Hare CPAs

What Hare CPAs does

Hare CPAs is a privately-held professional services firm headquartered in Auburn Hills, Michigan that delivers tax, accounting, and business advisory services to small and mid-sized businesses, high-net-worth individuals, and other CPA firms across Michigan and the broader Southeast Michigan region. The firm operates a multi-segment service model with dedicated offerings for business owners, financial leaders (office managers, controllers, CFOs), and peer CPA firms, positioning itself as a 'de facto business partner' rather than a transactional tax preparer. Founding principals Brian Hare (CPA, CGMA) and Amy Hare (CPA) lead a credentialed team that includes Enrolled Agents and staff with MST and MSF degrees.

The firm delivers its services through four primary lines: tax strategy and preparation (Federal, State, Local, plus specialty credits including ERTC, cost segregation, R&D, Opportunity Zones), business accounting (full-cycle accounting, monthly close, fractional Controller/CFO), business advisory (succession planning, M&A support, business start-up, strategic planning), and CPA firm support (accounting cleanup, month-end close, workpaper preparation). Technology infrastructure is built around QuickBooks consultation, set-up, training, and support; the firm does not disclose any proprietary platform, software product, or AI/ML capability and operates through a standard third-party client portal.

The firm monetizes entirely on a professional services fee basis with non-publicly disclosed pricing, sourced primarily through referrals from existing clients and professional networks. The customer base spans manufacturing, dental, construction, real estate, and professional services, with client relationships cited as spanning 25+ years. The firm maintains active thought leadership through an 'Ideas & Insight' blog and email newsletter, has a careers page, and operates from a single Auburn Hills office with no disclosed plans for geographic expansion.

Name

Hare CPAs

Legal name

Hare CPAs

Website

https://hare.cpa

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hare CPAs is an Auburn Hills, Michigan-based accounting and business advisory firm serving small to mid-sized businesses, high-net-worth individuals, and other CPA firms with tax preparation, full-cycle accounting, fractional CFO services, and specialty tax credits.

Ownership category

akta.pro rank

Headquarters

HQ city

Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tax Services: Federal, State and Local tax planning and preparation for closely held businesses and high net worth individuals. Includes specialty tax services such as cost segregation studies, Employee Retention Tax Credits, Opportunity Zone benefits, and R&D tax credits.
2. Business Accounting Services: Full cycle accounting, monthly close-out, fractional controller and CFO services, accounting system configurations, financial forecasting and budgeting.
3. Business Advisory Services: Business acquisition/sale support, business start-up, compensation strategies, financing assistance, retirement plan selection, strategic planning, succession planning, and wealth transfer.
4. CPA Firm Support Services: Services for other CPA firms including accounting cleanup, full cycle accounting, month-end closing and reporting, forecasting and budgets, and year-end workpaper preparation for audits or reviews.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hare CPAs is a Michigan-based professional services firm that delivers tax planning and preparation, full-cycle business accounting (including fractional Controller and fractional CFO services), financial statement compilations and reviews, and broader business advisory services covering succession planning, M&A support, retirement plan selection, and QuickBooks consultation, set-up, training and support. The firm also provides outsourced accounting and tax support to other CPA firms.

Product overview

Hare CPAs is a Michigan-based accounting and business advisory firm offering a unified suite of professional services. The portfolio includes Tax Strategy and Preparation Services (covering Federal, State and Local tax planning), Business Accounting Services (featuring fractional Controller/CFO offerings, full cycle accounting, and QuickBooks support), Business Advisory and Support Services (including succession planning, business acquisition/sale, and strategic planning), and Financial Statement Services (compilations and reviews). Services are also tailored for specific segments including Office Managers/Controllers/CFOs and other CPA firms seeking outsourced accounting support. The firm specializes in dental, professional services, construction, and real estate industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Strategy and Preparation Services Federal, State and Local tax planning and preparation for closely held businesses and high net worth individuals, including business entity selection, depreciation and cost recovery, estate and gift planning, and specialty tax services such as cost segregation, ERTC, Opportunity Zone benefits, and R&D credits.
• Business Accounting Services Full cycle accounting for business owners including fractional Controller and fractional CFO services, monthly close-out, accounting system configurations, cash flow planning, cost accounting, and financial forecasting and budgeting.
• Business Advisory and Support Services Advisory services for business owners including business acquisition/sale support, business start-up and wind-up, compensation strategies, financing assistance, retirement plan selection, strategic planning, and succession planning.
• Financial Statement Services Basic financial statement preparation, compilations, and reviews for business owners.
• Office Manager / Controllers / CFO Services Accounting and advisory services tailored for office managers, controllers, and CFOs, including year-end workpaper preparation for auditors and compiled or reviewed financial statements.
• CPA Firm Support Services Controller, tax, and advisory services designed for other CPA firms, including accounting cleanup, full cycle accounting, month-end closing and reporting, forecasting and budgets, QuickBooks support, and year-end workpaper preparation for audits or reviews.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Doeren Mayhew: Troy, Michigan-headquartered CPA and advisory firm serving closely-held businesses with tax, accounting, and advisory services. Comparable as a Michigan-based firm of larger scale competing for similar SMB and owner-operator clients.
• Rehmann: Michigan-based CPA, business consulting, and wealth management firm with a comparable SMB-focused tax, accounting, and advisory service mix. Direct overlap in target segments and geography.
• Plante Moran: One of the largest U.S. CPA firms, headquartered in Southfield, Michigan, with full tax, audit, advisory, and consulting capabilities. Comparable as a Michigan-rooted firm serving business owners, with substantial overlap in target SMB segments.
• Eide Bailly: Top-25 U.S. CPA firm with strong regional presence serving closely-held businesses with tax, accounting, and advisory services. Comparable in SMB focus and multi-state regional delivery model.

Direct peers

• Warbird Consulting Partners: Outsourced finance and accounting services firm that supports CPA firms and businesses with controller, CFO, and accounting cleanup services. Most directly comparable to Hare CPAs' 'Other CPA Firms' outsourcing line of business.

Broad incumbents

• Baker Tilly US: Large national advisory, tax, and accounting firm with significant Michigan presence. Overlaps with Hare CPAs on tax planning, advisory, and SMB services, but at much broader scale and industry coverage.
• BDO USA: Top-tier global accounting and advisory firm offering tax, advisory, and outsourced accounting services to mid-market and SMB clients. Comparable service mix with broader portfolio and national scale.
• RSM US: National CPA and advisory firm focused on the middle market, providing tax, consulting, and outsourced accounting services. Overlaps with Hare CPAs in target customer profile and fractional/controller services.
• Marcum LLP: Top-15 U.S. accounting firm offering tax, advisory, and outsourced accounting services to closely-held businesses and high-net-worth individuals. Comparable in target SMB/owner-operator segment and tax-credit expertise.
• WithumSmith+Brown (Withum): National advisory and accounting firm with robust tax credits and incentives practice (R&D, ERTC, cost segregation). Comparable through its specialty tax credits capabilities and SMB/middle-market tax services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HareCPAs

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hare CPAs