s REAL Immobilien

What s REAL Immobilien does

s REAL Immobilien is an Austrian real estate brokerage firm headquartered in Vienna, operating as the dedicated real estate arm of the Erste Bank und Sparkassen group. The company mediates the sale, rental, and valuation of residential, commercial, and investment properties across all nine Austrian federal states (Bundesländer), supported by physical regional offices and a unified digital platform. Its product suite spans property search (Immobiliensuche), a digital bidding procedure (immo-live), a customer portal for owners (my-sreal.at), digital purchase contracts, professional valuation and appraisal services, and new-construction sales support for developers.

The technology stack is built around a web-first brokerage platform: immo-live enables structured digital offer submission and evaluation, while my-sreal.at provides owners with market reports, watchlists, and listing management tools. The broader marketing and analytics layer runs on Adobe Analytics, Adobe Target, Adobe Audience Manager, and Matomo, integrated through Adobe Launch Tag Manager, with re-targeting across Google and Facebook. The firm sells primarily through its branch network and digital channels, with listings also distributed via ImmoCrowd and JustImmo aggregators, and supplements demand generation with an editorial magazine, blog content, email newsletters, and in-person open-house events.

s REAL operates as a private limited company (s REAL Immobilienvermittlung GmbH) under Erste Bank und Sparkassen, with separate regional subsidiaries tied to each Sparkassen region. Revenue is generated on a commission basis — standard brokerage commission is 3% of purchase price plus 20% VAT — making the business model inherently transactional and tightly coupled to Austrian property market volume. The firm serves residential buyers and sellers as its primary segment, with secondary segments covering renters/landlords, commercial and investment clients, and developers of new construction. It employs 101–250 people and was awarded 1st place in customer satisfaction in the Branchenmonitor Österreich Award 2026.

Name

s REAL Immobilien

Legal name

s REAL Immobilienvermittlung GmbH

Website

https://sreal.at

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

s REAL Immobilien is the real estate brokerage arm of Erste Bank und Sparkassen, mediating residential, commercial, and investment property transactions across all nine Austrian states via a digital platform and regional branch network on a commission-based model.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Transaction Commission: Commission-based model where s REAL earns fees upon successful property transaction completion. Standard commission is 3% of purchase price plus 20% VAT.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

s REAL Immobilien is a full-service real estate brokerage operating across Austria, selling and renting apartments, houses, plots, commercial properties, investment apartments, and new construction projects. Services include professional property valuation, expert appraisals, digital property bidding via the immo-live platform, a digital real estate purchase contract service, and the my-sreal.at customer portal for property owners. The firm operates through regional offices in all nine Austrian federal states under the Erste Bank and Sparkassen financial group.

Product overview

s REAL Immobilien operates as a comprehensive real estate brokerage network spanning all nine Austrian states, offering a unified platform combining online property search, digital transaction services, and traditional brokerage support. The core product is the Immobiliensuche (property search) platform, supported by the my-sreal.at customer portal for owners and the immo-live digital bidding service. Additional services include property valuation, expert appraisals, new construction sales support, and investment apartment offerings. The company is part of the Erste Bank and Sparkassen financial group, which also enables integrated financing advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• immo-live: Digital bidding procedure for real estate transactions
• my-sreal.at
• Vorsorgewohnung

Products and services

• Immobiliensuche (Online Property Search) Online property search platform showing approximately 1,880 real estate listings across Austria, with filters for property type (apartments, houses, plots, commercial), location, and transaction type (buy or rent).
• my-sreal.at Customer Portal Digital customer portal for property owners providing transparent and simple access to real estate data, anonymized market reports for the property's residential area, watchlist functionality, and listing management tools.
• immo-live Digital Bidding Service Digital offer procedure (digitales Angebotsverfahren) that enables sellers to receive structured digital offers from interested buyers, providing a rapid and transparent property mediation process.
• Digitaler Immobilienkaufvertrag (Digital Real Estate Purchase Contract) Service enabling customers to complete real estate purchase contract documentation online through s REAL's digital platform.
• Immobilienbewertung (Property Valuation) Free property valuation service helping owners determine the market value of their real estate as a precursor to listing and sale.
• Immobiliengutachten (Property Appraisal) Professional property appraisal service producing detailed valuation reports for legal, financial, or transaction purposes.
• Neubauvertrieb (New Construction Sales Support) Sales support service for developers and project marketers seeking marketing and brokerage assistance for new construction projects.
• Exklusive Immobilien (Premium Property Listings) Premium property listing service featuring exclusive and high-value real estate offerings targeted at affluent buyers.
• Vorsorgewohnung (Investment Apartments) Dedicated investment apartment service offering Vorsorgewohnung (retirement / investment apartments) for investors seeking rental income properties.
• Neubauprojekte (New Construction Projects) Dedicated offering of newly built properties by developers across Austria, presented through a curated new construction project portal.
• Immobilienmakler:in finden (Broker Finder) Service connecting customers with local s REAL real estate brokers across the firm's national branch network.
• Vermieten (Rental Mediation) Brokerage service for landlords and tenants to mediate rental agreements for residential properties.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• EHL Immobilien: Vienna-based full-service real estate firm covering residential, commercial, investment, and appraisal; comparable as an established Austrian multi-service brokerage competitor.
• RE/MAX Austria: Global franchise operating residential and commercial brokerage across Austria; directly comparable on transaction-based commission model, multi-region branch coverage, and agent network.
• Ottmann & Partner: Austrian real estate broker offering residential and commercial brokerage plus valuation services; comparable as a regional multi-service broker competing for the same clients.
• Raiffeisen Immobilien: Real estate brokerage arm of the Raiffeisen banking group in Austria; directly comparable on bank-affiliated distribution model and national branch-based brokerage offering.
• Engel & Völkers Austria: International brokerage franchise with Austrian presence focusing on premium residential and commercial properties; comparable on brokerage services and digital platform, though tilted to the luxury/exclusive segment.
• Dr. Vodicka & Partner: Austrian real estate advisory and brokerage firm with focus on investment and residential properties; comparable on full-service brokerage and valuation offerings.
• ERA Immobilien Austria: Austrian arm of the ERA franchise network offering residential and commercial brokerage services with multiple regional offices; comparable on product, customer segments, and commission model.

Emerging players

• PlanetHome Group: German-Austrian brokerage and financial services network with focus on real estate brokerage and mortgage intermediation; comparable on bundled real estate + financing model.

Others

• willhaben.at: Austria's largest digital classifieds and property listing marketplace; an indirect competitor/partner via listing distribution and a channel that can disintermediate traditional broker commissions.
• Immobilienscout24 (Austria): Austrian digital property listing platform serving as a key marketing channel for brokers; relevant ecosystem participant and competitive threat on the lead-generation layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sREAL.Immobilien
• LinkedInlinkedin.com/company/s-real-immobilienvermittlung-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about s REAL Immobilien