Roser Group

What Roser Group does

Roser Construcciones Metálicas, S.A. (commercially Roser Group) is a privately held Spanish industrial machinery manufacturer founded in 1958 and headquartered in Cassà de la Selva, Girona. The company designs and builds equipment for food-processing plants, with an initial and continuing focus on the meat industry. Its product range spans industrial hygiene solutions (including the proprietary SANI-PASS system and stainless-steel hygiene equipment), cutting and deboning rooms, food preparation lines, handling solutions (notably PTF sausage peelers), and — more recently — the WD Series of non-industrial hand dryers incorporating Dyson Airblade technology.

The business operates a project-based, capital-equipment sale model, with the majority of revenue generated through direct and indirect export channels rather than the Spanish domestic market. Direct sales and service subsidiaries in Toluca, Mexico and Dallas, Texas support customers across the Americas, contributing to a 70%+ export ratio and a commercial footprint spanning five continents. Named end customers include tier-1 multinational processors such as Campofrio, Nestlé, JBS, OSI, Ferrero, Bayer, Tönnies, Bonduelle, Casa Tarradellas, and others across meat, packaged food, confectionery, pharma, and prepared-food segments.

Roser is family-controlled with no public funding rounds or external investors disclosed. With a headcount of 51-100, the company sits in the mid-sized European industrial OEM tier. Strategic priorities visible in recent activity include geographic deepening in North and Latin America through local subsidiaries, vertical diversification into healthcare and sociosanitario markets, and product-line extension into public-space hygiene via the Dyson-powered WD Series.

Name

Roser Group

Legal name

Roser Construcciones Metalicas, S.A.

Website

https://roser-group.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Roser Group is a Spanish industrial machinery manufacturer, founded in 1958 and based in Girona, that designs food-processing hygiene, cutting, and handling equipment primarily for the global meat industry, with newer hand-drying products for public spaces.

Ownership category

akta.pro rank

Product category

Industrial Food Processing Equipment

NAICS

Food Product Machinery Manufacturing (333241), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

akta.pro secondary industry

Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)

Keywords

• Industrial food processing equipment
• Meat processing machinery
• Cutting and deboning installations
• Industrial hygiene stations
• Material handling equipment

Headquarters

HQ city

Cassá De La Selva

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Equipment Manufacturing: Design, manufacture, and sale of industrial food processing equipment including hygiene stations, food preparation lines, cutting room installations, and handling solutions. Equipment is sold as capital goods with project customization options.
2. Technical Service and Spare Parts: Pre-sale advisory and comprehensive after-sales technical support including spare parts for machines over 25 years old. Service provided by qualified professionals and collaborating companies worldwide.
3. Custom Installation Projects: Turnkey solutions for cutting rooms and production facilities with bespoke design and implementation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Roser Group designs, manufactures, and installs industrial stainless steel (AISI 304 and 316L) machinery and equipment for the food processing industry, with deep specialization in meat processing. Its offering spans five product lines: industrial hygiene technologies (sanitary step stations, boot washers, hand disinfection), cutting and deboning room installations for pork, beef, and lamb, food preparation lines (grinders, cutters, mixers, sausage peelers, vacuum fillers, brine injectors, cooking kettles), industrial handling equipment (column lifts, dumpers, trolleys), and non-industrial hand wash basins integrating Dyson Airblade technology. Equipment is sold as configurable capital goods with turnkey installation services and ongoing technical support.

Product overview

Roser Group is a manufacturer of machinery and equipment for the food industry, particularly the meat sector, with over 65 years of experience. The company offers five differentiated product lines: (1) Industrial Hygiene Technologies including sanitary stations (SANICOMPACT, SANIECO, DUOMANS, SANI-PASS), boot washers, and hand disinfection systems; (2) Cutting and Deboning Room Installations for pork, beef, and lamb processing; (3) Food Preparation Lines including CATO brand sausage peelers (PTF Super Plus and PTF Compact), industrial meat grinders, bowl cutters, mixers, emulsifiers, vacuum fillers, brine systems, and cooking equipment; (4) Handling Solutions including column buggy lifts, dumpers, and industrial trolleys; and (5) Non-Industrial Hygiene products (WD Series) featuring autonomous hand wash basins with Dyson Airblade Wash+Dry technology for public spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Hygiene Technologies (Tecnologías para la Higiene Industrial) Complete range of hygiene equipment for the food industry including sanitary step stations, boot washers, hand wash stations, crate washers, and knife sterilization systems to ensure safety in production areas; targeted at meat and food processing facilities.
• Cutting and Deboning Room Installations (Instalaciones para Salas de Despiece) Turnkey solutions for pork, beef, and lamb cutting and deboning rooms including basic cutting lines, weight sorters, and automatic bone pullers; targeted at meat processing enterprises.
• Food Preparation Lines Complete food processing lines including industrial meat grinders, bowl cutters, mixers, emulsifiers, sausage peelers, vacuum fillers, brine preparation systems, high-pressure brine injectors, cooking kettles, and cured ham machinery for meat and food processing facilities.
• Handling Solutions Industrial handling equipment including column buggy lifts with discharge heights from 950 to 3,400 mm, pneumatic and hydraulic mobile dumpers for 200 to 300-liter bins, tilting containers, standard wheeled tanks, trolleys with hooks, oven trolleys, and working tables; targeted at food industry material handling operations.
• Roser WD Series with Dyson Airblade Wash+Dry Non-industrial hygiene product line featuring autonomous hand wash stations with integrated Dyson Airblade Wash+Dry technology for high-traffic public spaces in health, education, food service, transport, vending, and public place sectors.
• PTF Super Plus Automatic Sausage Peeler High-performance automatic sausage casing peeler with up to 300 m/min capacity, ECO mode reducing steam consumption to 16 kg/h versus an industry average of 50–78 kg/h, anti-burn air curtain, built-in waste collection module, and 304/316L stainless steel construction to CE standards; targeted at meat processing facilities.
• Column Buggy Lift (Elevador de Columna) AISI 304 stainless steel tank lifters with discharge heights from 950 to 3,400 mm for vertical transport in food industry operations, available in left/right configurations and front/side loading options, handling tanks up to 300 liters via a worm screw system; targeted at food processing facilities.
• Roser WD STAR Freestanding Hand Wash Basin Autonomous freestanding hand wash basin in high-quality stainless steel with Dyson Airblade Wash+Dry technology featuring touchless water and air activation, 14-second drying time, 5-liter refillable soap dispenser, adjustable soap nozzle, 76% greater economy than competing dryers, HEPA filter, and integrated 27-inch LED advertising display; targeted at non-industrial public spaces including healthcare, education, hospitality, and transport.

Quantifiable outcome

• Steam consumption reduction: PTF Super Plus uses 16kg/h vs industry average of 50-78kg/h
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• DysoncoreTechnology or IntegrationTechnology integration partnership where Roser Group incorporates Dyson Airblade Wash+Dry technology into their Roser WD Series of autonomous hand wash stations for non-industrial hygiene applications. Features include touchless activation, HEPA filtration, and 14-second drying capability.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marel: Iceland-based global leader in meat, poultry, and seafood processing equipment with 3,000+ employees. Most direct competitor to Roser in industrial meat processing machinery, though operating at significantly larger scale with broader product portfolio across primary processing, value-added processing, and digital solutions.
• Handtmann: German family-owned manufacturer specializing in sausage and meat processing equipment including vacuum fillers, portioning systems, and automation. Highly comparable to Roser's food preparation lines business with similar mid-sized European industrial manufacturer profile and specialization in sausage processing.
• Provisur Technologies: US-based private-equity-backed manufacturer of meat processing equipment including forming, slicing, mixing, and further processing systems. Comparable scale to Roser with similar focus on protein processing machinery and overlapping customer segments in industrial meat production.
• Heat and Control: US/Australian-based privately-held food processing equipment manufacturer serving meat, snack food, and prepared foods industries. Comparable privately-held mid-sized competitor with similar product portfolio spanning processing, cooking, and handling equipment.
• Alpma: German food processing equipment manufacturer specializing in dairy, cheese, and food processing machinery. Mid-sized European industrial manufacturer with comparable customization capabilities and similar customer concentration in European food industry enterprises.
• Metalbud Nowicki: Polish family-owned manufacturer of food processing equipment including meat grinders, mixers, cutters, and processing lines. Comparable mid-sized European industrial machinery manufacturer with similar product range in food preparation lines and overlapping customer base in meat processing industry.

Broad incumbents

• JBT Corporation: US-listed diversified food processing and air transport equipment maker with significant meat and poultry processing equipment business. Larger scale player with overlapping customer base in food processing but broader portfolio spanning multiple protein categories and adjacent industries.
• GEA Group: German-headquartered global leader in food processing technology and machinery for meat, dairy, beverage, and bakery sectors. Serves overlapping enterprise customers like Nestlé and Tönnies but operates at vastly larger scale (€5B+ revenue) with full-line processing capabilities.
• Bühler Group: Swiss global food processing equipment manufacturer with strong presence in grain milling, pasta, chocolate, and protein applications. Operates at much larger scale (12,000+ employees) with overlapping food processing customer base but more diversified across multiple food verticals.
• Middleby Corporation: US-listed diversified commercial and industrial food equipment manufacturer with significant meat processing and cooking equipment business. Broader portfolio including commercial kitchen and refrigeration equipment with overlapping meat processing customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roser Group