Stonefield Cellars Winery

What Stonefield Cellars Winery does

Stonefield Cellars Winery is a privately held, family-owned winery founded in March 2006 and located in Stokesdale, North Carolina, in the Piedmont Triad region north of Greensboro. The company produces an award-winning portfolio of wines on-site, including dry whites (Sauvignon Blanc, Gewurztraminer, Pinot Gris, Chardonnay), dry reds (Cabernet Sauvignon, Merlot blends), semi-sweet, sweet, and fruit wines, at a stated capacity of approximately 2,000 cases per year. Grapes and juice are sourced from contract growers in North Carolina and beyond, supplemented by some estate vineyard. The company is co-owned by Robert Wurz, who holds a Ph.D. in Wine Chemistry from UC Davis and serves as President and Wine Maker, and Natalie Wurz, Vice President and Director of Sales and Marketing, who manages sales and events. The winery is supported by a small tasting room team of five associates.

The business operates a multi-channel direct-to-consumer model centered on its tasting room, open Thursday through Sunday. Revenue is diversified across six streams: walk-in wine sales and tasting flights ($10 for a 7-wine flight), a wine club delivering 12 bottles per year in three shipments with discounts, private event rentals (weddings, corporate meetings, parties; Barrel Room at $75/hr, Party Pavilion at $60/hr), ticketed concerts ($10-$90 per person), self-distributed wholesale to local Greensboro-area retailers, and gift certificates up to $250. The company markets through a monthly email newsletter (Constant Contact), Facebook, Instagram, and a dynamic website with an events calendar. Distribution extends beyond North Carolina through a VinoShipper integration enabling direct shipment to 40+ states.

The company pursues a community-driven experiential strategy anchored by the Friday Flavors summer concert series (June through September), year-round Barrel Room concerts, food truck events, a book club, bluegrass jams, and seasonal celebrations. Recent product activity includes 2025 releases of Sauvignon Blanc Reserve, Gewurztraminer, Pinot Gris, and 2023 Chardonnay Reserve, with a Synchronicity red blend and Cabernet Sauvignon scheduled for bottling in March 2026. Stonefield Cellars does not currently disclose revenue, has no external investors, and has no open hiring, operating instead as a stable, lifestyle-oriented craft winery nearly two decades into operation.

Name

Stonefield Cellars Winery

Legal name

Stonefield Cellars Winery

Website

https://stonefieldcellars.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Stonefield Cellars Winery is a family-owned North Carolina craft winery producing approximately 2,000 cases per year and selling primarily through its Stokesdale tasting room, wine club, event rentals, and concerts to individual wine enthusiasts and event hosts in the Piedmont Triad and beyond.

Ownership category

akta.pro rank

Product category

Wines & Spirits (Winery)

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF)

Keywords

• Winery wine production
• Wine tasting flights
• Wine club subscription
• Event venue rentals
• Live music concerts

Headquarters

HQ city

Stokesdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct): Direct wine sales from tasting room including wine tasting flights ($10 for 7 wines with souvenir glass), wine by the glass and bottle. Primary revenue stream.
2. Wine Club Membership: Annual membership commitment of 12 pre-selected bottles over 3 shipments (Oct, Feb, June). Includes 10% discount on club wines, additional case discounts, and exclusive events.
3. Event Rentals: Private event rentals including weddings, corporate meetings, birthdays, anniversaries. Rates based on party size, areas rented, and event specifics. Deposit required to hold dates.
4. Concert Tickets: Ticketed concerts ranging $10-$90 per person depending on seating. Friday Flavors summer series plus indoor Barrel Room concerts year-round.
5. Wholesale Distribution: Self-distributes wholesale to local retailers with low delivery minimums, especially in Greensboro area.
6. Gift Certificates: Gift certificates sold in person or by phone up to $250 value.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Stonefield Cellars Winery produces and sells an award-winning portfolio of dry white, dry red, semi-sweet, and sweet wines (including Sauvignon Blanc, Gewurztraminer, Pinot Gris, Chardonnay, Cabernet Sauvignon, Merlot blends, and fruit wines) primarily through its on-site tasting room and wine club in Stokesdale, NC. The winery also generates revenue from private event rentals, ticketed concerts, wholesale distribution to local retailers, and gift certificates.

Differentiator

Problem solved

Functional benefit

Products and services

• Stonefield Cellars Wine Portfolio (dry white, dry red, semi-sweet, and sweet wines) Award-winning portfolio of dry white, dry red, semi-sweet, and sweet wines including Sauvignon Blanc, Gewurztraminer, Pinot Gris, Chardonnay, Cabernet Sauvignon, Merlot blends, and fruit wines, produced on-site by a Ph.D. oenologist and sold to individual consumers and local retailers.
• Wine Tasting Flights On-site tasting flight of 7 wines poured into disposable cups with a souvenir wine glass, priced at $10 per person, offered at indoor tables, outdoor bistro tables under the Gazebo or Pavilion, and on the patio and upper garden. Available to individuals and groups up to 6 people.
• Stonefield Cellars Wine Club Annual wine club membership delivering 12 pre-selected bottles in three shipments (October, February, June), with 10% discount on club wines, additional 5% off half-cases and full cases, exclusive events, and pickup at the winery or NC shipping.

Quantifiable outcome

• Producing approximately 2,000 cases per year (small-scale, quality-focused)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• VinoShippercoreTechnology or IntegrationVinoShipper enables shipping to 40+ states outside North Carolina, allowing customers who enjoyed wines at the winery or events to order for home delivery.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jones von Drehle Vineyards & Winery: Boutique estate winery in Thurmond, NC producing small-lot European-style wines with tasting room and wine club; comparable to Stonefield as a small craft producer in the Yadkin Valley/Piedmont region with a similar DTC-led model.
• Shelton Vineyards: Family-owned North Carolina estate winery in Dobson producing a wide varietal range with on-site restaurant, tasting room, and event spaces; directly comparable on family ownership, varietal breadth, and the destination-venue business model.
• RayLen Vineyards & Winery: Mid-sized North Carolina winery in Mocksville with tasting room, event hosting, and broad wine portfolio; comparable to Stonefield as a competing Piedmont/Yadkin-region DTC destination with similar wine club and event revenue mix.
• Childress Vineyards: North Carolina winery in the Yadkin Valley/Piedmont region founded by NASCAR owner Richard Childress; combines estate winemaking with a major on-site restaurant, concert series, and event venue — directly comparable to Stonefield's wine-plus-event destination model at a slightly larger scale.
• Dennis Vineyards & Winery: Family-owned North Carolina winery in Denton producing estate-bottled wines with tasting room and tour experiences; comparable to Stonefield as a similarly sized family-run Yadkin-region craft producer focused on DTC sales.
• Hanover Park Vineyard: Small family-owned vineyard and winery in Yadkin Valley, NC producing estate wines with tasting room and limited events; closely comparable to Stonefield on family operation, sub-2,000-case craft production, and DTC-led GTM.
• Raffaldini Vineyards: Family-owned Italian-style winery in Ronda, NC producing estate wines with a tasting room, events, and wine club; most directly comparable to Stonefield on family ownership, small-scale craft production, and DTC tasting-room GTM in the North Carolina market.
• Autumn Creek Vineyards: Small family-owned winery in Browns Summit, NC in the Haw River valley producing estate wines with tasting room and event hosting; geographically and operationally close peer to Stonefield given proximity to the Triad region and similar scale.
• Silver Coast Winery: Family-owned winery in Ocean Isle Beach, NC producing a broad varietal range with tasting room, wine club, and event space; comparable to Stonefield as another North Carolina family-run craft winery using a multi-channel DTC revenue model.

Broad incumbents

• Biltmore Winery: Winery operation of the Biltmore Estate in Asheville, NC — the largest wine producer in North Carolina with broad distribution, extensive retail, and significant event programming; an incumbent with overlapping capabilities but operating at much greater scale and portfolio breadth than Stonefield.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StonefieldCellarsWinery
• Instagraminstagram.com/stonefieldcellarswinery
• Xx.com/stonefieldwines
• LinkedInlinkedin.com/company/stonefield-cellars-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonefield Cellars Winery