Voigt Travel

What Voigt Travel does

Voigt Travel b.v. is a privately held Dutch travel agency founded in 1857 and headquartered at Gooimeer 9, Naarden, Netherlands (KvK 72883383). The company specialises exclusively in curated holiday packages to Northern European destinations — branded the "Pure Noorden" — covering Scandinavia (Norway, Sweden, Finland), Iceland, Scotland, Ireland, Spitsbergen, Greenland, and the Faroe Islands, with the Lapland segment also operated via a standalone sub-domain at lapland.nl. It primarily serves Dutch and Belgian individual travelers, couples, and families seeking expert-led, off-the-beaten-path experiences rather than mass-market tourism, and is led by Managing Director Marloes Meijer supported by destination specialists (e.g., North Norway, Ireland) and a network of named "local heroes" across its destination footprint.

Voigt's product portfolio is organised by destination and travel type rather than on a proprietary technology platform. The core offering comprises Winterreizen (winter packages featuring northern lights experiences, husky safaris, and Arctic activities), Zomerreizen (summer packages including fly & drive, camper trips, and group tours), short breaks, group and incentive tours, and bespoke itineraries (Reizen naar Wens). Supporting assets include the Voigt Select premium sub-brand, the registered Winterwonderland® trademark, a customer portal (Mijn Voigt), a Noorderlicht mobile app for aurora tracking, and printed/digital seasonal magazines. No proprietary AI/ML capabilities, APIs, or SDKs are described in the source material.

The revenue model is straightforward package resale. Voigt sources flights (primarily via Transavia), ferries (e.g., Stena Line), accommodation, and activities from local partners, assembles them into per-person-priced itineraries ranging from approximately €1,295 for a 4-day short break to €2,995 for an 8-day multi-destination trip, and earns the spread between supplier cost and retail price. Go-to-market is sales-led with a hybrid online/phone advisory motion (Mon–Fri 09:00–17:00 at 035 699 0322), supplemented by in-person "inspiratiemomenten," email newsletters, content marketing, and an affiliate programme. The company is a member of SGR, SGRZ, ANVR (Cert. 4355), Calamiteitenfonds, and is Travelife-certified for sustainability.

Name

Voigt Travel

Legal name

Voigt Travel b.v.

Website

https://voigt-travel.nl

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

11–50 employees

Short description

Voigt Travel is a Dutch travel agency curating holiday packages to Scandinavia, Iceland, Scotland, Ireland, and other Northern European destinations. It serves Dutch and Belgian individual travelers and families via a sales-led model combining website content, phone advisory, and in-person inspiration events.

Ownership category

akta.pro rank

Product category

Nordic Travel Agency Services

NAICS

Tour Operators (56152), Travel Agencies (56151)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Polar & Remote-Destination Expedition Tour Operators (THAKADAM)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

Keywords

• Nordic travel packages
• Northern European tours
• Winter holiday packages
• Fly and drive vacations
• Escorted group travel

Headquarters

HQ city

Naarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Package Holiday Sales: Voigt Travel generates revenue by designing, packaging, and selling escorted and self-guided holidays to Northern European destinations (Scandinavia, Iceland, Scotland, Ireland, etc.). Revenue is earned through the margin between supplier costs and retail pricing to consumers. Individual trip packages include flights, accommodation, transfers, and activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Voigt Travel designs, packages, and sells curated winter and summer holiday packages to Northern European destinations including Lapland, Norway, Sweden, Finland, Iceland, Scotland, Ireland, Spitsbergen, Greenland, and the Faroe Islands. Packages combine flights, accommodation, transfers, activities (e.g., husky safaris, northern lights viewing), and personal advisory service. The company also offers group tours, fly & drive self-drive itineraries, camper trips, short breaks, custom travel, and a premium sub-brand called Voigt Select.

Product overview

Voigt Travel is a Dutch travel agency specializing in Nordic and Northern European destinations, operating as a single unified travel booking platform. The core offering comprises winter travel packages (Winterreizen) featuring northern lights experiences, husky safaris, and winter activities; summer travel packages (Zomerreizen) covering Scandinavia, Norway, Iceland, Scotland, Ireland, and Greenland; group tours with experienced guides; fly & drive self-drive packages; campervan rentals; short breaks (3-5 day getaways); and custom-tailored trips. The company also offers a curated premium sub-brand called Voigt Select with enhanced inclusions, provides a Noorderlicht App for northern lights tracking, and publishes seasonal magazines. Customers access bookings through the Mijn Voigt customer portal. The product architecture follows a destination-and-experience modular structure rather than a traditional SaaS platform.

Differentiator

Problem solved

Functional benefit

Brands

• Winterwonderland®: A trademarked brand name used by Voigt Travel to describe its winter destination area in Scandinavia, Lapland, and the Arctic region.
• Voigt Select

Products and services

• Winterreizen (Winter Travel) Winter vacation packages to Nordic destinations featuring northern lights experiences, husky safaris, and winter activities for Dutch and Belgian travellers.
• Zomerreizen (Summer Travel) Summer travel packages covering Scandinavia, Norway, Sweden, Finland, Scotland, Ireland, Iceland, Faroe Islands, and Greenland, including fly & drive, camper trips, and group tours.
• Groepsreizen (Group Travel) Group tours with experienced guides including incentive trips, guided group tours, and escorted journeys through Nordic destinations for Dutch and Belgian travellers.
• Noorderlichtreizen (Northern Lights Travel) Specialized northern lights vacation packages to optimal viewing locations in Lapland, Norway, Iceland, and Spitsbergen during the winter season.
• Fly & Drive Reizen Self-drive vacation packages including flights, car rental, and authentic accommodations, allowing flexible exploration of Nordic regions at the traveller's own pace.
• Camperreizen (Campervan Travel) Campervan rental and itinerary packages for exploring Scandinavia and Nordic countries at the traveller's own pace.
• Short Breaks Short vacation packages (3-5 days) to Nordic destinations for weekend getaways or quick escapes focused on specific experiences such as northern lights viewing.
• Voigt Select Curated selection of premium travel experiences with extra inclusions and exceptional accommodations, featuring trips handpicked by Voigt Travel specialists.
• Reizen naar Wens (Custom Travel) Bespoke travel planning service allowing customers to create custom-tailored Nordic vacations based on specific preferences and interests.
• Noorderlicht App Mobile application provided to customers after booking winter trips, used to monitor and track northern lights activity during their trip.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Stena LinecoreChannel Partner/ Reseller/ DistributorStena Line ferry services are included in Voigt Travel's Ireland self-drive itineraries, providing the sea crossing between the Netherlands (Hoek van Holland), England (Harwich), Wales (Holyhead), and Ireland (Dublin/Rosslare). The ferry crossings are a key component of the travel experience, booked as part of the package.
• TransaviaminorChannel Partner/ Reseller/ DistributorTransavia is the airline partner providing direct flights from Amsterdam (and Rotterdam) to Northern European destinations served by Voigt Travel, including routes to Tromsø in Norway.
• Local Heroes NetworkcoreStrategic or Co-development PartnerVoigt Travel maintains close 1-on-1 relationships with a network of local partners ('local heroes') across its destinations — including guides, lodge owners, and local specialists in Finland, Norway, Sweden, Iceland, Scotland, and Ireland. These partners provide authentic, insider-led experiences for travellers and are featured by name on the website.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nordic Visitor: Iceland- and Scandinavia-focused tour operator offering curated self-drive, escorted, and northern-lights packages to international travellers. Highly comparable to Voigt in destination mix, package structure, and advisory-led sales model.
• Travel Essence: Dutch travel agency specializing in personalized trips to Northern Europe (Norway, Sweden, Finland, Iceland, Scotland, Ireland). Closely comparable to Voigt in Benelux customer focus, Nordic destination mix, and curated, advisor-led booking approach.
• 50 Degrees North: Nordic and Scandinavian specialist tour operator offering small-group, self-drive, and northern-lights itineraries across Norway, Sweden, Finland, and Iceland. Directly comparable product set and customer demographic to Voigt.
• Buro Scanbrit: Dutch tour operator specializing in Scandinavia and the British Isles. Closely comparable Dutch-market competitor with overlapping Nordic/Ireland/Scotland itineraries and a similar traditional travel-agency distribution model.
• Discover The World: UK-based tour operator specializing in Scandinavia, Iceland, and the Arctic. Comparable destination mix, northern-lights and adventure package offerings, and direct-to-consumer advisory model.
• SNP Natuurreizen: Dutch nature and adventure travel specialist offering active, small-group, and self-guided trips to Nordic and remote destinations. Comparable to Voigt in Benelux customer base and curated experiential focus, with stronger nature/adventure positioning.
• Iceland Travel: Icelandic tour operator offering self-drive, escorted, and northern-lights packages to Iceland and Greenland. Comparable in northern-lights product structure and remote-destination (including Greenland) offerings to Voigt's Iceland/Greenland line.
• Kiruna Tours: Swedish tour operator focused on Lapland, northern Sweden, and northern Norway including northern-lights, dog-sledding, and Sami experiences. Directly comparable to Voigt's Winterwonderland® Lapland product line.

Broad incumbents

• Kras Reizen: Major Dutch tour operator with a broad multi-destination portfolio including Scandinavia and Iceland. Overlaps with Voigt on Nordic package holidays but operates at significantly larger scale and across many more destinations.

Emerging players

• Arctic Adventures: Iceland-based operator offering adventure excursions, glacier hikes, and northern-lights tours. Partial overlap with Voigt's Iceland/northern-lights packages at the activity-experience layer rather than full-package holidays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/voigttravel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voigt Travel