TFB

What TFB does

Tax Favored Benefits, Inc. (TFB) is a privately held, family-owned independent wealth management and financial advisory firm headquartered in Overland Park, Kansas, founded in 1979 by R. David Wentz. The firm serves individuals, families, and closely-held business owners across the United States, providing a full suite of wealth, investment, retirement, and estate planning services. Its service portfolio spans Investment Management Strategies, Corporate Retirement Plans (including 3(38) and 3(21) fiduciary services with in-house TPA, ERISA compliance, and provider search), Financial Planning Services, Estate Preservation, Retirement Income Strategy, Long-Term Care planning, and Education Planning. The firm also operates TFB Advisors, LLC as its dedicated investment advisory subsidiary.

The firm's core technology is an open architecture investment platform enabling the selection and combination of multiple asset managers and vehicles — individual securities, mutual funds, separately managed accounts, and ETFs — assembled into diversified portfolios across cash, fixed income, equities, and alternatives. In-house Third Party Administration (TPA) capability for retirement plan services and broker-dealer registration through Ameritas Investment Company, LLC (Member FINRA/SIPC) are the principal enabling infrastructure pieces. Distribution is relationship-led, supported by a content marketing resource center and direct advisor engagement across offices in Overland Park, Denver, and Des Moines.

TFB's revenue is generated through a mix of fee-based financial advisory and planning services (subscription/recurring model) and commission-based sales of securities and insurance products facilitated through Ameritas Investment Company, LLC. The firm is independently operated, is not backed by private equity or venture capital, and has no disclosed institutional investors. Leadership transitioned in April 2026 to Vance S. Wentz, CFP as CEO following the passing of David B. Wentz, JD, with a stated succession plan supporting continuity.

Name

TFB

Legal name

Tax Favored Benefits, Inc.

Website

https://taxfavoredbenefits.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

TFB (Tax Favored Benefits, Inc.) is a privately held, family-owned independent wealth management firm founded in 1979 and headquartered in Overland Park, Kansas, serving individuals, families, and closely-held business owners across the United States with investment management, retirement plan, financial planning, and estate services.

Ownership category

akta.pro rank

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory and Planning Fees: Fee-based financial advisory services including wealth management, investment management, retirement planning, estate planning, and financial planning. Services provided through both Tax Favored Benefits, Inc. and TFB Advisors, LLC.
2. Securities and Investment Products: Securities registered through Ameritas Investment Company, LLC (Member FINRA/SIPC). Products include variable annuities and other investment products sold on a commission basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TFB (Tax Favored Benefits, Inc.) is an independent wealth management and financial advisory firm that delivers investment management, corporate retirement plan administration, comprehensive financial planning, estate preservation, retirement income strategy, long-term care, and education planning services to individuals, families, and closely-held businesses across the United States. Services are delivered through direct advisor-client relationships using an open architecture investment platform and in-house third party administration (TPA) capabilities.

Product overview

TFB (Tax Favored Benefits, Inc.) is a comprehensive wealth management firm headquartered in Overland Park, Kansas, founded in 1979. The firm operates as a single unified financial services organization offering a full suite of wealth, investment, and retirement planning services through two primary brands: Tax Favored Benefits, Inc. provides the core service delivery including Investment Management Strategies, Corporate Retirement Plans (with ERISA compliance, 3(16), 3(21), and 3(38) fiduciary services), Financial Planning Services, Estate Preservation, Retirement Income Strategy, Long-Term Care planning, and Education Planning. TFB Advisors, LLC serves as the investment advisory arm handling registered investment advisor representative services. The portfolio is unified around tax-advantaged strategies and is delivered through an open architecture approach supporting multiple asset managers and investment vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Strategies Asset allocation and diversified portfolio management service incorporating cash, fixed income, equities, and alternatives using an open architecture approach that supports multiple asset managers and vehicles including individual securities, mutual funds, separately managed accounts, and ETFs. Portfolios are built around each client's liquidity needs, risk tolerance, legacy wishes, retirement income requirements, and investment timeframe.
• Corporate Retirement Plans Full-service employer-sponsored retirement plan offering for businesses, including 3(38) and 3(21) Investment Fiduciary Services, open architecture investment selection, investment analysis and benchmarking, fee analysis, investment policy statement support, fiduciary risk management, and provider search assistance, plus in-house TPA, plan design consultation, and ERISA compliance support.
• Financial Planning Services Comprehensive wealth management service that incorporates all aspects of a client's personal financial life into a single financial plan serving as a blueprint, including asset allocation, education planning, retirement planning, estate planning, tax planning, and ongoing reevaluation.
• Estate Preservation Estate planning strategies integrated into each client's overall financial plan, partnering with attorneys to build custom estate plans aligned with financial and legacy goals while minimizing estate taxes.
• Retirement Income Strategy Custom retirement income strategy service designed to establish a steady stream of income throughout retirement, including Social Security payment optimization to enhance overall retirement income.
• Long-Term Care Long-term care planning and insurance advisory service to help prepare for expenses related to nursing homes, assisted living facilities, or home healthcare providers, including analysis of coverage options.
• Education Planning Custom education savings strategy implementation for funding higher education expenses for children or grandchildren, designed to minimize taxes and maximize ability to offset rising tuition costs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ameritas Investment Company, LLCcoreTechnology or IntegrationSecurities and investment products provided through Ameritas Investment Company, LLC, Member FINRA/SIPC. TFB advisors are registered representatives with Ameritas, offering securities and investment advisory services through this relationship.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Creative Planning: Kansas City-headquartered RIA offering comprehensive wealth management, retirement plan services, and estate planning with multi-generational client focus. Highly comparable given overlapping Kansas City base, full-service fiduciary model, and corporate retirement plan capabilities.
• Mariner Wealth Advisors: Independent RIA providing comprehensive wealth advisory, retirement plan services, and estate planning to HNW individuals and business owners. Comparable integrated service model and target client base to TFB, though at substantially larger scale.
• Cambridge Investment Research: Independent broker-dealer and RIA platform supporting financial advisors with wealth management, retirement plan, and insurance solutions. Comparable independent advisor model with open architecture investment access and corporate retirement plan support.
• Commonwealth Financial Network: Independent broker-dealer/RIA supporting independent financial advisors with practice management, wealth management, and retirement plan services. Comparable independent advisor-centric model serving HNW clients and business owners.
• Buckingham Strategic Wealth: Independent RIA offering comprehensive wealth management, retirement plan, and estate planning services to HNW clients. Comparable fiduciary, fee-based, full-service independent advisor model targeting similar client segments.

Broad incumbents

• Cetera Financial Group: Large independent broker-dealer platform serving independent financial advisors with comprehensive wealth management, retirement, and insurance product support. Comparable independent advisory model and product breadth, though serving a much larger advisor network.
• LPL Financial: Largest independent broker-dealer in the U.S. providing wealth management, retirement, and insurance infrastructure to independent advisors. Comparable independent advisor business model and securities/insurance distribution, but at far greater scale and public-company scale.
• Ameriprise Financial: Diversified financial services firm offering wealth management, retirement planning, and insurance products through its advisor network. Comparable comprehensive wealth management offering and corporate retirement plan focus, though at enterprise scale.
• Edelman Financial Engines: Large national RIA providing wealth management, retirement plan services, and financial planning to individuals and corporate plans. Comparable integrated retirement + wealth offering and corporate plan services, but with materially larger scale and digital capabilities.
• Mercer Advisors: National RIA providing wealth management, retirement plan, and estate planning services to HNW individuals and families. Comparable integrated service model and target client demographics, supported by an active M&A growth strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tfbinc
• Facebookfacebook.com/taxfavoredbenefits

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TFB