Sing Up
Sing Up is a UK not-for-profit that delivers an online subscription platform of singing and music resources — including a 1,000+ song library, a primary music curriculum, and a student portal — to schools, Music Education Hubs, choir leaders and music educators in the UK and internationally.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sing Up does
Sing Up is a UK not-for-profit (Sing Up Group Limited, a company limited by guarantee, registered in England, company number 10201901) operating an online subscription platform that supplies singing and music education resources to schools, music education hubs, choir leaders and individual music educators. It was founded in 2007 as the UK government's National Singing Programme, delivered by a consortium of Youth Music, Sage Gateshead, Faber Music and AMV; following the cessation of government funding in 2012 it transitioned to full earned-income operation, retaining over 60% of English primary schools as paying members.
The core product is the Song Bank — an online library of more than 1,000 songs with notation, professional backing and performance tracks, teaching notes, and an interactive Whiteboard Mode that synchronises scrolling lyrics/notation with audio and offers adjustable key and tempo, keyboard visualisation and a mixer. Layered on top are the Sing Up Music Primary Curriculum scheme (week-by-week lessons from nursery through Year 6, mapped against the National Curriculum and the Model Music Curriculum, with ready-made PowerPoints), instrumental bundles (recorder, ukulele, percussion), a Student Area portal for task assignment and tracking, professional-development webinars, the Recovery Curriculum, assembly plans and the annual Sing Up Day global celebration. The platform is built on the Magento eCommerce framework with Cloudflare for security and bot management, Google Analytics for site analytics and Vimeo for video delivery.
Revenue comes almost entirely from 12-month subscription memberships at schools (starting from £170 + VAT, with quote-based pricing by school size and type), supplemented by individual choir-leader memberships, Music Education Hub partnership memberships, allowance top-ups, physical product sales via shop.singup.org and event-driven activations around Sing Up Day. Each membership routes £5 to the Sing Up Foundation, the charitable spin-off created in 2017 to promote singing for children's mental health and wellbeing. The organisation is actively operating globally, with named member schools in the UK, Spain and the US, and has a team of approximately 15-17 named staff across Learning, Publishing, Marketing, Operations, Finance and Customer Support functions.
Sing Up firmographics
Firmographics- Name
- Sing Up
- Legal name
- Sing Up Group Limited
- Website
- https://singup.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sing Up is a UK not-for-profit that delivers an online subscription platform of singing and music resources — including a 1,000+ song library, a primary music curriculum, and a student portal — to schools, Music Education Hubs, choir leaders and music educators in the UK and internationally.
- Ownership category
- akta.pro rank
Sing Up industry classification
Industry- Product category
- Music Education Technology
- NAICS
- Educational Support Services (61171), Music Publishers (51223)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Music Therapy (Educational/Developmental Programs) (EDAMANAK)
- akta.pro secondary industries
- Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF), Music & Audio Streaming Platforms (BPAMAJAC)
Keywords
Where Sing Up is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sing Up business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- School/Organisation Memberships: 12-month subscription memberships for schools and organisations. Pricing based on school size (number of pupils enrolled) and anticipated usage levels. Multi-user accounts allow unlimited staff logins per school. Membership includes unlimited streaming, downloads, training videos, and access to all Song Bank content.
- Individual Choir Leader Membership: Single-user membership subscription for freelance choir leaders and independent music providers. Access to Song Bank and resources for individual use.
- Music Education Hub/Service Membership: Special partnership memberships for Music Education Hubs and Music Services with one free user included and additional users chargeable. Includes support for multiple organisations across hub networks.
- Allowance Top-Ups: Additional song download allowance available for purchase through the Sing Up shop for members with limited allowance. Also streaming top-ups available for excessive users.
- Physical Products (Shop): Online shop (shop.singup.org) selling physical products such as CDs, Videos, DVDs, books. Revenue from e-commerce sales separate from digital memberships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 12-month School/Organisation Membership starting from £170 + VAT |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sing Up product offering
Product offeringCore offering
Sing Up provides an online subscription platform delivering a Song Bank of 1,000+ songs with notation, audio tracks, and teaching notes, complemented by a complete primary music curriculum scheme of work mapped against the National Curriculum and Model Music Curriculum. The offering includes professional development training, instrumental resources, and student access features, all delivered through a web-based platform accessible to schools, music education hubs, choir leaders, and individual music educators worldwide.
Product overview
Sing Up is an online educational platform providing singing and music resources for schools, choirs, and music educators. The core platform consists of the Song Bank (1,000+ songs with notation, audio, and teaching notes), supported by the primary music curriculum Sing Up Music. Additional products include instrumental resources (recorder, ukulele, percussion), Student Access for direct pupil engagement, Professional Development training, the Recovery Curriculum, and Sing Up Day annual celebration. The company also operates the Sing Up Foundation charity. Membership is the primary commercial model, providing 12-month access to all resources, while a free Sing Up Friend trial offers limited access to 8 curriculum units and 1,000+ song previews.
Differentiator
Problem solved
Functional benefit
Products and services
- Sing Up Song Bank An online collection of over 1,000 songs expertly arranged for young voices, searchable by age, style, theme, scoring, or music topic. Includes notation, audio tracks (streaming and downloading), teaching notes, and an interactive whiteboard mode with adjustable key and tempo. Available to schools, music educators, and choir leaders through membership.
- Sing Up Music Primary Curriculum
Quantifiable outcome
- Singing improves learning outcomes, engagement, and focus in classrooms
- +3 more outcomes
Companies that use Sing Up
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Sing Up technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sing Up partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Khayaal Theatre CompanycorePartnership with Khayaal Theatre Company to create culturally specific songs for Ramadan and Eid celebrations in schools. Collaborative content development bringing cultural visibility to school singing through authentic resources.
- Sing Up FoundationcoreCharitable arm of Sing Up focused on promoting singing for children's mental health and wellbeing. £5 from every Membership sold is donated to the Foundation. Partnership includes joint initiatives such as Sing Up Day wellbeing themes and Inspiring Voices podcast.
- Youth Music, Sage Gateshead, Faber Music, AMVminorOriginal consortium partners when Sing Up was the UK government National Singing Programme (2007-2012). Youth Music led the consortium with Sage Gateshead, Faber Music, and ad agency AMV. These organisations shaped Sing Up's culture and collaborative approach.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Sing Up competitors and assessment
Company assessmentDirect peers
- Charanga: Charanga offers a digital music education platform widely used in UK primary and secondary schools, with curriculum-aligned resources, an interactive whiteboard, and a subscription model that directly competes with Sing Up's core offering.
- Music Express: Music Express is a long-established UK primary music curriculum scheme of work published by Collins, sold to schools on subscription; it competes head-to-head with Sing Up Music as a teacher-led classroom music resource.
- Out of the Ark Music: Out of the Ark produces school songs, musicals, and primary music resources used widely in UK primary schools; it overlaps directly with Sing Up's Song Bank in serving the singing-in-schools market.
Broad incumbents
- BBC Ten Pieces: BBC Ten Pieces is a free, high-profile UK classical music education initiative for primary and secondary schools; as a no-cost incumbent it competes for teacher attention and curriculum time against Sing Up's paid resources.
- Music Mark: Music Mark is the UK subject association for music education, working closely with Music Education Hubs and schools; it operates as a broader ecosystem player that overlaps with Sing Up's distribution and advocacy role.
Emerging players
- Quaver Music: QuaverMusic is a US-based interactive K-8 general music curriculum platform with a similar subscription, interactive whiteboard, and lesson-plan model; useful international comparable for the platform's underlying economics.
Regional players
- Music Together: Music Together is a US-headquartered early childhood music education programme with a curriculum, teacher training, and family engagement model; comparable in pedagogy and child-development focus but primarily serving the US market.
- Kindermusik: Kindermusik offers early childhood music education classes, teacher licensing, and digital resources; it is comparable in its blend of music education and content subscription, but is focused on the US preschool market.
Others
- Faber Music: Faber Music is a UK music publisher and one of Sing Up's original consortium partners; it is comparable as both a content supplier and rights administrator, illustrating an alternative path of monetising school-facing music IP.
- Sage Gateshead: Sage Gateshead is a UK music education and venue organisation and the other original Sing Up consortium partner; it represents an adjacent music-education delivery model that competes for the same school and hub budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sing Up social profiles
Digital presenceSing Up compliance and trust
Trust signalCompliance3 records
Sing Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sing Up leadership team
Management profileNumber of profiles
Profiles7 records
Sing Up subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sing Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sing Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sing Up
What does Sing Up do?
Sing Up provides an online subscription platform delivering a Song Bank of 1,000+ songs with notation, audio tracks, and teaching notes, complemented by a complete primary music curriculum scheme of work mapped against the National Curriculum and Model Music Curriculum. The offering includes professional development training, instrumental resources, and student access features, all delivered through a web-based platform accessible to schools, music education hubs, choir leaders, and individual music educators worldwide.
Is Sing Up a public or private company?
Sing Up is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sing Up founded?
Sing Up was founded in 2007. It employs 11 to 50 people.
Where is Sing Up based?
Sing Up is headquartered in London, United Kingdom, in the Europe region.
How does Sing Up make money?
Five revenue lines are on record. School/Organisation Memberships are the primary driver. The others are individual Choir Leader Membership, music Education Hub/Service Membership, allowance Top-Ups and physical Products (Shop).
Who are Sing Up's main competitors?
Direct peers on record are Charanga, Music Express and Out of the Ark Music. Broad incumbents are BBC Ten Pieces and Music Mark. Quaver Music is listed as an emerging player. Regional players are Music Together and Kindermusik. Others are Faber Music and Sage Gateshead.
Does Sing Up have an API?
No public API is recorded for Sing Up.
What industry is Sing Up in?
Sing Up's product category is Music Education Technology. Its primary akta.pro industry code is EDAMANAK, Music Therapy (Educational/Developmental Programs), with a secondary code of MPAIAIAF, Sample Libraries, Loops & Sound Content Platforms. Its NAICS code is 61171 and its SIC code is 7372.