Eat Well Global
Eat Well Global is a privately held strategy and communication agency that helps food, beverage, retail, and pharmaceutical companies grow demand for healthy, sustainable food through consumer insights, nutrition strategy, and stakeholder engagement services delivered by a team of credentialed RDNs.
- Company typePrivate
- Founded2018
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Eat Well Global does
Eat Well Global is a privately held strategy and communication agency that helps food and beverage companies grow demand for healthy and sustainable food through insight-aligned strategy, portfolio development, and stakeholder engagement. Founded (per firmographic data) in 2012 and operating under Eat Well Global, Inc. in New York with a European subsidiary (Eat Well Europe B.V.) in the Netherlands, the firm is remote-first with a team of 11-50 credentialed nutrition professionals (RDNs, MS/MPH holders) spread across the US and Europe and an extended consultant network in 35+ countries. Its primary customer base is enterprise food and beverage manufacturers — including Mars, Danone, PepsiCo, Coca-Cola, Barilla, Bimbo, Huel, and La Colombe — supplemented by retailers, agricultural trade bodies, and nutrition-focused non-profits such as the Bill & Melinda Gates Foundation and GAIN.
The firm delivers services through four interconnected practice areas: Insights (consumer surveys, focus groups, health influencer research, competitor landscaping, scientific literature reviews), Strategy (nutrition roadmaps, nutrient profiling, claims substantiation, scientific study design), Portfolio (aligning offerings with health, sustainability, and consumer trust standards), and Engagement (ambassador programs, KOL briefings, expert roadshows, scientific symposia, and continuing professional education). It also operates Eat Well Connect, a professional network of 1,000+ members across 70 countries that serves as a distribution layer for HCP activation work, and publishes a recurring slate of proprietary research reports — including The Consumer Voice (8,000 consumers across 13 countries), two GLP-1 consumer analyses, a Health-Conscious Consumer Segmentation Report, and a State of Better Food in Retail Report — which function both as marketing assets and as standalone products.
Eat Well Global generates revenue through professional services engagements billed on a project or retainer basis to enterprise clients, with pricing not publicly disclosed. The go-to-market motion is sales-led and relationship-driven, anchored on a team of senior client partners with prior in-house experience at companies like KIND Snacks, General Mills, and Harmons Grocery. The firm holds a B Corp certification (since 2018) and WBENC Women-Owned Business certification, donates more than 1% of annual revenue to charitable organizations, and has no disclosed external institutional funding.
Eat Well Global firmographics
Firmographics- Name
- Eat Well Global
- Legal name
- Eat Well Global, Inc. and Eat Well Global B.V.
- Website
- https://eatwellglobal.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eat Well Global is a privately held strategy and communication agency that helps food, beverage, retail, and pharmaceutical companies grow demand for healthy, sustainable food through consumer insights, nutrition strategy, and stakeholder engagement services delivered by a team of credentialed RDNs.
- Ownership category
- akta.pro rank
Eat Well Global industry classification
Industry- Product category
- Food and nutrition strategy consulting
- akta.pro primary industry
- Agriculture, Food Security & Nutrition Technical Assistance (BPADAEAG)
- akta.pro secondary industry
- Resilient Livelihoods & Climate-Smart Food Security (BPADAJAH)
Keywords
Where Eat Well Global is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Eat Well Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Strategic Consulting Services: Strategy and communication agency services helping food and beverage businesses grow demand for healthy, sustainable food through insight-aligned strategy, compelling portfolios and credible communication. Services include insights, strategy, portfolio optimization, and stakeholder engagement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Eat Well Global product offering
Product offeringCore offering
Eat Well Global is a strategy and communication agency that helps food and beverage businesses grow demand for healthy, sustainable food through insight-aligned strategy, compelling portfolios and credible communication. Services are organized into four practice areas: Insights (consumer surveys, focus groups, health influencer research, competitor landscaping, white papers, research monitoring, scientific literature reviews); Strategy (nutrition strategy development, nutrient profiling, nutrition targets and roadmaps, policy development, food design and innovation support, claims substantiations, scientific study design and execution); Portfolio (alignment of offerings with health, sustainability, and consumer trust standards); and Engagement (ambassador programs, continuing professional education, KOL briefings, expert roadshows, scientific symposia, media engagement, and retail initiatives). The firm also publishes proprietary research reports and runs the Eat Well Connect professional network.
Product overview
Eat Well Global is a strategy and communication agency offering a portfolio of professional services centered on four interconnected practice areas: Insights (consumer surveys, focus groups, competitor landscaping, white papers, and research monitoring), Strategy (global nutrition strategies, nutrient profiling, nutrition targets and roadmaps, policy development, and scientific study design), Engagement (ambassador programs, continuing professional education, conference events, key opinion leader briefings, expert roadshows, and retail initiatives), and proprietary research reports (Health-Conscious Consumer Segmentation Report, GLP-1 Consumer Reports, Healthcare Professional Engagement Guide, The Consumer Voice, and The State of Better Food in Retail Report). The company also operates Eat Well Connect, a professional network for healthcare professionals in food and nutrition.
Differentiator
Problem solved
Functional benefit
Brands
- Eat Well Connect: A professional network for food, nutrition, and agriculture professionals to expand their sphere of influence and establish themselves as leaders. The network provides newsletters, continuing education, leadership training, and mentorship opportunities.
Products and services
- Insights Services Bespoke and industry-wide insights offerings including consumer surveys, focus groups, health influencer research, competitor landscaping, ATNI/WBA/DJSI strategic support, white papers, research monitoring, and scientific literature reviews; for food, beverage, pharmaceutical and agriculture clients.
- Strategy Services Global health, wellbeing, and sustainable nutrition strategy development including nutrient profiling system assessment, nutrition targets and roadmaps, commitments and KPIs, policy development, food design and innovation support, claims substantiations, and scientific study design and execution; for enterprise food, beverage and nutrition clients.
- Engagement Services Stakeholder engagement including ambassador programs, continuing professional education, dinner dialogues, conference events, key opinion leader briefings, expert roadshows, scientific symposia, media engagement, and retail initiatives; for food, beverage and nutrition clients.
- Eat Well Connect Global professional network for food, nutrition and agriculture professionals offering newsletters, continuing education, leadership training, mentorship, events, and consulting opportunities; supports Eat Well Global's HCP engagement capabilities and broader community.
- Health-Conscious Consumer Segmentation Report Proprietary research report providing actionable insights to help brands meaningfully engage diverse health-conscious consumers and align communication and innovation strategies with their preferences.
- What Drives GLP-1 Consumers: A Comprehensive Analysis of Behavior and Nutrient Demands Proprietary in-depth research report analyzing GLP-1 medication users' behavior and nutrient demands to identify white space opportunities for businesses operating in food, beverage, and nutrition categories.
- Navigating the GLP-1 Consumer: Insights from the Frontlines Proprietary insights package highlighting expert and frontline perspectives on GLP-1 medication patients' day-to-day food choices.
- Healthcare Professional Engagement Guide Shortlist of healthcare professional engagement recommendations based on survey insights from HCPs across the US and UK.
- The Consumer Voice 55-page proprietary report including insights from 8,000 consumers across 13 countries covering food, nutrition, trust and influence topics.
- The State of Better Food in Retail Report Proprietary report analyzing the state of better food in retail, available for download.
Quantifiable outcome
- 54% of operating expenses directed to vendors with impact in 2024
- +2 more outcomes
Companies that use Eat Well Global
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
Eat Well Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eat Well Global partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Academy of Nutrition and DieteticsminorProvided time and counsel to the Academy's Diversity & Inclusion Committee on various initiatives including improving external communications and assisting with scholarship and grant application process.
- Diversify DieteticscoreOrganization dedicated to increasing diversity in the field of nutrition by empowering students and young professionals from underrepresented groups. Eat Well Global donated $20,000+ in 2020 to support this organization.
- EatWell ExchangeminorNonprofit organization using nutrition education with a focus on culture to prevent negative health outcomes locally and globally to help increase nutritional well-being for all.
- The Seed FundminorSouth African-based NGO focused on supporting communities born into poverty.
- Global Alliance for Improved Nutrition (GAIN)coreCo-developed 'Nutrition at Work: A practical guide for businesses' with GAIN and Scaling Up Nutrition Business Network (SBN) detailing how to improve nutrition of meals/snacks served to workers in low and middle-income countries.
- Vitafoods EuropeminorPresented at 2020 Vitafoods Europe Virtual Expo on managing profits while meeting sustainability goals.
- Healthy Marketing Team (HMT)coreInternational brand strategy and nutrition innovation agency partnership to help industry address rapidly changing consumer nutrition market in North America.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Eat Well Global competitors and assessment
Company assessmentBroad incumbents
- Inizio Evoke: Global health communications and marketing agency group with deep food, nutrition, and pharmaceutical practice. Overlaps with Eat Well Global on pharma, nutrition, and HCP engagement work but at materially larger scale.
- Ketchum (Food & Nutrition practice): Major global PR firm with a long-standing food, nutrition, and health practice serving F&B manufacturers and trade associations. Overlaps with Eat Well Global on stakeholder engagement and scientific communications for large CPGs.
- Current Global: Global health and nutrition communications agency with deep F&B and wellness client base. Direct overlap with Eat Well Global on HCP engagement, scientific storytelling, and consumer insights for food brands.
- APCO Worldwide (Food & Consumer practice): Global strategic communications consultancy with a food, beverage, and consumer practice, including significant nutrition and sustainability work. Competes on enterprise stakeholder engagement mandates.
- Edelman (Food, Beverage & Nutrition practice): Global communications holding-company agency with a dedicated food, beverage, and nutrition practice serving many of the same enterprise buyers (e.g., Mars, Danone, PepsiCo). Competes with Eat Well Global on enterprise RFPs but as part of a much broader portfolio.
- Finn Partners (Food & Nutrition practice): Independent global PR and integrated marketing firm with a dedicated food and nutrition practice. Comparable buyer set and engagement offerings to Eat Well Global, with broader geographic and service-line footprint.
Direct peers
- FoodMinds: Food and nutrition-focused marketing and communications agency serving food, beverage, and ingredient companies with strategy, insights, and scientific communications. Direct comparable in both offering and buyer profile to Eat Well Global.
- Pollock Communications: Boutique food, nutrition, and health PR and communications agency headquartered in New York. Closely comparable in size, target clients, and nutrition-specialist positioning to Eat Well Global.
- Healthy Marketing Team (HMT): International brand strategy and nutrition innovation agency with a similar client base of food and beverage leaders. Listed as a strategic partner of Eat Well Global in North America and operates in the same specialist category.
- The Mix Consultancy: Food and beverage marketing and communications agency combining strategy, brand, and creative services for CPG clients. Direct comparable on the strategy and engagement side of Eat Well Global's practice.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Eat Well Global social profiles
Digital presenceEat Well Global compliance and trust
Trust signalCompliance2 records
Eat Well Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eat Well Global leadership team
Management profileNumber of profiles
Profiles16 records
Eat Well Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eat Well Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eat Well Global
What does Eat Well Global do?
Eat Well Global is a strategy and communication agency that helps food and beverage businesses grow demand for healthy, sustainable food through insight-aligned strategy, compelling portfolios and credible communication. Services are organized into four practice areas: Insights (consumer surveys, focus groups, health influencer research, competitor landscaping, white papers, research monitoring, scientific literature reviews); Strategy (nutrition strategy development, nutrient profiling, nutrition targets and roadmaps, policy development, food design and innovation support, claims substantiations, scientific study design and execution); Portfolio (alignment of offerings with health, sustainability, and consumer trust standards); and Engagement (ambassador programs, continuing professional education, KOL briefings, expert roadshows, scientific symposia, media engagement, and retail initiatives). The firm also publishes proprietary research reports and runs the Eat Well Connect professional network.
Is Eat Well Global a public or private company?
Eat Well Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eat Well Global founded?
Eat Well Global was founded in 2018. It employs 11 to 50 people.
Where is Eat Well Global based?
Eat Well Global is headquartered in Brooklyn, United States, in the North America region.
How does Eat Well Global make money?
One revenue line is on record: strategic Consulting Services.
Who are Eat Well Global's main competitors?
Broad incumbents on record are Inizio Evoke, Ketchum (Food & Nutrition practice), Current Global, APCO Worldwide (Food & Consumer practice), Edelman (Food, Beverage & Nutrition practice) and Finn Partners (Food & Nutrition practice). Direct peers are FoodMinds, Pollock Communications, Healthy Marketing Team (HMT) and The Mix Consultancy.
Does Eat Well Global have an API?
No public API is recorded for Eat Well Global.
What industry is Eat Well Global in?
Eat Well Global's product category is Food and nutrition strategy consulting. Its primary akta.pro industry code is BPADAEAG, Agriculture, Food Security & Nutrition Technical Assistance, with a secondary code of BPADAJAH, Resilient Livelihoods & Climate-Smart Food Security.