owned Malaysian subsidiary of Korea Chemical Co., Ltd. (KCC), the largest paint and chemical company in Korea. Founded in 1997 and headquartered in Shah Alam with 51-100 employees, the company distributes a comprehensive portfolio of paint and coating products across Malaysia, spanning interior paints (Aurora Prestige, Aurora Matt, Aurora Sheen), exterior paints (Weatherforce, Weatherforce Extreme), specialty architectural finishes (KORESTONE granite-textured coating, MULTICOLOR), wood and metal coatings, sealers and primers, protective and marine coatings, fire intumescent systems, waterproofing solutions, and high-performance polymeric floor systems based on epoxy, polyurethane, and polyurea resin chemistry.

The company's underlying technology rests on proprietary coating formulations, including full-acrylic water-based exterior systems marketed with up to 12 years of weather and algae resistance, as well as decorative resin systems that replicate natural stone aesthetics. Distribution is primarily through an authorized dealer network across Malaysia, supplemented by direct-to-consumer e-commerce storefronts on Shopee and Lazada and direct sales engagement for enterprise and government clients. Customer segments span residential homeowners and SMBs (via dealers), commercial and architectural projects, industrial and manufacturing facilities, marine vessel owners, and government infrastructure clients (e.g., Perbadanan Putrajaya, JKR Wilayah Persekutuan Putrajaya). Revenue is generated through one-time product sales with quote-based pricing through dealers and direct inquiry; no subscription, licensing, or recurring revenue model is in evidence. As a wholly-owned subsidiary of a major Korean parent, KCC Paint Malaysia functions as the regional distribution and brand-extension platform for KCC's Southeast Asia expansion.

Name

Korea Chemical

Legal name

KCC Paints Sdn Bhd

Website

https://kccpaint.com.my

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

KCC Paint Malaysia is the wholly-owned Malaysian subsidiary of Korea Chemical Co., Ltd., Korea's largest paint and chemical company. It distributes architectural, industrial, marine, fire-protection, and polymeric floor coatings through dealer, e-commerce, and direct-sales channels across Malaysia.

Ownership category

akta.pro rank

Product category

Architectural & Industrial Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Architectural & Decorative Paints (IMADAKAA)

Keywords

• Architectural paints
• Industrial coatings
• Protective coatings
• Marine coatings
• Floor coating systems

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architectural Paint Sales: Sale of interior, exterior, wood and metal paints, sealers, primers, and decorative coatings through dealer network and e-commerce channels
2. Industrial/Protective Coatings: High-performance coatings for industrial, commercial, and hygienic environments including polymeric floor systems, marine coatings, and fire intumescent coatings
3. Specialty Products: Specialized products including flooring systems, marine coatings, and fire protection coatings sold as finished products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KCC Paint Malaysia manufactures and distributes architectural, industrial, and specialty paint and coating products for the Malaysian market. The portfolio covers interior and exterior paints, wood and metal coatings, sealers and primers, protective and anti-carbonation coatings, polymeric floor systems, marine coatings, and fire intumescent coatings, sold to homeowners, contractors, government bodies, and industrial facility operators.

Product overview

Korea Chemical Co., Ltd. (KCC) is the largest paint and chemical company in Korea, offering a comprehensive portfolio of paint and coating products for residential, commercial, and industrial applications. The product lineup includes interior paints (Aurora Prestige, Aurora Matt, Aurora Sheen), exterior paints (Weatherforce, Weatherforce Extreme), wood and metal coatings, sealers and primers, protective coatings, polymeric floor systems, marine coatings, and fire intumescent coatings. The company also provides specialized architectural coatings such as KORESTONE (granite-textured finish) and MULTICOLOR (multi-colored decorative finish), positioning itself as a full-service paint solution provider for homes, buildings, and industrial facilities across Malaysia.

Differentiator

Problem solved

Functional benefit

Brands

• Weatherforce: Exterior wall paint product line offering up to 12 years exterior protection with UV protection, dirt resistance, and temperature reduction properties.
• Aurora Prestige
• Aurora Matt
• Aurora Sheen
• KORESTONE
• MULTICOLOR
• KCC Coating Malaysia

Products and services

• Weatherforce Exterior wall paint designed to provide weather resistance and protection for building exteriors, used by homeowners, contractors, and building project developers across Malaysia.
• Weatherforce Extreme Premium full acrylic water-based exterior finish providing up to 12 years of protection against fungus, algae, chalking, and flaking for building exteriors, with UV-protected colours, dirt resistance, and temperature reduction properties, intended for homeowners, contractors, and building projects requiring long-durability exterior coatings.
• Aurora Prestige Interior paint designed for residential interior applications, offering design, comfort, and elegance for modern living spaces; targeted at homeowners seeking premium interior wall finishes.
• Aurora Matt Interior paint with a matt finish for residential walls; targeted at homeowners and interior projects requiring a non-reflective matte appearance.
• Aurora Sheen Interior paint with a sheen finish for residential walls, available in multiple named colors; targeted at homeowners and interior projects seeking a subtle satin-like finish.
• Polymeric Floor Systems High-performance resin flooring and coating solutions, including primers, epoxy resin floor coatings, epoxy screeds, self-leveling finishes, polyurethane floor coatings, anti-microbial polyurethane screeds, hygienic wall and floor coatings, anti-static flooring systems, high-performance polyurea coatings, and flat roof waterproofing systems; targeted at industrial, manufacturing, and commercial facilities requiring heavy-duty, chemical-resistant, or hygienic floor and wall surfaces.
• KORESTONE Textured coating finish incorporating natural granite chips and ceramic flakes to replicate the look of actual granite, offered as an eco-friendly option for both interior and exterior walls; targeted at homeowners, contractors, and architectural projects seeking decorative granite-like wall finishes.
• MULTICOLOR Special finishing paint formulated for both interior and exterior applications, providing decorative multi-colored patterns that add textures and varying shades to walls; targeted at homeowners, contractors, and architectural projects seeking decorative multi-tone wall finishes.

Quantifiable outcome

• Up to 12 years exterior protection

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nippon Paint Malaysia: Nippon Paint is a major architectural and industrial coatings manufacturer with deep Malaysian presence via its own brand and dealer network. Directly comparable to KCC Paint Malaysia across interior, exterior, and protective coatings sold through overlapping trade and retail channels.
• Jotun Paints Malaysia: Jotun manufactures and distributes decorative, protective, and marine coatings in Malaysia through an extensive dealer network. Directly competitive with KCC's architectural, marine, and protective coatings offerings across overlapping customer segments.
• Berger Paints Malaysia (Jotun subsidiary): Berger is a long-standing Malaysian paint brand with both decorative and protective coatings. Direct peer in the architectural and protective coatings space, now operating under the Jotun group's regional umbrella.
• Kansai Paint (Malaysia): Kansai Paint is a Japanese coatings group with manufacturing and sales operations in Southeast Asia including Malaysia. Comparable peer across industrial, automotive-refinish, and architectural coatings segments.
• SKK Paint (Sakata) Malaysia: SKK (Sakata Kinoshita) is a Japanese-origin decorative paint manufacturer with distribution in Malaysia and Southeast Asia. Direct competitor in the architectural interior and exterior paint category.

Broad incumbents

• AkzoNobel (Dulux) Malaysia: AkzoNobel operates the Dulux brand and broader coatings portfolio in Malaysia, covering decorative, protective, and specialty coatings. Larger global incumbent competing in the same architectural and industrial coatings categories as KCC Paint Malaysia.
• PPG Industries (Southeast Asia): PPG is a global coatings giant with broad architectural and industrial offerings and regional distribution in Southeast Asia. Larger incumbent competing in industrial, protective, and specialty coatings categories.
• Asian Paints (regional SEA expansion): Asian Paints is a dominant decorative coatings producer expanding into Southeast Asia. Comparable architectural paint manufacturer with overlapping product positioning and growing regional ambitions.

Emerging players

• Chugoku Marine Paints: Chugoku Marine Paints specialises in marine and protective coatings globally. Comparable to KCC's marine coatings product line and selectively overlaps in industrial protective coatings segments.
• Hempel Paints (Malaysia): Hempel is a global protective and marine coatings supplier with Southeast Asia operations. Comparable peer in marine, protective, and industrial flooring/anticorrosive coatings where KCC's Polymeric Floor Systems and marine lines compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KCCPaintMalaysia
• LinkedInlinkedin.com/company/kcc-paint-malaysia-kcc-paints-sdn-bhd-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korea Chemical