Alaska Tour & Travel

What Alaska Tour & Travel does

Alaska Tour & Travel is a privately held, Anchorage-based travel agency operating since 1994 under parent company Windsong Alaska Properties, LLC. It functions as a destination management company and tour operator for Alaska vacations, aggregating cruise, rail, motorcoach, lodging, and ground activity inventory into custom and pre-built package itineraries. The company serves individual travelers, couples, families, small groups, and travel agents planning Alaska trips, with a horizontal segmentation approach spanning cruise passengers, land-only visitors, self-drive customers, and escorted tour buyers.

The core platform is a content-rich website (alaskatravel.com) with 900+ pages covering destinations, itineraries, lodging, activities, transportation, and cruises, supplemented by phone-based reservation agents and online quote-request workflows. Distribution combines a direct-to-consumer website, an inside-sales phone operation, and a B2B travel agent channel accepting IATA-based bookings. Inventory is sourced from the five major Alaska-serving cruise lines (Princess, Holland America, Royal Caribbean, Celebrity, Norwegian), Alaska Railroad, Park Connection Motorcoach, the in-house Wilderness Express private dome railcar service, McKinley Explorer, 50+ Alaska hotels and wilderness lodges, and a broad set of activity operators covering flightseeing, glacier tours, wildlife viewing, kayaking, dog sledding, and more.

Revenue is generated on a commission / take-rate basis from third-party bookings, with the Worry-Free Cancellation Waiver (3% of covered services) representing a modest direct-fee ancillary. Pricing for custom packages is quote-based, with deposits starting at 10% for reservations made more than 60 days in advance (check/eCheck) or 30% for credit card, balance due 45 days before travel. The company carries no venture or institutional capital, has no app or public API, and shows no AI/ML capability in the supplied material.

Name

Alaska Tour & Travel

Legal name

Windsong Alaska Properties, LLC

Website

https://alaskatravel.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Alaska Tour & Travel is a privately held Anchorage-based destination travel agency, operating since 1994, that packages Alaska cruises, rail, lodging, and activities into custom and pre-built itineraries for individual travelers, families, small groups, and travel agents worldwide.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Adventure & Expedition Multi-Day Tour Operators (THAKADAD), Shore Excursion Operators (Tours & Activities) (THAEAFAC), Rail Journey Package Tour Operators (THAKADAN)

Keywords

• Travel agency services
• Alaska vacation packages
• Alaska cruise tours
• Alaska land tours
• Alaska lodging booking

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Package Bookings: The company earns commissions from booking cruises, lodging, tours, and transportation from third-party providers including Princess Cruises, Holland America Line, Royal Caribbean, Celebrity Cruises, Norwegian Cruise Line, Alaska Railroad, Park Connection Motorcoach, and various hotels and tour operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alaska Tour & Travel is a travel agency and tour operator that plans and books Alaska vacations by packaging cruise, rail, lodging, ground transportation, and activity components from third-party suppliers into pre-built and custom itineraries. The company sells these vacation packages and standalone bookings (lodging, transportation, activities) directly to individual travelers, couples, families, and small groups, and also services travel agent partners.

Product overview

Alaska Tour & Travel operates as a travel agency and tour operator offering a comprehensive platform for booking Alaska vacations. The core product portfolio centers on vacation packages combining cruises, land tours, lodging, activities, and transportation. Key offerings include Alaska Cruise Tours (package combinations with major cruise lines), Alaska Land Tour Itineraries (5, 7, and 10-day sample packages), Alaska Train & Bus Packages (featuring Alaska Railroad routes), Self-Drive Packages, and Fully Guided Tours. Additional services include Adventure Tours, Custom Trips (bespoke itinerary planning), Family Vacations, Small Group Travel, Winter & Aurora Travel packages, and Pre/Post-Cruise Tours. The platform also provides standalone booking services for Alaska Lodging, Transportation (Alaska Railroad, motorcoach, car rentals, transfers), and Activities/Tours (glacier tours, wildlife viewing, flightseeing, kayaking, dog sledding). A Worry-Free Cancellation Waiver add-on is available for trip protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Alaska Cruise Tours

Quantifiable outcome

• 300,000+ trips planned in 30 years
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and major.

• Princess CruisescoreGTM or Marketing PartnerAlaska Tour & Travel offers Princess Cruises itineraries including Voyage of the Glaciers routes between Vancouver and Whittier, with various ships and sailing dates available for booking.
• Holland America LinecoreGTM or Marketing PartnerPartnership offering Holland America cruise options including Glacier Discovery routes and Inside Passage itineraries from Vancouver and Seattle.
• Royal Caribbean CruisescoreGTM or Marketing PartnerRoyal Caribbean Glacier Route itineraries between Vancouver/Seward featuring ships like Ovation of the Seas and Radiance of the Seas.
• Celebrity CruisescoreGTM or Marketing PartnerCelebrity Cruises Glacier Route bookings available between Vancouver and Seward with ships including Celebrity Eclipse, Edge, Millennium, Solstice, and Summit.
• Norwegian Cruise LinecoreGTM or Marketing PartnerNorwegian Cruise Line Glacier Route options from Vancouver to Whittier featuring ships like Norwegian Jade, Jewel, Encore, Bliss, and Sun.
• Alaska RailroadcoreChannel Partner/ Reseller/ DistributorAlaska Railroad ticket bookings including Alaska Railroad Coastal Classic, Glacier Discovery, Denali Star, GoldStar Dome, and Aurora Winter train services connecting Anchorage, Denali, Talkeetna, Seward, Whittier, and Fairbanks.
• Park Connection MotorcoachcoreChannel Partner/ Reseller/ DistributorShuttle bus service connecting cruise ports (Seward, Whittier) to Anchorage, Denali, and other destinations; Alaska Tour & Travel books and sells Park Connection transfers.
• Wilderness ExpressmajorChannel Partner/ Reseller/ DistributorPrivate dome railcar service offered by Alaska Tour & Travel parent company (Windsong Alaska Properties, LLC) between Anchorage, Denali, Talkeetna, and Fairbanks.
• McKinley Explorer DomemajorChannel Partner/ Reseller/ DistributorDome train service operated by Holland America and offered through Alaska Tour & Travel for Alaska Rail routes.
• Hotels and Wilderness LodgescoreChannel Partner/ Reseller/ DistributorOver 50 Alaska properties including Denali Bluffs Hotel, Grande Denali Lodge, McKinley Chalet Resort, Copper River Princess Wilderness Lodge, Talkeetna Alaskan Lodge, Kenai Princess Wilderness Lodge, Kennicott Glacier Lodge, and many more.
• Tour OperatorscoreChannel Partner/ Reseller/ DistributorPartnership with various Alaska tour operators for activities including flightseeing (offered from Talkeetna and Anchorage), Kenai Fjords cruises, Denali bus tours, bear viewing tours, dog sled tours, kayaking, and more.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Alaska Airlines Vacations: Alaska Airlines' vacation package division bundles flights, cruises, lodging, and rail throughout Alaska. It is the most direct competitor to Alaska Tour & Travel's core cruise+land+rail packages because it owns the air leg and competes for the same leisure traveler booking window.
• Tauck: Multi-day escorted and luxury tour operator with a deep Alaska portfolio combining cruises, rail, and lodge stays. Comparable in business model (bundled multi-day package tours with supplier coordination) and in targeting premium, experience-driven travelers.
• Collette: Escorted multi-day tour operator with active Alaska itineraries combining cruise, rail, and Denali land components. Directly comparable in escorted tour packaging mechanics, supplier relationships, and target customer demographic.
• Intrepid Travel: Global adventure multi-day tour operator with Alaska small-group itineraries. Comparable in adventure multi-day tour packaging, target small-group traveler, and supplier-coordinated model.
• Audley Travel: Bespoke country specialist travel company with a strong Alaska custom trip offering. Closely comparable in the custom/bespoke trip planning segment, phone-and-specialist-led sales model, and premium traveler focus.

Broad incumbents

• Holland America Line: Major Alaska cruise operator that also sells its own cruise-tour packages combining Glacier Discovery sailings with Denali land extensions. Competes with Alaska Tour & Travel's cruise-tour product but is also a key supplier partner, making the relationship dual.
• Princess Cruises: Operates the iconic Voyage of the Glaciers Alaska route and 'Cruise + Land Tours' Princess-lodge packages. Closest large incumbent in Alaska cruise-tour packaging and a core supplier; competes on direct bookings while supplying inventory to Alaska Tour & Travel.
• Expedia Group: Global OTA whose Expedia, Hotels.com, and Vrbo brands compete for Alaska lodging, cruise, and package bookings. Differs by being self-serve and broad rather than destination-specialist, but is the principal disintermediation threat.

Emerging players

• AdventureSmith Explorations: Small-ship and active Alaska cruise-tour operator. Comparable in Alaska small-group and adventure packaging niche, overlapping with Alaska Tour & Travel's adventure tours and small group travel products.
• Lindblad Expeditions: Expedition cruise operator with Alaska itineraries and National Geographic-branded extensions. Comparable in expedition-style Alaska multi-day packaging and in targeting high-spend experiential travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AlaskaTravelVideos
• Facebookfacebook.com/AlaskaTourAndTravel
• Instagraminstagram.com/alaskatourandtravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alaska Tour & Travel