Avantis Cooperative

Name

Avantis Cooperative

Legal name

Avantis Coopérative

Website

https://avantis.coop

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590), Farm Machinery and Equipment Manufacturing (333111), Other Crop Farming (1119)

SIC

Services-Membership Organizations (8600), Wholesale-Farm Product Raw Materials (5150), Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Agricultural cooperative services
• Farm input distribution
• Agricultural machinery dealerships
• Animal feed production
• Farm digital solutions

Headquarters

HQ city

Sainte-marie

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Agricultural Products and Services: Sale of agricultural inputs including feed, seeds, fertilizers, crop protection products, and advisory services to farm producers. Includes feed mills (meuneries) and grain trading operations.
2. Livestock Production: Animal feed, veterinary products, genetics (ALPHAGENE), and breeding services for ruminant, porcine, and avicole sectors. Owns pig production facilities producing over 350,000 pigs annually.
3. Machinery Sales and Service: New Holland agricultural and construction equipment dealership under Machinerie Avantis brand, including parts, service, and equipment sales.
4. Retail Hardware (BMR): Hardware and renovation materials retail through BMR banner stores serving entrepreneurs and consumers.
5. Fuel and Convenience (Sonic): Gas station and convenience store operations under Sonic and SuperSoir banners.
6. Member Returns (Ristournes): Annual patronage dividends distributed to cooperative members based on business volume. Recent record: $4.8M in 2019, $3.7M in 2023.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Avantis Coopérative is a member-owned agricultural cooperative operating three core divisions: (1) Agricultural division (Sollio Agriculture) providing crop and livestock production inputs, feed mills, grain trading, and agronomic advisory services; (2) Machinery division (Machinerie Avantis) acting as a New Holland agricultural and construction equipment dealer; and (3) Retail division operating BMR hardware stores, Sonic gas stations, and Pronature outdoor stores. The cooperative also offers digital agriculture platforms (AgConnexion, La Ferme Intelligente, LACTASCAN, WINPORC) and an online hay and straw trading platform (Haybec.com).

Product overview

Avantis Cooperative operates as a diversified cooperative with three main business divisions: (1) Agricultural Division (Sollio Agriculture) providing crop production, livestock production (ruminant, pork, poultry), feed mills, grain services, and digital agriculture tools including La Ferme Intelligente, AgConnexion, LACTASCAN, WINPORC, and AVISCAN/OPTI-CHAIR/OPTI-PONTE; (2) Machinery Division operating as New Holland dealer with agricultural, construction, forestry and snow removal equipment; (3) Retail Division including BMR hardware stores, Pronature outdoor stores, and Sonic gas stations. Additional services include Haybec.com for hay/straw commerce and AgriRÉCUP for agricultural recycling, with IEL Technologie agricultural providing farm technology and equipment.

Differentiator

Problem solved

Functional benefit

Brands

• BMR: Hardware and renovation center brand under retail division
• Sollio Agriculture
• New Holland
• Wacker Neuson
• Manitou
• Sonic
• Agrizone
• Pronature
• IEL Technologie agricole
• Couvoir Côté
• Filgo

Products and services

• Sollio Agriculture (Agricultural Division) Agricultural division of Avantis Cooperative offering comprehensive products and services including crop production, livestock production, grain services, feed mills, and expert agricultural advice to producers across Quebec and New Brunswick.
• Productions végétales (Crop Production)
• Productions animales (Livestock Production) Livestock production services covering ruminant, pork, and poultry sectors with complete product ranges and expert advice tailored to specific animal needs and quality standards.
• Meuneries (Feed Mills) Feed manufacturing operations with Pro-Qualité accredited mills producing complete feeds for dairy, beef, goat, poultry, and pork producers across multiple regions.
• Machinerie Avantis (Machinery Division) Machinery division operating as a New Holland dealer offering agricultural, construction, forestry, and snow removal equipment with new and used machinery sales, parts, and services across multiple locations.
• BMR Hardware Stores (Commerce de détail) Retail hardware stores under the BMR banner offering renovation and construction materials to entrepreneurs and consumers, part of the BMR Group network with 29 store locations.
• Sonic Gas Stations Gas stations and convenience stores operating under Sonic and SuperSoir banners, offering fuel, convenience store products, and car wash services across Quebec.
• AgConnexion Online platform enabling clients to access information for accounting management, field tracking, feed order management, and technico-economic data with real-time communication between producer and advisor.
• La Ferme Intelligente (Smart Farm) Digital agriculture diagnostic tool evaluating soil health by consolidating data related to fertilization and crop protection, enabling precision agriculture for adapted use of fertilizers and crop protection products.
• Haybec.com Online platform for hay and straw commerce connecting buyers and sellers, offering simple and user-friendly interface for regional trade based on price, quantity, bale format, harvest details, and analysis.
• AgriRÉCUP Agricultural recycling program allowing producers to deposit empty pesticide containers, empty feed bags, and plastic film at designated collection points within Avantis Cooperative establishments.
• IEL Technologie agricole Farm technology and equipment provider specializing in poultry and pork sectors, offering the Maximus building control system and comprehensive farm building equipment services for dairy, pork, and poultry producers across Quebec.

Quantifiable outcome

• Over 1,400 farm clients use Ferme Intelligente for soil health and crop management
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered minor, core and flagship.

• E.M.L. inc.minorStrategic or Co-development Partner · 16 June 2026Poultry and swine farm equipment distributor acquired by IEL Technologie agricole in June 2026. Based in Ange-Gardien, Montérégie, specializing in Cumberland brand ventilation, feeding, controller, heating, and lighting systems. About 10 employees retained.
• Couvoir CôtécoreStrategic or Co-development Partner · 16 February 2021Hatchery and reproduction farms acquired with Sollio Agriculture and four partner cooperatives from Groupe Réal Côté. Located in Ange-Gardien with 20 million chick capacity facility built in 2018.
• IEL Technologie agricole (Global Partnership)coreStrategic or Co-development Partner · 22 September 2020Joint acquisition with Vincent Nadeau-Morissette of Global. Farm technology company with Maximus barn control system serving pork, dairy, and poultry producers across Quebec. Nearly 40 employees.
• Sollio Groupe CoopératifflagshipStrategic or Co-development PartnerParent cooperative network (formerly La Coop fédérée). Avantis is the largest cooperative in the Sollio network, operating under Sollio Agriculture, BMR, and other banners. Strategic partnership for regional agricultural development.
• OlymelcoreStrategic or Co-development PartnerMajor pork processing company partnered to create RPAO s.e.c. (pork production entity). Primary buyer of pork from cooperative producers. Key vertical integration partner.
• Filière porcine coopérative (Porc Coop)coreStrategic or Co-development PartnerCooperative pork supply chain model combining independent producers with integration benefits. Has generated $90M in member distributions since 2011.
• ALPHAGENEcoreTechnology or IntegrationGenetics supplier for pig breeding, providing gilts, boars, and genetic semen for cooperative pork producers.
• New Holland AgriculturecoreChannel Partner/ Reseller/ DistributorAgricultural machinery brand distributed through 9+ Machinerie Avantis dealership locations. Flagship brand alongside Kioti, Wacker Neuson, and Manitou.
• BMR GroupcoreChannel Partner/ Reseller/ DistributorHardware and renovation retail banner. Avantis operates 29 BMR stores under this franchise/partnership model.
• Filgo-SonicminorChannel Partner/ Reseller/ DistributorPetroleum products supplier and development partner for Sonic gas station network. Avantis operates 7+ Sonic and SuperSoir locations.
• Semences ELITEminorChannel Partner/ Reseller/ DistributorSeed supplier providing ELITE seeds to agricultural producers through Sollio Agriculture locations.
• Semences MaizexminorChannel Partner/ Reseller/ DistributorSeed supplier providing Maizex corn and soybean seeds tested for regional performance.
• CumberlandminorChannel Partner/ Reseller/ DistributorPoultry farm equipment brand distributed through E.M.L. inc. (IEL Technologie agricole subsidiary) in Montérégie, Centre-du-Québec, and Eastern Ontario.
• Au coeur des familles agricoles (ACFA)minorOthersNon-profit receiving $35,000 from Coopère-Don 2026 campaign to support agricultural worker services for producers and families.
• Fondation de l'Hôtel-Dieu de LévisminorOthersHealthcare foundation receiving significant support from Coopère-Don major fundraising campaign.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sollio Groupe Coopératif: Avantis's parent cooperative network and direct comparable. Sollio federates multiple Quebec-based agricultural cooperatives with similar diversified operations across agriculture, retail, and energy under shared banner brands.
• La Coop Alliance: Quebec agricultural cooperative operating across similar member services, ag inputs, and grain handling in overlapping Quebec regions. Comparable multi-stakeholder cooperative model serving producers, entrepreneurs, and consumers.
• Nutrinor: Quebec-based multi-division agricultural cooperative operating in dairy, meat, produce, hardware, and energy retail. Comparable member-owned diversified business with similar geographic and member-service profile.
• Agropur Cooperative: Major Canadian dairy cooperative with $7B+ revenue serving Quebec and broader Canadian market. Comparable as member-owned agricultural cooperative with farmer-supplier relationships, though more focused on dairy processing.
• BMR Group: Hardware and renovation retail banner network that Avantis operates under. BMR Group is a Quebec-based cooperative of independent hardware dealers; the comparable structure and shared banner make it a direct peer in retail operations.

Broad incumbents

• Viterra: Global grain handling and agribusiness company with significant Canadian operations including grain marketing, similar to Avantis's grain trading and storage centers. Operates at much larger scale as a broad incumbent in agricultural commodities.
• Cargill Canada: Major global agribusiness with Canadian grain handling, livestock production, and agricultural input operations. Comparable in core agricultural commodity trading and feed production, but operates at vastly greater scale and scope.
• Richardson International: Canadian-owned agribusiness with grain handling, crop inputs, and processing operations across Western Canada. Comparable in grain marketing and agricultural supply, though geographically distinct (Western Canada focus).
• Home Hardware Stores: Canada's largest independent hardware retailer with dealer-ownership model similar to BMR's franchise structure. Comparable in retail hardware operations serving contractors and consumers across Canada.

Regional players

• Olymel: Quebec-based pork and poultry processor that is Avantis's primary partner in RPAO s.e.c. Direct strategic partner rather than competitor, but operates in adjacent livestock production space with significant overlap in pork supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/avantis.coop
• LinkedInlinkedin.com/company/avantis-cooperative

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avantis Cooperative