What Havas Studios does

Havas Studios, doing business as Prose on Pixels, is a global content production house and subsidiary of the Havas advertising and communications group, headquartered in London. The company operates what it describes as Havas' AI-powered global content-at-scale network, with a staff headcount of 501–1,000 and a stated geographic footprint spanning multiple international markets. Its core offering is organized around three interconnected production services — Create (AI-driven content origination and full-lifecycle asset production management), Scale (borderless network delivery of high-volume, multi-format content across markets through integrated teams and streamlined production systems), and Personalize (audience-first content engagement combining strategic insight, creative thinking, and smart automation).

Underlying these services is the Vermeer.ai platform, an AI-powered tool referenced within the Prose on Pixels ecosystem spanning video, image, and text modalities, alongside generative AI, recommendation engine, and process automation capabilities. The methodology layers AI-driven audience insight on top of a "scope definition → craft enhancement → measurement → optimization" workflow, designed to ensure that produced assets engage defined audiences and drive measurable outcomes.

Commercially, Havas Studios functions as a B2B service provider inside the Havas network, delivering content production services to Havas agencies and their enterprise brand clients globally. No public pricing, per-asset fees, or contract structures are disclosed. The company supplements this revenue model with thought-leadership assets (e.g., The Science of Desire study), industry presence at Cannes Lions, and external partnerships — including founding membership in AdGreen, affiliation with Free the Work, adherence to the APA Production Diversity Plan, and the Platformer talent-development initiative — that collectively serve both commercial positioning and talent pipeline development.

Name

Havas Studios

Website

https://havasstudios.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Havas Studios, operating as Prose on Pixels, is a London-headquartered global content production network within the Havas group, delivering AI-augmented video, image, and text content services to enterprise brand and advertiser clients across international markets.

Ownership category

akta.pro rank

Product category

Advertising Content Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Commercial Photography (541922)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Content production services
• AI-driven content creation
• Global advertising production
• Media production network
• Audience-driven marketing content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Distribution channels1 record

Marketing channels5 records

Core offering

Havas Studios operates Prose on Pixels, a global AI-powered content production network that delivers end-to-end advertising content services for brands. Its three core service pillars are Create (AI-driven content origination across video, image, and text with full-lifecycle asset production management), Scale (a borderless production network delivering high-volume, multi-format content across markets), and Personalize (audience-first content optimization combining strategic insight with smart automation), supported by the Vermeer.ai platform.

Product overview

Prose on Pixels is Havas' AI-powered global content at scale network offering a unified platform with three interconnected production services. The core offering consists of Create (AI-driven content origination), Scale (high-volume multi-format delivery across markets), and Personalize (audience-first content optimization). Vermeer.ai represents an additional AI-powered tool within the ecosystem. The services work together to deliver audience-driven creativity from origination through measurement and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Prose on Pixels Havas' AI-powered global content at scale network, built to create work that drives brand and business performance through audience-driven creativity. It offers three core services — Create, Scale, and Personalize — targeting global brands and advertisers needing multi-market content production.
• Create AI-driven content origination service providing full lifecycle of asset production management across campaigns, collaborating with diverse creative partners to transform ideas into impactful content. Serves brands and advertisers executing campaigns in video, image, and text formats.
• Scale Borderless production network service amplifying campaigns across markets, delivering high-volume, multi-format content through integrated teams and streamlined production systems. Designed for brands needing multi-market content delivery.
• Personalize Audience-first content at scale service engaging the right audiences and driving precise results by combining strategic insight, creative thinking, and smart automation. Tailored for brands seeking audience-driven content optimization across markets.
• Vermeer.ai AI-powered tool or platform referenced as part of the Prose on Pixels ecosystem, supporting content production capabilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AdGreencoreStrategic or Co-development PartnerProse on Pixels is an investor and founding member of AdGreen, a global initiative working towards eliminating negative environmental impact in advertising production. This partnership supports the company's sustainability commitment to drastically reducing greenhouse gas emissions.
• Free the WorkcoreStrategic or Co-development PartnerGlobal non-profit partnership to level the playing field for underrepresented creators. Prose on Pixels works closely with Free the Work to ensure diverse talent representation in productions.
• APA (American Production Artists)coreStrategic or Co-development PartnerAdherence to APA Production Diversity Plan to ensure productions are represented by diverse talent and voices.
• Platformer Program / KickstarterminorStrategic or Co-development PartnerKickstarter initiative designed to provide industry experience and training opportunities for the next generation of creative talent, nurturing future professionals in the production industry.

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/havasstudios
• Instagraminstagram.com/proseonpixels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Studios