Nerd Fitness
Nerd Fitness is a direct-to-consumer online fitness and nutrition coaching company serving desk-bound adults and nerd-culture enthusiasts with 1-on-1 human coaching delivered via a mobile app, supported by a large library of free articles, workouts, and a community-driven newsletter funnel.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Nerd Fitness does
Nerd Fitness, founded in 2009 by Steve Kamb and operating as Level Up Enterprises, Inc., is a direct-to-consumer online fitness and nutrition coaching company targeting busy adults with desk jobs who identify with nerd, gamer, and pop-culture affinities. Its core product is a 1-on-1 coaching subscription delivered through a mobile application, in which 12+ credentialed trainers create custom workout programs, nutrition guidance, and habit-change support, communicated via in-app text and video messaging. A free content layer (800+ science-backed articles, 1M+ workout downloads, a 135,000+-subscriber newsletter) and a free Facebook community (the 'Nerd Fitness Rebellion') serve as the top of the funnel into a sales-assisted application-based intake process with a 5-step onboarding flow and a 'Find My Coach' matching quiz.
Nerd Fitness firmographics
Firmographics- Name
- Nerd Fitness
- Legal name
- Level Up Enterprises, Inc.
- Website
- https://nerdfitness.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nerd Fitness is a direct-to-consumer online fitness and nutrition coaching company serving desk-bound adults and nerd-culture enthusiasts with 1-on-1 human coaching delivered via a mobile app, supported by a large library of free articles, workouts, and a community-driven newsletter funnel.
- Ownership category
- akta.pro rank
Nerd Fitness industry classification
Industry- Product category
- Online Fitness Coaching
- NAICS
- Sports and Recreation Instruction (61162)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- General Nutrition Coaching (HSADAFAA)
Keywords
Where Nerd Fitness is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nerd Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online Coaching Subscriptions: Monthly coaching subscriptions with multiple commitment options. Clients can choose month-to-month or longer commitment options. No contracts, no cancellation fees, cancel anytime. Average client stays over a year.
- Digital Products and Resources: Free workout plans, nutrition guides, and downloadable resources. Premium digital guides and eBooks may be offered for purchase.
- Amazon Associates Affiliate: Participates in Amazon Services LLC Associates Program, earning fees by linking to Amazon.com and affiliated sites for product recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Month-to-month coaching with full features |
| Subscription | Multi-year contract | Extended commitment coaching with savings |
Go-to-market motion5 records
Distribution channels3 records
Marketing channels6 records
Nerd Fitness product offering
Product offeringCore offering
Nerd Fitness sells subscription-based 1-on-1 online fitness and nutrition coaching, in which 12+ credentialed trainers build custom workout programs and nutrition plans for individual clients and deliver them through a mobile app with text and video messaging, video form checks, and habit-change coaching. Surrounding the paid coaching product, the company distributes free science-backed articles, downloadable workout and nutrition guides, a biweekly newsletter, and a free coach-matching quiz to acquire and onboard new clients.
Product overview
Nerd Fitness offers a digital fitness coaching platform centered around its Online Coaching Program, a 1-on-1 coaching service delivered via a dedicated mobile app. The platform also provides free content through its newsletter (100,000+ subscribers) and hundreds of science-backed articles and resources. A coach matching quiz helps prospective clients find the right fit. The coaching product includes workout programming, nutrition guidance, habit tracking, and ongoing coach communication through text and video messages.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Coaching Program
Quantifiable outcome
- Average client stays over a year with coaching
- +1 more outcomes
Companies that use Nerd Fitness
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Nerd Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nerd Fitness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Services LLC Associates ProgramminorAffiliate advertising program where Nerd Fitness earns fees by linking to Amazon.com and affiliated sites. Standard affiliate arrangement for product recommendations. Helps sustain the small business.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Nerd Fitness competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nerd Fitness social profiles
Digital presenceNerd Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nerd Fitness leadership team
Management profileNumber of profiles
Profiles1 record
Nerd Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nerd Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nerd Fitness
What does Nerd Fitness do?
Nerd Fitness sells subscription-based 1-on-1 online fitness and nutrition coaching, in which 12+ credentialed trainers build custom workout programs and nutrition plans for individual clients and deliver them through a mobile app with text and video messaging, video form checks, and habit-change coaching. Surrounding the paid coaching product, the company distributes free science-backed articles, downloadable workout and nutrition guides, a biweekly newsletter, and a free coach-matching quiz to acquire and onboard new clients.
Is Nerd Fitness a public or private company?
Nerd Fitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nerd Fitness founded?
Nerd Fitness was founded in 2009. It employs 1 to 10 people.
Where is Nerd Fitness based?
Nerd Fitness is headquartered in Atlanta, United States, in the North America region.
How does Nerd Fitness make money?
Three revenue lines are on record. Online Coaching Subscriptions are the primary driver. The others are digital Products and Resources and amazon Associates Affiliate.
Does Nerd Fitness have an API?
No public API is recorded for Nerd Fitness.
What industry is Nerd Fitness in?
Nerd Fitness's product category is Online Fitness Coaching. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 61162.