Pulse Lighting
Pulse Lighting is a full-service lighting production company providing design, equipment rental, permanent venue installations, and studio streaming services to touring artists, music festivals, broadcast events, and performance venues across the United States, founded in 2005 and based in Nashville, Tennessee.
- Company typePrivate
- Founded2005
- HeadquartersGoodlettsville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pulse Lighting does
Pulse Lighting is a full-service lighting production company founded in 2005 by brothers Paul and Preston Hoffman, headquartered in a 20,000 sq. ft. facility in Goodlettsville, Tennessee (near Nashville) with a secondary office in Raleigh, North Carolina. The company provides lighting design, equipment rental, permanent venue installations, and studio/streaming services to touring artists, music festivals, broadcast events, and performance venues across the United States. Notable clients include Widespread Panic (since 2007), Brandi Carlile, Jason Isbell, moe., Slightly Stoopid, and Grace Potter, alongside high-visibility projects at Super Bowl XLVII, NCAA Final Four, and US Olympic Swimming Trials.
The company's service portfolio spans four streams: design and operation (professional services), nationwide equipment rental, permanent venue installations, and a studio/streaming offering. Its technical infrastructure includes two pre-visualization design suites running Capture Atlas Symphony and MA 3D software, 7,500 sq. ft. of climate-controlled equipment storage, a 4.8mm LED video wall installed via partnership with 44 Designs for streaming productions, and a 20,000 sq. ft. performance space with 400 amps of three-phase power and 40,000-lb hang capacity. The equipment fleet comprises premium professional brands including Robe BMFL and MegaPointe, Ayrton Mistral-S, Clay Paky, GLP, Chauvet, Martin, and consoles from Avolites (Sapphire Touch, Arena, Tiger Touch) and MA Lighting (GrandMA2/3).
Pulse operates a B2B services model with quote-based pricing for custom touring, design, and installation projects, and flat-rate daily packages for studio rental. The go-to-market approach is primarily enterprise field sales targeting high-profile touring artists, music festivals, and venue owners, supported by referral networks within the entertainment industry. Revenue is generated through usage-based equipment rental, professional services for design and operation, hardware sales for permanent installations, and studio rental — diversified across touring productions, festivals, and venue infrastructure projects. The company is privately held, bootstrapped by its founders, with 11–50 employees and no external funding.
Pulse Lighting firmographics
Firmographics- Name
- Pulse Lighting
- Legal name
- Pulse Lighting
- Website
- https://pulselighting.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pulse Lighting is a full-service lighting production company providing design, equipment rental, permanent venue installations, and studio streaming services to touring artists, music festivals, broadcast events, and performance venues across the United States, founded in 2005 and based in Nashville, Tennessee.
- Ownership category
- akta.pro rank
Pulse Lighting industry classification
Industry- Product category
- Event Lighting Production Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)
- akta.pro secondary industries
- DJ & Electronic Music Venues (MPAGAIAE), Event Lighting Decor (Uplighting, String Lights, Effects) (HSACAOAE)
Keywords
Where Pulse Lighting is headquartered
LocationHeadquarters
- HQ city
- Goodlettsville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pulse Lighting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Lighting Equipment Rental: Maintains and rents out a variety of fixtures and consoles including Ayrton, Robe, GLP, Chauvet, Elation, Martin fixtures and GrandMA2/Avolites consoles for nationwide rental.
- Design and Operation Services: Provides lighting design, operation, consulting services for concerts, television, and special events. Includes design consultation, programming, equipment implementation.
- Permanent Installations: Designs and installs permanent lighting systems in performance venues, including consulting, concept, infrastructure specification, equipment sales, installation, and training.
- Studio Rental: 20,000 sq. ft. performance space available for streaming, rehearsals, industry showcases, video production, and photo shoots with daily flat rate packages.
- Merchandise Sales: Sale of branded merchandise including custom lighting equipment like Note Eater lights ($5,500) and apparel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Note Eater Light |
| Usage-based | Pay-as-you-go | Studio Rental Daily Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Pulse Lighting product offering
Product offeringCore offering
Pulse Lighting is a full-service concert and event lighting production company that provides lighting design, equipment rental, on-site operation, logistics consulting, and permanent venue installations to touring artists, music venues, festivals, and broadcast clients nationwide. The firm also operates a 20,000 sq. ft. Nashville studio facility for streaming, rehearsals, and video production.
Product overview
Pulse Lighting is a full-service lighting production company offering a unified portfolio of services: lighting design and operation, logistics consulting, permanent venue installations, and equipment rental. Their service model integrates design consultation through execution, supported by proprietary pre-visualization suites using Capture Atlas Symphony and MA 3D software. The company operates a 20,000 sq. ft. Nashville facility with performance space for streaming, rehearsals, and production. Equipment rental encompasses professional fixtures (Robe BMFL, MegaPointe, Pointe, Ayrton Mistral-S, Ghibli, GLP, Chauvet) and control consoles (GrandMA2/3, Avolites family). Permanent installation services include complete system design and build for music venues. No separate software product or API is offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Design & Operation Professional lighting design services for touring artists, venues, and events, including CAD-based planning, design layouts, artistic impact delivery, rigging oversight, programming, technical execution, and on-site lighting director operation.
- Logistics & Consulting Comprehensive logistical support covering equipment procurement, trucking coordination, stagehand labor arrangement, rigging services, and power requirement management for concerts, tours, and special events.
- Permanent Installations Complete venue lighting system design and installation covering consulting, concept development, infrastructure specification, architect interfacing, equipment sales, installation, and training for new or retrofit performance spaces.
- Equipment Rental Nationwide rental of professional lighting fixtures and control consoles through a supplier partner network. Inventory includes Ayrton, Robe, GLP, Chauvet, Elation, Martin fixtures and GrandMA2, GrandMA3, and Avolites Arena, Quartz, Sapphire Touch, and Tiger Touch consoles.
- Studio Streaming Services 20,000 sq. ft. performance space available for streaming, rehearsals, industry showcases, video production, and photo shoots. Daily flat rate packages include festival-style lighting rig, custom lighting floor package, full lighting crew, high-speed internet, and electrical service and distribution.
- Pre-Visualization Suites Two state-of-the-art design pre-visualization suites equipped with Capture Atlas Symphony and MA 3D software, with GrandMA2 and Avolites Titan consoles, available 24/7 to visiting and local lighting designers.
- Custom Note Eater Light Custom branded lighting equipment and merchandise product, sold as a limited-edition collector item at $5,500 per unit, including dimmer, adjustable stand, Letter of Authenticity signed by Paul Hoffman, and an archival print.
Quantifiable outcome
- Widespread Panic has become the 'Most Played Artist' at The Fox Theatre in Atlanta, having played 37 times since 1990
Companies that use Pulse Lighting
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
Pulse Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pulse Lighting partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- 44 DesignscoreExclusive collaboration where 44 Designs installed a 35'x13' 4.8mm LED video wall (2288x832 pixel space) at Pulse Lighting's main performance facility. Partnership enables Pulse to offer expanded design and production options for clients seeking video integration for streaming and content creation.
- A.C.T. LightingminorA.C.T. Lighting is the exclusive North American distributor of Clay Paky and MA Lighting products. Justin Casey from Pulse Lighting provided design for moe. using Clay Paky fixtures and grandMA2 console supplied through A.C.T. Lighting partnership.
- AvolitescorePulse Lighting uses Avolites equipment including Sapphire Touch, Arena, and Tiger Touch II consoles. Partnership with Avolites enables advanced lighting and video control through Synergy and Ai software integration for touring productions.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Pulse Lighting competitors and assessment
Company assessmentDirect peers
- Bandit Lites: Founded in 1968, Bandit Lites is one of the largest concert lighting production companies in the US, providing touring lighting design, equipment rental, and crew for major artists and festivals — directly comparable to Pulse's core touring business and customer segment.
- Upstaging: Illinois-based concert lighting and video production company serving touring artists with equipment rental, design, and crew — a direct head-to-head competitor in the same mid-market touring lighting niche as Pulse.
- Christie Lites: North American entertainment lighting rental company with multiple offices offering fixture and console rental to tours, events, and venues — directly comparable to Pulse's equipment rental stream and touring customer base.
- 4Wall Entertainment: US-based entertainment lighting and rigging rental company with nationwide offices serving concert touring, corporate events, and venue installations — comparable across rental, design services, and permanent installation offerings.
- Atomic Lighting: Mid-Atlantic based concert and event lighting production company providing design, rental, and crew for tours, festivals, and special events — closely aligned with Pulse on customer type and service mix.
- Fuse Lighting & Design: Touring and event lighting production company serving concerts, festivals, and broadcast clients with design and rental services — comparable scale and customer segment to Pulse.
Broad incumbents
- PRG (Production Resource Group): Global market leader in entertainment production services spanning lighting, video, audio, and rigging for concerts, broadcast, and corporate events. Overlaps with Pulse in concert touring but operates at much larger scale and breadth.
- Solotech: Canadian-headquartered entertainment technology and production company with major US presence offering lighting, audio, video, and rigging for large tours and venues — broader portfolio than Pulse but overlapping on concert lighting.
Others
- A.C.T. Lighting: Exclusive North American distributor for Clay Paky, MA Lighting, and Ayrton fixtures and consoles — already a Pulse supplier partner via the moe./Clay Paky/grandMA2 engagement. Relevant as a key channel and ecosystem enabler rather than a direct competitor.
- Robe Lighting: Czech-based manufacturer of professional moving lights and LED fixtures (BMFL, MegaPointe, Pointe) that Pulse uses in its rental inventory. Comparable as an equipment ecosystem player whose product roadmap shapes Pulse's rental offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pulse Lighting social profiles
Digital presencePulse Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulse Lighting leadership team
Management profileNumber of profiles
Profiles5 records
Pulse Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulse Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulse Lighting
What does Pulse Lighting do?
Pulse Lighting is a full-service concert and event lighting production company that provides lighting design, equipment rental, on-site operation, logistics consulting, and permanent venue installations to touring artists, music venues, festivals, and broadcast clients nationwide. The firm also operates a 20,000 sq. ft. Nashville studio facility for streaming, rehearsals, and video production.
Is Pulse Lighting a public or private company?
Pulse Lighting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pulse Lighting founded?
Pulse Lighting was founded in 2005. It employs 11 to 50 people.
Where is Pulse Lighting based?
Pulse Lighting is headquartered in Goodlettsville, United States, in the North America region.
How does Pulse Lighting make money?
Five revenue lines are on record. Lighting Equipment Rental is the primary driver. The others are design and Operation Services, permanent Installations, studio Rental and merchandise Sales.
Who are Pulse Lighting's main competitors?
Direct peers on record are Bandit Lites, Upstaging, Christie Lites, 4Wall Entertainment, Atomic Lighting and Fuse Lighting & Design. Broad incumbents are PRG (Production Resource Group) and Solotech. Others are A.C.T. Lighting and Robe Lighting.
Does Pulse Lighting have an API?
No public API is recorded for Pulse Lighting.
What industry is Pulse Lighting in?
Pulse Lighting's product category is Event Lighting Production Services. Its primary akta.pro industry code is MPAGAAAG, Event Production & Technical Services (Staging, Lighting, Sound, Video), with a secondary code of MPAGAIAE, DJ & Electronic Music Venues. Its NAICS code is 71131 and its SIC code is 7812.