Union Horse Distilling Company

What Union Horse Distilling Company does

Union Horse Distilling Company is a family-owned and operated craft distillery headquartered in Lenexa, Kansas (Kansas City area), founded in 2010 as the first craft distillery in the region since Prohibition. The company produces a portfolio of handcrafted spirits using traditional copper pot still distillation and full in-house grain-to-glass control from milling through bottling. Core products include Reserve Straight Bourbon, Bottled In Bond Reserve Straight Bourbon (distilled in a 500-gallon column pot still named 'Chester Copperpot'), Reunion Straight Rye Whiskey, Barrel Strength Reunion Rye, Port Finish Reunion Straight Rye, Rolling Standard Four Grain Whiskey, Rivalist American Single Malt, Long Shot White Whiskey, and Rider Vodka. Several expressions are non-chill filtered and hand-numbered with bottles personally signed by Master Distiller and Co-Founder Patrick Garcia, who brings over 15 years of distilling expertise.

The company's revenue model spans four streams. Primary revenue comes from bottled spirits sold through local retailers across 14 U.S. states (Missouri, Kansas, Nebraska, Illinois, Colorado, Oklahoma, New York, New Jersey, Pennsylvania, Connecticut, California, Georgia, Tennessee) and via an owned Square e-commerce site plus third-party online platforms (TotalWine, Flaviar, Caskers, Bitters & Bottles, De Wine Spot, Internet Wines). Secondary revenue is generated through on-site operations: guided distillery tours priced at $25 per person and a 6,500 sq ft event venue comprising three spaces (The Stable, Rider Room, The Paddock) accommodating 50–350 guests for weddings, corporate events, and social occasions. A third stream consists of B2B and experiential services, including single barrel picks, custom blending, specialty labeling, and contract distilling for entrepreneurs and existing brands. Pricing for tours is unit-based and public, while event venue pricing requires direct inquiry.

The company serves a diversified set of customer segments including craft spirits enthusiasts (retail and online purchasers), event planners and corporate clients (event venue users), beverage entrepreneurs (barrel pick, custom blend, and contract distilling clients), and on-site visitors (tour attendees and distillery social participants). Brand credibility is anchored by a dense accumulation of industry awards, including NYWSC and SFWSC Double Gold medals, ASCOT Platinum awards, Wine Enthusiast Top 100 Spirits recognition, Liquor.com A+ rating, Ultimate Spirits Challenge 95 Points, and Esquire's 50 Best Whiskey Distilleries in America designation. The company is privately held, has no external funding rounds, no parent company, and no disclosed acquisitions, mergers, or leadership changes beyond its founder-led structure.

Name

Union Horse Distilling Company

Legal name

Union Horse Distilling Co.

Website

https://unionhorse.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Union Horse Distilling Company is a family-owned craft distillery in Lenexa, Kansas, founded in 2010, producing handcrafted bourbon, rye, American single malt, and vodka via traditional copper pot stills, and serving spirits enthusiasts, event clients, and brand partners across 14 U.S. states.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Distilleries (31214), Distilleries (312140)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft distillery
• Small batch whiskey
• Bourbon production
• Artisanal vodka
• Whiskey distilling

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Spirits Sales: Primary revenue from selling bottled spirits (whiskeys and vodka) through local retailers across 14 states and online through e-commerce and third-party online retailers. Revenue is one-time per transaction, with repeat purchase potential.
2. Event Space Rental: Revenue from hosting events in three distinct venues (The Stable, Rider Room, The Paddock) for weddings, corporate events, and social occasions. Accommodates 50-350 guests.
3. Distillery Tours: Revenue from guided distillery tours at $25 per person, including history, production process overview, and spirits tastings. Maximum 25 guests per tour.
4. Barrel Programs and Contract Distilling: Revenue from single barrel pick program, custom blending services, specialty labeled spirits, and contract distilling for brands wanting to launch spirits products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Union Horse Distilling Company is a family-owned and operated craft distillery in Lenexa (Kansas City), Kansas, established in 2010. It produces a portfolio of handcrafted, grain-to-glass small-batch spirits including bourbon, rye whiskey, American single malt, four-grain whiskey, white whiskey, and vodka, all distilled in copper pot stills using traditional methods. Beyond packaged spirits, the company operates paid distillery tours, a multi-venue event space for weddings and corporate events, and B2B barrel programs and contract distilling services.

Product overview

Union Horse Distilling Company is a family owned and operated, award-winning distillery in Kansas City established in 2010. The company offers a portfolio of handcrafted spirits centered around whiskey varieties and vodka. Core products include: Reserve Straight Bourbon Whiskey and Bottled In Bond Reserve (corn and rye sour mash bourbon expressions), Reunion Straight Rye Whiskey and Barrel Strength Reunion Rye (100% rye expressions including port barrel finished variant), Rolling Standard Four Grain Whiskey (wheated bourbon and single malt blend), Rivalist American Single Malt Whiskey (100% malted barley), Long Shot White Whiskey (unaged corn and wheat expression), and Rider Vodka (100% wheat, six times distilled). Beyond packaged spirits, the company offers distillery tours, event space rental (The Stable, Rider Room, The Paddock), and B2B services including single barrel picks, custom blending, specialty labeling, and contract distillation.

Differentiator

Problem solved

Functional benefit

Products and services

• Reserve Straight Bourbon Whiskey A small batch straight bourbon distilled from a sour mash recipe of corn and rye, handcrafted in copper pot stills using traditional methods and aged in signature oak barrels, sold through retailers, online channels, and the distillery.
• Bottled In Bond Reserve Straight Bourbon Whiskey A bottled-in-bond straight bourbon distilled from a traditional sour mash of corn and rye using the distillery's 500-gallon column pot still 'Chester Copperpot' and aged six years in a bonded warehouse, sold as a premium expression for craft whiskey drinkers.
• Reunion Straight Rye Whiskey A small batch 100% rye whiskey aged 5-7 years in signature oak barrels, non-chill filtered, and hand-numbered with bottles signed by the Master Distiller; targeted at rye whiskey enthusiasts.
• Barrel Strength Reunion Rye Whiskey A barrel-strength variant of the Reunion rye, handcrafted from 100% rye mash and bottled uncut and unfiltered at 110 proof / 60.7% ABV directly from the barrel for high-proof whiskey enthusiasts.
• Port Finish Reunion Straight Rye Whiskey A limited-release 100% straight rye aged 5-7 years in signature oak barrels and finished in ruby port wine barrels for a minimum 16 months, targeted at collectors seeking unique barrel-finished expressions.
• Rivalist American Single Malt Whiskey A small batch American single malt whiskey made from 100% malted barley (odyssey, chocolate, and caramel malts) distilled in copper pot stills and aged 5+ years in new oak barrels, positioned as a flagship premium expression.
• Rolling Standard Four Grain Whiskey A four-grain whiskey blending wheated bourbon and American single malt styles to capture barley, wheat, corn, and rye, aged in signature oak barrels for craft whiskey drinkers seeking a distinct Midwestern profile.
• Long Shot White Whiskey A small batch unaged white whiskey made from a sour mash of corn and wheat, twice distilled in a copper pot still and aged 120 minutes in used signature oak barrels, positioned as an approachable craft expression.
• Rider Vodka An artisanal small batch vodka made from 100% wheat, six times distilled and slow-filtered for a smooth taste at 40% ABV (80 proof), sold alongside the whiskey portfolio.
• Distillery Tours and Tastings A guided distillery tour priced at $25 per person that walks visitors through the handcrafted small-batch production process from milling through bottling and includes spirit tastings; intended for consumer visitors and small groups (max 25 per tour).
• Event Space Rental Rental of a 6,500 sq ft event space with three venues (The Stable, Rider Room, The Paddock) accommodating 50-350 guests for weddings, corporate meetings, rehearsal dinners, and social occasions, with pricing available on inquiry to [email protected].
• Single Barrel Pick Program A custom barrel selection program that lets individuals, companies, groups, and clubs pick their own single barrel of award-winning whiskey with custom labeling, barreling, bottling, and packaging.
• Custom Blend Program A blending service that lets customers select from various whiskey styles and ages, taste and blend them to create a proprietary blended whiskey with custom labeling.
• Specialty Label Program A specialty labeling service that lets individuals, companies, groups, and clubs produce their own custom-labeled whiskey or vodka from the existing award-winning lineup in various bottle formats.
• Contract Distilling Services Contract distillation services for companies launching new spirits brands or extending existing product lines with premium whiskey or clear spirits, leveraging the distillery's production capacity and brand-building expertise.

Quantifiable outcome

• Esquire recognized Union Horse among 50 Best Whiskey Distilleries in America
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered minor.

• Cuvée KCminorOthersWebsite design vendor. Cuvée KC designed the Union Horse Distilling Co. website.
• CW Designs (Claire Walsh)minorOthersWebsite design contributor. CW Designs (Claire Walsh) contributed to website design for Union Horse Distilling Co.
• Local Food Trucks (Distillery Social)minorOthersLocal food truck vendors partner with Union Horse during Distillery Social events to provide food offerings alongside cocktails and whiskey flights.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Smooth Ambler Spirits: West Virginia-based craft distillery producing small-batch bourbon, rye, and American single malt with multi-state distribution and award recognition. Closest comparable in scale, product mix, and awards strategy to Union Horse.
• FEW Spirits: Evanston, Illinois craft distillery producing bourbon, rye, gin, and whiskey with a strong Midwest identity and direct-to-consumer tasting room. Closely mirrors Union Horse's Midwest-rooted craft positioning.
• Koval Distillery: Chicago-based craft distillery known for organic single-barrel whiskeys and specialty grains, with international distribution. Comparable artisanal approach and single-barrel/custom product strategy.
• New Riff Distilling: Kentucky craft distillery producing bourbon, rye, and malt whiskey with bottled-in-bond and single-barrel expressions. Similar award-winning craft whiskey portfolio with comparable national distribution build-out.
• Balcones Distilling: Texas craft distillery pioneering American single malt and unique grain whiskies with strong awards record. Directly comparable on single malt innovation, small-batch production, and Texas-style grain experimentation.
• Catoctin Creek Distillery: Virginia craft distillery producing rye and bourbon with tasting room and event space. Comparable in scale, product mix, and DTC/distillery experience model.
• Wilderness Trail Distillery: Kentucky craft distillery producing bourbon and rye with emphasis on traditional methods and contract distilling services. Strong overlap in product portfolio and B2B services offering.
• Copper Fox Distillery: Virginia craft distillery producing small-batch whiskeys with unique wood-finishing programs and grain-to-glass process. Closely aligned on artisanal production methods and barrel innovation.
• 291 Distillery: Colorado craft distillery producing bourbon, rye, and single malt with proprietary wood-finishing techniques. Comparable on whiskey portfolio, finishing innovation, and multi-state distribution.

Broad incumbents

• WhistlePig Whiskey: Vermont-based rye whiskey producer with national distribution and significantly larger scale. Represents a broader incumbent in the craft rye/bourbon category that Union Horse competes against for shelf space and consumer attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/UHDistillingCo
• Facebookfacebook.com/UnionHorse
• Instagraminstagram.com/unionhorsedistillingco
• Pinterestpinterest.ca/UNIONHORSE
• LinkedInlinkedin.com/company/union-horse-distilling-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Horse Distilling Company