Carl Jung

What Carl Jung does

Carl Jung GmbH is a fifth-generation family-owned winery headquartered at Schloss Boosenburg in Rüdesheim am Rhein, Germany, founded in 1907 by Dr. Carl Jung. The company operates exclusively in the dealcoholized (alcohol-free) wine category and manufactures white wines, red wines, rosés, sparkling wines (Mousseux/Sekt), bio/organic wines, and specialty products such as peach, herb-infused, and mulled wine variants. The company's underlying technology is its patented vacuum extraction dealcoholization process (Vakuum-Extraktions-Verfahren) that operates below 30°C with a proprietary aroma recovery system (Aroma-Rückgewinnung) to preserve wine bouquet and flavor while removing alcohol, yielding products with 6-39 calories per 100ml serving.

The business model is primarily direct-to-consumer and specialty B2C distribution, with production capacity exceeding 10 million bottles annually and reach into over 30 countries. Primary sales channels include the WirWinzer online e-commerce platform (selling 6-bottle packs), the adjacent Rheinweinwelt physical wine tasting room, and international trade shows (notably ProWein). The company generates revenue through one-time bottled product sales with no subscription or recurring billing model, and pricing is not publicly disclosed. Customer segments are horizontally diversified across health-conscious consumers, pregnant women, designated drivers, and wine enthusiasts seeking authentic wine taste without alcohol.

The company is led by managing partner Bernhard Jung with new managing director Dr. Bernd Kost appointed in March 2026 to succeed Martin Henrichs after his 12-year tenure. The company holds EU organic certification (DE-ÖKO-039) for its Bio product line and has received sustained international recognition including the 2026 Ehrenpreis der Jury (Best Producer Germany) at ProWein, MUNDUS VINI Best Producer National 2024, and multiple gold and silver medals across global wine competitions from 2023 to 2026.

Name

Carl Jung

Legal name

Carl Jung GmbH

Website

https://carl-jung.de

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Carl Jung GmbH is a fifth-generation, family-owned German winery founded in 1907 that manufactures alcohol-free wines, sparkling wines, and bio wines using a patented vacuum extraction process, serving health-conscious consumers across 30+ countries with 10+ million bottles produced annually.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Wine (Dealcoholized Wines and Sparkling Wines)

NAICS

Wineries (312130), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

akta.pro secondary industry

Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized) (AFAFAHAI)

Keywords

• Non-alcoholic wine
• Dealcoholized wine
• Alcohol-free sparkling wine
• Organic wine production
• Vacuum extraction dealcoholization

Headquarters

HQ city

Rüdesheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Alcohol-Free Wine and Sparkling Products: Carl Jung generates revenue through the sale of bottled alcohol-free wines, sparkling wines (Mousseux), and bio/organic wine variants. Products are sold in bottles (typically 6-bottle packs) through their WirWinzer online shop partner and directly at Rheinweinwelt physical retail location.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Carl Jung GmbH is a family-owned winery that manufactures and supplies dealcoholized (alcohol-free) wines and sparkling wines. Founded in 1907 by Dr. Carl Jung, who invented the vacuum extraction dealcoholization process, the company produces white wines, red wines, sparkling wines (Mousseux), bio/organic variants, and specialty alcoholic-free beverages using a patented low-temperature vacuum extraction method with aroma recovery that preserves natural wine flavors.

Product overview

Carl Jung is a family-owned winery specializing in dealcoholized (non-alcoholic) wines and sparkling wines (Sekte), headquartered at Schloss Boosenburg in Rüdesheim am Rhein, Germany. Founded over 100 years ago by Dr. Carl Jung, who invented dealcoholized wine in 1907 using a patented vacuum extraction process, the company operates exclusively in this category. The product portfolio includes four main lines: (1) White Wines (Chardonnay, Riesling feinherb, Cuvée Weiß, Cuvée Trocken), (2) Red Wines (Cuvée Rot, Merlot, Cabernet Sauvignon, Rosé), (3) Sparkling Wines/Sekt (Mousseux Riesling, Mousseux, Blanc de Blancs, Mousseux Rosé), and (4) Specials (Mousseux Peach, The Herby, Glüh'chen), plus a Bio/Organic line (Bio Mousseux Dry, Bio Chardonnay, Bio Merlot). All products undergo dealcoholization while preserving natural wine aromas through the company's proprietary Aroma-Rückgewinnung (aroma recovery) process. The company produces over 10 million bottles annually and exports to over 30 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Carl Jung Chardonnay (Alcohol-Free White Wine) Dealcoholized white wine made from Chardonnay grapes sourced from La Mancha, Spain. Fruity with a fine-dry note, subtle sweetness, and long finish; aromas of citrus and green apple. Targets consumers seeking authentic white wine experience without alcohol.
• Carl Jung Riesling feinherb (Alcohol-Free White Wine) Varietal, fine-dry dealcoholized Riesling with characteristic acidity and crispness, nice structure, and fine aroma play of citrus fruits and green apples. For consumers wanting classic Riesling character without alcohol.
• Carl Jung Cuvée Weiß (Alcohol-Free White Wine) Dealcoholized white Cuvée marketed as an ideal entry-level wine. Harmonious acidity, subtle fruit with hints of melon and grapefruit; suitable for pairing with almost any dish.
• Carl Jung Cuvée Trocken (Alcohol-Free White Wine, Dry) Dry dealcoholized white wine without residual sweetness, leaning dry/herbaceous. Aromas of green apples and gooseberries. Designed for mixing into alcohol-free Schorle spritzers or cocktails.
• Carl Jung Cuvée Rot (Alcohol-Free Red Wine) Dealcoholized red Cuvée with spicy character, harmonious acidity, strong tannins, and dark color. Recommended for pairing with roasts, steaks, and chocolate.
• Carl Jung Merlot (Alcohol-Free Red Wine) Dealcoholized Merlot from grapes grown on sandy loess-loam soils in Spain. Ruby-red color, fruity blackberry aroma, fine tannin structure. Pairs with game, red meat, and stews.
• Carl Jung Cabernet Sauvignon (Alcohol-Free Red Wine) Fruity and fresh dealcoholized red wine. Berry-driven and harmonious with aromas of cassis and blackcurrant, strong tannins, elegant acidity. Especially suitable with grilled dishes and lamb.
• Carl Jung Rosé (Alcohol-Free Rosé Wine) Dealcoholized rosé wine made from red grapes. Harmonious acidity, subtle tannins, fruity with hints of raspberries and strawberries. Color spectrum ranges from salmon to cherry red.
• Carl Jung Mousseux Riesling (Alcohol-Free Sparkling Wine) High-quality, dry alcohol-free sparkling wine made from select Riesling grapes. Fresh and crisp on the palate with fruity aromas of green apple and peach, elegant acidity for a long finish.
• Carl Jung Mousseux (Alcohol-Free Classic Sparkling Wine) Classic dealcoholized Mousseux/sparkling wine made from selected wines. Marketed as the perfect companion for moments worth celebrating, with long fine mousse and subtle fragrance.
• Carl Jung Blanc de Blancs (Alcohol-Free Sparkling Wine) Special sparkling wine made from Chardonnay grapes. Wine-like bouquet with aromas of citrus, pear, apple, and floral notes. Fresh, sparkling with beautiful fruit. Targeted at weddings and festivities.
• Carl Jung Mousseux Rosé (Alcohol-Free Rosé Sparkling Wine) Dealcoholized rosé sparkling wine with harmonious acidity, subtle tannins, fruity with hints of raspberries and strawberries. Light and long, finely sparkling.
• Carl Jung Mousseux Peach (Alcohol-Free Flavored Sparkling Beverage) Sparkling beverage based on dealcoholized wine with natural peach aromas. Crisp and refreshing with fine residual sweetness and long fine bubbles. Summer-flavored with fresh vineyard peach.
• Carl Jung The Herby (Alcohol-Free Herb-Infused Wine Beverage) Finely sparkling dealcoholized white wine combined with fresh herbal extracts of oregano, thyme, and a hint of ginger. Light tasting experience.
• Carl Jung Glüh'chen (Alcohol-Free Mulled Wine) Dealcoholized aromatized beverage for the cold season. Spicy, warming, harmonious with notes of cinnamon, clove, and orange. Marketed as a perfect mulled wine alternative.
• Carl Jung Bio Mousseux Dry (Organic Alcohol-Free Sparkling Wine) Sparkling dealcoholized sparkling wine from organic wines in best organic quality. Particularly dry with long fine bubbles, subtle fragrance, and spicy harmonious character. Certified DE-ÖKO-039.
• Carl Jung Bio Chardonnay (Organic Alcohol-Free White Wine) Dealcoholized Chardonnay in organic quality, made from ecologically grown grapes without pesticides, synthetic fertilizers, or genetic engineering. Certified DE-ÖKO-039.
• Carl Jung Bio Merlot (Organic Alcohol-Free Red Wine)

Quantifiable outcome

• 6-39 calories per 100ml serving compared to regular wine
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• WirWinzercoreChannel Partner/ Reseller/ DistributorWirWinzer serves as Carl Jung's primary online e-commerce partner, hosting the Carl Jung product catalog on their platform (wirwinzer.de/wine-regionen/rheingau/carl-jung) where customers can purchase products in 6-bottle packs. This partnership enables direct-to-consumer sales through a specialized wine e-commerce platform.
• RheinweinweltcoreChannel Partner/ Reseller/ DistributorRheinweinwelt is a physical wine tasting room located adjacent to Carl Jung's headquarters in Rüdesheim am Rhein. They offer Carl Jung products for open pour tasting and retail sales, serving as a key physical retail channel. Open daily March-December and on all public holidays with extended evening hours on weekends.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leitz (Weingut Leitz): Leitz is a German Rheingau winery (same region as Carl Jung) that has launched 'Eins Zwei Zero' alcohol-free Riesling and sparkling wines, making it a closely overlapping domestic direct peer in both geography and category.
• Ariel Vineyards: Ariel is a long-established California producer of premium non-alcoholic wines (Ariel Brut, Cabernet Sauvignon, Chardonnay) and competes directly with Carl Jung in the dealcoholized still and sparkling wine category internationally.
• Pierre Zéro (Maison Vinéo): Pierre Zéro is a French dealcoholized wine brand offering still and sparkling variants across multiple grape varieties, competing with Carl Jung across European retail and on-premise channels.
• Fre Alcohol-Removed Wines: Fre is a leading US dealcoholized wine brand (Chardonnay, Cabernet Sauvignon, Sparkling) from The Family Coppola, directly competing with Carl Jung across both still and sparkling alcohol-removed formats.
• Eisberg Wines: Eisberg is a UK-based producer of alcohol-free wines and sparkling wines available across European grocery and hospitality channels, offering similar SKU breadth and price positioning to Carl Jung.
• Giesen Group (Giesen 0%): New Zealand's Giesen produces a 0% Sauvignon Blanc, Merlot, and Rosé line using spinning cone technology; it is one of the most globally distributed alcohol-removed wine brands and a close direct peer in category and scale.

Emerging players

• Thomson & Scott: Thomson & Scott offers Noughty-style alcohol-free sparkling and is increasingly visible in premium retail and hospitality; it is an emerging competitor to Carl Jung's sparkling alcohol-free portfolio.
• Surely (by Bored Spirits): Surely is a US non-alcoholic wine brand (sparkling rosé, red, white) distributed via DTC and modern retail; it overlaps with Carl Jung's sparkling and still alcohol-free lines and represents a digitally-native emerging entrant.
• Noughty: Noughty is a UK-based non-alcoholic sparkling wine brand (including a sparkling Chardonnay) and an emerging player rapidly scaling in retail and DTC; it overlaps with Carl Jung's Mousseux and Blanc de Blancs lines.

Others

• ProWein / MUNDUS VINI (industry awards organizer): ProWein (Messe Düsseldorf) and MUNDUS VINI are not competitors but the dominant international wine trade show and awards body where Carl Jung actively competes and earns recognition — useful as ecosystem peers for distribution and credibility benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/carljungwines
• Instagraminstagram.com/carljungwines
• LinkedInlinkedin.com/company/carl-jung-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carl Jung