FONDSNET Holding

What FONDSNET Holding does

FONDSNET Holding GmbH is a privately held German broker pool (Maklerpool) and B2B financial services platform headquartered in Erftstadt-Lechenich, founded in 1995 by Klaudia Scheidt and Walter Becker and operating today as a wholly-owned subsidiary of the Swiss Reuss Private Group AG. The company provides independent financial and insurance advisors in Germany with a unified, full-range distribution platform covering investment funds, insurance products (life, health, P&C, specialty), real estate financing, and wealth management solutions. As of the most recent disclosures, FONDSNET serves approximately 1,800 direct distribution partners and 10,000+ sub-brokers across Germany, with group-level assets under administration of EUR 35 billion.

The core product architecture is the proprietary Evolution/cloud portal, developed and maintained by the in-house IT subsidiary foo – financial engineering (Berlin, ~25 specialists), which integrates partner administration, digital advisory documentation with electronic signature, MiFID II-compliant cost reporting, portfolio analysis tools (Portfolio Builder for diversification-based optimization, Portfolio Analyzer for suitability checks), and product distribution across all four product lines. Revenue is generated on a transaction-fee basis from broker pool administration, fund distribution commissions on ~EUR 35B group AUA, insurance brokerage through FONDSNET Assekuranzmakler GmbH, financing brokerage via the acquired Haus Finanz Kontor (EUR 350M+ annual financing volume, 70+ advisors), and institutional compliance outsourcing for cooperative banks. Additional revenue lines include Haftungsdach services through sister entity BN & Partners Capital AG and access to wealth management mandates from Reuss Private Bank (Globale Index Strategie with Vanguard, AKTIV Portfolios, Alpha Selection fund family).

The business is firmly B2B — no direct end-consumer distribution — and combines horizontal product breadth with a vertical regulatory and IT stack. The company is currently led by managing directors Klaudia Scheidt, Georg Kornmayer, Mirko Siepmann, and Jörg Wesel, with the broader Reuss Private Group headed by CEO Raoul Weil. Recent strategic activity has centered on inorganic capability acquisition (HFK, financeTec), co-developed wealth management products (Vanguard index strategy, RP Aktiv Portfolios), and entry into private markets via the Privatize ELTIF partnership.

Name

FONDSNET Holding

Legal name

FONDSNET Holding GmbH

Website

https://www.fondsnet.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

FONDSNET Holding offers investment, insurance, private equity investments, financing and real estate services.

Ownership category

akta.pro rank

Headquarters

HQ city

Erftstadt

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Broker Pool Administration Fees: FONDSNET operates as a broker pool (Maklerpool) charging administration/service fees to its ~1,800 direct distribution partners and their sub-brokers for access to its multi-product platform, IT infrastructure, and regulatory support services. Fees are based on transaction volumes and assets administered.
2. Investment Fund Distribution: Revenue from facilitating investment fund distribution between fund providers and independent advisors, earning commissions on fund transactions and ongoing asset-based fees from the ~€35 billion in assets under administration across the group.
3. Insurance Brokerage Services: Through FONDSNET Assekuranzmakler GmbH, the company earns brokerage commissions on life, health, property & casualty, and specialty insurance products distributed through its partner network.
4. Financing Services: Through the acquired Haus Finanz Kontor (HFK) specialist, FONDSNET earns fees from financing consulting and mortgage brokerage. HFK manages over EUR 350 million in financing volume annually.
5. Regulatory/Compliance Services: FONDSNET provides institutional clients (banks, other KWG-regulated institutions) with outsourcing services including MiFID II cost reporting, data aggregation, and compliance documentation, generating service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

FONDSNET operates a B2B broker pool (Maklerpool) platform that gives independent financial and insurance advisors in Germany a single point of access to investment funds, insurance, financing, and real estate products, supported by proprietary digital advisory tools, MiFID II compliance modules, and a partner portal called Evolution. The company earns transaction-based and asset-based fees from its ~1,800 direct partners and provides outsourced regulatory and infrastructure services to banks and other institutions.

Product overview

FONDSNET operates as a multi-product broker pool and B2B financial services provider offering a platform-plus-modules architecture. The core platform (Evolution IT system) serves as the backbone for investment fund distribution, insurance brokerage, real estate, and financing services. Key product modules include Portfolio-Tools for analysis/optimization, Vermögen App for mobile access, and Select Advisors for premium wealth management. The company provides fund-based asset management products (BN & Morningstar AKTIV Portfolio, RP Aktiv Portfolios), passive index strategies (Globale Index Strategie with Vanguard), and the Alpha Selection institutional fund family. IT services are delivered through subsidiary foo – financial engineering, while the Haftungsdach (liability umbrella) and Private Label Fonds enable regulatory-compliant advisory services. The product ecosystem is complemented by strategic consulting and network partnership services, all under the Reuss Private Group umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• FONDSNET Maklerpool: The core broker pool service offering investment, insurance, participations, and financing services to independent financial advisors.
• FONDSNET IT / Evolution
• FONDSNET WpIG (Wertpapierinstitutsgesetz)
• FONDSNET Service+

Products and services

• MaklerPool Services B2B broker pool providing independent financial and insurance advisors with single-platform access to investment funds, insurance, financing, and real estate products, including administration, regulatory support, partner services, and access to institutional wealth management solutions.
• Evolution IT Platform Central proprietary IT platform for partners to administer all business transactions across investment, insurance, participations, and financing, including customer and product search, document upload, electronic archive, and digital signature via smartphone or tablet app.
• Haftungsdach (Liability Umbrella) Securities services liability umbrella provided to tied agents and partner distribution units via sister company BN & Partners Capital AG, enabling independent advisors to operate under regulatory supervision.
• Private Label Fonds Custom branded fund solutions enabling asset managers and advisors to launch their own fund products (approximately 65 fund mandates, EUR 8 billion administered by 2021) under the regulatory umbrella of BN & Partners Capital AG.
• Select Advisors Wealth Management Premium wealth management models combining active and passive portfolio strategies through partnerships with external asset managers, including the Globale Index Strategie (with Vanguard), AKTIV Portfolios, and Alpha Selection institutional fund share classes.
• Globale Index Strategie (GIS) Index fund-based wealth management solution in cooperation with Vanguard offering four risk-profile strategies (GIS 30, 50, 70, 90) accessible to FONDSNET partners with 34f license, with TER under 1% and minimum investment of EUR 1,000 (or EUR 100 monthly savings).
• BN & Morningstar AKTIV Portfolio Fund-based asset management with three strategy variants (Stabilität, Balance, Dynamik) developed with Morningstar Investment Management Europe as investment advisor, with minimum investment of EUR 10,000 per variant and full trail commission reimbursement to investors (MiFID II-compliant, pre-2017 implementation).
• Alpha Selection Fund Family Exclusive selection of institutional share class funds from renowned investment houses, focused on cost efficiency and quality, designed for professional wealth managers (semi-institutional) and distributed to partners of Reuss Private Group via the Select Advisors platform.
• Haus Finanz Kontor (HFK) Financing Services Real estate financing consulting and mortgage brokerage delivered via the Haus Finanz Kontor network of 70+ independent advisors, managing over EUR 350 million in annual financing volume and providing partners without 34i GewO permit access to a major financing platform via referral (Tippgeber) relationships such as PlanetHome.
• Strategieberatung (Strategic Consulting) Strategic consulting service helping partner advisors with business planning, establishment, expansion, internal transformation, and portfolio purchases or sales of client books.
• Netzwerkpartner (Network Partners) Program Curated network of cooperation partners expanding FONDSNET's service spectrum for partners across insurance (e.g., specialty risk, occupational disability), legal (power of attorney), software (FinaMetrica, GSCHWIND Software, xps Xtream Portfolio Software), and continuing education (EBS Finanzakademie, Going Public Akademie, EAFP, AVP Professional).
• Institutional Regulatory & IT Services (MiFID II Cost Reporting) Outsourced institutional services for banks and KWG-regulated institutions including MiFID II-compliant ex-post and ex-ante cost reporting, data aggregation, and white-label depot infrastructure (DepotFlex) serving cooperatives such as Vereinigte Volksbank eG.
• foo – financial engineering (IT Subsidiary Services) Specialized IT services and proprietary financial software developed by the in-house IT subsidiary foo – financial engineering (Berlin, ~25 specialists), providing Evolution platform technology, FinVermV-compliant digital documentation, and other advisory software to financial advisors, banks, and insurance companies inside and outside the Reuss Private Group.

Quantifiable outcome

• Haus Finanz Kontor (acquired 2023) manages EUR 350+ million in annual financing volume and has assisted ~45,000 clients with home ownership
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

33 partnerships are on record, tiered core, major and minor.

• TELIS Finanz AGcoreChannel Partner/ Reseller/ Distributor · 14 November 2025TELIS, one of Germany's largest financial advisory networks, distributes the Globale Index Strategie (co-developed with Vanguard) through its network of 34f-Direktionen. TELIS uses Reuss Private Bank's digital Robo-Optik onboarding platform including interface solutions for seamless integration into existing advisory processes.
• PrivatizecoreStrategic or Co-development Partner · 23 January 2025FONDSNET partnered with Privatize, a private market fund platform, to provide its ~1,800 distribution partners access to European Long-Term Investment Funds (ELTIFs) covering private equity, private debt, and infrastructure. Access is via evolution.cloud portal; custody and settlement handled by Fondsdepot Bank. Minimum investment EUR 1,000.
• VanguardcoreStrategic or Co-development Partner · 4 June 2024Vanguard, the world's second-largest asset manager and pioneer of passive investing, partnered with Reuss Private Bank (FONDSNET's sister company) to launch the 'Globale Index Strategie' — an index fund-based wealth management solution with four risk profiles, TER under 1%, and minimum investment of EUR 1,000. Vanguard serves as advisor and provides institutional ETF share classes previously available only to investors with EUR 1M+.
• Haus Finanz Kontor GmbH (HFK)coreOthers · 24 February 2023FONDSNET acquired Haus Finanz Kontor (HFK), a specialist for real estate financing consulting, in February 2023. HFK is a Germany-wide network of over 70 independent financing advisors managing EUR 350+ million in annual financing volume, serving ~45,000 clients with home ownership.
• EB-SIM (Evangelische Bank)majorStrategic or Co-development Partner · 12 December 2022EB-SIM, the asset management arm of Evangelische Bank specializing in sustainable investments, serves as advisor for the 'Generation ESG Global' wealth management strategy offered by Reuss Private Bank and distributed by FONDSNET and BN & Partners. Invests exclusively in Article 8 or Article 9 EU Disclosure Regulation funds.
• digidorminorChannel Partner/ Reseller/ DistributorDigital insurance partner providing online/mobile solutions for insurance distribution, part of FONDSNET's network partner ecosystem.
• foo – financial engineeringcoreTechnology or Integrationfoo is FONDSNET's IT subsidiary (founded 2016, Berlin) providing proprietary software solutions including the Evolution portal, advisory documentation tools, digital signature, and regulatory compliance modules. foo serves both internal FONDSNET needs and external financial service clients.
• financeTec AGmajorTechnology or IntegrationFONDSNET acquired a majority stake (over 65%) in financeTec AG, a Frankfurt-based financial advisory software company, in June 2021. financeTec developed 'AdWorks' (Advisor Workstation), one of Germany's first comprehensive software solutions for IFAs. The companies were strategically separated again by end of 2022, maintaining a partnership relationship.
• MorningstarmajorStrategic or Co-development PartnerFONDSNET partnered with Morningstar (global leader in fund research) in 2015 to co-develop the 'BN & Morningstar AKTIV Portfolio' — a fund-based wealth management solution with three strategies (Stabilität, Balance, Dynamik), available to FONDSNET partners with 34f license from February 2015. Morningstar provides portfolio construction, fund selection, and ongoing monitoring as investment advisor.
• BN & Partners Capital AGcoreChannel Partner/ Reseller/ DistributorFONDSNET's sister company operating as a Haftungsdach (liability umbrella) and Private-Label-Fonds platform. FONDSNET partners with appropriate licenses can access BN & Partners infrastructure. BN & Partners administers ~EUR 8 billion in assets across 65 fund mandates (2021) and 135 tied agents.
• BN & Partner (BN & Partners Capital AG)coreChannel Partner/ Reseller/ DistributorBN & Partners operates as FONDSNET's Haftungsdach (liability umbrella), providing regulatory coverage for tied agents. Logos displayed on FONDSNET website as a sister company.
• Reuss Private DE (Reuss Private Bank für Wertpapierhandel AG)coreChannel Partner/ Reseller/ DistributorReuss Private Bank, FONDSNET's sister company, holds BaFin license for financial portfolio management. Offers wealth management solutions (Globale Index Strategie with Vanguard, AKTIV Portfolios, Alpha Selection) accessible to FONDSNET partners.
• foo (IT-Dienstleister)coreTechnology or Integrationfoo – financial engineering is FONDSNET's IT subsidiary, displayed as a sister company on the FONDSNET website. Provides the Evolution platform and digital advisory technology.
• iwocaminorChannel Partner/ Reseller/ Distributoriwoca, a UK-based fintech providing innovative credit solutions for SMEs and self-employed individuals, partnered with FONDSNET in 2017. FONDSNET partners with 34c license can offer credit access (EUR 1,000–50,000, up to 12 months) to their business clients, with 48-hour decision and payout. Partners earn referral commissions.
• PlanetHomeminorChannel Partner/ Reseller/ DistributorPlanetHome, a real estate financing platform, partnered with FONDSNET in 2016. FONDSNET partners without 34i permit can act as tipgebers (referrers) to PlanetHome and earn referral commissions on successful loan completions.
• BU ExpertenserviceminorChannel Partner/ Reseller/ DistributorSpecialist partner for occupational disability insurance (BU) solutions, part of FONDSNET's insurance network partner ecosystem.
• MaklerTreuhandminorChannel Partner/ Reseller/ DistributorInsurance network partner providing trust and custody services for insurance intermediaries, part of FONDSNET's insurance partner ecosystem.
• JURADIREKTminorChannel Partner/ Reseller/ DistributorLegal services partner providing power of attorney (Vollmacht) solutions through a nationwide network of law firms, integrated as FONDSNET's insurance/network partner.
• Winninger AGminorChannel Partner/ Reseller/ DistributorWinninger AG specializes in buying and selling life insurance policies (secondary market for life insurance). FONDSNET partners can offer clients alternatives to policy surrender, with purchase prices typically 2–5% above surrender value, earning commission.
• Resultate InstitutminorChannel Partner/ Reseller/ DistributorInsurance consulting and research partner, part of FONDSNET's network partner ecosystem.
• AfW – Bundesverband FinanzdienstleistungminorOthersFONDSNET is a supporting member (Fördermitglied) of AfW, the German industry association for financial services advisors, providing representation and advocacy support.
• EAFP (Akademie für Finanzplanung)minorChannel Partner/ Reseller/ DistributorEducation and training partner providing financial planning certification and continuing education courses for FONDSNET partners.
• FinaMetricaminorChannel Partner/ Reseller/ DistributorRisk profiling and financial planning software partner, part of FONDSNET's software and education network.
• EBS FinanzakademieminorChannel Partner/ Reseller/ DistributorBusiness school / financial education partner providing academic programs and professional development for FONDSNET partners.
• Going Public Akademie für FinanzberatungminorChannel Partner/ Reseller/ DistributorFinancial advisory training academy providing education and certification programs for FONDSNET partners.
• AVP ProfessionalminorChannel Partner/ Reseller/ DistributorInsurance and financial services training provider, part of FONDSNET's network partner ecosystem.
• Specialty Insurance Partners (12 specialists: Erpam, Hübener, SRC, kautionsfrei.de, MDT, GMP/GHV, PASCON, BDAE, Mehrwert, MMV, Aon Risk Solutions)minorChannel Partner/ Reseller/ DistributorFONDSNET partnered with 12 specialty insurance brokers covering niche segments: event/media liability (Erpam), high-value risks (Hübener), sports & entertainment (SRC), rental deposit insurance (kautionsfrei.de), travel insurance (MDT), brand IP protection (GMP), agricultural risks (GHV), heavy risks (PASCON), expat insurance (BDAE), green insurance (Mehrwert), motorhomes (MMV), and sports/recreation (Aon).
• Volksbanken (Cooperative Banks)majorChannel Partner/ Reseller/ DistributorFONDSNET partnered with a consortium of cooperative banks (Genossenschaftsbanken) to provide MiFID II cost reporting (Ex-post and Ex-ante) outsourcing services, including the 'DepotFlex' white-label depot variant serving thousands of bank customers.
• Sauren Fonds-Service AGminorChannel Partner/ Reseller/ DistributorSauren, the renowned fund-of-funds pioneer, uses IT solutions from foo – financial engineering (FONDSNET's IT subsidiary) since August 2020 for FinVermV-compliant digital advisory documentation and customer service.
• PlansecurminorChannel Partner/ Reseller/ DistributorPlansecur (Kassel-based all-financial services provider with 170 advisors, 85,000+ clients) uses Reuss Private Deutschland AG's wealth management services and FONDSNET's IT systems and pooling services since 2013.
• Winninger AGminorChannel Partner/ Reseller/ DistributorWinninger AG (Hamburg-based) specializes in buying and selling life insurance policies on the secondary market. Partners can offer clients 2–5% above surrender value, earning commission while retaining death benefit coverage.
• JURA DIREKTminorChannel Partner/ Reseller/ DistributorJURA DIREKT (founded 2011) provides a comprehensive power of attorney service through a nationwide network of law firms, including patient directives, power of attorney documents, and automatic legal updates. FONDSNET partners use this to add legal planning to their advisory offering.
• Prof. Dietrich Grönemeyer / Grönemeyer GesundheitsfondsminorChannel Partner/ Reseller/ DistributorProf. Dietrich Grönemeyer initiated the 'Grönemeyer Gesundheitsfonds Nachhaltig' (ISIN: DE000A2PPHK4) under the Haftungsdach of BN & Partners. The fund invests globally in successful healthcare companies with strict sustainability criteria, managed by Eichkatz Asset Managers.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Market position

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/fondsnet
• Facebookfacebook.com/profile.php

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FONDSNET Holding