What Improveasy does

Improveasy is a privately held UK company headquartered in Altrincham and founded in 2011. Its own short description states that the company provides consumer finance, advisory, ECO (Energy Company Obligation), and trading services for businesses and homeowners. The combination of these offerings situates Improveasy in the UK home improvement and energy efficiency services market, where ECO is a government-mandated scheme obligating larger energy suppliers to fund insulation and heating measures for qualifying households. In that context, "trading" most likely refers to brokerage or trading of ECO measures/credits between obligated suppliers, installers, and intermediaries, while "consumer finance" and "advisory" suggest funding products and consultancy aimed at homeowners undertaking improvement works, alongside services for the contractors, brokers, and businesses operating in that supply chain.

The company operates with a small workforce of between 11 and 50 employees, placing it firmly in the SME bracket by UK standards. Beyond the firmographics, short description, and geographic footprint, the available data set is extremely thin: the company's website returned only a loading/verification screen during data collection, and no further primary content was obtainable. There is no disclosed information on specific products, pricing, customer segments, contract structure, technology stack, leadership team, funding history, partnerships, or financial performance.

As a result, any deeper commentary on Improveasy's revenue mechanics, technology architecture, distribution channels, or competitive positioning must be deferred until verifiable primary source data becomes available. The available evidence supports only a baseline factual description of the company's stated mission, location, founding year, scale bracket, and broad service categories.

Name

Improveasy

Website

https://improveasy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Improveasy is a UK-based private company founded in 2011 that provides consumer finance, advisory, Energy Company Obligation (ECO), and trading services to homeowners and businesses in the home improvement and energy efficiency sector.

Ownership category

akta.pro rank

Product category

Consumer Finance Services

NAICS

Sales Financing (52222)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE)

akta.pro secondary industries

Whole-Home Systems Upgrade (MEP & Electrical Service) (HSAPAEAE), Lighting, Switches & Electrical Safety Upgrades for Seniors (HSABAJAH)

Keywords

• Consumer finance services
• Home improvement finance
• Energy compliance services
• Homeowner advisory services
• Trading services

Headquarters

HQ city

Altrincham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Core offering

Improveasy provides consumer finance, advisory, Energy Company Obligation (ECO), and trading services to businesses operating in the home improvement sector and to homeowners. The firm acts as an intermediary and service provider linking finance, regulatory/compliance (ECO), and advisory capabilities to home improvement transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Finance Services Consumer finance offerings arranged for homeowners undertaking home improvement projects and delivered through partner businesses.
• Advisory Services Advisory support provided to businesses and homeowners in connection with home improvement, finance, and ECO-related decisions.
• ECO (Energy Company Obligation) Services Services supporting Energy Company Obligation scheme participation, likely facilitating energy-efficiency home improvement measures for eligible homeowners via partner businesses.
• Trading Services Trading-related services offered to businesses and homeowners, scope not publicly detailed.

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Creation Financial Services: UK specialist in retail point-of-sale finance, including home improvement and contractor lending, with strong alignment to the Improveasy offering. Similar focus on unsecured installment credit for home upgrades, and a directly comparable customer segment.
• Close Brothers Retail Finance: UK-based retail finance provider focused on POS lending for home improvements, renewables, and heating. Directly comparable to Improveasy in target market (homeowners, contractors) and in product (unsecured installment loans).

Broad incumbents

• E.ON UK Energy Solutions: Major UK energy supplier with a sizeable home energy-solutions and ECO delivery arm, providing insulation, heating controls, and renewables. Comparable in the ECO / energy-efficiency retrofit activity, with very different scale and capital structure.
• BNP Paribas Personal Finance UK: Large European consumer credit provider active in UK retail and home improvement finance. Comparable to Improveasy in product (unsecured installment lending) and customer base, but at very different scale and balance-sheet strength.
• British Gas (Centrica) Home Solutions: UK's largest energy supplier and major ECO scheme participant, delivering funded insulation, heating, and energy efficiency upgrades to homes. Comparable to Improveasy's ECO and home-upgrade services, with substantially larger scale and a captive customer base.
• Barclays Partner Finance: One of the UK's largest retail and home improvement point-of-sale finance providers, offering unsecured installment loans at the contractor or retailer point of sale. Directly comparable business model to Improveasy's consumer finance line, but with substantially greater scale and bank balance-sheet funding.
• Hitachi Capital (Mitsubishi HC Capital UK): Major UK provider of retail and home improvement consumer finance, including POS lending and ECO-related financing. Comparable to Improveasy in product and customer base, but operates at materially larger scale with corporate parent funding.
• HomeServe UK: Established UK home emergency, repair, and home-services business, often paired with financing and partner-led installation. Comparable to Improveasy in serving UK homeowners with home improvement and energy-related services, but at much larger scale.

Emerging players

• Hometree (Home Emergency Cover & Services): UK provider of home cover, boiler, and home-services subscriptions with growing finance and installation offerings. Comparable to Improveasy as a UK home-services platform serving homeowners, but oriented around subscription and cover rather than unsecured lending.

Regional players

• Anglian Home Improvements: UK home improvement retailer/installer (windows, doors, conservatories) that offers in-house finance to its customer base. Comparable to Improveasy in the UK home improvement consumer finance niche, but vertically integrated into product installation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/improveasy
• Facebookfacebook.com/ImproveasyFinance
• LinkedInlinkedin.com/company/improveasy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Improveasy