Fireking Baking Company

What Fireking Baking Company does

Fireking Baking Company is a wholesale artisan bread and roll manufacturer founded in 1995 by Greg Acerra in Braintree, Massachusetts. The company operates a 200,000-square-foot state-of-the-art production facility housing five bread lines and four packaging lines, producing approximately 191,000 cases of product annually. Its portfolio spans more than 300 hand-crafted European-style bread varieties across ten categories — baguettes/ficelles/sticks, Brazilian bread, dinner rolls, focaccia and pizza dough, oval loaves, pullmans, retail breads, rustic loaves and boules, and sandwich rolls — manufactured using traditional flours, whole wheat grains, fresh herbs, fresh eggs, and cheeses via a hearth-oven and semi-automated artisan process.

Fireking sells to three primary segments: restaurants seeking artisan bread that mimics in-store baking, foodservice and catering companies requiring consistent quality at scale, and retail grocery stores seeking differentiated artisan SKUs. It also offers private-label manufacturing for foodservice, retail, and other B2B customers, and operates a peanut-free, tree nut-free, and sesame-free facility certified to BRCGS standards with metal-detection quality control. Distribution is wholesale and national, with products delivered fresh and frozen daily across the United States.

The business model is sales-led wholesale B2B — direct manufacturing and distribution of branded and private-label artisan breads at wholesale prices to enterprise foodservice and retail buyers, with no publicly disclosed pricing. The company has funded expansion through SBA 504 debt rather than institutional equity, remains founder-owned, and has scaled headcount from 71 employees in 2012 to roughly 210 employees today, with reported double-digit revenue growth over multiple years including a 21% year-over-year sales increase in 2015.

Name

Fireking Baking Company

Legal name

Fireking Baking Company

Website

https://firekingbaking.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Fireking Baking Company is a wholesale artisan bread manufacturer founded in 1995 and based in Braintree, Massachusetts, producing 300-plus European-style bread varieties at a 200,000-square-foot facility for national distribution to restaurants, foodservice companies, retailers, and private-label customers.

Ownership category

akta.pro rank

Product category

Wholesale Artisan Bread Manufacturing

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Frozen Bakery Products Manufacturing (AFAKAAAF)

Keywords

• Wholesale artisan bread
• Commercial bakery manufacturing
• Foodservice bread supply
• Private label breads
• European-style hearth breads

Headquarters

HQ city

Braintree

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Bread and Roll Manufacturing: Wholesale bread and roll manufacturing for restaurants, foodservice companies, and retailers. Products delivered fresh and frozen daily through national distribution network.
2. Private Labeling: The Fireking line has grown to include over 300 types of bread baked for food service, retail, and private labeling

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fireking Baking Company is a wholesale manufacturer of hand-crafted European-style artisan breads and rolls, operating a 200,000-square-foot peanut-free, tree-nut-free, and sesame-free production facility in Braintree, Massachusetts. The company produces over 300 varieties of breads across ten categories and supplies them fresh and frozen on a national basis to restaurants, foodservice operators, retail grocers, and private-label customers.

Product overview

Fireking Baking Company is a wholesale artisan bread and roll manufacturer operating a 200,000 square-foot production facility in Braintree, Massachusetts. The company produces over 300 types of hand-crafted European-style breads and rolls using traditional flours, whole wheat grains, fresh herbs, eggs, and cheeses. Their product portfolio spans ten main categories: Baguettes/Ficelles/Sticks (27 products), Brazilian Bread/Pao Doce (4 products), Dinner Rolls (37 products), Focaccia Sheets & Pizza Dough (22 products), Oval Loaves (34 products), Pullmans (67 products), Retail Breads (26 products), Rustic Loaves & Boules (14 products), and Sandwich Rolls (71 products). The company operates as a peanut-free, tree-nut-free, and sesame-free facility, delivering products fresh and frozen daily through a national distribution network to restaurants, caterers, and retailers. Key product lines include Brioche-based rolls, Ciabatta varieties, Kaiser Rolls, Sub Rolls, Focaccia, Pullman loaves, and specialty artisan rustic breads.

Differentiator

Problem solved

Functional benefit

Products and services

• Baguettes, Ficelles & Sticks Wholesale line of European-style baguettes, ficelles, and bread sticks for restaurants, foodservice operators, and retailers.
• Brazilian Bread – Pao Doce Wholesale line of traditional Brazilian sweet bread products including Papa's Sweet Buns and Emerson's Sweet Clustered Dinner Rolls for restaurants and foodservice operators.
• Dinner Rolls Wholesale line of dinner rolls in multiple varieties (French, sourdough, cheese, pretzel, and specialty cluster) for restaurants, catering, and foodservice operators.
• Focaccia Sheets & Pizza Dough Wholesale line of focaccia products in various sizes and flavors (herb, onion, romano, olive oil) and pizza dough for restaurants, foodservice operators, and retailers.
• Oval Loaves Wholesale line of oval-shaped bread loaves in white, wheat, multigrain, rye, marble rye, cranberry, and specialty flavors for restaurants and retailers.
• Pullmans Wholesale line of Pullman-style pan bread loaves in Brioche, Sourdough, Dark Rye, Multigrain, Honey Wheat, Cranberry, and Challah varieties for restaurants, foodservice operators, and retailers.
• Retail Breads Consumer-facing wholesale bread line for retail sale including Butter Egg Cluster Rolls, Greg's Cinnamon Bread, Raisin Crisp, Braided Challah, and other retail loaves supplied to grocery retailers.
• Rustic Loaves & Boules Wholesale line of artisan rustic bread loaves and boules including Tuscan White Boule, multiple Ciabatta varieties, Francese Ciabatta, and Abruzzi Boule for restaurants and foodservice operators.
• Sandwich Rolls Wholesale line of sandwich rolls including Brioche varieties, Kaiser Rolls, Sub Rolls, Hot Dog Rolls, Hamburger Buns, Focaccia Sandwiches, and specialty gourmet rolls for restaurants, foodservice operators, and retailers.
• Private Label Bread Manufacturing Contract manufacturing service that produces Fireking-manufactured artisan bread under B2B customers' own brand names for foodservice, retail, and other customers, leveraging Fireking's 300+ recipe library, allergen-controlled facility, BRCGS certification, and 191,000-case annual capacity.

Quantifiable outcome

• 191,000 cases produced annually
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Johnson and Wales UniversityminorOthersGreg Acerra attended Johnson and Wales University where he studied culinary arts, forming the foundation for his career in the food industry and eventual founding of Fireking Baking Company.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Europastry: Spanish-headquartered global frozen and fresh bakery manufacturer with U.S. operations. Direct overlap with Fireking on European-style artisan breads and frozen/fresh dual delivery to foodservice.
• Dave's Killer Bread: Premium/artisan bread brand (owned by Flowers Foods) distributed nationally through retail and foodservice. Comparable on premium positioning and foodservice/retail dual channel; overlap in sandwich breads and rolls.
• St Pierre Groupe: Specialty baker of brioche and premium European-style breads and rolls serving retail and foodservice in North America. Direct overlap with Fireking's sandwich roll and brioche categories.
• King Arthur Baking Company: Premium baking brand producing flour, mixes, and baked goods including artisan breads. Overlaps with Fireking on artisan bread quality positioning and foodservice supply, though primarily retail-driven.
• La Brea Bakery: Artisan bread manufacturer supplying restaurants, hotels, and foodservice operators with European-style breads. Closest direct competitor to Fireking on product positioning (hand-crafted artisan wholesale) and customer base.
• ACE Bakery: Canadian artisan wholesale bakery producing European-style breads for restaurants, hotels, and grocers. Closely comparable to Fireking on artisan-at-scale positioning, product mix, and foodservice go-to-market.
• Toufayan Bakeries: Family-owned commercial bakery producing pita breads, flatbreads, wraps, and specialty breads for retail and foodservice. Comparable as a privately-held, multi-category wholesale bakery with foodservice focus.

Broad incumbents

• Bimbo Bakeries USA: Largest wholesale bakery company in the U.S. (subsidiary of Grupo Bimbo), producing branded and private label breads, buns, and rolls for retail and foodservice. Comparable as a wholesale bread supplier to retailers and restaurants, but vastly larger scale and broader portfolio.
• Flowers Foods: Major U.S. producer and distributor of packaged bakery foods (Nature's Own, Wonder, Dave's Killer Bread). Overlaps with Fireking in wholesale breads and rolls for retail and foodservice, with national DSD distribution.

Others

• Pepperidge Farm: Campbell Soup subsidiary producing breads, rolls, cookies, and crackers. Comparable wholesale bakery supplying retail grocery, but much broader portfolio and stronger brand than Fireking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/firekingbaking
• LinkedInlinkedin.com/company/fireking-baking-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fireking Baking Company