The Graphics Wizard
The Graphic Wizard is a Clarkston, Michigan custom apparel and promotional products company founded in 2004 that provides screen printing, embroidery, vehicle graphics, banners, and yard signs to local schools, dance studios, medical practices, nonprofits, and individual consumers via a retail storefront and e-commerce site.
- Company typePrivate
- Founded2004
- HeadquartersClarkston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Graphics Wizard does
The Graphic Wizard, LLC is a privately held custom apparel and promotional products company founded in 2004 and headquartered in a single retail/production location at 4728 Clarkston Rd, Clarkston, Michigan. Its core capability is in-house decoration: screen printing, embroidery, vehicle graphics, banner and yard-sign production, and assorted promotional items such as tumblers, backpacks, and car decals. Operations combine a walk-in retail storefront with a Weebly-based e-commerce site that sells both made-to-order decorated apparel and pre-designed sub-brand lines (Lake Orion Spiritwear, Clarkston Spiritwear, Oakview Middle School, The Dance Place, Discin' MI disc golf apparel, Michigan-themed items, and lifestyle collections such as Raccoon Moods and Back to Basics).
The business serves a primarily local Michigan customer base segmented across K-12 schools and school districts (multiple Lake Orion and Clarkston campuses), performing-arts studios (notably The Dance Place), local healthcare practices (Clarkston Medical Group, Oakland Orthopedics, Clarkston Pain & Rehab, Clarkston Physical Therapy), engineering and professional services firms (Nowak & Fraus Engineers), community nonprofits (100 Black Men of Greater Detroit), and individual consumers purchasing yard signs, graduation signage, and personalized apparel. Distribution is direct-to-consumer via the company website with in-store pickup, supplemented by direct delivery to studios and schools for bulk group orders.
The revenue model is project-based, one-time purchase of decorated apparel and signage at unit prices typically ranging from $16 to $75, with size and personalization surcharges (e.g., +$2 for 2XL+, +$8 for back-of-garment personalization) and gift-card denominations from $10 to $150. There is no subscription, licensing, or recurring contract structure; no disclosed funding, institutional investors, or M&A history; and no public revenue figures. The business is small-scale, founder/owner-operated, and tightly bound to its Clarkston/Lake Orion geographic market.
The Graphics Wizard firmographics
Firmographics- Name
- The Graphics Wizard
- Legal name
- The Graphic Wizard, L.L.C.
- Website
- https://thegraphicwizard.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Graphic Wizard is a Clarkston, Michigan custom apparel and promotional products company founded in 2004 that provides screen printing, embroidery, vehicle graphics, banners, and yard signs to local schools, dance studios, medical practices, nonprofits, and individual consumers via a retail storefront and e-commerce site.
- Ownership category
- akta.pro rank
Where The Graphics Wizard is headquartered
LocationHeadquarters
- HQ city
- Clarkston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Graphics Wizard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Apparel Sales: Direct sales of customized apparel including t-shirts, sweatshirts, hoodies, and accessories. Products feature screen-printed logos and designs for schools, organizations, dance studios, and individuals. Pricing varies by product type with typical items ranging from $16-$75.
- Custom Decoration Services: Screen printing, embroidery, and vehicle graphics services where the company applies customer-provided or company-designed artwork onto blank apparel and merchandise.
- Promotional Items: Sale of promotional items including yard signs, banners, car decals, and other promotional merchandise with custom branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Youth and Adult Apparel - Base pricing with size surcharges |
| Unit Pricing | Pay-as-you-go | Student Yard Signs |
| Unit Pricing | Pay-as-you-go | Custom Tie-Dye Items |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Graphics Wizard product offering
Product offeringCore offering
The Graphic Wizard is a custom apparel and promotional products decorator that produces screen-printed and embroidered apparel, vehicle graphics, custom banners and yard signs, and promotional merchandise. The company serves schools, dance studios, healthcare practices, community organizations, and individual consumers in the Clarkston and Lake Orion, Michigan area through both an online storefront and a walk-in retail location. Products are decorated in-house and either picked up at the office, delivered locally, or shipped directly to studios for distribution.
Product overview
The Graphics Wizard is a custom printing and embroidery business offering a portfolio of personalized apparel and promotional products. Their core services include screen printing, embroidery, vehicle graphics, banners, yard signs, and promotional items. The product portfolio is organized around school spiritwear (Lake Orion, Clarkston, Oakview Middle School), dance studio apparel (The Dance Place), niche interest apparel (Disc Golf/Michigan-themed), and general accessories. Products span t-shirts, hoodies, sweatshirts, headwear, bags, drinkware, and custom signs. The business operates primarily through a Weebly-based e-commerce platform where customers can order pre-designed items with customization options for names, sizes, and personalization.
Differentiator
Problem solved
Functional benefit
Products and services
- Screen Printing Services Custom screen printing on apparel including t-shirts, sweatshirts, hoodies, and uniforms for schools, dance studios, organizations, and individuals using multi-color logo and design printing.
- Embroidery Services Custom embroidery services for hats, beanies, jackets, and apparel items with stitched logos and designs for schools, organizations, and businesses.
- Vehicle Graphics and Decals Custom vehicle graphics and car decal production services for businesses and organizations.
- Custom Banners and Yard Signs Custom banners and yard signs for events, graduations, school spirit, and promotional needs, including student graduation yard signs for Lake Orion area schools.
- Promotional Items and Accessories Wide range of promotional merchandise including tumblers, backpacks, car decals, headwear, and accessories with custom branding for organizations and consumers.
Companies that use The Graphics Wizard
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
The Graphics Wizard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Graphics Wizard partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Graphics Wizard competitors and assessment
Company assessmentDirect peers
- 4imprint: Large promotional products distributor covering decorated apparel, signs, banners, and giveaways — overlaps directly with The Graphic Wizard's promotional items, banners, and yard sign categories.
- CafePress: Custom-printed apparel, gifts, and accessories marketplace — comparable direct-to-consumer model for personalized and themed apparel.
- Rush Order Tees: Custom screen printing and embroidery shop serving schools, teams, businesses, and events nationwide — competes on the same core decoration services with a stronger digital storefront.
- Spreadshirt: Custom apparel and accessories platform with screen printing, embroidery, and DTG services — competes in the same custom-decoration niche.
- Underground Printing: Michigan-based custom screen printer and apparel decorator with college and school spiritwear programs — directly comparable geography, customer base, and service offering to The Graphic Wizard.
- Custom Ink: National custom apparel and accessories platform offering screen printing and embroidery for groups, schools, and organizations — directly competes for the same group-order and spiritwear customer The Graphic Wizard serves.
Emerging players
- Printful: Print-on-demand apparel and accessories platform with embroidery and DTG options — overlaps on custom decorated apparel, with stronger digital and DTC infrastructure.
- Zazzle: Online marketplace for custom apparel, signs, and promotional items — overlapping product categories (yard signs, custom apparel) with a marketplace model.
Broad incumbents
- Vistaprint: Mass-market printing and custom products platform from Cimpress — broader catalog but overlapping signage, banners, apparel, and promotional merchandise categories.
- HALO Branded Solutions: Large corporate distributor of promotional products and branded apparel — represents the scaled end of the market The Graphic Wizard participates in locally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Graphics Wizard social profiles
Digital presenceThe Graphics Wizard financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Graphics Wizard leadership team
Management profileNumber of profiles
The Graphics Wizard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Graphics Wizard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Graphics Wizard
What does The Graphics Wizard do?
The Graphic Wizard is a custom apparel and promotional products decorator that produces screen-printed and embroidered apparel, vehicle graphics, custom banners and yard signs, and promotional merchandise. The company serves schools, dance studios, healthcare practices, community organizations, and individual consumers in the Clarkston and Lake Orion, Michigan area through both an online storefront and a walk-in retail location. Products are decorated in-house and either picked up at the office, delivered locally, or shipped directly to studios for distribution.
Is The Graphics Wizard a public or private company?
The Graphics Wizard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Graphics Wizard founded?
The Graphics Wizard was founded in 2004. It employs 11 to 50 people.
Where is The Graphics Wizard based?
The Graphics Wizard is headquartered in Clarkston, United States, in the North America region.
How does The Graphics Wizard make money?
Three revenue lines are on record. Custom Apparel Sales are the primary driver. The others are custom Decoration Services and promotional Items.
Who are The Graphics Wizard's main competitors?
Direct peers on record are 4imprint, CafePress, Rush Order Tees, Spreadshirt, Underground Printing and Custom Ink. Emerging players are Printful and Zazzle. Broad incumbents are Vistaprint and HALO Branded Solutions.
Does The Graphics Wizard have an API?
No public API is recorded for The Graphics Wizard.