Alkohol.cz

What Alkohol.cz does

Alkohol.cz (legal entity alkohol s.r.o.) is a Czech online alcohol retail platform founded in 2013–2014 and headquartered in Prague, operating a curated catalog of more than 5,000 alcoholic and non-alcoholic beverages spanning spirits (whisky, rum, gin, vodka, tequila, cognac), still and sparkling wines, beers, ciders, RTD cocktails, glassware, and a dedicated luxury/investment-bottle category. The platform combines a full-featured e-commerce storefront with a physical retail store in Prague, and supports personalization services including bottle engraving, custom labels, and photo printing on bottles delivered within 96 hours.

The technology stack is a standard e-commerce build (catalog, filtering by category/country/price, account management, VAT-inclusive pricing in CZK or EUR) maintained by pixolo.cz, augmented by external integrations for age verification (Adulto.cz, which uses machine-readable ID, bank identity, and data box for legal-age confirmation at pickup points), affiliate management (AffilBox with XML product feeds and 30-day cookies), and rapid delivery (Wolt). Distribution is hybrid: 90-minute express courier within Prague, next-day delivery across the Czech Republic, pickup-point and One by Allegro handovers, and international shipping to Slovakia. The site claims 69,796 units in stock, 97% of products available for immediate dispatch, and a 2.2-day average delivery time.

The business model is primarily transactional one-time sales of alcohol at unit pricing with a 5,000 CZK free-shipping threshold, supplemented by charged personalization services, a subscription product (Předplatné), a try-before-you-buy program (Ochutnej a vrať), and an affiliate program offering 3–10% category-dependent commissions. Customers are predominantly B2C individual consumers, with a secondary hospitality segment (restaurants and bars) sourcing premium inventory; Rockaway acquired a minority equity stake in April 2022 to support strategic growth. Marketing relies on content (Novinky magazine, Cink podcast, YouTube), SEO, and affiliate partnerships, shaped by Czech advertising restrictions on alcohol.

Name

Alkohol.cz

Legal name

alkohol s.r.o.

Website

https://alkohol.cz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Alkohol.cz is a Czech online alcohol retailer headquartered in Prague, selling 5,000+ wines, spirits, beers, and RTD cocktails to individual consumers and hospitality venues across the Czech Republic and Slovakia, with same-day Prague delivery and personalization services.

Ownership category

akta.pro rank

Product category

Online Alcohol Retail

akta.pro primary industry

Tobacco, Alcohol & Cannabis Omnichannel (CRAFAEAM)

akta.pro secondary industry

International DTC & Brand.com (Global Shipping) (CRAFAJAB)

Keywords

• Online alcohol retail
• Wine and spirits
• Alcohol delivery
• Premium beverages
• Bottle engraving service

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Alcoholic Beverage Sales: One-time product sales of alcoholic beverages and accessories across categories including spirits, wines, beers, and non-alcoholic alternatives. Revenue is generated per-transaction with no recurring component for consumers.
2. Bottle Engraving & Personalisation: Charged service for personalised bottle engraving, custom labels, and photo printing on bottles.
3. Subscription Service (Předplatné): Subscription program for regular deliveries of curated products.
4. Affiliate Program: Commissions earned from referring partners who drive sales to the platform. Commission rates range from 3% to 10% depending on product category.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Alkohol.cz is a Czech online alcohol retail platform that sells and delivers more than 5,000 alcoholic beverages (spirits, wines, sparkling wines, beers, ciders, RTDs) plus non-alcoholic alternatives, glassware, and gift packaging, with a stated 97% in-stock availability and a 2.2-day average Czech-wide delivery time. The offering combines a multi-category e-commerce storefront, a Prague brick-and-mortar store, 90-minute express delivery in Prague, next-day delivery across the Czech Republic, Slovakia shipping, and personalization services (bottle engraving, photo printing, custom labels). Supporting monetization layers include a curated subscription (Předplatné), a Try-and-Return (Ochutnej a vrať) service, and an AffilBox-managed affiliate program paying 3–10% commissions.

Product overview

Alkohol.cz is a Czech online alcohol e-commerce platform operated by alkohol s.r.o., offering over 5,000 alcohol products from global brands. The core offering consists of an e-commerce platform (Alkohol.cz E-commerce Platform) with integrated personalization services (Bottle Engraving, Bottle Printing, Custom Labels) and a subscription option. The product portfolio spans spirits (whisky, rum, gin, vodka, tequila, cognac), still wines, sparkling wines (champagne, prosecco, cava), non-alcoholic alternatives, beers, ciders, and accessories. The business model includes a brick-and-mortar store in Prague, an affiliate program for partners, a podcast (Podcast Cink), and editorial content (Alkohol.cz Magazine). Delivery options include express delivery within 60-90 minutes in Prague, next-day delivery across Czech Republic, and international shipping to Slovakia.

Differentiator

Problem solved

Functional benefit

Brands

• Alkohol.cz Affiliate Program: Affiliate marketing program operated by Alkohol.cz with 7-10% commission rates

Products and services

• Alkohol.cz E-commerce Storefront

Quantifiable outcome

• 97% of products in stock and immediately available for dispatch
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Adulto.czcoreTechnology or IntegrationAlkohol.cz partners with Adulto.cz for online age verification required for contactless delivery to pickup boxes and One by Allegro locations. The service uses machine-reading of identity documents, bank identity verification, and data box integration to confirm customers are of legal drinking age (18+).
• AffilBoxcoreTechnology or IntegrationAlkohol.cz uses the AffilBox affiliate marketing platform to manage its affiliate program, track commissions, and distribute XML product feeds to partner websites.
• Linki (Zdeněk Dvořák, Affiliate Manager)minorChannel Partner/ Reseller/ DistributorLinki manages the affiliate program on behalf of Alkohol.cz. Contact person is Zdeněk Dvořák, affiliate manager at +420 608 506 945.
• Affiliate Partner Network (whiskyarum.cz, pijurum.cz, znackovyalkohol.cz, nejlepsidrinky.cz, alkoholium.cz, alkotip.cz)minorChannel Partner/ Reseller/ DistributorMultiple third-party websites operate as affiliate partners promoting Alkohol.cz products in exchange for commission. Partner testimonials praise the program's high commission rates, product variety, and reliable tracking.
• WoltminorChannel Partner/ Reseller/ DistributorWolt integration allows Alkohol.cz to offer rapid alcohol delivery (within 60 minutes) through Wolt's delivery network in Prague.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alza.cz: Alza.cz is the largest Czech general e-commerce retailer, carrying a broad alcohol assortment. It is a broad incumbent that competes indirectly with Alkohol.cz on SKU breadth and CZ-wide logistics, but alcohol is only one of many categories for Alza.
• Mall.cz: Mall.cz is a major Czech multi-category e-commerce platform with alcohol SKUs and nationwide delivery. It is a broad incumbent competing with Alkohol.cz on Czech online alcohol reach, though alcohol is one of many verticals.
• Kaufland.cz: Kaufland.cz is the Czech online presence of the German hypermarket chain, with a sizable alcohol department including own-brand wine and spirits. Comparable to Alkohol.cz as a destination for Czech consumers buying wine, beer, and spirits, though operating at much larger grocery-led scale.

Emerging players

• Vivino: Vivino is the world's largest wine marketplace app with a growing wine e-commerce capability. Comparable to Alkohol.cz's wine category, content/community emphasis, and DTC wine distribution, particularly for cross-border purchasing.

Direct peers

• The Whisky Exchange: The Whisky Exchange is a leading UK online specialist spirits retailer with a deep global whisky and premium spirits catalogue. Comparable to Alkohol.cz's specialist spirits assortment, gifting angle, and content-led merchandising.
• Drizly: Drizly is a US-based alcohol delivery marketplace and app offering on-demand beer, wine, and spirits. Comparable to Alkohol.cz as a direct-to-consumer alcohol e-commerce specialist focused on rapid delivery and broad assortment.
• Rohlík.cz: Rohlík.cz is the leading Czech online grocery retailer offering fast home delivery across CZ including a sizable alcoholic beverages assortment (wine, spirits, beer). Directly comparable to Alkohol.cz on CZ e-commerce alcohol, B2C delivery, and stock-availability signaling, but operating at much larger grocery-led scale.
• Master of Malt: Master of Malt is a UK-based online spirits specialist with deep catalogue, tasting notes, and bottle customization/personalization offerings. Closest analog to Alkohol.cz's combination of premium spirits range, deep editorial content, and personalization services like engraving.
• Kosik.cz: Kosik.cz is another major Czech online grocery platform with next-day delivery and a meaningful alcohol range. It directly competes with Alkohol.cz for Czech online alcohol shoppers, particularly for wine, beer, and spirits bundled with grocery baskets.
• Drinks&Co: Drinks&Co is a pan-European online alcohol marketplace operated by Pernod Ricard, offering wine, spirits, and beer delivery across multiple EU countries. Most comparable to Alkohol.cz on international DTC alcohol e-commerce, broad global catalog, and branded marketing content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL2w2x1E5oPCCUJKVsoL7dqElvTf8uwpiC
• Facebookfacebook.com/Alkohol.cz
• Xx.com/alkoholcz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alkohol.cz