Youth on Root
Youth on Root is a California-based nonprofit founded in 2020 that centers low-income BIPOC youth ages 16–25 as organizers in the environmental justice movement through leadership development, an open-source EJ curriculum, and the annual Seeds of Change Summit.
- Company typePrivate
- Founded2020
- HeadquartersCalabasas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Youth on Root does
Youth on Root is a California-based nonprofit organization founded in 2020 by Candice Youngblood that centers low-income youth and youth of color as change agents in the environmental justice movement. The organization provides wraparound support — education, direct resources, a community of peers, and a statewide network — to frontline youth in California. Its core programs include the Youth Advisory Board (YAB) for leadership development, the annual Seeds of Change Summit (held at UC Berkeley in 2023 and UCLA in 2025), regional Youth Power Convenings, and in-person workshops delivered at schools and community spaces. Youth on Root also develops an open-source Environmental Justice Curriculum created by and for California youth, available in print and online with six modules covering EJ history, intersectional environmentalism, local-to-global issues, storytelling for justice, art as activism, and EJ movement leadership.
The underlying technology is a Squarespace-hosted website serving as the digital front door for the curriculum, events, donations, and blog, alongside direct in-person event delivery. The organization is fiscally sponsored by Social and Environmental Entrepreneurs (SEE), a 501(c)(3), and operates with a 1–10 person staff supplemented by a 10-person unpaid Advisory Council and a Youth Advisory Board. Governance is structured in three equal branches: the Executive Director, the Advisory Council, and the Youth Advisory Board. Founder Candice Youngblood transitioned to a governance role in 2025 as Rachael MeyersJones was promoted to Executive Director.
Youth on Root's business model is a nonprofit donation-and-grant hybrid. Revenue streams include individual donations, foundation and funder grants (with W.K. Kellogg Foundation, Tides Foundation, CLIF Family Foundation, Justice Outside, and Rachels Network identified as supporters), and corporate partnerships providing mentorship, event sponsorships, in-kind gifts, and discounts. There is no product pricing; all youth-facing programs are free. Go-to-market is community-led and event-driven, with schools, nonprofits, and campus student groups serving as the primary acquisition channels. Geographic scope is California statewide, with no international footprint.
Youth on Root firmographics
Firmographics- Name
- Youth on Root
- Legal name
- Youth on Root
- Website
- https://youthonroot.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Youth on Root is a California-based nonprofit founded in 2020 that centers low-income BIPOC youth ages 16–25 as organizers in the environmental justice movement through leadership development, an open-source EJ curriculum, and the annual Seeds of Change Summit.
- Ownership category
- akta.pro rank
Youth on Root industry classification
Industry- Product category
- Youth Development and Environmental Justice Services
- NAICS
- Child and Youth Services (62411), Social Advocacy Organizations (8133), Educational Support Services (611710)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Environmental Justice & Community Environmental Health (BPAGAGAL)
- akta.pro secondary industries
- Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI), Environmental Education & Outreach (BPAGAGAH)
Keywords
Where Youth on Root is headquartered
LocationHeadquarters
- HQ city
- Calabasas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Youth on Root business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Individual donations from supporters who invest in youth empowerment. The organization's 'From Roots to Resources' fundraising strategy balances grassroots support with strategic corporate partnerships.
- Foundation and Funder Grants: Funding from foundations and institutional funders including W.K. Kellogg Foundation, Tides Foundation, and other environmental justice funders listed as part of the 'Community of Changemakers'.
- Corporate Partnerships and Sponsorships: Resource exchange and collaborative innovation with corporations through donations, mentorship programs, job placements, event sponsorships, in-kind gifts, expertise, or discounts.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Youth on Root product offering
Product offeringCore offering
Youth on Root provides wraparound support to low-income youth and youth of color from frontline environmental justice communities through free leadership development, community organizing, and education programs. Its offerings include the Youth Advisory Board program, the annual Seeds of Change Summit, regional Youth Power Convenings, in-person workshops at schools and community spaces, and an open-source Environmental Justice Curriculum with lessons, videos, and projects available online and in print.
Product overview
Youth on Root is a nonprofit organization (fiscally sponsored by Social and Environmental Entrepreneurs) offering a portfolio of youth empowerment programs focused on environmental justice. The core offerings include the Youth Advisory Board (YAB) Program for leadership development, Youth Power Convenings including the annual Seeds of Change Summit, an Environmental Justice Curriculum with open-source educational resources, and In-Person Workshops for schools and communities. These programs work together to equip frontline youth with tools, resources, and networks to become organizers, storytellers, and policy advocates in the environmental justice movement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 90% of speakers and presenters at Youth on Root events are frontline youth under age 25
Companies that use Youth on Root
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Youth on Root technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Youth on Root partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Social and Environmental Entrepreneurs (SEE)coreYouth on Root is a fiscally sponsored project of SEE, a registered 501(c)(3) organization. SEE provides organizational infrastructure, financial management, and legal status as a nonprofit. The fiscal sponsor's physical office sits on traditional, ancestral land of the Chumash, Fernandeño Tataviam, Kizh, Micqanaqa'n, and Tongva peoples.
- Alianza CVminorMember of the Curriculum Working Group composed of adult and youth leaders from community-based organizations across California. Represents communities that have championed environmental justice for decades, contributing to curriculum creation and ensuring communities 'speak for themselves.'
- Californians United for a Responsible Economy (CAUSE)minorMember of the Curriculum Working Group contributing to the development of open-source environmental justice educational materials for California youth.
- Loud for TomorrowminorMember of the Curriculum Working Group contributing to youth environmental justice curriculum development.
- Communities for a Better Environment (CBECal)minorMember of the Curriculum Working Group representing communities that have championed environmental justice for decades in the development of educational curriculum.
- Asian Pacific Environmental Network (APEN)minorMember of the Curriculum Working Group contributing expertise and 'extending reach' beyond immediate service areas in curriculum development.
- Central California Environmental Justice (CCAEJ)minorMember of the Curriculum Working Group collaborating on environmental justice curriculum creation.
- Environmental Health CoalitionminorMember of the Curriculum Working Group working to ensure communities 'speak for themselves' through direct participation in curriculum creation.
- Sunrise MovementminorCollaborated with Sunrise Movement on the 2025 Seeds of Change Summit in Los Angeles, bringing radical and hopeful perspectives that energized attendees.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Youth on Root competitors and assessment
Company assessmentDirect peers
- Sunrise Movement: Youth-led climate and environmental movement that directly collaborates with YoR (co-hosted the 2025 Seeds of Change Summit). Sunrise operates a hub model nationwide with youth-led campaigns, making it the closest direct peer in youth-driven climate/EJ organizing.
- Earth Guardians: Youth-led environmental organization training young people as organizers and leaders on climate and EJ issues. Directly comparable to YoR's mission of centering young people, particularly BIPOC youth, as the protagonists of the environmental movement.
- Communities for a Better Environment (CBE): Long-standing California EJ organization and YoR Curriculum Working Group partner. Directly comparable as a California-based EJ group working with frontline communities on pollution, oil/refinery proximity, and youth engagement.
- Asian Pacific Environmental Network (APEN): APEN is a YoR Curriculum Working Group partner and an established California EJ organization organizing API and frontline communities on air quality, energy democracy, and climate. Comparable mission, geography, and youth-adjacent constituency.
- Environmental Health Coalition: San Diego/Tijuana-based EJ organization and YoR Curriculum Working Group partner. Comparable as a community-based EJ nonprofit focused on pollution, toxic exposure, and youth/family leadership in frontline communities.
- Central California Environmental Justice Network (CCAEJ): CCAEJ is a YoR Curriculum Working Group partner and a California-based grassroots EJ organization. Comparable in mission and constituency with comparable youth-and-community-led organizing models.
- Movement Generation: California-based EJ and movement-building organization focused on base-building and leadership development of frontline communities. Comparable in geography, theory of change (movement-led EJ), and adult-youth leadership pipeline approach.
Emerging players
- UPROSE: Brooklyn-based, multigenerational, mostly-youth-of-color EJ and climate-justice organization. Comparable to YoR in centering BIPOC youth in EJ leadership and offering comparable youth development and advocacy programming; differs in being NYC-based rather than California-based.
- Generation Green (Hip Hop Caucus): Hip Hop Caucus's youth-and-culture-centered environmental justice initiative engaging young people of color in climate action. Comparable in demographic targeting (young BIPOC) and in leveraging culture and storytelling for EJ advocacy.
Broad incumbents
- Green For All: National EJ and economic-justice organization focused on building an inclusive green economy, with strong California presence. Comparable as an EJ advocacy and capacity-building organization, though broader in scope and more established than YoR's youth-led niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Youth on Root social profiles
Digital presenceYouth on Root financial estimates
Financial estimateRevenue estimate
Valuation estimate
Youth on Root leadership team
Management profileNumber of profiles
Profiles2 records
Youth on Root funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Youth on Root M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Youth on Root
What does Youth on Root do?
Youth on Root provides wraparound support to low-income youth and youth of color from frontline environmental justice communities through free leadership development, community organizing, and education programs. Its offerings include the Youth Advisory Board program, the annual Seeds of Change Summit, regional Youth Power Convenings, in-person workshops at schools and community spaces, and an open-source Environmental Justice Curriculum with lessons, videos, and projects available online and in print.
Is Youth on Root a public or private company?
Youth on Root is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Youth on Root founded?
Youth on Root was founded in 2020. It employs 1 to 10 people.
Where is Youth on Root based?
Youth on Root is headquartered in Calabasas, United States, in the North America region.
How does Youth on Root make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are foundation and Funder Grants and corporate Partnerships and Sponsorships.
Who are Youth on Root's main competitors?
Direct peers on record are Sunrise Movement, Earth Guardians, Communities for a Better Environment (CBE), Asian Pacific Environmental Network (APEN), Environmental Health Coalition, Central California Environmental Justice Network (CCAEJ) and Movement Generation. Emerging players are UPROSE and Generation Green (Hip Hop Caucus). Green For All is listed as a broad incumbent.
Does Youth on Root have an API?
No public API is recorded for Youth on Root.
What industry is Youth on Root in?
Youth on Root's product category is Youth Development and Environmental Justice Services. Its primary akta.pro industry code is BPAGAGAL, Environmental Justice & Community Environmental Health, with a secondary code of BPAGADAI, Youth Leadership, Civic Education & Service-Learning Nonprofits. Its NAICS code is 62411 and its SIC code is 8300.