Standard Architecture Design
Standard Architecture | Design is a Los Angeles architecture and interior design partnership founded in 1995 by Jeffrey Allsbrook and Silvia Kuhle, delivering residential, retail, cultural, and commercial projects for high-net-worth private clients and premium lifestyle brands across the U.S. and Europe.
- Company typePrivate
- Founded1995
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Standard Architecture Design does
Standard Architecture | Design is a privately held Los Angeles-based architecture and interior design partnership founded in 1995 by architects Jeffrey Allsbrook and Silvia Kuhle. The firm delivers project-based professional services spanning residential, retail, commercial, cultural, educational, and manufacturing spaces for a client base that includes high-net-worth private individuals, fashion and lifestyle brands, art galleries, and entertainment industry clients. Headquartered at 4411 Santa Monica Blvd, the studio maintains a partner-led engagement model in which the firm's two founding partners are directly accessible to clients throughout the project lifecycle.
The firm offers full-service architecture (programming, design, technical and regulatory coordination, construction administration), interior design (millwork, finishes, fixtures, furnishings), and furniture design and curation. The book of work comprises over 60 projects across California, New York, Paris, Brussels, Beirut, and Mexico, with named clients including James Perse, Paul Smith, Helmut Lang, Jenni Kayne, Khaite, Revolve Clothing, Pace Gallery, Carpenters Workshop Gallery, The Citizenry, Pressed Juicery, Hourglass Cosmetics, Blu Dot, and private commissions for entertainment clients such as Jason Statham. Revenue is generated primarily through professional services fees negotiated per project; a secondary, immaterial revenue stream comes from sales of a published monograph ($39.95 retail).
Distribution is achieved through direct enterprise engagement and referral-driven pipeline rather than marketing spend. The firm invests in industry awards (Chicago Athenaeum American Architecture Awards, AIA Fellowships, SCDF, LABC, Interior Design Magazine Best of Year), earned media in publications such as Architectural Digest, Wallpaper*, Dezeen, and Forbes, and academic engagement (USC School of Architecture partnership, UCLA cityLAB competition). Recent strategic initiatives include participation in the Case Study Adapt program (2025) and Case Study 2.0 (residential plans for Pacific Palisades fire recovery), positioning the firm to extend its scope into standardized/licensable housing typologies alongside bespoke work. The firm holds no disclosed institutional backing, no parent company, and no acquired subsidiaries; ownership and decision authority remain concentrated with the two founding partners.
Standard Architecture Design firmographics
Firmographics- Name
- Standard Architecture Design
- Legal name
- Standard Architecture | Design
- Website
- https://standardarchitecture.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Standard Architecture | Design is a Los Angeles architecture and interior design partnership founded in 1995 by Jeffrey Allsbrook and Silvia Kuhle, delivering residential, retail, cultural, and commercial projects for high-net-worth private clients and premium lifestyle brands across the U.S. and Europe.
- Ownership category
- akta.pro rank
Standard Architecture Design industry classification
Industry- Product category
- Architectural Services
- NAICS
- Architectural Services (54131), Interior Design Services (541410), Industrial Design Services (541420), Interior Design Services (54141)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Standard Architecture Design is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Standard Architecture Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Architectural Services: Project-based professional fees for architecture, interior design, and furniture design services for residential, retail, commercial, and cultural projects.
- Monograph Sales: Sale of published monograph featuring nine projects - three residences, three retail stores, and three galleries. Retail price $39.95 plus $10 shipping within US.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Monograph book sale |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Standard Architecture Design product offering
Product offeringCore offering
Standard Architecture Design is a Los Angeles-based architecture and interior design partnership providing project-based professional services for residential, retail, commercial, cultural, educational, office, and manufacturing spaces. The firm offers full-scope architectural design (programming, design phases, technical and regulatory coordination, construction administration), interior design (millwork, finishes, fixtures, furnishings), and custom furniture design and curation, acquired through reputation, awards, and direct client referrals.
Product overview
Standard Architecture | Design is an architecture and interior design firm based in Los Angeles, founded by partners Jeffrey Allsbrook and Silvia Kuhle. The firm offers architectural design services (residential, commercial, retail, cultural, educational, office and manufacturing spaces), interior design services, and furniture design/curation. Their portfolio spans projects across California, New York, Paris, Brussels, Beirut, and Mexico. The firm has published a monograph book through Artifice Books on Architecture documenting their work.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Design Services
Quantifiable outcome
- Received 2025 American Architecture Award for Canyon House
- +3 more outcomes
Companies that use Standard Architecture Design
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Standard Architecture Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Standard Architecture Design partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Case Study AdaptcoreOne of ten Los Angeles firms invited to participate in Case Study Adapt, a nonprofit reimagining the iconic Case Study Program for our climate reality. Initiative to rebuild fire-impacted communities with purpose, resilience, and beauty. Partner Jeffrey Allsbrook and Silvia Kuhle actively involved in design and development of new housing models.
- USC School of ArchitecturecoreAll 16 Case Study Adapt house designs released at USC's architecture school. Firm participates in educational programs and lectures at USC.
- Eames FoundationcoreCase Study Adapt partnered with the Eames Foundation to help reimagine residential architecture for our new climate reality. Firm participated in first creative gathering hosted by Eames House Studio.
- UCLA cityLABminorFirm received Special Recognition for Co-op Towers entry in UCLA cityLAB's 'Small Lots Big Impacts' Competition Site D. Awarded for innovative housing design addressing affordable housing needs.
- Case Study 2.0coreParticipating firm in Case Study 2.0 initiative to make standard home plans available to individual homeowners to assist with fire recovery effort in Pacific Palisades. Developed four residential model designs for licensing to homeowners.
- Elmgreen and DragsetminorAssisted in replicating the award-winning Pace gallery in half scale for the Elmgreen and Dragset 'The Alison in Wonderland Syndrome' exhibition at Pace Gallery Los Angeles.
- Theaster GatesminorCeramic pottery by Chicago-based artist Theaster Gates featured in Citizen Of Humanity debut store in Aspen, Colorado designed by Standard.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Standard Architecture Design competitors and assessment
Company assessmentDirect peers
- Marmol Radziner: LA-based boutique architecture and interior design firm specializing in high-end residential, retail, and commercial projects with an integrated indoor-outdoor approach. Directly comparable to Standard in practice size, LA luxury positioning, and integrated architecture/interior/furniture offering.
- Commune Design: LA-based multidisciplinary design studio delivering architecture, interiors, and product/furniture design for residential, hospitality, and retail clients including premium brands. Comparable in scale, integrated design services, and high-profile California clientele.
- Studio Shamshiri: LA-based interior design and architecture studio focused on residential, hospitality, and retail environments with a craft-driven, narrative-led approach. Closely mirrors Standard's positioning around premium fashion-retail clients and HNWI residential work.
- Kelly Wearstler: LA-based eponymous interior design and furniture practice serving luxury residential and hospitality clients with a branded lifestyle component. Comparable in luxury positioning, integrated furniture and interior offering, and celebrity/HNWI client base.
- Walker Workshop: LA-based architecture firm with a portfolio of high-end residential, commercial, and hospitality projects emphasizing craft, materiality, and elemental design language. Comparable boutique scale and luxury California positioning.
- Roman and Williams: NY-based architecture and interiors practice known for hospitality, retail, and residential projects for premium brands (Aesop, Le Coucou, The Standard hotels). Closely comparable integrated architecture/interiors practice serving fashion and cultural clients.
- Vincent Van Duysen Architects: Belgian/European architecture and interiors practice known for elemental material-driven design across residential, retail, and cultural projects with premium fashion clients (including European luxury brands). Comparable on design philosophy and global fashion-retail client work.
Broad incumbents
- Olson Kundig: Mid-sized Seattle/LA architecture and design firm with global reach across high-end residential, cultural, and commercial projects. Larger and broader than Standard but directly comparable premium residential and brand retail work.
- Rottet Studio: Established US architecture and interior design firm focused on luxury hospitality, residential, and workplace projects for premium clients. Larger and broader practice but competes in adjacent premium retail and residential design segments.
Emerging players
- ASSA Studio: LA-based architecture and design firm with retail and gallery portfolio (including Pace-adjacent work). Comparable boutique scale, LA luxury positioning, and overlap in gallery/retail client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Standard Architecture Design social profiles
Digital presenceStandard Architecture Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standard Architecture Design leadership team
Management profileNumber of profiles
Profiles2 records
Standard Architecture Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standard Architecture Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standard Architecture Design
What does Standard Architecture Design do?
Standard Architecture Design is a Los Angeles-based architecture and interior design partnership providing project-based professional services for residential, retail, commercial, cultural, educational, office, and manufacturing spaces. The firm offers full-scope architectural design (programming, design phases, technical and regulatory coordination, construction administration), interior design (millwork, finishes, fixtures, furnishings), and custom furniture design and curation, acquired through reputation, awards, and direct client referrals.
Is Standard Architecture Design a public or private company?
Standard Architecture Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Standard Architecture Design founded?
Standard Architecture Design was founded in 1995. It employs 11 to 50 people.
Where is Standard Architecture Design based?
Standard Architecture Design is headquartered in Los Angeles, United States, in the North America region.
How does Standard Architecture Design make money?
Two revenue lines are on record. Architectural Services are the primary driver. The others are monograph Sales.
Who are Standard Architecture Design's main competitors?
Direct peers on record are Marmol Radziner, Commune Design, Studio Shamshiri, Kelly Wearstler, Walker Workshop, Roman and Williams and Vincent Van Duysen Architects. Broad incumbents are Olson Kundig and Rottet Studio. ASSA Studio is listed as an emerging player.
Does Standard Architecture Design have an API?
No public API is recorded for Standard Architecture Design.
What industry is Standard Architecture Design in?
Standard Architecture Design's product category is Architectural Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 54131.