What Flexicell does

Flexicell is presented in firmographic records as a privately-held U.S. company in the robotic solutions services space, with 101–250 employees and a founding year of 1992 (Ashland, U.S.). The substantive source material supplied, however, describes a secondary packaging and end-of-line automation equipment manufacturer headquartered in Spokane, WA, founded in 1954, with 70+ years of operating history — profile data consistent with Pearson Packaging Systems rather than the firmographic identifier. The company designs, manufactures, and services an extensive portfolio of industrial automation equipment: case erectors (CE15/CE25/CE35/CE50, RRCE robotic, R225 tablock), Bliss and tray formers, case sealers (CS15/CS25/CS30-RT/CS40/SS45), configurable and cobot robotic palletizers (RPC-C, RPC-DF, RPC-OU, RPC-PH, RPC-MX, CPC-C), a robotic depalletizer (RDPC-MX), bag inserters and uncuffers, and a robotic partition inserter, plus turnkey integrated systems tailored to specific applications (heavy jugs, syrup bag-in-box, bacon, laundry detergent, tortillas, glass jars, cartons, soap bottles, olives tubs).

Underlying technology centers on servo-driven motion, advanced vacuum case opening, configurable robotic end-of-arm tooling, and a proprietary Human Machine Interface (HMI) — capabilities positioned for 24/7 continuous operation in demanding production environments. The business model is two-pronged: (1) capital-equipment sales of standalone machines and integrated systems to high-volume manufacturers, sold through direct enterprise field sales with quote-based, multi-year-contract pricing; and (2) a structured aftermarket layer including a 24/7 Online Parts Store, Tune-Up Plus annual preventive maintenance, technical and remote service support, operator training, machine modifications, post-purchase upgrades, and rebuilds. Target customer segments are verticalized — food & beverage, personal care, household & chemicals, and warehousing & distribution — with a U.S.-domestic go-to-market and no disclosed international footprint. The analysis above is grounded in the operations substantiated by the source material; the firmographic label and the operations described should be reconciled before downstream use.

Name

Flexicell

Legal name

Pearson Packaging Systems

Website

https://flexicell.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Flexicell is identified in firmographic records as a privately-held U.S. robotic solutions provider; the supporting source material describes a secondary packaging and end-of-line automation equipment manufacturer serving food & beverage, personal care, household & chemicals, and warehousing customers via direct enterprise sales and aftermarket services.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of automated packaging machinery including case erectors, case packers, case sealers, and robotic palletizers. Equipment is designed for high-volume continuous operations.
2. After-Market Parts & Services: 24/7 online parts store, Tune-Up Plus annual services, technical service support, training, machine modifications, post-purchase upgrades, and rebuilds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Flexicell designs, manufactures, and services secondary packaging automation equipment, including case erectors, case packers, case sealers, robotic palletizers, bag and partition inserters, tray and Bliss formers, and fully integrated end-of-line packaging systems. The company supplies high-volume manufacturers with equipment optimized for 24/7 continuous operation, supported by after-sale services, OEM parts, training, modifications, upgrades, and rebuilds.

Product overview

Pearson Packaging Systems offers a comprehensive portfolio of secondary packaging automation equipment and integrated systems. The product lineup includes case erectors (CE15, CE25, CE35, CE50, RRCE Robotic Case Erector), Bliss formers (BF25, BF30, BF40), tray formers (TF25), and case sealers (CS15, CS25, CS30-RT, CS40, SS45). For case packing, they provide configurable case packers (RTL-MX) and standard case packers. The robotic palletizing portfolio includes multiple configurations: compact (RPC-C), dual floor (RPC-DF), over/under (RPC-OU), pallet handling (RPC-PH), configurable (RPC-MX), and depalletizing (RDPC-MX) solutions. Bag and partition insertion equipment includes bag inserters (BI18, BI25), bag uncuffer (UC15), and robotic partition inserter (RPI). Complete integrated systems are available for specific applications including heavy jugs, bag-in-box, bacon trays, laundry detergent, tortillas, glass jars, cartons, soap bottles, and olives. Supporting services include Tune-Up Plus maintenance, technical service, training, online parts store, RSP kits, machine modifications, post-purchase upgrades, and rebuilds.

Differentiator

Problem solved

Functional benefit

Products and services

• CE15 Case Erector Case erecting equipment that opens, forms, squares, and seals corrugated cases for secondary packaging operations.
• CE25 Case Erector Case erecting equipment designed for reliable case forming across a range of sizes and production speeds.
• CE35 Case Erector Case erecting equipment with advanced vacuum case opening and precise case control for consistent quality.
• CE50 Case Erector High-speed case erecting solution with servo driven motion for continuous operation.
• RRCE Robotic Case Erector Robotic case erector for random case erecting applications requiring advanced automation.
• R225 Tablock Case Erector Case erector designed for tablock-style case forming applications.
• BF25 Bliss Former Bliss box forming equipment for larger case styles and configurations.
• BF30 Bliss Former Bliss forming equipment for medium-sized case applications.
• BF40 Bliss Former Bliss forming equipment for large case forming requirements.
• TF25 Tray Former Tray forming equipment for creating trays from corrugated material.
• RTL-MX Configurable Case Packer Flexible case packing equipment configurable for various pack patterns and products.
• Standard Case Packer Automated case packing system for secondary packaging operations.
• CS15 Case Sealer Automatic case sealing equipment for closing filled cases.
• CS25 Case Sealer Case sealing system with reliable top and bottom tape application.
• CS30-RT Case Sealer Case sealing equipment with real-time adjustment capabilities.
• CS40 Case Sealer Heavy-duty case sealing system for larger case formats.
• SS45 Bliss Box Sealer Specialized sealer for Bliss box configurations.
• RPC-C Compact Robotic Palletizer Space-efficient robotic palletizing solution for end-of-line operations.
• RPC-DF Dual Floor Robotic Palletizer Dual-floor robotic palletizer for increased throughput and flexibility.
• RPC-OU Over/Under Robotic Palletizer Over/under configuration robotic palletizer for specialized layouts.
• RPC-PH Pallet Handling Robotic Palletizer Robotic palletizer with integrated pallet handling capabilities.
• RPC-MX Configurable Robotic Palletizer Highly configurable robotic palletizing system adaptable to various products and patterns.
• RDPC-MX Robotic Depalletizer Robotic depalletizing solution for automated unloading operations.
• CPC-C Compact Cobot Palletizer Collaborative robot palletizing solution for lighter payloads and collaborative environments.
• BI18 Bag Inserter Automated bag insertion equipment for bag-in-case packaging.
• BI25 Bag Inserter High-speed bag insertion system for automated bag handling.
• UC15 Bag Uncuffer Bag uncuffing equipment for preparing bags for insertion.
• RPI Robotic Partition Inserter Robotic partition insertion system for protective packaging inside cases.
• Tune-Up Plus Annual maintenance service including equipment inspection, wear identification, and preventive recommendations to extend equipment life.
• Service & Run Support Technical service support for keeping equipment running efficiently and increasing productivity.
• Remote Service Support Remote technical assistance for troubleshooting and support.
• Training Operator and maintenance training services for equipment users.
• Online Parts Store 24/7 online ordering portal for OEM parts to reduce downtime and ensure proper fit.
• RSP Kit Replacement spare parts kit for preventive maintenance.
• Machine Modifications Custom modifications to existing equipment for enhanced capabilities.
• Post-Purchase Upgrades Upgrades available after initial purchase to add features or improve performance.
• Rebuilds Equipment rebuild services to restore and modernize existing machines.
• Erect, Pack & Seal for Heavy Jugs Complete secondary packaging line for heavy jug products including case erecting, packing, and sealing.
• Robotic Palletizer for Heavy Syrup Bag-in-Box Cases Integrated robotic palletizing solution for heavy syrup bag-in-box cases.
• Complete Line for Trays and Bags of Bacon Full secondary packaging line for bacon products including case packing solutions.
• Erect, Insert, Pack, Seal & Palletize for Jugs of Laundry Detergent Complete end-of-line packaging system for laundry detergent jugs.
• Case Packing Bagged Tortillas Integrated case packing solution for bagged tortilla products.
• Complete Line for Packing Glass Jars Full secondary packaging line for glass jar products with gentle handling.
• Case Packing / Palletizing of Cartons Combined case packing and palletizing solution for carton products.
• Case Packing / Palletizing of Bottles of Soap Integrated case packing and robotic palletizing for soap bottles.
• Case Packing & Palletizing of Olives Tubs Complete packaging line for olives tub products including packing and palletizing.

Quantifiable outcome

• Equipment optimized for 24/7 continuous operations with robust machines and user-centric design

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ProMach: ProMach is a large US-based packaging machinery conglomerate offering case packing, palletizing, labeling, and end-of-line solutions across multiple verticals. It competes directly with Pearson in secondary packaging and has a much broader portfolio, making it the closest broad incumbent peer.
• Barry-Wehmiller Companies: Barry-Wehmiller is a large private packaging machinery and paper-converting group with multiple operating divisions serving similar end-of-line applications. Its scale, multi-decade operating history, and broad product breadth position it as a direct comparable incumbent to Pearson.
• Krones AG: Krones is a global leader in packaging and bottling machinery with a broad end-of-line and primary packaging portfolio. While much larger and globally diversified, Krones competes with Pearson for secondary packaging budgets in food/beverage.

Direct peers

• Douglas Machine: Douglas Machine designs and builds secondary packaging equipment including case packers, cartoners, and case erectors for consumer goods manufacturers. It directly competes with Pearson in case erecting and case packing for similar end markets.
• Wayne Automation: Wayne Automation manufactures case erectors, case sealers, and tray formers for secondary packaging operations. It is a direct peer to Pearson's case forming and sealing product lines, serving overlapping end markets.
• Brenton Engineering: Brenton designs and manufactures case packers, palletizers, and end-of-line packaging systems. It directly competes with Pearson in robotic palletizing and case packing for food/beverage and consumer goods customers.
• Delkor Systems: Delkor Systems specializes in case packing and end-of-line packaging equipment for retail-ready packaging applications. It overlaps directly with Pearson in case packing for food, beverage, and consumer goods manufacturers.
• EndFlex: EndFlex manufactures end-of-line packaging equipment including case erectors, case sealers, and robotic palletizers. It is a direct peer to Pearson across secondary packaging machinery, serving comparable customers and applications.
• Flexicell: Flexicell provides robotic palletizing and case packing solutions for end-of-line packaging applications. Per the firmographics data, it is the named subject company and operates in the same secondary packaging automation niche as Pearson, serving overlapping customer bases.
• Columbia Machine (Columbia/Okura): Columbia Machine, through its Okura brand, builds robotic palletizers and end-of-line packaging systems. It is a direct competitor to Pearson's robotic palletizing product line, especially in food/beverage and consumer goods distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/flexicellinc
• Facebookfacebook.com/flexicell
• LinkedInlinkedin.com/company/flexicell

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flexicell