TRO Jung|Brannen

What TRO Jung|Brannen does

TRO Jung|Brannen is an integrated architecture, planning, and interior design firm headquartered in Birmingham, Alabama, founded from the 2006 merger of The Ritchie Organization (est. 1909) and Jung|Brannen (est. 1968). The firm provides full-scope design services for healthcare, senior living, and corporate/commercial clients, with healthcare as its dominant vertical. Service offerings span strategic facility planning, medical equipment coordination, evidence-based interior design, sustainability and code compliance (including LEED certification support), and virtual visualization (VR, 3D modeling, 3D printing, BIM). The firm operates from a single Birmingham office and serves clients across roughly 10 states in the U.S. Southeast, with a documented international project (the 617-bed Al Sabah Hospital in Kuwait) via a design-build partnership with Shapoorji Pallonji Kuwait.

The firm's client base is anchored by U.S. health systems and senior living operators, with named engagements spanning Wellstar West Georgia Medical Center, Mission Hospitals (117,000 SF cancer center, LEED Gold), Princeton Baptist Medical Center, East Alabama Medical Center, Morton Plant Mease Healthcare, Marshall Medical Center, UAB Medicine (747,905 SF Kirklin Clinic), St. Vincent's Hospital, and Brookdale Senior Living. Project types include acute care hospitals, ambulatory cancer centers, emergency departments, ICUs, outpatient specialty clinics, behavioral health facilities, and multi-phase master plans. Revenue is generated through project-based professional services fees, with pricing determined by project scope and complexity rather than publicly disclosed rates.

The firm is privately held and employee-owned, with a current leadership transition reflected in the February 2025 appointment of John McDaniel as Managing Principal alongside promotions of Scott Neumann, Jason Hebert, Lisa Herriott, and John Loglisci. Three Principal Emeriti remain engaged with the firm, providing continuity in healthcare planning expertise. Sales are conducted through principal-led enterprise field engagements targeting hospital administrators and healthcare system leadership, supported by awards recognition (AIA, Healthcare Environment Awards) and an active digital presence across LinkedIn, Facebook, and Instagram.

Name

TRO Jung|Brannen

Legal name

TRO Jung|Brannen

Website

https://trojungbrannen.design

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

TRO Jung|Brannen is a Birmingham, Alabama-based architecture, planning, and interior design firm specializing in healthcare, senior living, and corporate projects for U.S. health systems, with selective international work.

Ownership category

akta.pro rank

Product category

Architecture Services

NAICS

Architectural Services (541310), Interior Design Services (541410), Architectural, Engineering, and Related Services (5413)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industries

Sustainable/Green Building & LEED Consulting (BPAHAKAG), Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Healthcare architecture
• Senior living design
• Facility master planning
• Interior design services
• Commercial architecture

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Architecture and Design Services: Project-based professional services for healthcare, senior living, and commercial architecture, planning, and interior design. Revenue generated through design fees, project management, and consulting services for new construction and renovation projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

TRO Jung|Brannen is an integrated architecture, planning, and interior design firm providing comprehensive design services for healthcare facilities, senior living communities, and corporate/commercial developments. The firm delivers projects from feasibility studies and master planning through construction administration, with core specializations in healthcare architecture (acute care, cancer centers, emergency departments) and senior living design (assisted living, memory care, skilled nursing).

Product overview

TRO Jung|Brannen is an integrated architecture, planning, and interior design firm offering a unified suite of services across three core practice areas: Healthcare Architecture Services (including acute care, ambulatory, and behavioral health facilities), Senior Living Design Services (assisted living, memory care, and skilled nursing), and Corporate and Commercial Development Services. The firm's service delivery is supported by specialized modules including Strategic Facility Planning, Medical Equipment Coordination, Full-Service Interior Design, Virtual Services and Visualization (VR, 3D printing, BIM), and Sustainability and Code Compliance Services. This integrated approach allows the firm to manage projects from feasibility studies through construction administration, providing clients with comprehensive design and planning support across their entire building program.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Architecture Services

Quantifiable outcome

• LEED Gold certification achieved for Mission Hospitals Cancer Center - first LEED Gold project in North Carolina
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• Bailey-Harris Construction CompanycoreImplementation/ SI/ Consulting PartnerConstruction partner for East Alabama Health Behavioral Health project and other healthcare projects. Bailey-Harris Construction works collaboratively with TRO JB on design-build and construction phases of healthcare facility projects.
• Shapoorji Pallonji KuwaitmajorStrategic or Co-development PartnerInternational design/build partnership for the Al Sabah Hospital project in Kuwait. TRO JB served as design lead for the Shapoorji Pallonji Kuwait design/build team on this 617-bed hospital project.
• University of Alabama (Project Management)coreStrategic or Co-development PartnerUniversity of Alabama project management partnership for Taylor Hardin Behavioral Health project for the State of Alabama Department of Mental Health.
• Phoenix Medical Construction Co., Inc.majorImplementation/ SI/ Consulting PartnerConstruction partner for VA Bay Pines Cancer Center project. TRO JB and Phoenix Medical Construction collaborated on this state-of-the-art radiation oncology center for veterans.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Wieland Design: Architecture and interior design firm serving senior living, healthcare, and higher education clients primarily in the Midwest. Comparable to TRO Jung|Brannen in vertical specialization on senior living and healthcare, though operating in different geographies.

Broad incumbents

• Perkins&Will: Global architecture practice with a substantial healthcare studio and active evidence-based design research agenda. Competes with TRO Jung|Brannen for hospital and academic medical center commissions, particularly on larger integrated delivery network projects.
• SmithGroup: Integrated design firm with established healthcare, science & technology practices. Comparable in offering integrated architecture, planning, and interior design for healthcare and academic clients, but at much larger scale and geographic reach.
• HDR Architecture: Employee-owned design firm combining architecture, engineering, and consulting with significant healthcare focus following the FreemanWhite acquisition. Competes with TRO Jung|Brannen on hospital master planning and acute care projects.
• CannonDesign (formerly Cannon): National integrated design practice with strong healthcare and senior living verticals. Competes with TRO Jung|Brannen for health system commissions at scale, particularly on large acute care and ambulatory projects.
• HKS: Large national architecture firm with one of the deepest healthcare design practices in the US, serving health systems and academic medical centers. Comparable to TRO Jung|Brannen in healthcare specialization but operates at national scale with significantly larger headcount.

Direct peers

• Array Architects: Mid-size healthcare architecture firm focused exclusively on hospital, ambulatory, and senior living design. Highly comparable to TRO Jung|Brannen in vertical specialization, project types (cancer centers, EDs, MOBs), and target client profile.
• BSA LifeStructures: Architecture and engineering firm specialized in healthcare, higher education, and life sciences design with integrated practice. Closely comparable to TRO Jung|Brannen in healthcare architecture focus and evidence-based design orientation.
• Hord Coplan Macht: Mid-Atlantic architecture firm with healthcare, senior living, education, and commercial practices offering integrated architecture and interior design. Comparable to TRO Jung|Brannen in vertical mix, mid-sized firm profile, and integrated delivery model.
• EwingCole: Design firm with deep healthcare and science practice delivering architecture, planning, and interior design for hospitals and medical research facilities. Comparable to TRO Jung|Brannen in integrated services and healthcare-centric specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TROJBdesign
• LinkedInlinkedin.com/company/trojungbrannen
• Instagraminstagram.com/trojbdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRO Jung|Brannen