PRO-D LLC
PRO-D LLC is a private psychometric assessment company offering multidimensional career and leadership development tools built on nine Career Value Archetypes, serving individuals, corporate teams, students, and educators through self-interpreted and coach-facilitated products.
- Company typePrivate
- Founded1990
- HeadquartersKansas City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What PRO-D LLC does
PRO-D LLC is a private psychometric assessment company that develops and sells multidimensional career and leadership development instruments. The core product is built on a framework of nine Career Value Archetypes that integrates three constructs, Missions (motivations and interests), Competencies (abilities and aptitudes), and Styles (personality and behaviors), producing thousands of unique result combinations. The methodology was developed over an 8-year period beginning in the 1990s with guidance from George Gallup and Win Manning of ETS via the Princeton-based firm OBIK, and was validated on more than 5,000 participants. PRO-D and PRO-Development are registered trademarks.
The company operates a five-product portfolio: PRO-D Student ($60), PRO-D Core ($80), PRO-D Advance ($125), PRO-D Premium (coach-facilitated, pricing undisclosed), and PRO-D Teacher Development ($50-$100 with bundled webinar and 5 professional development hours). Revenue is generated through one-time license purchases of self-interpreted assessments sold directly via the website, plus coach-facilitated Premium sessions delivered through a certified PRO-D coach network accessed via the manage.pro-d.com portal. Named enterprise customers include Lenovo, Coldwell Banker, Teva Pharmaceuticals, University of Texas Health Science Center, PLDT, and SAP, alongside coaching practices such as Eden Leaders Institute and TAI Incorporated. Customer segments span individuals in career exploration, leadership development seekers, corporate teams, HR and talent acquisition functions, students, and educators.
PRO-D is registered in Wyoming with a stated Kansas City headquarters, a Cheyenne, WY registered address, and a Los Angeles regional office. The company reports international reach across the United States, Canada, the United Kingdom, Australia, the Philippines, China, Egypt, and the Middle East through translations of the assessment. The team is small at 1-10 employees, no funding rounds are disclosed, and the technology stack shows no exposed API, no native mobile application, and no disclosed AI/ML architecture beyond structured-data questionnaire processing and text-based report generation. The company is operating as an ongoing concern with an active website, multiple product offerings, and a partner-driven distribution model.
PRO-D LLC firmographics
Firmographics- Name
- PRO-D LLC
- Legal name
- PRO-D LLC
- Website
- https://pro-d.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PRO-D LLC is a private psychometric assessment company offering multidimensional career and leadership development tools built on nine Career Value Archetypes, serving individuals, corporate teams, students, and educators through self-interpreted and coach-facilitated products.
- Ownership category
- akta.pro rank
PRO-D LLC industry classification
Industry- Product category
- Psychometric Career and Leadership Assessment
- NAICS
- Professional and Management Development Training (611430), Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industry
- Psychometric, Aptitude & Cognitive Ability Test Content (EDAGADAK)
Keywords
Where PRO-D LLC is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PRO-D LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Self-Interpreted Assessments: One-time purchase of self-interpreted assessments (Student $60, Core $80, Advance $125). Customers purchase directly and complete the assessment independently.
- Coach-Facilitated Premium Assessment: PRO-D Premium requires a session with a trained PRO-D coach, sold as a premium service with pricing not publicly disclosed.
- Teacher Development Package: Teacher Development package including assessment, interactive webinar, and Individual Development Plan for $50-$100, offering 5 professional development hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Self-interpreted career exploration assessment for students |
| One time/ perpetual license | Pay-as-you-go | Self-interpreted leadership assessment for individuals |
| One time/ perpetual license | Pay-as-you-go | Self-interpreted advanced leadership development assessment |
| One time/ perpetual license | Pay-as-you-go | Teacher-focused professional development with webinar and certification |
| Other | Multi-year contract | Premium coach-facilitated assessment with PRO Chart |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
PRO-D LLC product offering
Product offeringCore offering
PRO-D LLC sells a portfolio of multidimensional self-interpreted and coach-facilitated psychometric assessments that measure an individual's Missions (motivations), Competencies (abilities), and Styles (personality) against nine Career Value Archetypes to produce personalized leadership, career, team-fit, and developmental reports. Offerings are delivered via direct online purchase (Student $60, Core $80, Advance $125), live webinars (Teacher Development $50–$100), and certified-coach interpretation sessions (Premium, pricing on request).
Product overview
PRO-D LLC offers a multi-tiered professional development and career assessment system built on nine Career Value Archetypes. The portfolio consists of five distinct products: PRO-D Core (self-interpreted leadership assessment at $80), PRO-D Advance (deeper self-interpreted assessment at $125), PRO-D Premium (coach-facilitated holistic assessment with PRO Person-Role-Organization analysis), PRO-D Student (self-interpreted career exploration for $60), and PRO-D Teacher Development (educator-focused package at $100/$50 sale with 5 professional development hours). All products analyze the convergence of Missions, Competencies, and Styles to provide personalized insights for leadership development, team building, and career exploration.
Differentiator
Problem solved
Functional benefit
Brands
- PRO-D Premium: Comprehensive leadership development assessment requiring a session with a trained coach. Includes Person, Role & Organization (PRO) Chart and complete profile map.
- PRO-D Advance
- PRO-D Core
- PRO-D Student
- PRO-D Teacher Development
Products and services
- PRO-D Student Self-interpreted career exploration assessment designed for high school and college students to choose majors and identify fitting career paths. Includes Missions, Competencies, and Styles analysis, top 3 key traits, strengths in business / leadership / team settings, career field recommendations, and action planning guidance. Sold at $60 per assessment.
- PRO-D Core Self-interpreted leadership assessment providing insight into how individuals lead and excel. The report includes model roles, leadership anchors, organizational cultural preferences, ideal job functions, growth strategies, top 3 key traits, caution areas, and team leader / member styles. Sold at $80 per assessment.
- PRO-D Advance Self-interpreted assessment with advanced tools for deeper leadership development and career fulfillment. Includes detailed Missions, Competencies, and Styles analysis, model roles, leadership anchors, organizational preferences, ideal job functions, and team styles. Sold at $125 per assessment.
- PRO-D Premium Highest-tier holistic leadership development assessment requiring a session with a trained PRO-D coach. Assesses how strengths and Career Values match with current organizational role and includes the comprehensive PRO (Person, Role & Organization) Chart showing alignment between individual values and organizational / job requirements, plus Profile Map, Core Themes, and Education Keys. Pricing requires contacting sales.
- PRO-D Teacher Development Professional development assessment and package for K-12 teachers. Includes the PRO-D Teacher Assessment & Report, an interactive 90-minute webinar, a personal Individual Development Plan, and a certificate for 5 professional development hours applicable toward teaching license renewal. Regular price $100, current sale price $50.
Companies that use PRO-D LLC
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
PRO-D LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
PRO-D LLC partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
PRO-D LLC competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
PRO-D LLC social profiles
Digital presencePRO-D LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRO-D LLC leadership team
Management profileNumber of profiles
PRO-D LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRO-D LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRO-D LLC
What does PRO-D LLC do?
PRO-D LLC sells a portfolio of multidimensional self-interpreted and coach-facilitated psychometric assessments that measure an individual's Missions (motivations), Competencies (abilities), and Styles (personality) against nine Career Value Archetypes to produce personalized leadership, career, team-fit, and developmental reports. Offerings are delivered via direct online purchase (Student $60, Core $80, Advance $125), live webinars (Teacher Development $50–$100), and certified-coach interpretation sessions (Premium, pricing on request).
Is PRO-D LLC a public or private company?
PRO-D LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PRO-D LLC founded?
PRO-D LLC was founded in 1990. It employs 1 to 10 people.
Where is PRO-D LLC based?
PRO-D LLC is headquartered in Kansas City, United States, in the North America region.
How does PRO-D LLC make money?
Three revenue lines are on record. Self-Interpreted Assessments are the primary driver. The others are coach-Facilitated Premium Assessment and teacher Development Package.
Does PRO-D LLC have an API?
No public API is recorded for PRO-D LLC.
What industry is PRO-D LLC in?
PRO-D LLC's product category is Psychometric Career and Leadership Assessment. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of EDAGADAK, Psychometric, Aptitude & Cognitive Ability Test Content. Its NAICS code is 611430 and its SIC code is 8200.