What Grupo Calidra does

Grupo Calidra is a privately held Mexican industrial minerals and construction materials producer founded in 1908, headquartered in Mexico City (Torre Malva, Santa Fe, Álvaro Obregón), and operated through its administrative entity Servicios Administrativos Calidra, S.A. de C.V. The company manufactures calcium hydroxide (hydrated lime), calcium oxide (quicklime), calcium and magnesium carbonates, and a portfolio of factory pre-dosed ready-to-use construction powder mixes (Micro Concretos, Junteos, Repellos, Estucos, Nivelantes, Adhesivos, Pintura) derived from limestone. It operates 24 production plants across seven countries (16 in Mexico across the Norte, Centro, Pacífico, and Sureste regions; 8 in Latin America across Honduras, Peru, Colombia, Argentina, and Chile) supported by 28+ distribution centers, four domestic commercial divisions (CASC Norte, Sur, Centro, Pacífico), and a dedicated international export division. The portfolio spans 30+ branded product lines organized into Cal Hidratada (Calidra, Nixtacal, Biocalidra, Quimex, Calciomar, Curtical, Liquid Lime), Cal Viva (Dolocal, Estabilical Óxido, Oxid), Carbonatos (Agrical, Crecicalcio, Magnicalcio, Tecnicalcio), and Mezclas Listas.

The company serves nine distinct end-use verticals through horizontal segmentation: building construction (the primary segment), infrastructure, food industry, agriculture, chemical, mining, steelmaking, environmental services, and individual consumers. Its go-to-market combines authorized distributor networks and hardware stores (ferreterías) for SMB/retail volume with direct B2B commercial divisions for industrial buyers; for large housing developers it offers Sistema Constructivo Calidra, a bundled service integrating silo-based bulk delivery, proprietary mixing machinery (amasadoras D20-D100, lanzadoras Monomix/Duomix/M330/Putzmeister MP25), and on-site technical advisors under multi-year contracts. Pricing is unit-based (per sack 8 kg to 50 lb or per supersack/tote), not publicly disclosed, and varies by presentation and region.

Revenue mechanics are anchored in physical commodity and branded-powder sales across both low-margin commodity quicklime and higher-margin certified food-grade and construction-mix products. The business carries extensive regulatory and quality certifications (ISO 9001:2015, ISO 22000, ISO 14000, FDA, HACCP, Kosher Pareve, FCC, NOM-187-SSA, AIB GMP, ZDHC MRSL, plus multiple ONNCCE NMX Mexican construction standards) which provide entry to US and European export markets and to regulated food, aquaculture, and pharmaceutical supply chains. Grupo Calidra is governed by an Administrative Council, employs 2,700+ collaborators across the Americas, and is described as the leading lime producer in Latin America.

Name

Grupo Calidra

Legal name

Servicios Administrativos Calidra, S.A. de C.V.

Website

https://calidra.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo Calidra is a privately held Mexican industrial minerals and construction materials producer founded in 1908 that manufactures hydrated lime, quicklime, carbonates, and ready-to-use construction mixes across 24 plants in seven Latin American countries, serving construction, food, agriculture, chemical, mining, and steel industries via distributors and direct B2B divisions.

Ownership category

akta.pro rank

Product category

Industrial Minerals and Construction Materials Manufacturing

NAICS

Lime Manufacturing (32741), Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (327390), Lime and Gypsum Product Manufacturing (3274)

SIC

Concrete, Gypsum & Plaster Products (3270), Industrial Inorganic Chemicals (2810), Cement, Hydraulic (3241)

akta.pro primary industry

Cementitious Binders & Additives (Fly Ash, Slag, Silica Fume, Lime) (IMADAAAH)

akta.pro secondary industries

Calcium Carbonate (GCC/PCC) (IMAEAFAA), Mortar, Grout & Masonry Cements (IMADABAL), Limestone Quarrying (Industrial & Construction Grade) (IMAKAHAC)

Keywords

• Hydrated lime production
• Quicklime manufacturing
• Ready-mix construction materials
• Calcium carbonate production
• Soil stabilization lime

Headquarters

HQ city

Ciudad De León

HQ country

Mexico

HQ region

Latin America

Offices37 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hydrated Lime (Cal Hidratada): Sale of calcium hydroxide products under brands Calidra, Biocalidra, Nixtacal, Nixtacal Plus, Quimex, Calciomar, Curtical, Estabilical Hidróxido, Liquid Lime. Sold in sacks (25kg, 22.5kg, 20kg), bulk (pressurized hopper, railcar), and supersacks. Revenue from direct B2B sales to industrial customers and retail sales through hardware stores and distributors.
2. Quicklime (Cal Viva / Óxido de Calcio): Sale of calcium oxide products under brands Dolocal, Estabilical Óxido, and Oxid. Used in steelmaking, mining, chemical processes, and sugar production. Sold in bulk and sack formats to industrial buyers.
3. Ready-to-Use Mixes (Mezclas Listas): Pre-dosed powder construction mixes including Micro Concretos, Junteos, Repellos, Estucos, Nivelantes, Adhesivos, and Pintura. Sold in 40kg, 35kg, 25kg, 20kg sacks and bulk silo. Revenue from construction companies, masons, and individual builders via distributors and direct sales.
4. Carbonates: Sale of calcium and magnesium carbonate products (Agrical Dolomítica, Agrical Plus, Agrical PM60, Tecnicalcio, Magnicalcio, Crecicalcio) for agricultural soil correction, animal nutrition, glass manufacturing, polymers, and industrial chemical processes. Sold in sacks and supersacks.
5. Sistema Constructivo Calidra (Integrated Construction System): Full-service construction solution integrating silo delivery, machinery rental (amasadoras, lanzadoras), and technical field support. Sold as a bundled service to large construction developers and housing projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Grupo Calidra manufactures and sells calcium-based industrial minerals and construction materials derived from limestone, including hydrated lime (cal hidratada), quicklime (cal viva), calcium and magnesium carbonates, and a line of factory pre-dosed ready-to-use construction mixes (Mezclas Listas) such as micro-concretes, mortars, renders, stuccos, leveling compounds, ceramic adhesives, and lime-based paint. The company also offers the Sistema Constructivo Calidra, a bundled construction solution that combines silo-based bulk delivery, specialized mixing and laying machinery, and on-site technical advisory for large residential and infrastructure developers.

Product overview

Grupo Calidra is a diversified industrial company producing construction materials, hydrated lime, quicklime, and carbonates across Latin America. The product portfolio consists of four main categories: (1) Mezclas Listas (ready-to-use construction mixes) including Micro Concreto, various Junteos (mortar products), Repellos (renders), Estucos (stuccos), Nivelantes (leveling compounds), Adhesivos (ceramic adhesives), Arena 5, and PintoMás paint; (2) Cal Hidratada (hydrated lime/hydroxides) including Cal Calidra, Biocalidra, Calciomar, Curtical, Estabilical Hidróxido, Liquid Lime, Nixtacal/Nixtacal Plus for food processing, and Quimex 90/95/97 for chemical applications; (3) Cal Viva (quicklime/oxides) including Dolocal for steel industry, Estabilical Óxido, and Oxid; (4) Carbonatos (carbonates) including Agrical Dolomítica, Agrical Plus, and Agrical PM60 for agriculture, Crecicalcio for animal feed, and Magnicalcio/Tecnicalcio for industrial use. The Sistema Constructivo Calidra provides complementary machinery including silos and mixing/laying equipment for large-scale construction projects.

Differentiator

Problem solved

Functional benefit

Brands

• Nixtacal: Food-grade lime for nixtamalization used in tortilla and masa production
• Nixtacal Plus
• Biocalidra
• Quimex
• Estabilical
• Oxid
• Dolocal
• Agrical
• Crecicalcio
• Calciomar
• PintoMás
• Mezclas Listas Calidra

Products and services

• Micro Concreto Powder micro-concrete based on Portland cement and controlled-granulometry aggregates for casting columns, beams, slabs and sub-base. Achieves compressive strength above 200 kg/cm² or 250 kg/cm² depending on grade. Sold in 40kg sacks, 25kg sacks, and bulk silo for masons and construction companies.
• Junteo Fino High-adherence powder mix for laying dividing and structural walls with thin joints. Minimum compressive strength of 125 kg/cm². Sold in 25kg sacks.
• Junteo Grueso / Pegablock Powder mix for bonding large masonry pieces such as concrete block, adobe, and natural stones. Minimum compressive strength of 125 kg/cm².
• Junteo Pulido High-adherence mix for bonding masonry with polished finished joints for apparent walls. Minimum compressive strength of 125 kg/cm².
• Afine Grey powder product for traditional fine finish on interior and exterior walls previously rendered. Sold in 25kg sacks.
• Repello / Enjarre Powder mix for rendering walls of brick, block, and concrete. Applicable manually or sprayed with machine. Certified under NMX-C-529-ONNCCE-2017 for non-structural masonry mortar.
• Repello base Yeso Fast powder coating based on gypsum, lime, and fine sand in pearl-white color. Allows polishing/smoothing on the same day of application. Sold in 35kg sacks.
• Autonivelante Self-leveling powder mix to correct unevenness from 3 mm to 20 mm in floors. Fast drying with pedestrian traffic in 4-6 hours.
• Nivelador con Fibra Portland-cement-based powder product with fibers to correct unevenness between 10 mm and 50 mm in sub-base and slabs. Generates smooth surfaces with minimum compressive strength of 200 kg/cm².
• Estuco Powder product based on white Portland cement, lime, and sand for fine finish on interior and exterior walls.
• Estuco Premium White semi-fine finish applied directly to block, based on Portland cement, lime, and white marmoline. Application up to 7 mm in two coats.
• Aparentador Powder product based on grey Portland cement and resins for smooth finish with apparent concrete appearance. High impact and friction resistance.
• Pulido Powder product for gypsum-type polished finish with high scratch resistance. For interior walls.
• Pega Azulejos Ceramic powder adhesive for installing ceramic tile coverings of high and medium water absorption. Available in grey or white. Sold in 40kg or 20kg sacks. Certified NMX-C-420-1-ONNCCE-2017.
• Pega Constructor Ceramic adhesive for tiles of high and medium water absorption, ideal for interior floors and walls.
• Pega Total High-adherence ceramic adhesive reinforced with resins in powder form for all types of tiles from high to zero water absorption.
• Arena 5 High-purity calcium carbonate sand with controlled granulometry for on-site preparation of jointing mortars, renders, and leveling compounds. Eliminates the need for sifting.
• Mezcla Dos en Uno Combined mix to raise and render walls with a single product. Minimum compressive strength of 75 kg/cm².
• Mortero Aditivado Masonry cement based on Portland cement, lime, and additives. Higher yield and better adherence.
• PintoM\u00e1s Ecological natural powder paint based on lime and additives. Zero VOCs, acts as CO2 absorber, reduces surface temperature by up to 15°C, prevents algae and mold, does not require primer. Sold in 8kg sacks.
• Cal Calidra Common high-quality certified hydrated lime (calcium hydroxide) for construction and general uses. Certified under NMX-C-003-ONNCCE-2018 and ISO 9001:2015 across multiple Mexican plants.
• Biocalidra Ultra-purity hydrated lime with low heavy-metal levels for the chemical and food industries. Certified under FDA 21 CFR Part 110, ISO 22000, FCC, HACCP, and Kosher Pareve.
• Calciomar High-purity hydrated lime specialized for aquaculture use. Increases shrimp and fish size and weight, regulates pond pH. Strengthens shrimp shells in 3 days versus 10 days without treatment.
• Curtical Specialized hydrated lime for animal hide tanning (leather processing). Removes hair, increases alkalinity, and prevents bad odors.
• Estabilical Hidr\u00f3xido Specialized compacting calcium hydroxide for soil improvement and stabilization. Reduces plasticity index and increases strength. Sold in 1,000kg supersacks for infrastructure projects.
• Liquid Lime Reactive neutralizing liquid lime product with calcium hydroxide concentration above 40%. For water treatment and acid neutralization. Sold in 1,000-liter totes.
• Nixtacal Food-grade hydrated lime for nixtamalization of corn. Calcium source to improve nutrients in tortillas, masa, and flours. Certified under ISO 22000, ISO 9001, NOM-187-SSA. Sold in 50 lb (22.7kg) sacks; export packaging in 50lb, 44lb, 25kg bags, bulk, and tote available.
• Nixtacal Plus High-purity food-grade hydrated lime for nixtamalization. Compliant with Food Chemical Codex (FCC) and Kosher Pareve. Certified under ISO 22000, ISO 9001. Sold in 50 lb (22.7kg) sacks.
• Quimex 90 Specialized chemical hydrated lime for water treatment, residual sludge treatment, food industry, pharmaceutical, and mining applications. ISO 22000 certified.
• Quimex 95 Specialized chemical hydrated lime for production of calcium phosphates and neutralization of acidity in dairy and beverages. FCC certified.
• Quimex 97 High-purity chemical hydrated lime for the manufacture of oils and lubricants, gas desulfurization, and environmental treatment. FCC and ZDHC certified.
• Dolocal Specialized dolomitic quicklime (calcium oxide) for the steel industry. Raw material for refractory bricks and flat glass manufacturing.
• Estabilical \u00d3xido Soil-stabilizing quicklime based on calcium oxide for stabilization of clays and high-expansion soils in infrastructure construction.
• Oxid Specialized quicklime for metallurgical, mining, and chemical processes, as well as extraction of cane juice and sugar.
• Agrical Dolom\u00edtica Natural and ecological dolomitic agricultural lime. Soil-preparation nutrient with calcium and magnesium. ISO 22000 certified.
• Agrical Plus 50 Specialized agricultural lime with calcium carbonate and calcium hydroxide. Neutralizes soil pH and prevents nematodes. Registered with SAGARPA and COFEPRIS.
• Agrical Plus Dolom\u00edtica Dolomitic agricultural lime with maximum solubility and high pH neutralization power. Greater dispersibility.
• Agrical PM60 Specialized agricultural lime for pH maintenance in slightly acidic soils. Medium-term results. Registered with SAGARPA and COFEPRIS.
• Crecicalcio Calcium carbonate supplement for animal nutrition. Primary calcium source for animal feed production across livestock. ISO 22000 certified. Sold in 1,500kg supersacks.
• Magnicalcio Magnesium carbonate for industrial use. Applied in production of float glass, structural glass, and glass fibers. Sold in 1.5-ton supersacks.
• Tecnicalcio High-purity industrial calcium carbonate. Used in glass, paper, paints, ceramics, and plastics manufacturing. Registered with COFEPRIS, FDA, and FCC.
• Sistema Constructivo Calidra Bundled integrated construction solution combining silo-based bulk material delivery, specialized mixing machinery (amasadoras D20/D30/D50/D100), laying equipment (lanzadoras Monomix/Duomix/M330/Putzmeister MP25), and on-site technical field advisors. Supports five operational modalities (Cascada, Remolino 50, Ciclón, Torbellino Amasado, Torbellino Lanzado) for residential vertical/horizontal developments. Sold as a multi-year contracted service to large construction developers and housing projects.

Quantifiable outcome

• Reduced construction time: Mezclas Listas eliminate on-site mixing, sifting, and hauling of raw aggregates
• +4 more outcomes

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ONNCCE (Organismo Nacional de Normalización y Certificación de la Construcción y Edificación)moderateOthersCalidra products comply with multiple ONNCCE Mexican construction standards (NMX-C-003, NMX-C-486, NMX-C-529, NMX-C-420, NMX-C-508, NMX-C-541, NMX-C-021) for lime, mortars, adhesives, and soil stabilization. ONNCCE is the normative body that establishes and certifies compliance with Mexican construction standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lhoist Group: Global leader in lime, dolime, and mineral products with operations across the Americas, Europe, and Asia. Directly comparable to Grupo Calidra as a multinational lime producer serving construction, steel, environmental, and chemical end-markets, but at significantly larger scale and broader geographic footprint.
• Carmeuse: Global lime and limestone producer with operations in North America, Europe, Africa, and the Middle East. Comparable to Calidra as a multi-vertical lime supplier serving steel, construction, environmental, and industrial customers, with broader portfolio and larger production base.
• Graymont: North American-focused lime and limestone producer with significant presence in Canada, the United States, and the Caribbean. Directly comparable to Calidra in lime production serving construction, steel, and environmental markets, though geographically concentrated in North America.
• Cemex: Mexican-headquartered global building materials giant producing cement, ready-mix concrete, aggregates, and urban solutions. Comparable to Calidra as a Mexican construction-materials platform, particularly in cement and ready-mix, though Cemex's scale dwarfs Calidra and the overlap is partial rather than head-to-head.
• Holcim (LafargeHolcim): Global leader in building materials and solutions, with strong presence across Latin America in cement, aggregates, and ready-mix concrete. Comparable to Calidra in construction materials, particularly as a potential competitor for Sistema Constructivo Calidra-type integrated construction services and ready-mix offerings.
• Imerys: French global specialty minerals producer serving construction, paper, polymers, and industrial markets with calcium carbonates, ground calcium carbonate, and engineered mineral products. Closely comparable to Calidra's Agrical, Tecnicalcio, and Magnicalcio calcium/magnesium carbonate product lines.

Direct peers

• Mississippi Lime Company: US-based producer of high-calcium lime and calcium-based products serving industrial, environmental, and food-grade markets. Closely comparable to Calidra's Quimex and Biocalidra specialty lime lines, particularly for chemical, water treatment, and food-grade applications.

Emerging players

• Sika AG: Swiss specialty chemicals company focused on construction chemicals, including mortars, tile adhesives, renders, and waterproofing. Comparable to Calidra's Mezclas Listas Pega Azulejos, Repellos, Estucos, and Nivelantes lines, with global R&D depth and growing Latin American footprint.
• Mapei: Italian multinational specializing in adhesives, sealants, and chemical products for the construction industry. Comparable to Calidra's Mezclas Listas adhesive and render product lines, with strong Latin American presence and continuous product innovation.

Regional players

• Cementos Argos: Colombian-headquartered cement and ready-mix concrete producer with operations across the Americas (Colombia, US, Caribbean, Central America). Comparable to Calidra as a regional Latin American construction materials player, particularly in Colombia and the Caribbean where Calidra also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrupoCalidra
• Facebookfacebook.com/CalidraMexico
• LinkedInlinkedin.com/company/grupocalidra

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Calidra