What Mogyi does

Mogyi Kft. is a Hungarian family-owned snack food manufacturer founded in 1990 by twin siblings who retain 100% ownership, with headquarters and main production in Baja, Hungary. The company processes, roasts, flavors, and packages sunflower seeds, pumpkin seeds, peanuts, almonds, pistachios, pecans, and other nuts, alongside a broader snack portfolio spanning popcorn, tortilla chips (Mexicorn), coated peanut snacks (Crasssh!), seed and nut butters, and tortilla wraps, totaling more than 60 product types and 250+ million units produced annually across five modern Hungarian facilities.

The core technology is conventional but vertically integrated seed and snack processing: Mogyi supplies seed to Hungarian agricultural families and controls the chain from sowing through harvest, drying, storage, roasting, flavoring, and packaging. This upstream control, combined with FSSC 22000 food safety and RSPO sustainability certifications, underpins consistent quality for both branded and private label customers.

Mogyi's revenue model is dual-track: it sells proprietary Mogyi-branded snacks and a portfolio of sub-brands (Mexicorn, Crasssh!, Caramoon, Micropop, Bum!, Foldimogyoro, Napraforgo) into more than 50 food retail chains across 30+ countries, and it operates as a significant private label / store brand manufacturer for retailers. Distribution is executed through wholly-owned subsidiaries in Hungary, Romania, Poland, and Italy, complemented by third-party distributors in additional European markets. The company employs 750+ people internationally and reports revenue exceeding 55 billion HUF (approximately EUR 143 million).

Name

Mogyi

Legal name

MOGYI Kft.

Website

https://mogyi.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mogyi Kft. is a Hungarian family-owned manufacturer of roasted seeds, nuts, popcorn, tortilla chips, and snack mixes, producing 250+ million units annually across five Hungarian facilities and selling through 50+ retail chains in 30+ countries via own subsidiaries and distributors.

Ownership category

akta.pro rank

Product category

Packaged Snacks

NAICS

Snack Food Manufacturing (31191), Bakeries and Tortilla Manufacturing (3118), Tortilla Manufacturing (31183)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050)

akta.pro primary industry

Nuts, Seeds & Trail Mix Snacks (CRADABAF)

akta.pro secondary industries

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Roasted sunflower seeds
• Snack food manufacturing
• Private label snacks
• Packaged nuts and seeds
• Tortilla chips and popcorn

Headquarters

HQ city

Baja

HQ country

Hungary

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Branded snack products: Sale of proprietary branded snack products (seeds, nuts, popcorn, tortilla chips) under Mogyi brand through retail chains. The company is also a significant player in the private label/trade brand market.
2. Private label manufacturing: Manufacturing of products for retail chains' own brands, serving as a significant player in the store brand market.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mogyi manufactures and packages roasted sunflower seeds, pumpkin seeds, peanuts, almonds, pistachios, pecans, tortilla chips, popcorn, coated peanut snacks, seed/nut butters, tortillas and assorted snack mixes under its own Mogyi, Mexicorn, Mexicorn Tortilla, Crasssh!, Micropop, Caramoon, Bum!, Foldimogyoro and Napraforgo brands. Beyond branded products, it produces private label and store-brand snack products for European food retail chains.

Product overview

Mogyi is a Hungarian snack food company with a diversified portfolio of more than 60 products. The company produces seeds and nuts (sunflower seeds, pumpkin seeds, almonds, pistachios, pecans, peanuts), tortilla chips under the MEXICORN brand, popcorn (Micropop brand), dips and sauces, seed/nut creams, and tortilla wraps. Their snack mixes include Student Mix, Energy Mix, Vital Mix, Protein Mix, and Fit Mix. The Crasssh! brand offers peanut-based coated snacks. All seed and nut processing is conducted exclusively in Hungary across 5 modern production facilities. The company produces over 250 million units annually and sells in more than 30 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Mexicorn: Tortilla chips and roasted corn snack brand
• Crasssh!
• Caramoon
• Micropop
• Bum!
• Foldimogyoro
• Napraforgo

Products and services

• MEXICORN Tortilla Chips Tortilla chips sold under the Mexicorn brand in multiple flavors (salted, cheese, chili) in 90g and 200g pack sizes, for at-home snacking and social gatherings.
• MEXICORN Dips and Sauces Cheese dip (300g) and salsa (310g) sold under the Mexicorn brand for use with tortilla chips or as table dips.
• Mexicorn Roasted Corn Snacks Roasted corn snacks sold in Chili, BBQ, Salted and Cheese flavors in 55g packages under the Mexicorn brand.
• Crasssh! Coated Peanut Snacks Batter-coated peanuts sold under the Crasssh! brand in cheese, bacon and salsa-lime flavors in 60g packages.
• Roasted Sunflower Seeds Roasted, peeled and flavored sunflower seeds in flavors such as paprika and dill, offered in pack sizes ranging from 50g to 300g; the original and largest Mogyi product category.
• Oven-Baked Pumpkin Seeds Peeled, oven-baked pumpkin seeds in 70g and 130g packages, marketed as a source of magnesium, zinc and copper.
• Roasted Salted Almonds Roasted and salted almonds in 70g packages, positioned as a vitamin-E rich snack (206% NRV per 100g).
• Oven-Baked Pistachios Oven-baked, salted pistachios sold in their shells in 60g and 140g packages.
• Oven-Baked Pecan Nuts Oven-baked pecans in 55g packages, positioned as a fiber- and magnesium-rich snack.
• Roasted Salted Peanuts (Földimogyoró) Roasted, salted peanuts in multiple pack sizes (50g, 85g, 130g, 150g, 300g), sold as a protein and vitamin B3 source.
• Student Mix (Diákcsemege) Trail-mix style snack of raisins (40%), roasted peanuts (30%), roasted cashews (10%), almonds (10%) and hazelnuts (10%) in 70g and 150g packs.
• Energy Mix Energy-positioned snack mix sold in 55g packs.
• Vital Mix Vitality-positioned snack mix sold in 55g packs.
• Protein Mix Protein-positioned snack mix sold in 70g and 150g packs.
• Fit Mix Fitness-positioned snack mix sold in 70g and 150g packs.
• Seed Creams and Nut Butters Seed- and nut-based spreads (including pistachio cream) sold in 200g packaging for table use.
• Tortilla Wraps Wheat-flour tortillas in regular and whole-grain variants, sold in 360g packs under the Mexicorn brand.
• Micropop Popcorn Microwave and ready popcorn products marketed under the Micropop sub-brand.
• Caramoon Snacks Caramel-flavored snack product line sold under the Caramoon sub-brand within the Mogyi portfolio.
• Private Label Snack Manufacturing Contract manufacturing of seeds, nuts, popcorn, tortilla chips and snack mixes under retail chains' own store brands for food retailers in Europe.

Quantifiable outcome

• Over 250 million snack units produced annually
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and major.

• Hungarian agricultural familiescoreStrategic or Co-development PartnerDecades-long relationships with Hungarian agricultural families who grow sunflower seeds from Mogyi-supplied seeds. The company tracks the entire process from sowing to harvest to ensure quality and supply chain control.
• LidlmajorGTM or Marketing PartnerPromotional partnership including Lidl World Cup prize draw and general Lidl prize draw promotions (nyerjamogyival.hu and mogyijatek.hu)

Scale indicators11 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Grupo Bimbo: Global bakery multinational with a wide portfolio of breads, tortillas, wraps and snack cakes. Comparable to Mogyi's Tortilla Wraps / Mexicorn range and broad retailer-channel positioning across multiple European markets.
• KP Snacks: UK-based manufacturer of crisps, nuts and savoury snacks (McCoy's, Hula Hoops, Popchips, Tyrrells). Comparable as a multi-category salty snack maker serving major European retailers with branded and private label ranges.
• Frito-Lay (PepsiCo): Global salty snack powerhouse producing chips, tortilla chips and extruded snacks. Overlaps with Mogyi's Mexicorn tortilla chips, extruded snacks and Micropop popcorn ranges as a much larger scaled competitor across European retail shelves.
• Planters (Hormel Foods): Iconic US nut snack brand offering peanuts, almonds, cashews and trail mixes. Comparable to Mogyi's nut and trail-mix snack lines (Student Mix, Energy Mix, Vital Mix, Protein Mix, Fit Mix) though focused on North American retail.
• Old Dutch Foods: North American family-owned snack manufacturer producing chips, pretzels, popcorn and dips. Comparable as a multi-category snack maker with branded retail distribution and private label capabilities.

Direct peers

• Intersnack: Privately held European snack maker producing seeds, nuts, salty snacks and chips across multiple brands. Most directly comparable to Mogyi given overlapping categories (seeds, nuts, tortilla-style snacks), private ownership structure, and broad European retail distribution.
• Lorenz Snack-World: German family-owned manufacturer of savoury snacks including seeds, nuts, potato chips and crunchy snacks under brands such as Crunchips and Naturals. Overlaps directly with Mogyi's seeds/nuts/extruded portfolio and similar European retailer-led B2B model.
• Wonderful Pistachios & Almonds (The Wonderful Company): Vertically integrated branded nut snack producer with pistachios and almonds as core products. Comparable to Mogyi's pistachio and almond lines and its seed/nut retail snack positioning, though at larger scale and with a US-anchored distribution.
• Chipita (Mondelez): Industrial baker producing wrapped tortillas, wraps and snack cakes distributed across Europe, the Middle East and beyond. Directly comparable to Mogyi's Mexicorn Tortilla Wraps and bakery-adjacent retail snack offerings.

Regional players

• Eurocandy: Hungarian confectionery and snack confection producer serving Central and Eastern European retail markets. Comparable regional peer for Mogyi's Hungarian snack production footprint and CEE retailer base, though more focused on confectionery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mogyiworld
• Facebookfacebook.com/mogyiworld
• LinkedInlinkedin.com/company/mogyi-kft.
• Instagraminstagram.com/mogyi.magyarorszag
• TikToktiktok.com/@mogyiworld

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mogyi