Aqua Cure

What Aqua Cure does

Aqua Cure is a UK-based water treatment products manufacturer and master distributor headquartered in Burscough, Lancashire, operating since 1986. The company produces the proprietary WRAS-approved Hydro+ inline water filter range — self-described as Britain's largest manufacturer of inline filters — alongside sub-brands including Plumbsoft (water softeners), enviro+ (water filters), aROma (coffee-specific reverse osmosis), and Water Gem (under-sink filter systems). The core technology stack spans reverse osmosis (up to 98% dissolved contaminant rejection), ion-selective filtration (Everpure Claris with DuoBlend bypass technology), ion-exchange water softening, UV sterilisation for bacterial control, and mechanical/ceramic filtration (Doulton, Hydro+). The product portfolio extends into automatic grease removal (Grease Guardian), water filter taps, calcium treatment units, fittings, hoses, pressure control, leak detection, and measurement/testing equipment, supported by a comprehensive e-commerce catalog and next-day UK delivery.

The business operates a hybrid manufacturer-distributor model. Aqua Cure manufactures its own Hydro+ line and distributes major third-party brands including 3M Water Filtration, Pentair Everpure, Doulton, John Guest, Grease Guardian, British Berkefeld, and Xylem Flojet. Revenue is generated through direct e-commerce sales (both consumer and trade) and a B2B trade/wholesale account program with competitive pricing, dedicated account managers, exclusive discount codes, and flexible credit limits. Pricing models span pay-as-you-go unit pricing on consumer purchases and annual subscription-style trade account arrangements. The company serves six primary verticals: HORECA (hotels, restaurants, cafes), Coffee & Specialty Coffee, Vending, Water Coolers, Domestic Drinking Water, and Specialist Applications (aquarium, window cleaning), with coffee and HORECA designated as primary segments. Certifications include ISO 9001 (LRQA), WRAS approval for Hydro+, and NSF/ANSI Standard 58 for the Conserv 75E RO system, alongside memberships in the Specialty Coffee Association, CEDA, Water Coolers Europe, and the Water Dispenser and Hydration Association. The company is privately held with no disclosed external investment, operates solely within the UK, and maintains a workforce of 11-50 employees.

Name

Aqua Cure

Legal name

Aqua Cure Ltd

Website

https://aquacure.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Aqua Cure is a UK-based water treatment products manufacturer and master distributor serving HORECA, coffee, vending, water cooler, domestic, and specialist markets with proprietary brands (Hydro+, Plumbsoft, aROma) and distributed lines from 3M, Pentair Everpure, Doulton, and John Guest.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Water Supply and Irrigation Systems (22131), Water Supply and Irrigation Systems (221310)

SIC

Pumps & Pumping Equipment (3561), Water Supply (4941)

akta.pro primary industry

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

Keywords

• Water filtration systems
• Water treatment equipment
• Reverse osmosis systems
• Water softeners
• Commercial water filters

Headquarters

HQ city

Burscough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct B2C and B2B sales of water treatment products through their e-commerce website including filter cartridges, water softeners, RO systems, fittings, and accessories
2. Trade/Wholesale Accounts: Competitive trade pricing and exclusive discount programs for registered trade customers including plumbers, installers, and commercial businesses
3. Bulk and Volume Discounts: Bulk discount programs on specific products such as Flojet bottled water pump systems, allowing volume-based pricing for trade customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Aqua Cure manufactures and supplies a comprehensive range of water treatment products and purification systems, including inline water filters, filter cartridges, reverse osmosis systems, water softeners, UV sterilisers, calcium treatment units, grease traps, water filter taps, and associated fittings/accessories. The company serves HORECA, specialty coffee, vending, water cooler, domestic, and specialist applications through both e-commerce and trade wholesale channels.

Product overview

Aqua Cure is a UK-based water treatment products and purification systems supplier offering a comprehensive one-stop-shop approach to water treatment. The product portfolio centers on commercial water filtration, water softening, and water treatment equipment for HORECA (Hotel, Restaurant, Cafe), coffee, vending, water coolers, domestic drinking water, specialist applications (aquatic, window cleaning), and industrial markets. Key product lines include the Everpure Claris filter cartridge range (Claris, Claris Ultra, Claris Prime) for coffee and commercial equipment, Pentair Everpure Conserv 75E and Binature reverse osmosis systems for coffee applications, Water Softeners with metered regeneration, Grease Guardian automatic grease traps, UV Sterilisers for bacteria control, and the Hydro+ inline filter brand (WRAS approved). The company also offers extensive accessories including filter cartridges, filter housings, fittings, measurement/testing equipment, and cleaning products. Aqua Cure serves as both a distributor for major brands (3M, Pentair Everpure, Doulton, John Guest) and Britain's largest manufacturer of inline filters producing the Hydro+ range.

Differentiator

Problem solved

Functional benefit

Brands

• Aqua Cure Limited: Main company brand for water treatment products and purification systems
• Hydro+
• Plumbsoft
• enviro+
• aROma
• Water Gem

Products and services

• Everpure Claris Ultra Filter Cartridges Range Ion-selective water filter cartridge range for coffee, espresso and ice-making applications, featuring 5-stage filtration including prefiltration, carbonate hardness adjustment, fine filtration, carbon block, and solid membrane filter. Capacities range from 1,700 to 20,000 litres based on 180 ppm influent water hardness. For commercial coffee equipment operators.
• Everpure Claris Prime Water Filter Cartridge Adjustable ion-selective filter with 7-stage filtration process targeting high chloride and sulphate water, protecting equipment from scale and mineral-induced corrosion. For specialty coffee and food service applications in areas with aggressive water.
• Everpure Claris Filter Cartridges Range Original ion-selective filter cartridges for adjustable scale control, recommended for steam equipment including combi ovens. Available in five sizes with capacities from 1,703 to 13,200 litres. For HORECA steam and combi-oven operators.
• Everpure Claris Gen 2 Filter Head Next-generation filter head for the Everpure Claris range with auto shut-off valve, tamper-proof bypass with quick-adjustable settings, built-in flush port, and 45-degree turn-lock fast change-out. Available in 3/8 inch BSP or push-fit connections.
• Everpure Claris Digital Flow Meter (Scout) Flow-monitoring device that determines filter cartridge replacement intervals by continuously tracking water volume, remaining filtration capacity, operation time, and filtrate volume for the last five installed cartridges. For use with Claris and Claris Ultra systems.
• Pentair Everpure Conserv 75E Reverse Osmosis System Commercial reverse osmosis system for coffee and espresso applications combining carbon filter, scale inhibition, calcite feeder, and blending valve. Produces 191 litres per day (up to 100 espresso shots/hour) with 50% water recovery. NSF/ANSI Standard 58 certified to reduce cysts including Cryptosporidium and Giardia. For coffee shops and specialty coffee operators.
• Binature Compact Reverse Osmosis System Compact direct-flow reverse osmosis system (44.5 × 13.5 × 43.5 cm) with sediment filter, carbon filter, two RO membranes, and blending valve. Designed for under-counter or behind-plinth installation. Flow rate 1.4 Lpm with up to 1,500 ppm inlet TDS. For small coffee bars and espresso installations.
• Plumbsoft Water Softeners Meter-controlled water softening systems using ion exchange resin, available in domestic sizes from 5 to 23 litre resin capacity for 1–7+ person households and commercial use. Features metered regeneration, 24-month parts and labour warranty, and includes installation kit with hoses, connectors, drain hose, and salt.
• Water Filter Systems Point-of-use water filtration systems including under-sink chiller units that deliver filtered, chilled water directly from the mains supply. Systems include filter housing, cartridge, and all installation components for domestic and light-commercial settings.
• UV Sterilisers Ultraviolet water treatment systems using UV light to kill bacteria and micro-organisms by altering the DNA of bacteria, viruses, and other micro-organisms so they cannot replicate. Recommended for private water supplies (boreholes, wells, streams). For homeowners and off-mains properties.
• Grease Guardian Automatic Grease Traps Automatic grease removal units with inbuilt FOG (fats, oils, grease) treatment, removal, and self-cleaning mechanisms. Three-stage operation: solids collection via strainer basket, grease separation, and timer-driven heating element plus skimming wheel self-cleaning. Available in X15 (0.94 l/sec), X25 (1.58 l/sec), and X35 (2.21 l/sec) models. For commercial kitchens and food service operators.
• Hydro+ Inline Water Filters WRAS-approved inline water filter range manufactured in-house by Aqua Cure. Self-described as Britain's largest manufacturer of inline filters and one of Europe's top-selling filter ranges, serving residential and commercial water filtration applications.
• Calcium Treatment Units (CTUs) Commercial ion exchange units that remove calcium from water and replace it with harmless hydrogen molecules, making water potable for food and beverage applications. Include added carbon filtration to remove chlorine taste and odour. Ideal for espresso machines, steam ovens, ice machines, water boilers, and vending machines.
• Water Filter Taps Specialist taps designed for water filter systems, including 3-way taps that separate filtered water from mains, boiling water taps, drinking fountain taps, and single lever mixer taps for filtered water systems. For domestic and commercial installations.
• Pressure Control and Leak Detection Products Pressure reducing valves and leak detection/prevention equipment for protecting property from water damage. For domestic and commercial water installations.
• Grease Traps Grease interceptors for commercial kitchens including passive (manually cleaned) and automatic (programmed heating, skimming, and self-cleaning) systems that separate fats, oils, and grease (FOG) from wastewater. For restaurants and food service operators needing FOG compliance.
• Industrial Filtration Heavy-duty filtration solutions for industrial applications requiring higher capacity or specialised water treatment. For industrial buyers with elevated flow, contaminant load, or process-water requirements.
• Aqua Cure Trade Account Program Registered trade account service providing competitive wholesale pricing, exclusive discount codes, promotional deals, flexible credit limits, and dedicated account managers to plumbers, installers, facilities managers, and commercial businesses. Thousands of products available for next-day delivery.

Quantifiable outcome

• Reverse osmosis systems achieve up to 98% rejection of dissolved contaminants
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 3M Water FiltrationcoreChannel Partner/ Reseller/ DistributorAqua Cure serves as a supplier and master distributor for 3M water filtration products including filter heads and water filters
• Pentair EverpurecoreChannel Partner/ Reseller/ DistributorMajor brand partnership for commercial water filter cartridges and systems including Claris, Claris Ultra, Claris Prime, and Conserv RO systems
• DoultoncoreChannel Partner/ Reseller/ DistributorDistributor of Doulton ceramic filter candles, housings, and pre-filter cartridges for water treatment applications
• John GuestcoreChannel Partner/ Reseller/ DistributorExtensive distribution of John Guest speedfit pipe, fittings, tubing, and accessories for water installations
• Grease GuardiancoreChannel Partner/ Reseller/ DistributorUK distributor for Grease Guardian automatic grease trap and removal units with X15, X25, and X35 models
• British BerkefeldminorChannel Partner/ Reseller/ DistributorDistributor of British Berkefeld water filtration products
• Xylem FlojetminorChannel Partner/ Reseller/ DistributorDistributor of Flojet bottled water pump systems and mains booster pumps for fluid transfer applications

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentair: Parent company of the Everpure brand (a key Aqua Cure partner) with a much broader industrial and residential water treatment portfolio — overlaps with Aqua Cure's commercial coffee and HORECA filter business at scale.
• 3M: Diversified industrial major with a substantial water filtration division (3M Purification) — competes with Aqua Cure's 3M-branded offering and could bypass the distributor via its own UK commercial channel.
• Veolia Water Technologies: Large global water services and treatment company serving industrial, commercial and municipal customers — overlaps with Aqua Cure at the upper end of the commercial and industrial filtration market.
• Waterlogic (Culligan International): Point-of-use water cooler and filtration brand now part of Culligan — competes with Aqua Cure's water cooler spares/accessories and POU chiller range in UK HORECA and office channels.
• Culligan: Global water treatment major with bottleless coolers, commercial filtration and softening — overlaps with Aqua Cure across water cooler/HORECA and broader commercial accounts, with a larger service-led model.

Emerging players

• Quooker: Specialist manufacturer of boiling water taps — adjacent product category that overlaps with Aqua Cure's 3-in-1 and boiling water tap lines and competes for the same kitchen and HORECA customers.

Direct peers

• Brita: Global consumer and commercial water filter brand (including Brita Professional for HORECA) — competes directly with Aqua Cure's cartridge and inline filter lines in both trade and end-customer channels.
• BWT (Best Water Technology): European leader in water technology with overlapping product portfolio across filtration, softening, RO and HORECA applications — directly competes with Aqua Cure's commercial and domestic water treatment range.
• Pure H2O Co UK: UK-based water filtration supplier serving residential and commercial customers — direct SME competitor in the same geography with overlapping product lines and online trade offering.
• Doulton (Fairey Industrial Ceramics): UK-based ceramic water filter manufacturer whose candles, housings and pre-filter cartridges are also distributed by Aqua Cure — a direct product-level competitor in the UK residential and light-commercial filter market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aqua_cure_ltd

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Cure