Haeger

What Haeger does

Haeger is a US-based manufacturer of fastener insertion machines, founded over 40 years ago and operating globally as a wholly-aligned subsidiary of PennEngineering. The company designs and produces machines that install PEM self-clinching fasteners into sheet metal and fabricated components, serving manufacturers in server cabinet and data center production, general sheet metal fabrication, and high-volume stamping operations. With 10,000+ cumulative machine installations worldwide and direct presence spanning North America, Europe, Asia Pacific, and Greater China, Haeger occupies a defined specialty niche in industrial assembly equipment tightly integrated with the PEM fastener ecosystem.

Name

Haeger

Legal name

Haeger Incorporated

Website

https://haeger.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Haeger manufactures fastener insertion machines — including hydraulic, servo-driven, and pneumatic platforms plus the automated T-Series — serving server cabinet, sheet metal fabrication, and stamping operations globally as a subsidiary of PennEngineering integrated with the PEM fastener brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakdale

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Machine Sales: Haeger generates primary revenue from the sale of fastener insertion machines, including the 824 series, 618 series, T-Series, and PEMSERTER product lines. Machines range from entry-level pneumatic presses to fully automated servo-driven systems with robotic integration capabilities.
2. Custom and Standard Tooling: Sale of custom tooling developed in-house for specific fastener types and applications, as well as standard tooling for all PEM fasteners. Tooling includes automatic top-feed, bottom-feed, manual, J-Frame, and specialty configurations.
3. Spare Parts: Sale of genuine spare parts backed by a stock of over 2,000 readily available spare parts. All Haeger genuine spare parts come with a 12-month warranty.
4. HaegerCare Service Program: Comprehensive service program covering maintenance, inspections, repairs, and training. Service agreements with fixed prices for inspections, services, and maintenance provide predictable costs and ongoing customer engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Haeger designs, manufactures, and services industrial fastener insertion machines that install PEM self-clinching fasteners into sheet metal and fabricated components. The portfolio spans hydraulic, pneumatic, and servo-driven presses, automated multi-station systems (OneTouch, WindowTouch), the electric T-Series with 3D camera inspection, in-die stamping systems, custom MJF additive-manufactured tooling, and handheld tools. Recurring revenue comes from the HaegerCare service program covering maintenance, inspections, repairs, and training.

Product overview

Haeger offers a comprehensive portfolio of fastener insertion machines and tooling solutions designed for precision, productivity, and reliability in sheet metal fabrication. The core product line includes hydraulic machines (824 MSP 5e, 618 MSP 5e, 618 PRO-AA), servo-driven systems (824 eDrive), automated multi-station systems (OneTouch 5e, OneTouch 5e LITE, WindowTouch 5e), pneumatic presses (PEMSERTER Series 4), and the advanced electric T-Series with 3D camera inspection. Complementing the machines are the PEMSERTER NextGen In-Die Feed Cart for press-line automation, Custom Tooling using MJF additive manufacturing, and two hand tools (Series P3 pneumatic and Micro-Mate manual). The complete system integrates Haeger machines with PEM fasteners for reliable fastener installation across low- to high-volume production environments.

Differentiator

Problem solved

Functional benefit

Brands

• PEM: PEM fasteners are the companion product line to Haeger machines, providing a complete system solution for fastener installation.
• PEMSERTER
• HaegerCare

Products and services

• 824 OneTouch 5e Fully hydraulic fastener insertion machine with 4 independent tool changers, capable of up to 1,400 insertions per hour at 72 kN force, designed for high-volume industrial fastener installation.
• 824 OneTouch 5e LITE Dual-station fastener insertion machine with a second automatic upper station, combining features of WindowTouch and OneTouch platforms, with fastener detection and stud/standoff length detection on two stations.
• 824 eDrive Servo-driven fastener insertion system using a planetary roller screw drive, with adjustable force from 2kN to 80kN, no oil, lower noise, and lower energy consumption compared to hydraulic or pneumatic alternatives.
• 824 WindowTouch 5e Fastener insertion machine equipped with the MAS-350 modular autofeed system, enabling tool changes reduced from 3 minutes to 3 seconds and 10-second alignment with T-bracket and shuttle design.
• 824 MSP 5e Fully hydraulic 8-ton (72 kN) fastener insertion machine with 24-inch throat depth, adjustable ram retract positioning, patented safety system, tooling protection, batch counter, and optional Positive Stop.
• 618 MSP 5e Fully hydraulic 6-ton (53 kN) fastener insertion machine with 18-inch (450 mm) throat depth, MAS-350 auto-feed system, tooling protection, and batch counter, suited for mid-volume production.
• 618 PRO-AA Hydraulic 6-ton (53 kN) fastener insertion machine with PLC control, adjustable lower arm for unique sheet metal parts, manual J-Frame tooling, and patented safety system.
• PEMSERTER Series 4 Model M Pneumatic fastener insertion machine delivering 6 tons (53.4 kN) installation force with 18-inch throat depth, requiring only shop air to operate with simple pneumatic logic controls.
• T-Series Electric servo-driven automated fastener installation system with XYZ table positioning, integrated 3D camera for alignment and post-installation inspection, up to 8 vibratory bowl feeders, and Industry 4.0-ready robotic integration. Available in T600, T1200, and T2400 models.
• PEMSERTER NextGen Universal In-Die Feed Cart Modular plug-and-play in-die system for installing PEM fasteners during the stamping process, supporting up to 65 strokes per minute across 4 feed lines with Siemens controls, compatible with progressive and transfer stamping operations.
• Custom Tooling (MJF) Custom and replacement tooling manufactured via Multi Jet Fusion (MJF) additive manufacturing in PA12 nylon, delivering ±0.003 in dimensional accuracy, over 900,000 insertion cycles, 5-week lead times for custom tooling and 72-hour lead times for spare/replacement tooling.
• PEMSERTER Series P3 Portable Pneumatic Hand Tool Portable pneumatic hand tool weighing 10 lbs (4.6 kg) producing 5,000 lbs (22.2 kN) of squeezing force for installing PEM self-clinching nuts and studs in field or low-volume settings.
• PEMSERTER Micro-Mate Hand Tool Manual hand tool weighing 2.75 lbs (1.25 kg) producing 2,500 lbs (1.1 kN) of squeezing force, ideal for prototype shops or short production runs of PEM self-clinching fasteners.
• HaegerCare Service Program Comprehensive service program covering maintenance, inspections, repairs, training, and spare parts support for Haeger machines, with fixed-price service agreements for predictable costs and ongoing customer engagement.

Quantifiable outcome

• Up to 50% productivity improvement when using Haeger and PEM solutions together.
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• PennEngineering (PEM)coreStrategic or Co-development PartnerHaeger is a subsidiary of PennEngineering and operates as part of the PennEngineering portfolio of brands. Haeger machines are designed to work specifically with PEM self-clinching fasteners, and tooling is developed in direct coordination with PEM engineers. This partnership provides a complete system solution where Haeger machines, PEM fasteners, and Haeger tooling are engineered as an integrated system, ensuring compatibility, validated performance, and streamlined customer procurement.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BalTec (part of Düber Group/Trumpf): Specialist in radial forming and insertion technology for self-clinching fasteners and rivets, offering press systems that compete with Haeger's MSP/eDrive insertion machines in precision sheet-metal applications.

Others

• KUKA Robotics: Robotic automation integrator whose cells increasingly embed fastener-insertion end-effectors and vision systems; serves as an adjacent ecosystem player whose customers may bypass Haeger's standalone presses in favor of integrated robotic cells.

Direct peers

• ARaymond: Global fastening and assembly solutions manufacturer offering insert installation equipment and engineered fastening systems for automotive and industrial customers; competes with Haeger in self-clinching and specialty fastener installation.
• Bossard Group: Swiss-based provider of fastening solutions and 'Smart Factory Assembly' services, including assembly workstations, torque technology, and integrated fastening platforms that overlap with Haeger's automated insertion systems.
• PennEngineering (PEM): Haeger's parent company and primary fastener partner. PennEngineering produces the PEM self-clinching fasteners that Haeger machines are engineered around, and bundles Haeger machines with PEM fasteners as a complete system solution.
• Stanley Engineered Fastening (Apex Tool Group): Manufactures blind rivets, threaded inserts, and the POP Avdel insertion tool portfolio for industrial assembly — directly comparable to Haeger's PEMSERTER hand tools and Series 4 pneumatic presses.
• Böllhoff: German family-owned fastening and assembly technology specialist offering self-clinching fasteners, threaded inserts, and assembly machines/services — directly competing with the combined Haeger/PEM offering in Europe.

Broad incumbents

• Hilti: Broad industrial fastening and tools incumbent with direct fastening systems, anchors, and automated fastening tools used in construction and industrial manufacturing — overlapping with Haeger in sheet-metal and structural fastening.
• Atlas Copco (Industrial Assembly Solutions): Large industrial tools and assembly solutions incumbent offering servo and DC tooling, joinware, and automated assembly cells that compete with Haeger's higher-end insertion and in-die feeding systems.
• Illinois Tool Works (ITW) — Fastening Systems: Diversified industrial conglomerate with multiple fastening brands (Buildex, SPI, etc.) serving automotive, construction, and industrial markets — a broad incumbent peer in fasteners and engineered assembly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/haeger_inc
• Facebookfacebook.com/haegerinc
• LinkedInlinkedin.com/company/haeger-europe-b.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haeger