Runk & Pratt

What Runk & Pratt does

Runk & Pratt Companies is a privately held, family-owned operator of senior living communities headquartered in Forest, Virginia. Founded in 1992, the company operates 8+ senior living communities across Lynchburg and the Smith Mountain Lake region of Virginia, offering Independent Living, Assisted Living, and Memory Support services, plus an Adult Day Center and a Nursing School providing CNA and RMA certification programs. Communities include Forest, Leesville Road, Liberty Ridge, The Perennial at Bella Vista, Smith Mountain Lake, The Cottages at Smith Mountain Lake, Willow Ridge, and the Pearls of Life at Liberty Ridge memory support program.

The company differentiates through purpose-built therapeutic environments for dementia and Alzheimer's care, including Snoezelen multi-sensory rooms, the Pearls of Life interactive walls and games program, and an indoor hydroponic Garden to Table program. A 2017 partnership with Carilion Wellness extends amenity offerings to include fitness equipment, pools, pickleball courts, and a virtual golf simulator at the Smith Mountain Lake community. The Cottages at Smith Mountain Lake operates a deeded cottage ownership model where residents purchase property rather than pay large entrance fees. Runk & Pratt states it operates among the 15% of Virginia assisted living communities that exceed state licensing criteria.

Revenue is generated primarily through monthly fees for residential care, supplemented by cottage real estate sales, ancillary services, and tuition from the in-house nursing certification program. The go-to-market approach is sales-led, relying on direct inquiries via phone and website contact forms, in-person facility tours, community events, healthcare provider referrals, and word-of-mouth. The company markets through its website, Facebook, YouTube, and email, with no institutional investment, private equity backing, or public financial disclosure identified in the source materials.

Name

Runk & Pratt

Legal name

Runk & Pratt Companies

Website

https://runkandpratt.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Runk & Pratt is a family-owned Virginia operator of 8+ senior living communities providing Independent Living, Assisted Living, and Memory Support, plus a Nursing School and Adult Day Center, primarily serving seniors and their families in the Lynchburg and Smith Mountain Lake region.

Ownership category

akta.pro rank

Product category

Senior Living and Assisted Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (623990)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Standalone Memory Care Communities (Purpose-Built) (HLADACAA)

akta.pro secondary industry

Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• Senior living services
• Assisted living care
• Memory support care
• Independent living communities
• Nursing education programs

Headquarters

HQ city

Forest

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Senior Care Services: Monthly fees for seniors requiring various levels of care including independent living, assisted living, and memory support. Residents pay for living accommodations, care services, and amenities based on their chosen care level and room type.
2. Cottage Ownership Model: Deeded property ownership at Smith Mountain Lake Cottages where residents purchase their own cottages, avoiding large entrance fees. Service fees only apply when care is needed.
3. Nursing Education Programs: CNA (Certified Nursing Assistant) and RMA (Registered Medication Aide) certification programs offered through Runk & Pratt Nursing School, providing education and training for healthcare careers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Runk & Pratt is a family-owned senior living operator that provides residential care across multiple Virginia communities, offering Independent Living, Assisted Living, Memory Support, Adult Day Care, and Deeded Cottage Ownership at Smith Mountain Lake. Its portfolio also includes the Runk & Pratt Nursing School providing CNA and RMA certification programs, with differentiated memory-support programming such as Snoezelen multi-sensory rooms and the Pearls of Life interactive platform.

Product overview

Runk & Pratt Senior Living Communities operates as a family-owned healthcare enterprise providing a comprehensive portfolio of senior living and care services across multiple Virginia communities. The company offers a spectrum of care levels including Independent Living, Assisted Living, and Memory Support across nine distinct communities: Forest, Leesville Road, Liberty Ridge, Pearls of Life at Liberty Ridge, The Perennial, Smith Mountain Lake, The Cottages at Smith Mountain Lake, Willow Ridge, and the Daytime Adult Day Center. Beyond residential care, Runk & Pratt has expanded into healthcare education through its Runk & Pratt Nursing Program offering CNA and RMA certification programs. The company also differentiates through innovative therapeutic programs including Snoezelen Rooms (multi-sensory therapy), Garden to Table (hydroponic gardening), and Opening Minds through Art (OMA), as well as a Carilion Wellness partnership providing fitness and rehabilitation services.

Differentiator

Problem solved

Functional benefit

Brands

• Pearls of Life: Memory Support program at Liberty Ridge featuring cutting-edge interactive technology including multisensory rooms, interactive walls and games for seniors with Alzheimer's and dementia.
• Runk & Pratt Nursing

Products and services

• Independent Living Maintenance-free residential living for seniors seeking an active lifestyle without the daily burdens of meals, transportation, and home upkeep. Includes luxury amenities and social activities across multiple Virginia communities.
• Assisted Living Residential care for seniors needing additional support with daily tasks such as bathing, dressing, medication management, and other activities of daily living, with customized care plans and safe, secure environments.
• Memory Support Specialized care for seniors with Alzheimer's and dementia featuring Snoezelen multi-sensory rooms, continuous floor plans, and innovative therapy activities including Pearls of Life interactive technology, Garden to Table hydroponics, and Opening Minds through Art (OMA).
• Forest Community

Quantifiable outcome

• Only 15% of assisted living communities in Virginia exceed state licensing criteria, and Runk & Pratt is among them
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Academy Center of the ArtsminorGTM or Marketing Partner · 1 January 2024Runk & Pratt is premier sponsor for Opening Minds through Art (OMA) program. The partnership includes art shows held at the Academy Center of the Arts Lynchburg where seniors display their artwork. Contact: (434) 528-3256.
• Carilion WellnesscoreStrategic or Co-development Partner · 1 December 2017Runk & Pratt partnered with Carilion Wellness to open a brand new Wellness Center near Smith Mountain Lake Retirement Community. The facility includes cardio and strength-training equipment, indoor pool for aerobics and lap swimming, warm-water therapy pool, hot tub, six outdoor pickleball courts, virtual golf simulator, and Vitality Café. Cottage residents enjoy included memberships.
• Entwined EventsminorOthersSister company providing gourmet meals for special events and adding additional layer of flavor and sophistication to the dining experience at Runk & Pratt communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Holiday Retirement: Large independent and assisted senior living operator with communities across the U.S. Comparable resident demographic, though less focused on upscale amenities and memory care than Runk & Pratt.
• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, and memory care communities nationwide. Highly comparable service lines and resident populations, but operates at vastly greater scale and across many states.
• LCS (Life Care Services): Large third-party manager of senior living communities including CCRCs, assisted living, and memory care. Comparable services through management contracts, though broader in scope and corporate scale.

Direct peers

• Capital Senior Living (Sonida Senior Living): Operates assisted living and memory care communities across multiple states with a similar mid-market positioning to Runk & Pratt, serving comparable resident demographics.
• Merrill Gardens: Mid-sized senior living operator focused on independent, assisted living, and memory care with an emphasis on upscale amenities. Similar regional operating footprint and community design philosophy.
• Enlivant: Senior living management company operating assisted living and memory care communities with strong emphasis on dementia programming. Comparable care model and resident acuity mix to Runk & Pratt.
• Atria Senior Living: National assisted living and memory care provider with upscale community design and continuum-of-care offerings. Directly comparable business model and resident demographic to Runk & Pratt's Liberty Ridge and Smith Mountain Lake communities.
• Sunrise Senior Living: Premium assisted living and memory care operator known for high-end community amenities and Reminiscence memory care programs. Closely aligned with Runk & Pratt's upscale positioning and memory care specialization.
• Five Star Senior Living: Multi-state operator of independent living, assisted living, and memory care communities. Comparable care continuum and resident profile, with similar focus on lifestyle amenities and programming.

Emerging players

• StoryPoint Group: Growth-oriented senior living operator backed by private equity, providing independent, assisted, and memory care. Comparable service mix, with a faster expansion cadence than Runk & Pratt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdb9gSxidgP9RZ2oQoLh6bg
• Facebookfacebook.com/RunkandPratt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Runk & Pratt