What Brasilata does

Brasilata is a Brazilian metal packaging manufacturer founded in 1955 in São Paulo (now headquartered in Jundiaí, SP), producing steel and tinplate cans, lids, closures, and aerosol containers for industrial and consumer goods clients across Brazil and 15+ export markets. The company operates five manufacturing plants (Jundiaí/SP, Estrela/RS, Dorândia/RJ, Rio Verde/GO, Recife/PE) with annual production capacity exceeding 50,000 tonnes, and employs 1,382 people internally branded as "Inventors." Its portfolio spans paint and chemical cans (the company's historical core), food-grade metal packaging (via the Cimep unit and a controlled-environment food line at Jundiaí), aerosol cans, metal pails, crown caps, and proprietary closure systems such as the Plus Lid (which surpassed 1 billion units sold and displaced a long-standing industry standard), BiPlus Lid, and PlocOff.

Brasilata's technology platform rests on proprietary industrial IP developed with academic and corporate partners: INNOCAN (digital offset printing on metal in partnership with HP Indigo and ACTEGA), Direct To Metal (D2M) UV coating (with ACTEGA and Plasmatreat, reducing VOC emissions 95% and carbon footprint up to 40%), UV Direct to Metal, hybrid packaging (mixed materials), and HiBra post-consumer recycled plastic integration. Brasilata Labs, a 2024 spin-off led by CEO Gabriel Zaragüeta, was created to license these technologies globally, including to direct competitors. Pack Hub, also launched in 2024 at Jundiaí, functions as a co-creative design center offering 3D mockups and immediate printed proofs to shorten customer development cycles.

The company's revenue model has three layers: (1) direct B2B sales of physical metal packaging under long-term supply contracts with global and regional CPG/industrial clients including Akzonobel, Sherwin-Williams, Danone, Nestlé, Reckitt, BASF, Eurofarma, and WEG; (2) the Loja da Lata digital business unit, an e-commerce platform (lojadalata.com.br) selling ready-made and customized cans to independent and SMB brands via small-run digital printing; and (3) Brasilata Labs licensing and technology transfer to packaging manufacturers globally. Pricing is per-contract and not publicly disclosed; distribution combines direct enterprise sales forces at each plant with digital SMB e-commerce and Latin American export representation. The company reported R$ 1.2 billion in 2024 revenue and is privately held by Grupo Heleno & Fonseca since 1963, with no disclosed institutional outside investors or IPO plans.

Name

Brasilata

Legal name

Brasilata

Website

https://brasilata.com.br

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brasilata is a Brazilian metal packaging manufacturer founded in 1955, producing steel cans, lids, closures, and aerosol containers for paints, chemicals, food, and consumer goods industries across five domestic plants and 15+ export markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Jundiaí

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Metal Packaging Sales (B2B): Brasilata manufactures and sells steel metal packaging (cans, lids, aerosol cans, pails) to industrial customers across paints, chemicals, food, hygiene/cosmetics, beverages, and promotional segments. Revenue is generated through direct sales of physical packaging products, typically under long-term supply relationships with major CPG brands and industrial clients.
2. Loja da Lata (Digital / E-commerce): Brasilata's digital business unit commercializes ready-made and customized metal cans through its e-commerce platform (lojadalata.com.br), targeting independent brands and small/medium entrepreneurs. Enables small and medium run customization via digital printing.
3. Technology Licensing (Brasilata Labs): Brasilata Labs spin-off commercializes proprietary technologies (D2M, INNOCAN®) to other packaging manufacturers, including competitor steel packaging companies globally, creating licensing and technology transfer revenue streams.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Brasilata manufactures and sells steel/tinplate metal packaging — including cans, lids, pails, aerosol cans, and crown caps — for the paint, chemical, food, hygiene/cosmetics, beverage, and promotional segments. The company operates five manufacturing plants in Brazil, supplemented by proprietary technologies such as INNOCAN® digital offset printing on metal and Direct To Metal (D2M) UV coating, and commercializes customized short-run cans via its Loja da Lata e-commerce unit.

Product overview

Brasilata is a metal packaging manufacturer with a diversified portfolio of steel packaging solutions. The core product line includes various metal cans (aerosol cans, metal pails, square/rectangular cans, 18-liter cans), lids (BiPlus Lid, Ploc Off, Plus Lid, Top Lid, Conventional Lid), and crown caps. Key proprietary technologies include INNOCAN (digital offset printing) and D2M (Direct to Metal UV coating). The company operates Loja da Lata as a digital business unit for custom and personalized cans, and Pack Hub as a design co-creation center. Brasilata serves diverse market segments including paints, chemicals, food, personal care/cosmetics, promotional, and beverages. The company was founded in 1955 and operates five manufacturing units across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Loja da Lata: Digital Business Unit of Brasilata; e-commerce platform for ready-made and customized metal cans using innovative digital printing technology
• Brasilata Labs
• Projeto Simplificao
• Pack Hub
• Cimep

Products and services

• Aerosol Cans Metal aerosol packaging solutions for personal care, cosmetics, household products, and chemical products; manufactured at the Estrela/RS unit.
• Metal Pails Metal pail containers for industrial and consumer packaging applications including paints, chemicals, and food products.
• Square and Rectangular Tinplate Cans Metal cans in square and rectangular formats for diverse packaging needs across paints, chemicals, food, and promotional segments.
• 18-Liter Cans Large-format metal cans for industrial packaging, including dangerous goods containers requiring high barrier protection.
• Plus Lid closure Proprietary paint can closure system that transformed the long-standing paint can standard and is registered as a key patent; reached 1 billion units sold since launch.
• BiPlus Lid closure

Quantifiable outcome

• VOC emissions reduced by 95% with D2M technology vs. traditional solvent-based coating
• +4 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

17 partnerships are on record, tiered supporting, core and minor.

• Metalgráfica RennersupportingOthers · 19 November 2024Acquisition of machines, equipment, and inventory from Metalgráfica Renner, which discontinued its operations in Gravataí, RS. Assets installed across Brasilata's Estrela (RS), Barra do Piraí (RJ), Recife (PE), and Jundiaí (SP) units. Financial advisory by SP Advisors; legal advisory by Souza Okawa Advogados.
• HP IndigocoreTechnology or IntegrationTechnology partnership for INNOCAN® digital offset printing on metal. HP Indigo's electrofotographic printing process is adapted for metal packaging surfaces, enabling high-quality digital printing for short runs at competitive cost.
• ACTEGAcoreTechnology or IntegrationPartnership for both INNOCAN® (ink/coating materials) and D2M (UV coating technology) developments. ACTEGA provides specialized coatings and inks for digital printing on metal.
• PlasmatreatcoreTechnology or IntegrationPartnership for D2M (Direct To Metal) plasma surface treatment technology that enables UV coatings to bond directly to metal without intermediate layers.
• USP (Universidade de São Paulo)supportingStrategic or Co-development PartnerResearch partnership for packaging innovation and sustainability, part of Brasilata's ecosystem of innovation with Brazilian universities.
• UNICAMP (Universidade Estadual de Campinas)supportingStrategic or Co-development PartnerAcademic research partnership for packaging R&D and sustainability initiatives.
• FGV (Fundação Getúlio Vargas)supportingStrategic or Co-development PartnerPartnership with the business school for governance, sustainability strategy, and innovation management research.
• INMETRO (Instituto Nacional de Metrologia, Qualidade e Tecnologia)supportingStrategic or Co-development PartnerTechnical and standards partnership for packaging quality, metrology, and regulatory compliance.
• PUC-RS (Pontifícia Universidade Católica do Rio Grande do Sul)supportingStrategic or Co-development PartnerUniversity partnership for R&D based in Rio Grande do Sul where Brasilata has its Estrela manufacturing unit and R&D center.
• UFRGS (Universidade Federal do Rio Grande do Sul)supportingStrategic or Co-development PartnerFederal university partnership for research and development collaboration in the Rio Grande do Sul region.
• FGV EAESP (Escola de Administração de Empresas de São Paulo)supportingStrategic or Co-development PartnerSão Paulo campus of FGV for innovation management and business strategy research partnerships.
• Politécnica (Escola Politécnica da USP)supportingStrategic or Co-development PartnerEngineering school partnership for technical R&D and packaging engineering development.
• SP AdvisorsminorImplementation/ SI/ Consulting PartnerFinancial advisory firm providing M&A advisory services for the Metalgráfica Renner asset acquisition.
• Souza Okawa AdvogadosminorImplementation/ SI/ Consulting PartnerLegal advisory firm providing M&A legal support for the Metalgráfica Renner asset acquisition.
• Brasilata LabscoreStrategic or Co-development PartnerSpin-off company of Brasilata created to commercialize proprietary technologies (INNOCAN®, D2M) to the broader packaging industry, including competitor companies. CEO Gabriel Zaragüeta leads this unit. Positioned as a technology provider for the global packaging market.
• Elas Lideram 2030 (UN Women / Pacto Global ONU Brasil)supportingStrategic or Co-development PartnerBrasilata participates in the Elles Lideram 2030 movement, co-led by UN Women and the UN Global Compact Brazil, with a goal of reaching 40% women in the workforce by 2030.
• Abicab / KPMGStrategic or Co-development PartnerMarket data partnership for market intelligence on the confectionery and sweets segment. Abicab with KPMG provides industry production data (287,000 tonnes in 2024, 19% YoY growth) that informs Brasilata's strategic expansion into this segment.

Scale indicators10 records

Recent moves20 records

Expansion highlights7 records

Direct peers

• Crown Holdings: Global metal packaging giant with operations in steel and aluminum cans across food, beverage, aerosol and paint segments. Crown is a direct competitor to Brasilata's core can-making business, including the aerosol lines Brasilata acquired from Crown's Brazilian operation in 1999.
• Ardagh Metal Packaging: Major global producer of steel and aluminum beverage and food cans. Comparable to Brasilata in serving large CPG customers with metal packaging, with overlapping exposure to food, beverage and aerosol end markets.
• CANPACK Group: Global metal packaging manufacturer producing beverage, food and aerosol cans. Direct competitor to Brasilata in industrial-scale steel packaging and increasingly relevant as CANPACK expands into Latin America and other emerging markets.
• Massilly Group: European-based metal packaging manufacturer producing steel and tinplate packaging for food, aerosols and industrial segments. Comparable product mix and customer base (food brands, industrial clients) to Brasilata, with focus on decorative and specialty metal packaging.

Broad incumbents

• Ball Corporation: One of the largest global packaging manufacturers (beverage cans, aerosol cans, food cans). Overlaps with Brasilata across multiple product categories but operates at vastly greater scale and with a broader portfolio including aluminum beverage cans where Brasilata does not compete.
• Silgan Holdings: Diversified packaging conglomerate with metal food containers, aerosols and closures among its portfolio. Comparable to Brasilata's metal can and closure offerings, especially PlocOff and Plus Lid, but operating across a wider packaging mix.
• Toyo Seikan Group: Large Japanese diversified packaging manufacturer producing metal cans, plastic containers and related packaging. Overlaps with Brasilata in metal packaging technology and food/aerosol cans, but with a much broader portfolio across packaging substrates.

Regional players

• Envases Universales: Latin American metal packaging manufacturer with operations across Mexico and other LatAm markets producing steel and aluminum cans. Direct regional competitor to Brasilata in the food, beverage and aerosol segments across Latin America.
• Grupo Zapata: Mexican diversified manufacturer with packaging operations producing steel containers, pails and related metal packaging. Comparable product portfolio to Brasilata's industrial pails and paint cans, particularly relevant in LatAm cross-border markets.
• Empac Group: Mexican metal packaging producer serving food, beverage, chemical and industrial customers. Comparable to Brasilata in product mix and Latin American market positioning, though primarily serving Mexican and Central American customers.

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLupnGOhCqBacjpmTaOHrMw
• Facebookfacebook.com/Brasilata
• LinkedInlinkedin.com/company/7020651/admin
• Instagraminstagram.com/brasilataoficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasilata