Standard Architecture Design

What Standard Architecture Design does

Standard Architecture | Design is a privately held Los Angeles-based architecture and interior design partnership founded in 1995 by architects Jeffrey Allsbrook and Silvia Kuhle. The firm delivers project-based professional services spanning residential, retail, commercial, cultural, educational, and manufacturing spaces for a client base that includes high-net-worth private individuals, fashion and lifestyle brands, art galleries, and entertainment industry clients. Headquartered at 4411 Santa Monica Blvd, the studio maintains a partner-led engagement model in which the firm's two founding partners are directly accessible to clients throughout the project lifecycle.

The firm offers full-service architecture (programming, design, technical and regulatory coordination, construction administration), interior design (millwork, finishes, fixtures, furnishings), and furniture design and curation. The book of work comprises over 60 projects across California, New York, Paris, Brussels, Beirut, and Mexico, with named clients including James Perse, Paul Smith, Helmut Lang, Jenni Kayne, Khaite, Revolve Clothing, Pace Gallery, Carpenters Workshop Gallery, The Citizenry, Pressed Juicery, Hourglass Cosmetics, Blu Dot, and private commissions for entertainment clients such as Jason Statham. Revenue is generated primarily through professional services fees negotiated per project; a secondary, immaterial revenue stream comes from sales of a published monograph ($39.95 retail).

Distribution is achieved through direct enterprise engagement and referral-driven pipeline rather than marketing spend. The firm invests in industry awards (Chicago Athenaeum American Architecture Awards, AIA Fellowships, SCDF, LABC, Interior Design Magazine Best of Year), earned media in publications such as Architectural Digest, Wallpaper*, Dezeen, and Forbes, and academic engagement (USC School of Architecture partnership, UCLA cityLAB competition). Recent strategic initiatives include participation in the Case Study Adapt program (2025) and Case Study 2.0 (residential plans for Pacific Palisades fire recovery), positioning the firm to extend its scope into standardized/licensable housing typologies alongside bespoke work. The firm holds no disclosed institutional backing, no parent company, and no acquired subsidiaries; ownership and decision authority remain concentrated with the two founding partners.

Name

Standard Architecture Design

Legal name

Standard Architecture | Design

Website

https://standardarchitecture.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Standard Architecture | Design is a Los Angeles architecture and interior design partnership founded in 1995 by Jeffrey Allsbrook and Silvia Kuhle, delivering residential, retail, cultural, and commercial projects for high-net-worth private clients and premium lifestyle brands across the U.S. and Europe.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131), Interior Design Services (541410), Industrial Design Services (541420), Interior Design Services (54141)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Architectural design services
• Interior design studio
• Custom residential architecture
• Retail store design
• Furniture design curation

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Architectural Services: Project-based professional fees for architecture, interior design, and furniture design services for residential, retail, commercial, and cultural projects.
2. Monograph Sales: Sale of published monograph featuring nine projects - three residences, three retail stores, and three galleries. Retail price $39.95 plus $10 shipping within US.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Standard Architecture Design is a Los Angeles-based architecture and interior design partnership providing project-based professional services for residential, retail, commercial, cultural, educational, office, and manufacturing spaces. The firm offers full-scope architectural design (programming, design phases, technical and regulatory coordination, construction administration), interior design (millwork, finishes, fixtures, furnishings), and custom furniture design and curation, acquired through reputation, awards, and direct client referrals.

Product overview

Standard Architecture | Design is an architecture and interior design firm based in Los Angeles, founded by partners Jeffrey Allsbrook and Silvia Kuhle. The firm offers architectural design services (residential, commercial, retail, cultural, educational, office and manufacturing spaces), interior design services, and furniture design/curation. Their portfolio spans projects across California, New York, Paris, Brussels, Beirut, and Mexico. The firm has published a monograph book through Artifice Books on Architecture documenting their work.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Design Services

Quantifiable outcome

• Received 2025 American Architecture Award for Canyon House
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Case Study AdaptcoreStrategic or Co-development Partner · 1 January 2025One of ten Los Angeles firms invited to participate in Case Study Adapt, a nonprofit reimagining the iconic Case Study Program for our climate reality. Initiative to rebuild fire-impacted communities with purpose, resilience, and beauty. Partner Jeffrey Allsbrook and Silvia Kuhle actively involved in design and development of new housing models.
• USC School of ArchitecturecoreStrategic or Co-development Partner · 1 January 2025All 16 Case Study Adapt house designs released at USC's architecture school. Firm participates in educational programs and lectures at USC.
• Eames FoundationcoreStrategic or Co-development Partner · 1 January 2025Case Study Adapt partnered with the Eames Foundation to help reimagine residential architecture for our new climate reality. Firm participated in first creative gathering hosted by Eames House Studio.
• UCLA cityLABminorStrategic or Co-development Partner · 1 January 2025Firm received Special Recognition for Co-op Towers entry in UCLA cityLAB's 'Small Lots Big Impacts' Competition Site D. Awarded for innovative housing design addressing affordable housing needs.
• Case Study 2.0coreStrategic or Co-development Partner · 1 January 2025Participating firm in Case Study 2.0 initiative to make standard home plans available to individual homeowners to assist with fire recovery effort in Pacific Palisades. Developed four residential model designs for licensing to homeowners.
• Elmgreen and DragsetminorStrategic or Co-development PartnerAssisted in replicating the award-winning Pace gallery in half scale for the Elmgreen and Dragset 'The Alison in Wonderland Syndrome' exhibition at Pace Gallery Los Angeles.
• Theaster GatesminorStrategic or Co-development PartnerCeramic pottery by Chicago-based artist Theaster Gates featured in Citizen Of Humanity debut store in Aspen, Colorado designed by Standard.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marmol Radziner: LA-based boutique architecture and interior design firm specializing in high-end residential, retail, and commercial projects with an integrated indoor-outdoor approach. Directly comparable to Standard in practice size, LA luxury positioning, and integrated architecture/interior/furniture offering.
• Commune Design: LA-based multidisciplinary design studio delivering architecture, interiors, and product/furniture design for residential, hospitality, and retail clients including premium brands. Comparable in scale, integrated design services, and high-profile California clientele.
• Studio Shamshiri: LA-based interior design and architecture studio focused on residential, hospitality, and retail environments with a craft-driven, narrative-led approach. Closely mirrors Standard's positioning around premium fashion-retail clients and HNWI residential work.
• Kelly Wearstler: LA-based eponymous interior design and furniture practice serving luxury residential and hospitality clients with a branded lifestyle component. Comparable in luxury positioning, integrated furniture and interior offering, and celebrity/HNWI client base.
• Walker Workshop: LA-based architecture firm with a portfolio of high-end residential, commercial, and hospitality projects emphasizing craft, materiality, and elemental design language. Comparable boutique scale and luxury California positioning.
• Roman and Williams: NY-based architecture and interiors practice known for hospitality, retail, and residential projects for premium brands (Aesop, Le Coucou, The Standard hotels). Closely comparable integrated architecture/interiors practice serving fashion and cultural clients.
• Vincent Van Duysen Architects: Belgian/European architecture and interiors practice known for elemental material-driven design across residential, retail, and cultural projects with premium fashion clients (including European luxury brands). Comparable on design philosophy and global fashion-retail client work.

Broad incumbents

• Olson Kundig: Mid-sized Seattle/LA architecture and design firm with global reach across high-end residential, cultural, and commercial projects. Larger and broader than Standard but directly comparable premium residential and brand retail work.
• Rottet Studio: Established US architecture and interior design firm focused on luxury hospitality, residential, and workplace projects for premium clients. Larger and broader practice but competes in adjacent premium retail and residential design segments.

Emerging players

• ASSA Studio: LA-based architecture and design firm with retail and gallery portfolio (including Pace-adjacent work). Comparable boutique scale, LA luxury positioning, and overlap in gallery/retail client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/standardarch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Architecture Design