Advanced Handling

Name

Advanced Handling

Legal name

Advanced Handling Ltd.

Website

https://advancedhandling.co.uk

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Advanced Handling is a UK-based manufacturer designing and producing goods lifts, mezzanine lifts, scissor lift tables, stackers, and bespoke lifting equipment for enterprise customers across manufacturing, food and beverage, pharmaceutical, automotive, aerospace, and distribution industries.

Ownership category

akta.pro rank

Product category

Industrial Lifting and Materials Handling Equipment

NAICS

Material Handling Equipment Manufacturing (33392), Elevator and Moving Stairway Manufacturing (333921), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Industrial lifting equipment
• Mezzanine goods lifts
• Materials handling equipment
• Scissor lift tables
• Bespoke lifting solutions

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Goods Lift and Materials Handling Equipment Sales: Primary revenue from designing, manufacturing, and selling goods lifts, scissor lifts, stackers, pallet lifters, lifting trolleys, and bespoke lifting equipment. Products range from standard models (Reach Essential, Reach 25, Reach 50, Reach 100) to fully bespoke solutions (Reach Ultimate) with capacities from 250kg to 10,000kg+.
2. Installation Services: Professional installation of lifting equipment including site assessment, lift installation, and commissioning. Installation times range from 1-2 days for standard lifts to longer periods for complex bespoke installations.
3. After-Sales Service and Maintenance: Comprehensive after-sales support including minimum 6-month extendable warranty, regular maintenance plans (recommended every six months), spare parts supply, and regulatory inspections (PUWER, LOLER, Thorough Examination). Service packages include Premium Service Plan options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Advanced Handling designs, manufactures and installs hydraulic goods lifts, scissor lift tables, stackers, pallet lifters, lifting trolleys, DDA platform lifts and bespoke lifting solutions at its Peterborough facility. The Reach range spans from an entry-level economical model through 250kg, 500kg and 1000kg standard variants up to fully bespoke lifts handling 10,000kg+, complemented by UK-wide installation and after-sales maintenance services.

Product overview

Advanced Handling is a UK-based manufacturer offering a comprehensive range of materials handling and lifting equipment, primarily focused on goods lifts and mezzanine lifts. Their core product line is the Reach range of goods lifts, which includes the economical Reach Essential, standard Reach 25 (250kg), Reach 50 (500kg), and Reach 100 (1000kg) models, along with the bespoke Reach Ultimate for capacities up to 10,000kg. Complementing the goods lifts are scissor hydraulic lift tables (available in mobile and pit-mounted configurations), stackers and pallet lifters, Pronamic lifting trolleys, DDA platform lifts, bespoke custom lifting solutions, transfer tables, and docking systems. All products are designed and manufactured in-house at their Peterborough facility, with options ranging from standard models to fully bespoke configurations tailored to specific operational requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Reach: Range of mezzanine goods lifts including Reach Essential, Reach 25, Reach 50, Reach 100, and Reach Ultimate (bespoke).
• Pronomic

Products and services

• Reach Ultimate (Bespoke Goods Lift)

Quantifiable outcome

• Installation completed in 1-2 days for standard models, minimising operational disruption
• +4 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cibes Lift: Swedish manufacturer of low-rise platform lifts, goods lifts, and accessibility lifts with European and global distribution. Directly comparable bespoke platform/goods-lift product range with a stronger modular product architecture.
• Bishamon: Manufacturer of lifting and material handling equipment including scissor lifts, pallet positioners, and stackers. Overlaps with Advanced Handling's scissor lift tables, stackers, and pallet lifters for industrial ergonomic and warehouse applications.
• Garaventa Lift: Swiss-headquartered manufacturer of accessibility platform lifts, goods lifts, and dumbwaiters with global distribution. Comparable bespoke-mezzanine and accessibility goods-lift offering; significant North American and European footprint parallels Amplex group reach.
• Stannah Lifts: UK-based lift manufacturer producing goods lifts, passenger lifts, stairlifts, and platform lifts. Most direct domestic competitor with comparable product breadth across goods and accessibility lifts for the same UK mid-market and enterprise customer base.
• Autoquip: US manufacturer of industrial lifting equipment including scissor lift tables, dock lifts, and custom lifting solutions. Overlaps with Advanced Handling's scissor, bespoke, and transfer-table product categories for industrial and logistics customers.
• Pflow Industries: US-based specialist in mezzanine and vertical reciprocating conveyors (VRCs)/goods lifts. Directly competes in the same mezzanine goods-lift product category with similar capacity range and bespoke-configured platforms.
• Edmolift: Swedish manufacturer of scissor lift tables, goods lifts, and pallet lifters. Closely comparable product mix and core technology (hydraulic lifting platforms), targeting identical industrial and warehousing customers across Europe and globally.
• Wessex Lift Co: UK supplier and installer of goods lifts, passenger lifts, and platform lifts. Domestic competitor targeting the same UK manufacturing, retail, and warehouse customers with similar direct-sales and installation-led model.

Broad incumbents

• Otis Worldwide: Global elevator and escalator major with broader portfolio that includes freight / goods lifts. Serves the same enterprise customers (Coca-Cola, Mondelez-tier multinationals) and competes in larger-capacity goods lifts, though Otis is not specialized in the SME-mezzanine niche Advanced Handling dominates.

Regional players

• Sassi Group: Italian manufacturer of goods lifts, freight elevators, and custom vertical-transport solutions. Comparable goods-lift and custom lifting portfolio but primarily serving Italian and Southern European markets rather than the UK directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/advancedhandling
• LinkedInlinkedin.com/company/advanced-handling-ltd
• Xx.com/Adv_Handling
• Facebookfacebook.com/AdvancedHandling

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Handling