Restaurants Normandin

What Restaurants Normandin does

Restaurants Normandin is a privately held, family-owned Quebec restaurant chain founded in 1969 in the Neufchâtel neighbourhood of Québec City. It operates more than 40 restaurant locations spanning the province from Mont-Joli to Montreal, employing over 2,700 people, and serves a broad base of Quebec families and casual diners with a varied all-day menu anchored by pizza, burgers, chicken, ribs, pasta, poutines, breakfast items, and signature products such as Pâté à l'oie. The company extends its footprint through four Normandin Hotels in Québec City, Lévis, and Alma, an NBar sports bar sub-brand, ready-to-eat retail products, gift cards, a mobile application, and the Table Express pre-order service.

The operating model is unusually vertically integrated for a regional chain of this scale. A wholly owned central kitchen produces over 100 proprietary products — including the chain's signature spaghetti sauce — distributed by a captive fleet of multi-temperature refrigerated trucks from a distribution center holding more than 750 SKUs. An internal RestoConstruction division handles site acquisition, build-out, and maintenance, while an internal IT division centralizes inventory, receipts, payroll, and service-quality data across all restaurants. Revenue is generated primarily through dine-in transactions, supplemented by takeout, delivery, online ordering, the mobile app, gift cards, hotel accommodations, and a spaghetti-sauce fundraising program for community organizations.

The business is privately held with no external investors, private equity, or parent company identified; control rests with the founder's family (Normand Brie), who also established the Normand Brie Foundation. Marketing relies on app-exclusive offers, email, social media, seasonal Bob Le Chef menu collaborations, and a portfolio of Quebec minor-league sports sponsorships. The company is geographically bounded to Quebec and generates revenue in CAD across both consumer (SMB/individual) and small corporate-group segments.

Name

Restaurants Normandin

Legal name

Restaurants Normandin

Website

https://www.restaurantnormandin.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Restaurants Normandin is a Quebec-based family restaurant chain founded in 1969, operating 40+ restaurants across the province alongside four hotels and NBar sports bars, serving families and casual diners with a varied all-day menu and vertically integrated central kitchen operations.

Ownership category

akta.pro rank

Product category

Family Restaurant Chain

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225), Limited-Service Restaurants (722513), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Hotel & Resort Restaurants (THAFACAH), Casual Dining Restaurants (THAFACAB)

Keywords

• Family restaurant chain
• Pizza restaurants
• Casual dining
• Ready-to-eat products
• Sports bar service

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from customer dining in restaurant locations across Quebec, serving breakfast, lunch, and dinner with a varied menu including pizzas, burgers, chicken, salads, sandwiches, pasta, classics, and desserts.
2. Takeout and Delivery: Revenue from ready-to-eat products and online ordering for takeout and home delivery, including fresh and frozen products for meal preparation.
3. Ready-to-Eat Products: Sale of prepared products through takeout counters, including homemade dishes, pizzas, and specialty items like the famous Pâté à l'oie.
4. Gift Cards: Sale of gift cards valid in dining rooms, NBar sports bars, takeout counters, and delivery across all restaurants and four Normandin hotels.
5. Hotel Operations: Revenue from four Normandin hotels in Quebec City, Lévis, and Alma, offering accommodations with breakfast services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Restaurants Normandin operates a chain of family casual-dining restaurants across Quebec, offering pizzas, burgers, chicken, ribs, poutines, pasta, sandwiches, salads, breakfast (served all day) and desserts. Complementing the dining rooms are NBar sports bars, online takeout and home delivery of ready-to-eat products, four affiliated hotels, gift cards, a Table Express pre-order service, and a mobile application for orders and reservations.

Product overview

Restaurants Normandin is a family restaurant chain offering a diversified dining portfolio centered on traditional dining room service, complemented by NBar sports bars, ready-to-take products, and affiliated hotels. The core offering includes pizzas (since 1969), burgers, chicken, ribs, pasta, and breakfast items served all day, with seasonal collaborations featuring Bob Le Chef. Supporting operations include a central kitchen, distribution center, and construction division. Additional services encompass Table Express pre-ordering, gift cards, a spaghetti sauce fundraising program, and a mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• NBar: Sports bar brand offering food and drinks, found in Normandin restaurants.
• Table Express
• Normandin Hotels

Products and services

• Normandin family restaurants (dining room service) Traditional family dining room service at over 40 Quebec locations offering a varied menu including pizzas, burgers, chicken, ribs, fries, poutines, salads, sandwiches, pasta, classics, appetizers and desserts, with breakfast served all day.
• NBar sports bars Sports bar experience within the Normandin network offering a lively atmosphere for watching sports events with food and beverage service.
• Table Express pre-order service Online pre-order and reservation service allowing customers to reserve tables and order in advance for dining room service.
• Ready-to-eat products (Prêts-à-emporter) Ready-to-eat products including fresh and frozen items for home delivery, featuring recipes and products from the Normandin central kitchen, available for pickup and delivery.
• Normandin Hotels Four hotels in Québec City, Lévis and Alma offering accommodations with personalized service, comfortable rooms and breakfast service.
• Gift cards Gift cards valid in dining rooms, NBar sports bars, takeout counters, delivery, and all four Normandin hotels, sold digitally and physically at all locations.
• Spaghetti sauce fundraising program Fundraising program where community organizations sell Normandin spaghetti sauce products with no financial risk or handling required, generating proceeds for the participating groups.
• Normandin mobile application Mobile application available on iOS and Android stores with exclusive offers, promotions and Table Express pre-ordering for registered users.
• Children's menu Complete children's menu offering 13 choices, each including a crudités starter, beverage, main dish and dessert, recognized for variety and nutrition.

Quantifiable outcome

• Over 40 restaurants across Quebec serving from Mont-Joli to Montreal
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Bob Le ChefcoreStrategic or Co-development Partner · 4 May 2024Chef collaboration for exclusive seasonal menu items. Bob Le Chef has created signature dishes including Smash Bob, lobster poutine, Mac & Lobster, Poke Bob Végé, PizzaPasta, and lobster benedict eggs featured in summer menus.
• Club des petits déjeuners (Breakfast Club of Canada)coreStrategic or Co-development PartnerNormandin is a proud partner of the Breakfast Club of Canada for 15 years. The company donates $1 for each fruit cocktail purchased and $0.50 per fruit breakfast plate sold during April. Every $2 donation provides a breakfast to a child.
• La Maison Tanguay (Maison Maurice-Tanguay Foundation)coreStrategic or Co-development PartnerOfficial partner of the Maison Tanguay, selling lottery tickets in all restaurants. By purchasing a ticket, customers have a chance to win a house or $750,000 in cash while supporting children with special needs.
• Normand Brie FoundationcoreStrategic or Co-development PartnerFoundation created by Mr. Normand Brie, founder of Restaurants Normandin, to support people motivated to overcome obstacles. Acts as a generous and well-advised family member providing concrete solutions.
• Kim CrawfordminorGTM or Marketing PartnerSpecial collaboration for VIP experience contest at the National Bank Open tennis tournament, offering prizes exclusive to Normandin customers.
• Les Remparts (Quebec Hockey)minorStrategic or Co-development PartnerOfficial sponsor of Quebec Major Junior Hockey League team, promoting amateur sports and family leisure activities.
• L'Océanic (Rimouski Hockey)minorStrategic or Co-development PartnerOfficial sponsor of Rimouski Major Junior Hockey League team.
• Le Phoenix (Sherbrooke Hockey)minorStrategic or Co-development PartnerOfficial sponsor of Sherbrooke Major Junior Hockey League team.
• Les Saguenéens (Chicoutimi Hockey)minorStrategic or Co-development PartnerOfficial sponsor of Chicoutimi Major Junior Hockey League team.
• Les Voltigeurs (Drummondville Hockey)minorStrategic or Co-development PartnerOfficial sponsor of Drummondville Major Junior Hockey League team.
• Les Capitales (Quebec Baseball)minorStrategic or Co-development PartnerOfficial sponsor of Quebec Capitales baseball team.
• Les Aigles (Trois-Rivières Baseball)minorStrategic or Co-development PartnerOfficial sponsor of Trois-Rivières Aigles baseball team.
• Rouge et Or (Laval Football)minorStrategic or Co-development PartnerOfficial sponsor of Université Laval Rouge et Or football team.
• Vert et Or (Sherbrooke Football)minorStrategic or Co-development PartnerOfficial sponsor of Université de Sherbrooke Vert et Or football team.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurants Normandin