What loyalkaspar does

Loyalkaspar is a privately held, New York-based branding and creative agency founded in 2003 that delivers brand strategy, identity design, motion design, custom typography, live-action production, experiential design, and integrated marketing campaigns. Its service portfolio spans Brand Strategy, Logo Design, Brand Identity Systems, Motion Design, Marketing Campaigns, Live Action Production, Experiential Design, Custom Fonts, and Writing. Core technical capabilities include multi-platform design systems, animation language development with editable After Effects toolkits, and proprietary custom typefaces (Peacock Sans, Immortal Gothic, Peak Sans, Gravity Grotesk, NBC Tinker Pro, Solis, Hero & Sidekick, Comedy Sans) produced in partnership with foundry TypeNetwork.

The agency operates a professional services model, monetizing through custom project-based and retainer engagements negotiated directly with enterprise clients. New business is handled by the CEO (David Herbruck) and Head of Business Development (John Levy), indicating a relationship-driven, consultative enterprise sales motion with no self-serve, productized, or channel-based distribution. Pricing is not publicly disclosed; all engagements appear to be custom-scoped quotes.

Loyalkaspar's customer base is concentrated in entertainment, streaming, media, and sports (NBCUniversal properties including Peacock, MS Now, and SYFY; Disney+; Paramount+; AMC's Immortal Universe; ESPN's ESPYS; NBA on NBC; NASCAR on Prime; STARZ; MTV; Wondery; Magnolia Network), with selected adjacent work in technology/gaming (Samsung Gaming Hub), government and civic (American Climate Corps, City of Waco), immersive entertainment (Meow Wolf), international broadcasting (NOVA in the Czech Republic), and consumer/beverage (Perlick). The firm is co-founded by Beat Baudenbacher (CCO) and David Herbruck (CEO), is independently owned with no disclosed institutional investors, and has been recognized with Promax Awards North America (2022).

Name

loyalkaspar

Legal name

loyalkaspar

Website

https://loyalkaspar.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Loyalkaspar is an independent New York-based branding and creative agency founded in 2003 that designs brand identities, motion systems, custom typefaces, and marketing campaigns for enterprise clients in entertainment, streaming, media, sports, technology, and government.

Ownership category

akta.pro rank

Product category

Brand Strategy & Identity Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

akta.pro secondary industry

Experiential Staffing & Brand Ambassadors (MPAAAGAJ)

Keywords

• Brand strategy services
• Brand identity design
• Motion design agency
• Custom typeface design
• Marketing campaign agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Strategy & Identity Services: The agency earns revenue through consulting and executing brand strategy, logo design, brand identity systems, and marketing campaigns for enterprise clients. This is a professional services model with project-based and retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Loyalkaspar is a branding, strategy, design, motion, marketing, and creative production agency that creates brand identities, logos, custom typefaces, design systems, motion languages, marketing campaigns, live-action video content, and experiential activations for enterprise clients in entertainment, streaming, sports, media, technology, government, and consumer categories. Engagements are typically custom-scope projects or retainers negotiated directly with the client's brand and marketing leadership.

Product overview

Loyalkaspar is a branding, strategy, design, motion, marketing and creative production agency. The company offers a comprehensive suite of services including Brand Strategy, Logo Design, Brand Identity Systems, Motion Design, Marketing Campaigns, Live Action Production, Experiential Design, Custom Fonts, and Writing. These services work together to help entertainment, media, sports, technology, higher education and consumer brands build stronger relationships with audiences. The agency has operated since 2003 and is headquartered in New York, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Comprehensive brand strategy services including positioning, brand pillars, and strategic foundations, distilling a brand's essence and market positioning for enterprise clients.
• Logo Design Logo design services that distill brand essence into concise, distinctive logo marks for both new and existing brands, demonstrated across clients including Perlick, Samsung Gaming, and Disney+.
• Brand Identity Systems Multi-platform design systems expressing brand purpose and values, including logo architecture, typography, color systems, layout grids, and motion language applied across digital, broadcast, OOH, and print touchpoints.
• Motion Design Motion design and animation language for brands across all canvas types and platforms, including logo animations, editable After Effects toolkits with hard-coded animation language, and motion guidelines for consistent brand expression in digital and broadcast contexts.
• Marketing Campaigns 360-degree marketing campaign development and audience engagement creative across all platforms, supporting enterprise brand launches and ongoing brand activations.
• Live Action Production Live-action video production services including ideation, filming, and post-production for brand content, demonstrated in projects such as the Super Bowl XLIV Halftime Show featuring THE WHO.
• Experiential Design Experiential events and activations that transport audiences through immersive brand experiences, including event content for awards shows such as the 2023 ESPYS.
• Custom Fonts Custom typeface design for brands, working with foundry partner TypeNetwork to design, engineer, and deliver full custom font families with full language sets and cross-environment deployment.
• Writing Brand voice, naming, taglines, scripts, and strategic language development for brands.

Quantifiable outcome

• Samsung Gaming Hub brand identity reached 180 million monthly active users
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TypeNetworkcoreTechnology or IntegrationLoyalkaspar works with TypeNetwork as its primary foundry partner for custom typeface design and production. Through this partnership, the agency has designed and delivered custom font families including Peacock Sans, Immortal Gothic, Peak Sans, Gravity Grotesk, NBC Tinker Pro, Solis, Hero & Sidekick (SYFY), and Comedy Sans. TypeNetwork handles font engineering, full language sets, and coding for cross-environment deployment.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pentagram: The world's most iconic independent brand design firm, NYC-based, with a partner-led model serving major institutions and entertainment brands across identity, strategy, and design — directly comparable to Loyalkaspar's positioning.
• Landor & Fitch: Global brand consultancy with deep entertainment and corporate client rosters, offering strategy, identity, and design services — directly comparable scope and client profile.
• Wolff Olins: Global brand consultancy with major entertainment/media engagements and full-service identity, strategy, and design capabilities — highly comparable to Loyalkaspar's enterprise brand practice.
• Gretel: NYC-based brand design studio serving major cultural, media, and entertainment clients with strategy, identity, and motion — directly comparable in scale, geography, and client mix.
• Manual: Brand design studio specializing in visual identity systems, strategy, and motion for major consumer, media, and tech brands — comparable mid-sized creative firm in scope.
• Collins: Independent brand design firm working across strategy, identity, and experience design for major entertainment, consumer, and tech brands — directly comparable to Loyalkaspar's services.
• Mucho: Brand design studio specializing in identity systems, motion, and strategy for cultural and media brands — comparable creative scope and client profile.
• Buck: Design and motion studio with deep entertainment, streaming, and brand identity expertise — particularly relevant as a peer for Loyalkaspar's motion design and animation language capability.
• HUSH: Experiential design and brand activation agency serving entertainment, sports, and consumer brands — directly comparable for Loyalkaspar's experiential design service line.

Broad incumbents

• R/GA: Larger global creative/digital agency offering brand, design, and marketing services to major enterprise clients — broader portfolio than Loyalkaspar but significant overlap in entertainment/media brand work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/loyalkaspar
• Facebookfacebook.com/loyalkaspar
• LinkedInlinkedin.com/company/loyalkaspar

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about loyalkaspar